...Executive summary This report is mainly to analyze the pampers relationship marketing strategy, pampers is s is a brand of baby product which is introduced and marketed by Procter & Gamble, and also pampers is the largest and fastest growing brands among P&G company. overall, pampers will established their reputation, and also retain the loyalty of its costumers by building communication channel with its costumer through internet, ITV and direct mail. The structure of this paper will begin with the introduction of P&G organization and costumer’s issue will be defined. Followed by the question about how pampers address their costumers, moreover, I will analyze and evaluate the consumer and the way they act upon it in communication. Followed by the role of direct mail in relation to the other channels in the communicating with mother and how the role of direct mail has changed with the rise of internet and ITV, and there will also be the comparison of the roles of the Internet and iTV in Pamper's communication strategy. Then is the reason Why relationship marketing effective in the market for nappies and other baby products. Lastly, the conclusion and recommendation will also be stated. Table of content NO | Contain | Page | 1 | 1.0 Background of P&G1.1 Consumers issue | 33 | 2 | 2.0 How they address their costumers | 4 | 3 | 3.0 The role of direct mail communicating with mothers.3.1 The role of direct mail is decreased by the rise of internet...
Words: 2598 - Pages: 11
...Jacalan, Tristan A. POLISCI Final Paper Term 1, AY 2013 - 2014 The State of Music Today In my opinion, most of today’s music has no soul. Although opinions may differ, this statement holds true to many people. The music industry is slowly destroying music. It is a sad irony, but it true. Music has always been a lucrative way to make money. Music has always been a business. People paid to hear talented musicians play their music. People pay very large amounts, sometimes too extravagant, sums of money to watch their favorite bands or artists perform at live concerts. People constantly every release of their favorite band or artists. The fact is that, people spend money on music. Where there is money, there is greed. This is an inevitable fact. Everyone wants money and more money. Our lives revolve around money. This is where everything went wrong for the music industry. The business overpowered the music. The major record companies sign ‘hot acts’ or popular musicians to make money off them. It used to be that record companies were vessels in which the musician can use to let people hear their music. The true objective of a record company is to distribute the music of the artist and fairly pay the artist what they are rightly due. Record companies are not supposed to be bigger than the music, they are supposed to be about the music. They are supposed to support the artist and give the artist the means to make their music and then distribute that music to the fans. Popular...
Words: 2240 - Pages: 9
...Week 1 Speak with your doctor about adding a prenatalmultivitamin to your morning routine. At least 400 micrograms of folic acid every day can help prevent certain birth defects that affect your baby's brain, heart, and spinal cord, especially if you take it before you conceive and in the early weeks of your pregnancy. See that your supplements contain added goodies like calcium, iron, and Vitamin B12 as well. Week 2 Right now, you're just dying to find out: Am I pregnant or not? Unfortunately, you'll need to stick it out a bit longer. About four days after your egg is fertilized, it begins producing a hormone called human chorionic gonadotropin (HCG), which pregnancy tests can detect in about another week -- first in your blood (via a test at your doctor's office) and then in your urine (which an at-home screening would spot). Week 3 Get yourself a good doctor -- pronto! Having a healthcare provider you like and trust is key. After all, this is the person who will guide you through your entire pregnancy, labor, and delivery, along with the millions of questions, tests, and emotional ups and downs along the way. If you don't currently have an ob-gyn you love, ask friends, family, and coworkers for recommendations or research practices until you find someone you feel comfortable with. And, hey, your choices are not limited to regular obstetricians. You might also want to investigate alternative or additional types of care -- including midwives or family physicians Week...
