...CHAPTER 1 INTRODUCTION 1.1 Introduction This chapter discuss about background of the study, problem statement, purpose and objective of the study, significant and also limitation of the study. The definition concept of product placement is also discussed. 2 1.2 Background of the study According to PQ Media (2007) the practice of placing branded products within films for commercial purposes has developed into a distinct marketing tactic and has truly gone global. This situation happens due to product placement is cost-effective compared to other types advertising and it allows marketers to avoid clutter. Placing product in film is not new, it has becoming established in North America in the 1980s, on television program but began to receive serious attention in the UK in the late 1990s.(Chris Fill,2004).One of the example is the increase in sales of Reese’s Pieces chocolate after an on-screen in E.T on 1980s (Karh,1998). Generally product placement is about placing brands in films or TV show. Chris Fill (2004), defined product placement as the inclusion of products and services in films for deliberate promotional exposure, in return for an agreed financial sum. It is a cheap way to obtain some brand exposure in a mainstream without paying for airtime like any other promotion. Placing a product in film can overcome the irritation factor associated with advertisements screened in cinemas. There are varieties of product can be place including...
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...Case Discussion #4- Netflix 1. How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis to support your answer. In my opinion, they are not strong at all. There are very few competitors that do control market share and a number of small businesses represent the remaining market share in the movie rental market place. Rivalry among competing sellers is common; the top competitors are Netflix, Blockbuster and local movie stores. Large stores such as Blockbuster have physical stores, unlike Netflix, are able to stock their stores with a larger number of available rentals for new releases, while small stores order much lower quantities. The threat of Potential new entrants into the movie rental marketplace places a strain on the current controlling powers, such as Red Box. Red Box is based on an idea that Blockbuster employed, which deployed 50 tester vending machines that rented movies. With new entrant, there is a threat for losing market share. Buyers have limited power, the more you buy, the lower the purchasing price. Also, if there is a demand which the seller is unable to supply, movie rentals stores are readily available through other means. Now, we are able to request the movie online, select for the movie to be mailed or even illegally downloading or streaming the movie from another third party. There are not many substitutes available. Buyers can either wait until an illegal bootleg´ version is available for sale or find other...
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...4 Cinematography We are affected and defined by light. Light is the most important tool we have to work with, not only as cinematographers, but as people. —Laszlo Kovacs Courtesy Everett Collection Section 4.1 The “Look” of a Scene CHAPTER 4 Chapter Objectives After reading this chapter, students should: • Have a working knowledge of the cinematographer’s job • Understand the difference between cinematography and mise en scène and recognize the importance of each • Understand the importance of color and lighting and how they affect the tone and feel of a film • Be familiar with different methods of photographing a film, and with terms such as panning, tilting, tracking shots, deep focus, and aspect ratios • Understand how different focal length lenses affect the look of a shot • Recognize what special effects can do for a movie—and what they can’t do 4.1 The “Look” of a Scene W hen we are first introduced to Don Vito Corleone in The Godfather, played by Marlon Brando, the Mafia boss is sitting in the study of his home. Along with his consigliore, or adviser, Tom Hagen (Robert Duvall), Corleone is listening to a line of people requesting favors on the day of his daughter’s wedding. Corleone is immensely powerful, as we learn by the scope of the favors he is asked to grant, which in one case includes the desire of a singer to be cast in a film to revive his musical career, and Corleone’s ability to grant them. However, it is not just what...
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...Netflix 9/25/2012 Section 003 Case: Netflix’s Business Model and Strategy in Renting Movies and TV Episodes 1. How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis to support your answer. Substitutes: There is a strong force of substitutes. Consumers can buy DVDs at retail stores, rent movies via vending machine like Redbox, rent online, watch movies via TV packages and premium movie channels, pay-per-view movie rental, watch movies on the internet via youtube and amazon.com, and consumers can obtain pirated DVD. Buyers: There is a strong force by the buyers, there are a lot of substitutes and companies have to fight with rivals for a competitive price and customer service. Pleasing the consumer is huge in this industry. Suppliers: There is a mediocre or low force by the supplier because there are a lot of different companies that offer the same goods. The DVD rental industry has a lot of substitutes with the same product just a different way of obtaining the movies. Potential for new entrants: The potential for new entrants is weaker because existing companies like Blockbuster are struggling to earn healthy profits. The convenience of movies online and through TV companies are over powering the in store business models that Blockbuster and Movie Gallery had. Rivalry: The force of Rivalry is very fierce because companies are coming out with new ways of obtaining movie rentals. The internet based companies are making...
