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Chapter 11 Case Application #1
11-28) What would it be like to work at Patagonia? What’s your assessment of the company’s work environment? Personally, I believe that working at Patagonia would be a paradise because I am the person that is likely to get a job that is related to outdoor products. Based on what I have researched, there is a recent article in the New York Times called “Working Life”, which it compares Patagonia and other companies about their working environment, as it says that Patagonia knows the better way to treat their employees, the happier and more productive the employees are going to be. So due to this article and the case study, I can be very sure that I will be pleased to work in Patagonia since the employees can have the chance to enjoy suffering, jogging or biking in the middle of the workday, which is a good way to motivate employees and increase their job satisfaction. If I will be working for Patagonia, I would like to be positioned in marketing department because I want to tell to all the customers about the quality of our products. For me to work efficiently in this company, I need to first get to know about our company (technology, history, eco-friendly and etc.), which is the most important assessment. Secondly, I need to get used to the culture of the company, where the employees have no private office and everyone is equal by respecting each other. For the last, I believe that I have to try using our company’s products so that I can think objectively, on both perspectives of the company and customers. In conclusion, working at Patagonia would be a pleasure for people who like outdoor activities and people who have kids, and one thing for sure is that working in Patagonia will definitely reduce the working stress, but it doesn’t mean that the employees are always free and playing.

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