...Executive Summary This project is about new product development by XYZ company. XYZ company has been very innovative in making new products. This company uses Tetra pack packaging for its products. The new product develop by XYZ company is Pine apple juice named as “Vitomax”. We have made a Marketting mix strategy for our product. We have devided market into different markets and decided to target young students of colleges and universities that belong to Middle class family. We have paid special attention to the packaging , colour , and price of Vitomax. We have decided to place the product in all markets of Khyber pakhtoonkhwa specially in universities and college’s canteens. We will promote our product through electronic media , print medeia , internet and cable network. We have also conducted a survey to know peoples preferences. Product: XYZ company is launching a new Pine apple juice in the market named as “ Vitomax” Brand Name: Vitomax Slogan: Refresh life with Vitomax Picture: ?????? Purpose: The purpose of launching Vitomax is to give people a new taste. As peoples are drinking almost every juice available in the market. We want to provide people a fresh juice with important ingredients required to be healty. Vitomax has all these qualities. Product Related Attributes: Some of the features of Vitomax are: ...
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...Executive Summary INDEX NESPRESSO COMPANY INTRODUCTION Internal and External Analyses Introduction of the model The methodogy used to analyse Nespresso Business Model is ‘Business Model Generation’ by Osterwater and Pigneur 2009. The methodology uses a model named Canvas, which divides the business model into 9 segments. The concept is simple, relevant, and understandable to analyse a company. This concept has been applied and tested around the world and is already used in organizations such as IBM, Ericsson and Deloitte. The nine basic building blocks are shown in the logic of how a company intends to make money. The nine blocks cover the four main areas of a business: customers, offer, infrastructure, and financial viability. The business model environment of the company is analyzed in the external analyses using a mythology designed by Osterwater eg. The four main area of the environment are; Industry forces, key trends, market forces and macroeconomical forces. External analyses In this section the external environment influences on a company such as Nespresso are analysed into a treat or an opportunity depending on the implication on the E-business strategy of Nespresso. 1.Market forces 1.1.Global coffee consumption is growing World consumption has been growing at an average of 2.5% annually since 2000. This development indicates an opportunity for Nespresso as consumers will purchase more coffee. 1.2.Sustainability in the coffee...
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...EXECUTIVE SUMMARY In this report, there will be an in-depth analysis of the International marketing strategies that Apple Inc. currently does in order to promote their products. The key strategies will be discussed and explained further in more clarity. There will an investigation into any problems that Apple may face currently as well as potentially. Finally, there will be recommendations in terms of their marketing strategies will be given. Firstly, there will be an introduction into the company with clear background information. This will provide an insight into the formation of Apple Inc. and the mastermind behind Apple’s successful marketing strategies. Information on the key products that Apple produces and sells will also be given. The report will also look at the marketing mix of Apple, also known as the four P’s: • Product • Price • Place (distribution) • Promotion The 4p’s will be discussed in detail and there will be specific analysis on each of the core elements in the marketing mix. Therefore, the importance of having quality products will be explained. Also, the reasons why price plays a pivotal role in terms of Apple’s international marketing will be specified. Apple’s distribution policies will be examined and explained; as well as the promotion strategies that are used by Apple to enhance its global appeal. The report will also provide a SWOT analysis; this is a strategic method that will be used in order to evaluate Apple’s strengths...
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...Introduction The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day. The Coca-Cola Company is the world’s largest company, refreshing consumers with more than 450 sparkling and brands. Along with the coca-cola recognized as the world’s most valuable brand. Globally no.1 provider of Coca-Cola the product that has given the world’s its best-known taste was born in Atlanta, Georgia, on May 08, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer & distributor of non-alcoholic beverage concentrates & syrups. The Company beverage products comprises of bottled & canned soft drinks as well as concentrates, syrups and not ready-to-drink power products. The coca cola company began building its global network in the 1920s. The company aims at increasing shareowner value overtime. It accomplishes this by working with its biz partners to deliver satisfaction and value to customers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis. The associates...
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...The analysis for the marketing strategies & practices of Infosys Part A Organization information – Infosys Brief Introduction of the Infosys Infosys Limited (NASDAQ: INFY) was started in 1981 by seven people with US$ 250. Today, Infosys are a global leader in the "next generation" of IT and consulting with revenues of US$ 6.35 billion (LTM Q1-FY12). And it is now the largest IT Company in India with its headquarters in Bangalore (although it was started in Pune). And Infosys have several delivery centers all over the world. (Infosys Limited 2011a) Infosys defines designs and delivers technology-enabled business solutions for Global 2000 companies. Infosys also provides a complete range of services by leveraging Infosys’ domain and business expertise and strategic alliances with leading technology providers. Infosys operates in a number of business sectors from banking to retail, and its services tend to encompass end-to-end IT solutions which includes a whole bundle of added-value solutions from infrastructure to software engineering. What Infosys do Infosys offerings following main services: (Infosys Limited 2011a) - Business and technology consulting - Application services - Systems integration - Product engineering - Custom software development - Maintenance - Re-engineering - Independent testing - Validation services - IT infrastructure services - Business process outsourcing (BPO) ...