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...Upon reading the chapter 31-32, I immediately thought of the movie “Dinner for Schmucks”. In the movie “Dinner for Schmucks”, each month a group of IRS office executives, have a dinner where they bring people from all walks of life that would be deemed odd or peculiar, and tell them they are having a dinner in their honor. In actuality they are laughing at them because they think they are idiots. In this case of the book the Duke and Duchess were the executives and Don Quixote and Sancho were the “Schmucks or peculiar guest. Time and time again throughout chapters 30-35 the Duke and Duchess are malicious to SP and DQ, even the maidservants play a trick on DQ. They are intentionally malicious because they have read Tome 1 and no longer view...
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...prices in connection to other video rental outlets. Blockbusters main competitors such as Netflix, Redbox, and many On Demand services seem to have a much better grasp of the importance of instant access at a lower price. (Blockbuster Inc. (SWOT analysis). http://www.yousigma.com/comparativeanalysis/blockbusterinc.html) * When should they have innovated or changed their plans to comprehend the perceived changes? Blockbuster’s biggest mistakes were that it failed to modernize its business strategy to include a multi-channel avenue for its customers to decide how they wanted to rent movies. Movie renters were and still are moving away from the traditional format of renting movies. Failure to adapt to changing consumer behavior and new technology helped companies like Netflix and Redbox gain considerable ground in the video rental industry. * What should they have considered when looking at their Porter’s Model? What do you think kept them from making timely changes? Blockbuster failed to differentiate the threat of substitute products or services when there are many alternatives to a product or service. This oversight made it is easy for new competitors to enter a market. * The last and newest article is about Google and their approach to business in a rapidly changing world. If Blockbuster followed Google's approach would they...
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...Please do the numbering 1.0 2.0 And so on… and follow the flow of the report. NAME OF THE INFORMATION SYTEM * Online booking ticket - ( Booking System) - This system assists you in managing a cinema. If also involves the booking and buying of tickets to watch a movie. - The cinema management information system is a system that will assist the cinema employees in all their respective day to day operations. The people to be using the system are employees when serving the customers, customers when booking online and view movies showing at their convenient times. System offered by the system. (function of the system) 1- View movies showing, their times and respective cinema room 2- Buy ticket 3- Book to watch a movie 4- Pay in cash or with card 5- Schedule movies OBJECTIVE OF THE SYSTEM (BOOKING SYSTEM) - The objective and scope of Online Movie Ticket Booking System is to record the details various activities of users. It will simplifies the task and reduce the paper work. During implementation every user will be given appropriate training to suit them specific needs. - The main objective of Online Movie Ticket Booking System is to enhance and upgrade the existing system by increasing it efficiency and effectiveness. The software improve the working methods by replacing the existing (annual or manual) system with the computer-based system. -To enhance online ticket booking system using mobile phone and WAP technology. Nowadays, are also many people...
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...Chapter# 8 Exercises: 1.a: Matched Pairs are more appropriate. Measures are repeated over time 1.b: The matched pairs report for June 1999- March 1999 shows a difference as seen below of 0.05: [pic] [pic] 1.c: The matched pairs reports for Aug-June and Aug-March show no significant differences: [pic] 2-a The grouped means method would not be the appropriate test since statistical assumptions for the t test for groups are not satisfied with correlated data. The difference can be detected much better with a paired t-test and you may be overstating the significance if you used a group t-test rather than a paired t-test. 2-b MATCHED PAIRS: There is a small ratio of 0.1218 difference Kiln compared to regular. [pic] 3-a There is an outlier in sales for 63,438 computer sales. [pic] 3-b grouped means. 3-c: |t| 0.8874 (very small difference) [pic] 3-d Outliers: It would not be appropriate to remove the outlier because the difference in the analysis would be unfavorable due to the sale being such a drastic amount and the difference reported in question “c” being already reported as a small difference. 4-a: Yes, there is a significant difference between 2 door and 4 door impact on left legs. [pic] 4-b: The difference on compression on right legs between 2 and 4 door vehicles is not significantly different. [pic] 4-c The difference is very small on Head...