Words: 8796 - Pages: 36
...care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrextoilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers. Furthermore, leading brands sold in more than 175 countries and more than 142 years in business. Based in Irving, Texas, it has approximately 42,500 employees working at manufacturing facilities in 37 countries. Nearly one-quarter of the world's population purchase our products every day. Kimberly-Clark UK holds Royal Warrants from Queen Elizabeth II and from the Prince of Wales in the United Kingdom. Kimberly Clark is also listed among the Fortune 500. Subsidiaries under Kimberly-Clark include Kimberly-Clark Health Care and Kimberly-Clark Professional. Kimberly-Clark Innovations (Discovering new ways to provide essentials for a better life) At Kimberly-Clark, insights gained from our customers, shoppers and users drive us to continuously explore ways to increase our speed to market with new-to-the-world essential solutions. Developing and acquiring new technologies and leveraging strategic partnerships and alliances has enabled us to create innovative product and design solutions across our consumer tissue, personal care, health care and business-to-business segments. Consumer Tissue: With the inventions of Scott bathroom tissue, Scott Paper Towels and Kleenex facial tissues...
Words: 4756 - Pages: 20
...Professional Roles and Values Robin Sutton Western Governors University Abstract Understanding Nursing History, Nursing Theories, and Nursing concepts are beneficial to the baccalaureate graduate nurse because it helps develop their own personal beliefs and strengths about their own practice and how it has and will be shaped throughout their profession. One of the purposes of this paper is to explain differences between nursing regulatory agencies and professional nursing organizations. Next, we will take a look at the American Nurses Association, (ANA) Code of Ethics, investigating the provisions and professional traits and how they are placed into practice. Also, to describe a nursing theory that fits into my own practice, including how the contributions of one historical figure has impacted my nursing practice. And lastly, I will discuss a scenario where I, as the nurse, safeguarded two principles for the patient. Functional Differences Between a Regulatory Agency and a Professional Nursing Organization as it Pertains to my Nursing Practice Neonatal Nursing has been part of my life for over the last 10 years. My nursing license is very important to me. It takes a lot of hard work and dedication to earn. As a nurse, I have nursing regulatory agencies and professional nursing organizations in place for my benefit as well as for the benefit of the public. However, both have some very different functions. When becoming a nurse, the Board of Nursing, (BRN), is the...
Words: 7813 - Pages: 32
...of life. Experiments have clearly identified an ability to discern syntactical nuances in very young infants, although they are still at the pre-linguistic stage. Children of three, however, are able to manipulate very complicated syntactical sentences, although they are unable to tie their own shoelaces, for example. Indeed, language is not a skill such as many others, like learning to drive or perform mathematical operations – it cannot be taught as such in these early stages. Rather, it is the acquisition of language which fascinates linguists today, and how it is possible. Noam Chomsky turned the world’s eyes to this enigmatic question at a time when it was assumed to have a deceptively simple explanation. Further in this term-paper I am going to describe the...
Words: 7537 - Pages: 31
...Infant Feeding in the Context of HIV FACILITATOR’S MANUAL TOSOUTH SOUTH THE SOUTH TO SOUTH PARTNERSHIP FOR COMPREHENSIVE FAMILY HIV CARE AND TREATMENT PROGRAM (S2S) South Africa has the largest HIV burden of any country in the world, with an estimated 5.7 million people living with the virus. Women and children remain at the centre of the pandemic in terms of transmission, vulnerability and potential for impact. To continue to build on the existing successes of South Africa’s antiretroviral (ARV) program, the capacity for HIV disease management must be enhanced. It is essential that HIV disease management transition from an individual case management to a family-centred and chronic-care approach targeting and prioritising pregnant women and children. Enrolling pregnant women and children into HIV care and treatment early and regularly can prevent new HIV infections and reduce morbidity and mortality, effectively sustaining the quality of life of mothers, their children, and their families. The scale up of effective prevention of mother-to-child transmission (PMTCT) and paediatric ARV care and treatment programs are crucial in the fight against HIV but are challenged by many factors including perceived complexity of treating pregnant women and children, inadequate paediatric and PMTCT knowledge and clinical skills, lack of psychosocial and adherence support, delays in integrating PMTCT services with antenatal and child health management systems, and gaps in referral...