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...Background The Mydin Company was created by Mr. Mydin Mohamed family in Kota Bahru, Kelantan under the name of Syarikat Mydin Mohamed in year 1956. Initially, the company started its business by selling toys from Thailand. Throughout the years until year 2000, Mydin has gone through a lot of improvement. In 2001, the company changes its name to Mydin Mohamed Holdings Sdn. Bhd. In the same year, the company is converted into public limited company and has since assumed the name of Mydin Mohamed Holdings Berhad. Mydin objectives are to gain more profit by attaining more customers. Mydin Mohamed Holdings Berhad has set up a company mission which are “We aim to be the leading local wholesale and Retail Company by providing the best value for money for the best assortment of goods, by providing service to our customers and by striving for excellence. We also aim to inspire more Malaysians to open outlets with our own proven success formula”. Besides, the company visions are to be the leading Malaysian wholesale hypermarket in Malaysia. In total, there are more than 3,000 employees working under the Mydin Group Holdings. The number of employees working in the branches varies based on the size of the branch. In the headquarters branch located in Jalan Masjid India, that I will be carrying out the research on, there are about 400-450 employees. As for the smaller branches, the estimated number of employees is in the range of 350-400. In every Mydin branch, there are a few levels...
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...Summary Global Marketing A market-responsive approach Svend Hollensen Second Edition 2001 ISBN 0-273-64644-3 -1- PART 1 Chapter 1 THE DECISION WHETHER TO INTERNATIONALIZE Global marketing in the firm SME: small medium sized enterprises LSE: large scale enterprises Companies wit little international experience and a weak position in their home market have little reason to try to perform on global markets. Instead they should try to establish a stronger position on their home market. A firm that finds itself as a dwarf on the global market may seek ways to increase their net worth by seeking partners, suited for a buy-out on longterm. If a firm already has international competences, it can overcome some of it’s competitive disadvantages by going into alliances with companies representing complementary competences. If you are ready for global marketing or not is bases on two things: 1. The industry of your business (how global is / can it be) 2. The preparedness for internationalisation 1 can be divided into mature; adolescent; immature 2 can be divided in local; potentially global; global Given the character of a company in both segments, one of the nine possible strategies can be chosen. You can find these in figure 1.1 on page 4 of Global Marketing. Difference between management styles of LSE and SME: Many LSE have begun downsizing their companies operations, so in reality, many LSE act like a lot of small differ operations. It can be...
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...VIETNAM NATIONAL UNIVERSITY – HCMC INTERNATIONAL UNIVERSITY MARKETING PLAN – VINAWATCH SUBJECT: PRINCIPLES OF MARKETING LECTURER: LE DINH MINH TRI GROUP 3: 1. ĐẶNG ĐỨC CƯỜNG 2. NGUYỄN HIẾU NGHĨA 3. HÁN THÀNH DƯƠNG 4. LÊ NHẬT UYÊN NHI 5. NGUYỄN TRUNG TÍN 6. TỪ GIA HUY 7. NGUYỄN NGỌC TUYỀN 8. NGUYỄN THỊ PHƯƠNG HUỲNH 9. NGUYỄN HỮU MINH NGÔN 10. LÊ VIỆT PHƯƠNG 11. TRẦN NỮ THIÊN TRANG 12. NGUYỄN NGỌC HOÀNG HẢI EXECUTIVE SUMMARY VINAWATCH Company has just been established on October, 2013 and specialized about genuine watch and modern glasses. Our target markets are students in universities (age: 18-23) and officials (age: 24-49). Our company focuses mainly on HCMC market since HCM city have large population (about 8 million peoples) and it is the most developed city in Viet Nam with economic key. Following the social developing trend, more and more people need to have a watch to see the time arrange the schedule all work because of their busy and fast lives. This is an opportunity for our company; moreover, although our competitors are very strong, they are not deep in digital marketing or online marketing. Thus, the aim of our company is concentrating on digital marketing and customer care. Because our company newly formed, our company’s marketing objective is divided into 6 periods: * From October, 2013 to November, 2013: build customers’ awareness...
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...1 Introduction Operations management can be described as the practice of managing the operating core of a company: the activities related to creation, production, distribution, as well as delivery of the products or service of the company. It focus on controlling and managing the process to manufacture and distribute goods or services, and concern about the responsibility of ensuring operations in business process are effective in the terms of meeting customers’ satisfaction, as well as efficient in terms of consuming as little resources as necessary. The definition of operations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs to outputs (Jay Heizer & Barry Render, 2008). It is the function of managing the operating core of an organization: the activities associated with creation, production, distribution, and delivery of the organizations’ goods and service (Kashi Naresh Singh & Rajiy Kumar Srivastava, 2007). In this report, I would like to focus on three strategic decision areas of operations management: Quality, Supply chain management, as well as Inventory. 2 Problem Statement Tesco is one of the most successful retailer companies in the world, and Tesco’s operations strategy has contributed greatly to Tesco’s business processes. It is widely acknowledged Tesco’s operation management is effective and efficient in facilitating Tesco’s business strategy, however, how exactly Tesco’s operations...