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...Greek life is the fraternity and sorority community on campus. The terms "fraternity" and "sorority" describe groups of men and women who join together to offer fellowship, academic support, leadership training, participation in campus activities, service to the community and University, and preparation for future careers. They are referred to as Greek chapters because they are named according to the ancient Greek alphabet. Most chapters at Millersville are also affiliated with a national and international organization. Greek life has a strong and rich tradition at hundreds of colleges and universities across the United States and Canada, as well as here at Fullerton. It offers many opportunities to meet people, promote academic achievement, contribute to the community through service and philanthropy projects, and develop leadership skills. Most Fraternity and sorority members are involved in other organizations on campus and participate in leadership and developmental seminars on a local and national level. There are numerous leadership opportunities available within individual chapters and the many affiliated organizations. Greek life also serves as a springboard to campus-wide involvement. Sororities and fraternities recognize the need and concern throughout the year to raise money and donate time for their special philanthropies and service projects. Often the Greek community comes together to benefit worthwhile programs such as Camp Titan, as well as sponsoring...
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...Assignment Important Dates: TH 1/29:Genre Awareness Project Full First Draft due via email to [Instructor] before class, and bring one clean, typed and stapled copy of your complete project to class for peer review/reading workshop. T 2/3: Genre Awareness Project Pencil Grade due at the beginning of class. This should be a clean, typed and stapled copy of your complete project. T 4/14: Final Portfolio due. Of the first three major writing projects, you must revise at least one but you may choose up to two to revise for a new grade (i.e., the new grade will “erase” the previous pencil grade). Barring any late or other penalties, you have the chance to improve the grade on this project, if you choose to revise it for the portfolio. The Assignment and Rationale: For this project, you are required to find three legitimate, same-genre movie posters from the last decade and write a report revealing your genre awareness findings and conclusions about both the stability and flexibility of the movie genre represented in these three posters. You may choose the movie genre, and you may find that you’re working with a multi-hyphenated genre (e.g., thriller-crime-drama). This is fine, as long as you can find three movie posters that represent this particular genre. However, I advise you to not go too obscure in your choices, as this might limit or make difficult your selection, and I also request you stay away from choosing posters for movies already clearly linked (e.g...
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...Blockbuster is an American based chain of retail stores renting DVD, Blu Ray, and video games. They have over 9,000 locations in the US and 25 other countries worldwide. It is headquartered in the Renaissance Tower located in Dallas, Texas. The first store was opened in Dallas, Texas 1985 by David Cook. Cook had started a company called Cook Data Services Inc. in 1982 selling software to Texas’s oil and gas industries.[i] When the industry went flat Cook was searching for another source of revenue. His wife a movie fan suggested getting into the movie rental business. At the time rental stores were small, specialized, and inefficient. These stores were mainly family oriented stores that provided few former big hit movies. Cook recognized if they displayed the movies, provided a large former big hits selection, and set up a computerized system he could provide a higher...
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...Derek Thompson 02/03/2013 Assignment 1: Exploration of a Journal Article in Sociology Intro to Sociology Dr. Sandra D. Smith When I was looking for a journal to read about I came across the paper A Novel Approach: The Sociology of Literature, Children’s Books, and Social Inequality (singer 2011). Doctor Singer wanted to take a look at the impact on society and underlining themes in children’s books. This was the beginning of her work that she would use later in that she would be off of Windy Griswold work and she would try and prove combination of humanistic and social scientific methods in order to study American children’s novels and their production contexts. She was trying to find social conflicts that were coming up in the context of children’s books one of the key example she gives is when Griswold was doing this research before here she notice that British publishing company tended to label people into certain social dynamic such as many times they place the people of Nigeria into roles that place them in urban environments or villages which made people think that there country was most built this way. This was done because British publishing companies could sail the books better if this was done this way because that is what people expected to see. In America we do the same thing we put African American in unban city and from low income families because it is easier to relate to and except. Doctor Singer this moved on to look for stores that...
