...topics may be examined and discussed using case analyses. Students and professors can learn from the case content and from each other when examining the concepts and actions taken by companies in a range of industries. This first case was chosen to accompany a review of the basic marketing management field. As the name implies, marketing management combines the fields of marketing and management. y Marketing Marketing experts agree that an effective marketing program should be driven by customers, whether it is a for-profit, a nonprofit, or a governmental organization. The traditional definition of marketing has been 1. discovering consumer needs and wants; 2. creating the goods and services that meet those needs and wants; and 3. pricing, promoting, and delivering those goods and services. 1 2 CASES IN MARKETING MANAGEMENT The definition suggests that the primary elements of marketing include understanding and meeting the needs of consumers. Doing so requires attention to six major areas: · · · · · · Markets Products Prices Places (distribution systems) Promotion People...
Words: 6212 - Pages: 25
...The case is about The Riley’s poor experience of buying a refrigerator. They purchased a completely new refrigerator from one of the greatest mall chains in Canada, the Canadian. The refrigerator subsequently began to malfunction. After receiving poor service from the vendor’s service center they tried to think of an effective approach to handle the situation. They had to decide to both do nothing at all and treat the situation as an isolated incident, walk away vowing not to ever deal with this particular retailer/brand, or prepare a written complaint to the retailer and protest about the service and demand some form of an apology and compensation. I believe that the “Chantale and Clinton Call for Service” is an actual case addressing various managerial fields such as: Consumer Behavior, Marketing Management, Quality Control Management, Public Relations Management, Managerial Communication, and Customer Relationship Management. Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Quality Control Management is the act of overseeing all activities and tasks needed to maintain a desired level...
Words: 1198 - Pages: 5
...CHANTALE AND CLINTON CALL FOR SERVICE THE RILEYS On the evening of July 5, 2007, the Rileys were sitting around their dinner table reminiscing about the events of the past few weeks. Early in February, the Rileys had bought a new compact refrigerator which had started to malfunction. They had subsequently called the vendor’s repair service and had received extremely poor service. They were now wondering what they should do. Should they do nothing and treat the poor service as an isolated incident? Should they walk away vowing never to deal with this particular retailer and the brand? Should they write to the retailer, complain about the service and demand some form of apology or compensation? Or was there something else that they could do? Underlying all of these questions was the issue: Was it worth the trouble? Chantale and Clinton Riley were two professional consultants: Chantale worked as an accountant and Clinton was a financial advisor. Clinton was 60 years old and Chantale was 56 years old. They had met each other while at university in the 1970s and had been living in Montreal since 1980. They resided in Côte-des-Neiges-Notre-Dame-de-Grâce, one of the boroughs of Montreal. They had two children: a boy, 23 years old, who had just completed a bachelor’s degree at McGill University, and a girl, 18 years old, who had just completed her first year of CEGEP.1 All members of the family were completely bilingual in English and French. In fact, McGill...
Words: 4947 - Pages: 20
...Transforming Lives Communities The Nation …One Student at a Time Disclaimer Academic programmes, requirements, courses, tuition, and fee schedules listed in this catalogue are subject to change at any time at the discretion of the Management and Board of Trustees of the College of Science, Technology and Applied Arts of Trinidad and Tobago (COSTAATT). The COSTAATT Catalogue is the authoritative source for information on the College’s policies, programmes and services. Programme information in this catalogue is effective from September 2010. Students who commenced studies at the College prior to this date, are to be guided by programme requirements as stipulated by the relevant department. Updates on the schedule of classes and changes in academic policies, degree requirements, fees, new course offerings, and other information will be issued by the Office of the Registrar. Students are advised to consult with their departmental academic advisors at least once per semester, regarding their course of study. The policies, rules and regulations of the College are informed by the laws of the Republic of Trinidad and Tobago. iii Table of Contents PG 9 PG 9 PG 10 PG 11 PG 11 PG 12 PG 12 PG 13 PG 14 PG 14 PG 14 PG 14 PG 15 PG 17 PG 18 PG 20 PG 20 PG 20 PG 21 PG 22 PG 22 PG 22 PG 23 PG 23 PG 23 PG 23 PG 24 PG 24 PG 24 PG 24 PG 25 PG 25 PG 25 PG 26 PG 26 PG 26 PG 26 PG 26 PG 26 PG 27 PG 27 PG 27 PG 27 PG 27 PG 27 PG 28 PG 28 PG 28 PG 28 PG 28 PG 33 PG 37 Vision Mission President’s...
Words: 108220 - Pages: 433
