1. For an exchange to occur between two people, there must be: a. the freedom for each party to accept or reject the offer.
b. an equal amount of goods.
c. money involved.
d. a regulatory body overseeing the exchange.
2.
The increase in social media and online shopping has resulted in which of the following? a. CEOs avoiding customers wishes for online shopping.
b. Customers having more control over company actions.
c. Companies using the Internet to get customers into stores.
d. Customers only using social media for personal interactions, not interacting with brands.
3.
Adopting a market oriented approach requires information about: a. customers and competitors.
b. effective sales techniques.
c. a firm's capabilities.
d. All of these.
4.
Various companies' attempts to "go green" reflect a ________ orientation. a. sales
b. societal marketing
c. marketing
d. production
5.
The internal capabilities of a firm include all of the following EXCEPT: a. its talents.
b. its manufacturing processes.
c. its products.
d. its consumers.
6.
Which of these issues would NOT be a major concern to the societal marketing orientation? a. fossil fuel emissions
b. maximizing market share
c. child labor
d. diversity
7.
Firms can provide customer value by: a. offering products that perform.
b. raising prices.
c. lowering prices.
d. raising quality.
8.
A sales-oriented organization targets its products to: a. women only.
b. men only.
c. everybody.
d. the rich.
9.
Organizations that exist to achieve goals, rather than profits are called: a. cooperatives.
b. charities.
c. non-governmental organizations.
d. nonprofit organizations.
10.
The use of aggressive sales techniques is a feature of the ________ orientation. a. market
b. sales
c. production
d. societal market
11.
Which marketing