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...rental industry can be boiled down to the booms we have seen in technology. The cost of HDTV’s has been dropping and has now become more practical for each person to obtain. This leads to the desire to view movies and shows on the big nice screen as opposed to the smaller devices we used to. The movie rental fee as well as the late charges always gave people pause but were not unsurpassable boundaries for consumers who wanted the movie viewing experience without making a purchase. The growth of the movie rental industry via an online presence I feel will continue to grow as more and more people become accustomed to the idea of owning or viewing things through a purely digital means. With a growth in any industry comes the inevitable competitiveness that we see between Netflix and Blockbuster. I would not be surprised to see Redbox throw their hat into the ring with online offerings in the future. 5) What is Netflix’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approaches that Netflix is taking? What type of competitive advantage is Netflix trying to achieve? Netflix’s strategy was a “six-pronged” one: 1. Providing comprehensive selection of movie DVDs 2. Providing an easy way to choose movies 3. Providing a fast delivery of selections 4. Having no due dates for return 5. A convenient drop-it-in-the-mail return procedure 6. Aggressive marketing to attract subscribers and build widespread...
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... Blu-ray, and video game rental stores currently under Chapter 11 bankruptcy. As of January 3, 2010, there were over 5000 Blockbuster stores in the U.S. and 17 countries worldwide. It is headquartered in the Renaissance Tower in Downtown Dallas, Texas.[1] Because of competition from other video rental companies like Netflix, Blockbuster has seen significant revenue losses. The company filed for bankruptcy on September 23, 2010. Strengths * Lead market share of online rentals * Low fixed costs * Worlds largest selection of DVDs * Fastest delivery time of any online DVD rental company with over 35 DCs * Service: over 90% of DVD's are received by customers within one day of ordering * Strong website (shopability, navigation, reviews) Weaknesses * Can't control most important expense: shipping expenses * Older demographic has a hard time understanding their concept * Watch instantly feature only allows a small selection of DVD's * Distribution time * presence in only DVD segment Opportunities * Pricing segmentation (i.e., different plans) * Online distribution * Other types of rentals (Video games, educational, institutional, etc) * Internationalization * Expanding to Video Game rental Threats Rising stamp costs, Other larger retailers launching into similar space (i.e., Wal-Mart, Online digital distribution iTunes, Napster Redbox, Blockbuster allowing the rental of games in addition to movies Like most brick-and-mortar rental businesses, Netflix ...
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...Sixteen years after a sixteen-year-old wrote this book, Francis Ford Coppola turned this novel into a movie. The book is a coming-of-age novel, but the movie focuses on the characters' loss of innocence. The movie follows the story line very closely. The reader is only told that this story takes place in the southwest, but the movie places it in Tulsa, Oklahoma, in the year 1966. It also changes the conflict from the East Side versus the West side to the northside versus the southside. This minor directional change was probably made due to the relative time proximity to the musical West Side Story, which won the best picture Academy Award in l961. However, as with all movies, character insight that is critical to understanding the story is lost when the format goes from the written word to the screen. Ponyboy is telling us the story, the same as in the book, but the 91-minute film only glosses over many character relationships. <a href="http://ad.doubleclick.net/jump/CNSite/;navArea=CLIFFSNOTES2_LITERATURE;type=Lit_Note;kword=SE_Hinton;kword=The_Outsiders;contentItemId=139;tile=3;sz=300x250;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/CNSite/;navArea=CLIFFSNOTES2_LITERATURE;type=Lit_Note;kword=SE_Hinton;kword=The_Outsiders;contentItemId=139;tile=3;sz=300x250;ord=123456789?" width="300" height="250" border="0" alt="" /></a> With the exception of Ponyboy, the viewer misses out on knowing most of the novel's characters. Darry and Soda...
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