The chapter 14 case talks about Amazon, and describes its way until became one of the largest companies of online shopping, and Kindle as one of the first generation of Kindle. Amazon according to the case has no roof over its head which would mean that technically there’s not a particular shopping store where you can go and buy something. But is online shopping, and where the sellers and buyers are connected with each-other through phone calls, website, and emails as a particular way to connect every one of us. As of now Amazon is one of the biggest online sellers with almost $32.4 in 2010. Only with the amount of money that Amazon profits, we can see that it is a very big company, and pretty much the biggest one. Today there are a high amount of people that would buy something they need online rather than shopping, as of losing time, while they can do something else.

1. Describe Amazon’s product service mix. Which areas of Amazon’s operations are characteristic of a manufacturing organization? Which areas are characteristic of a service organization? How do both areas relate to the marketing of Kindle and Kindle-related products?
The four characteristics that would show the differences between manufacturing and service organization are:
• Goods. Here a key difference between service firms and manufacturers is the tangibility of their output. In this case the fact that Amazon sells products and goods to customers, are things tangible so we can see and touch would make it a manufacturing organization.
• Inventory: Service firms, do not hold inventory and manufacturers produce goods for stock, with inventory levels aligned to forecasts of market demand. Actually some of the goods and services that customers buy through Amazon are directly from manufactures, so it doesn’t require a high inventory cost.
• Customers Service: Service firms generally produce a