Words: 47026 - Pages: 189
...TABLE OF CONTENT LETTER OF AUTHORIZATION I LETTER OF TRANSMITTAL II LETTER OF RECOMMENDATION III LETTER OF ACKNOWLEDGEMENT IV EXECUTIVE SUMMARY 1 1. INTRODUCTION TO THE COMPANY 2 2. CURRENT MARKET SITUATION 3 2.1. MARKET SUMMARY 3 2.2. MARKET NEEDS 3 2.3. MARKETING TREND 3 2.4. MARKET GROWTH 3 2.5. COMPETITIVE ANALYSIS 4 3. SWOC ANALYSIS 6 3.1. STRENGTHS 6 3.2. WEAKNESSES 6 3.3. OPPORTUNITIES 6 3.4. CHALLENGES 6 4. OBJECTVES AND ISSUES 7 4.1. SALES REVENUES 7 4.2. MARKET SHARE 8 4.3. ADVERTISING AWARENESS 8 4.4. PRODUCT PLACEMENT 8 5. MARKETING STRATEGY 9 5.1. MISSION 9 5.2. MARKETING OBJECTIVES 9 5.3. TARGET MARKET 9 5.4. STRATEGIC PYRAMIDS 11 5.5. MARKETING MIX 11 5.6. RETAIL CAMPAIGN 11 5.7. T.V COMMERCIALS 12 6. ACTION PROGRAMS 13 6.1. DIVERSIFICATION 13 6.2. MARKET DEVELOPMENT 13 6.3. IMPLEMENTATION TACTICS 14 7. WHERE TO FIND CLEANWELL HAND SANITIZER? 15 8. ENVIRONMENT 16 8.1. MICRO ENVIRONMENT 16 8.1.1. The Company 16 8.1.2. The Suppliers 16 8.1.3. Marketing Intermediaries 16 8.1.4. Customers 16 8.1.5. Competitors 16 8.1.6. Publics 16 8.2. MACRO ENVIRONMENT 17 8.2.1. Demographic Environment 17 8.2.2. Economic Environment 17 8.2.3. Natural Environment 17 8.2.4. Technological Environment 17 8.2.5. Political Environment 17 8.2.6. Cultural Environment 17 9. BUDGET 18 9.1. PRODUCT PRICING 18 9.2. FIVE YEARS PROJECTED SALES 18 9.3. FIVE YEARS BUSINESS PLAN 19 10. CONTROL 20 11. CONCLUSION 21 12. REFERENCES 22 APPENDIX...
Words: 5387 - Pages: 22
...T Five L L HE OVE ANGUAGES THE Five LOVE LANGUAGES How to Express Heartfelt Commitment to Your Mate G C ARY HAPMAN NORTHFIELD PUBLISHING CHICAGO © 1992, 1995, 2004 by Gary D. Chapman All rights reserved. No part of this book may be reproduced in any form without permission in writing from the publisher, except in the case of brief quotations embodied in critical articles or reviews. Scripture quotations, unless noted otherwise, are taken from the Holy Bible: New International Version®. Copyright © 1973, 1978, 1984, International Bible Society. Used by permission of Zondervan Publishing House. All rights reserved. The use of selected references from various versions of the Bible in this publication does not necessarily imply publisher endorsement of the versions in their entirety. ISBN: 978-1-881273-15-6 To Karolyn, Shelley, and Derek Other Great Books by Gary Chapman The Five Love Languages Men’s Edition The Five Love Languages Gift Edition The Five Love Languages of Children The Five Love Languages of Teenagers The Five Love Languages for Singles Your Gift of Love Parenting Your Adult Child The Other Side of Love Loving Solutions Five Signs of a Loving Family Toward a Growing Marriage Hope for the Separated Covenant Marriage CONTENTS Acknowledgments 1. What Happens to Love After the Wedding? 2. Keeping the Love Tank Full 3. Falling in Love 4. Love Language #1: Words of Affirmation 5. Love Language #2:...
Words: 50006 - Pages: 201
...doctor. Hesperian encourages others to copy, reproduce, or adapt to meet local needs, any or all parts of this book, including the illustrations, provided the parts reproduced are distributed free or at cost—not for profit. Any organization or person who wishes to copy, reproduce, or adapt any or all parts of this book for commercial purposes, must first obtain permission to do so from Hesperian. Please contact Hesperian before beginning any translation or adaptation to avoid duplication of efforts, and for suggestions about adapting the information in this book. The Foundation would appreciate receiving a copy of any materials in which text or illustrations from this book have been used. This book has been printed in the USA on 100% recycled paper by Worldcolor. THIS REVISED EDITION CAN BE IMPROVED WITH YOUR...