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...CHAPTER-1 INTRODUCTION The ultimate aim of every organization is to sell the products, which the company manufactures and to make profit. A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Today’s world is full of competition. And manufacturing the product is not enough, the same product needs to be communicated or the consumers should be made known about the availability of the product. Also it becomes essentially important to propagate the additional features about the product. Promotion plays an extremely important role in communications as if the public doesn't know your item is for sale it will not sell. In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include: • Brand Co-creation. • Promotional strategy (push, pull, etc.) • Advertising • Personal selling & sales force • Sales promotions • Public relations & publicity • Marketing communications budget The main objective of the project was to promote the offer to the customers and to study the effective product promotional tariff as well as the sales. Promotion is aimed at ...
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... 2. Market Analysis 3. Positioning, Competition and Branding 4. Services and Pricing 5. Promotions and Marketing Conclusions Introduction This project will cover research done on the Fitbit Ultra, a fitness aid device design to help ambulatory people track their wellness and fitness. The report will open with a brief background and history of Fitbit, Inc and introduce the device features. The second section will cover a Market Analysis of the Fitbit Ultra. Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra. Analyzing the target markets and their potential for best customer impact is explored as well. The report will explore branding and services regarding the Fitbit Ultra and the website Fitbit.com. Pricing is a vital component of any market report, so details will be presented with promotional...
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...Chapter 1 1EE. Chose Iris Network. 2. The strategic initiatives for Iris Network are: welfare of visually impaired, increasing the tolerance of society towards visually impaird, increasing community awareness about how to behave with blind and visually impaired. 3. The various stakeholders that are involved with Iris network are: product stakeholders: blind and visually impaired patients, eye donors, philanthropists. Market Stakeholders: blind and visually impaired people. 1RQ. Strategic competitiveness is the term used to describe a company that creates a winning formula for a value-creating strategy. A strategy is a set of plans and actions repeatedly used o achieve competitive advantage. The stategy typically spells out the dos and don’ts of a company. If a company has a competitive advantage it is eecutiing strategies that are the best value to its customers. The strategies are either unachievable for competitiors or too expensive to duplicate and be successful in the same manner. When a company is doing well and has profitable returns above expectation it is termed “above average” returns. The process and actions by which a company achieves strategic competitiveness and above average returns is the strategic management process. 1VCQ. Strategic competitiveness is attained when a firm or country is able to formulate and implement the desired value creating strategy successfully. Strategies would help the firm in gainaing competitive advantage as it include the process...
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...program of ABS-CBN, ASAP 18. Does the show, or the artists itself affect consumer’s behavior? Keywords: attention, familiarity, teenagers | | One of the most significant Principle of Marketing is Promotion. It is a means of getting your message out to the public. This is mainly done through Advertising in the form of radio, newspapers, magazines, billboards, television, on line promotions and moving media such as vehicles and agents. Among all these forms, the best and prevalent way of Advertising a product or a service is through the Television. It is said to be the most expensive yet most effective way of introducing the product in the market place to be known by the people. With Television, anyone who will be viewers of a TV channel can see and notice the product get endorsed. Moreover, certain high rating program affects product familiarity to viewers and customers because it is associated with appealing celebrities which can induce its desirability to the market place. It is said that: Advertising needs to stop consumers and hold their attention in likable ways: “Where the eyes stops, the sale begins.” In the study, it is associated with a high rating TV program of ABS – CBN, ASAP 18 which is watched every Sunday noon to afternoon by the teenagers to tell how the celebrities pass their popularity to the product which will give its recognition and positive image. Advertising in these kind of program is like selling the product at every home of the TV viewers...
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...PART I IT in the Organization 1. Information Technology in the Digital Economy 2. Information Technologies: Concepts and Management 3. Strategic Information Systems for Competitive Advantage CHAPTER Strategic Information Systems for Competitive Advantage Rosenbluth International: Competing in the Digital Economy 3.1 Strategic Advantage and Information Technology 3.2 Porter’s Competitive Forces Model and Strategies 3.3 Porter’s Value Chain Model 3.4 Interorganizational Strategic Information Systems 3.5 A Framework for Global Competition 3.6 Strategic Information Systems: Examples and Analysis 3.7 Implementing and Sustaining SIS Minicases: (1) Cisco Systems/ (2) Aeronautica Civil 89 LEARNING OBJECTIVES 3 After studying this chapter, you will be able to: Describe strategic information systems (SISs) and explain their advantages. Describe Porter’s competitive forces model and how information technology helps companies improve their competitive positions. Describe 12 strategies companies can use to achieve competitive advantage in their industry. Describe Porter’s value chain model and its relationship to information technology. Describe how linking information systems across organizations helps companies achieve competitive advantage. Describe global competition and global business drivers. Describe representative SISs and the advantage they provide to organizations. Discuss the challenges associated with sustaining competitive advantage. ROSENBLUTH INTERNATIONAL: COMPETING...
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