Words: 180635 - Pages: 723
...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) After examining customerdriven marketing strategy, we now take a deeper look at the marketing mix: the tactical tools that marketers use to implement their strategies and deliver superior customer value. In this and the next chapter, we’ll study how companies develop and manage products and brands. Then, in the chapters that follow, we’ll look at pricing, distribution, and marketing communication tools. The product is usually the first and most basic marketing consideration. We start with a seemingly simple question: What is a product? As it turns out, the answer is not so simple. Chapter Preview 8 Products, Services, Building and Brands Customer Value Before starting into the chapter, let’s look at an interesting brand story. Marketing is all about building brands that connect deeply with customers. So, when you think about top brands, which ones pop up first? Perhaps traditional megabrands such as Coca-Cola, Nike, or McDonald’s come to mind. Or maybe a trendy tech brand such as Google or Facebook. But if we asked you to focus on sports entertainment, you’d probably name ESPN. When it comes to your life and sports, ESPN probably has it covered. W The ESPN Brand: Every Sport Possible—Now Television: From its original...
Words: 25125 - Pages: 101
...specific body changes and increases in the child’s size (such as:height, weight, head circumference, and body mass index). These size changes can easily be measured. Growth •Development typically refers to an increase in complexity (a change from simple to more complex) Involves a progression along a continuing pathway on which the child aquires more refined knowledge, behavior, and skills. The sequence is basically the same for all children, however the rate varies. Child Growth and Development 4 Growth (p.3) We defined growth as specific body changes and increases in the child’s size. During the first year of an infant’s life, babies can grow 10 inches in length and triple their birth weight. After the first year, a baby’s...
Words: 9909 - Pages: 40
...thomas a . meyer How Great companies Get Started in terrible times Innovate! Innovate! How Great Companies Get Started in Terrible Times THOMAS A. MEYER John Wiley & Sons, Inc. Copyright © 2010 by Thomas A. Meyer. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
Words: 58226 - Pages: 233
...Health Net Access Member Handbook A helpful guide to getting services (Combined Evidence of Coverage and Disclosure Form) Benefit Year 2014 1 HELP IN ANOTHER LANGUAGE AND FOR THE DISABLED: HOW CAN I GET HELP? As a member of Health Net, you have access to a service that offers interpretive services in over 150 different languages. If you need this handbook or other health information in another language or in an alternative format such as large font, audio or accessible pdf, please contact Member Services at [1-888-788-4408 TTY/TDD: 1-888- 788-4872]. Also, if you need interpretive services, please call Member Services at least five (5) days before your medical appointment to arrange language interpretive services in time for your appointments. There is no cost for language interpretation services. You are not required to use family or friends to interpret for you. Como afiliado a Health Net, usted tiene acceso a servicios de interpretación en más de 150 idiomas. Si necesita este manual u otro tipo de información sobre salud traducido a otro idioma o en un formato diferente (como letra grande, audio o PDF accesible), comuníquese con el Departamento de Servicios al Afiliado al 1-888-788-4408 o a la línea TDD/TTY 1-888-7884872. Además, si necesita servicios de interpretación, comuníquese con el Departamento de Servicios al Afiliado al menos cinco (5) días antes de su cita médica para coordinar los servicios de interpretación de idiomas; así podrá disponer de ellos en sus citas...
Words: 17524 - Pages: 71
...Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader, and 2. More than anything, you want to communicate those ideas to your reader. These reminders may seem obvious to you, but without a solid commitment to your own opinions as well as to your reader, your prose will be lifeless and boring. If you don’t care about your subject, you can’t very well expect anyone else to. Have confidence that your ideas are worthwhile and that your reader genuinely...
Words: 234754 - Pages: 940
