...articles about that industry in Business Week, Forbes, Fortune, the Wall Street Journal, Marketing Communications, Media-Scope, and/or Advertising Age. The students should use the Kotler text as guides for the project and the program Marketing Plan Pro to formulate the full marketing plan. The Marketing Plan Pro will provide the basis for either presentations and/or a paper that analyzes and evaluates the marketing program of the chosen product. You could grade the effort based on the following criteria: • Use of analytical marketing concepts to analyze the company and its products. • Degree to which information was sought and attained. • Quality of critique of company’s marketing program. • Quality of suggestions for future marketing. • Quality of writing. MARKETING MANAGEMENT FALL SEMESTER Instructor: E-mail: Web site: Campus: Office Hours Or by Appointment at Either Location Course Credits: 3 (Three) Class: Required Materials Marketing Management, 12th edition, by Kotler/Keller, Prentice-Hall 2006, ISBN 0-13-145757-8 and The Marketing Plan Handbook with Marketing Plan Pro, by Wood, Prentice-Hall 2005, 0-13-164149-2 COURSE PREREQUISITES: COURSE DESCRIPTION The characteristics and management of markets are described in topics that include the marketing environment, components of the marketing mix, market segmentation, and planning. COURSE...
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...certification the 5 major competitors are 1. Simplilearn.com : Offers both classroom and online training. Online training has 2 branches, instructor led and self learning. Instructor led online training key features (Rs. 9950): 32 hrs online classroom training, e-learning content, 14 chapter end quizzes, 5 PMP mocks, 90 days access, exam tips and mind maps Online self learning: Basic(Rs. 4950), Standard(Rs. 5950) and Advanced(Rs. 8000). Key features similar to Instructor led. Simplilearn has been in the education industry for quite some time and is a partner to many bodies like PMI, APMG, CFA Institute, GARP, ASTQB and IIBA. 2. Knowledgewoods.in : Imparts Professional training for various certifications through classroom and online sessions. Has 3 options, Professional, Superior and one on one mentoring which provides online access ranging from 60 days to 120 days. Also provides between 5 to 10 mock exams depending on the course opted for. The cost of training ranges between Rs 6,500 to Rs. 18750. 3. knowledge academy 4.Iact global 5. adepttechno 6. moulik.in For educational websites: Khan academy Coursera Academic Earth (http://academicearth.org/) Big Think (http://bigthink.com/) Brightstorm(http://www.brightstorm.com/) CosmoLearning (http://www.cosmolearning.com/) EdX (https://www.edx.org/) Math Tv (http://www.mathtv.com/) WatchKnowLearn (http://www.watchknowlearn.org/) Youtube Edu SEO Strategies: 1. Mobile SEO:...
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...Engineering: An Introduction for High School Annapurna Ganesh Chell Roberts Dale Baker Darryl Morrell Janel White-Taylor Stephen Krause Tirupalavanam G. Ganesh Say Thanks to the Authors Click http://www.ck12.org/saythanks (No sign in required) www.ck12.org iii To access a customizable version of this book, as well as other interactive content, visit www.ck12.org CK-12 Foundation is a non-profit organization with a mission to reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide. Using an open-content, web-based collaborative model termed the FlexBook®, CK-12 intends to pioneer the generation and distribution of high-quality educational content that will serve both as core text as well as provide an adaptive environment for learning, powered through the FlexBook Platform®. Copyright © 2011 CK-12 Foundation, www.ck12.org The names “CK-12” and “CK12” and associated logos and the terms “FlexBook®”, and “FlexBook Platform®”, (collectively “CK-12 Marks”) are trademarks and service marks of CK-12 Foundation and are protected by federal, state and international laws. Any form of reproduction of this book in any format or medium, in whole or in sections must include the referral attribution link http://www.ck12.org/saythanks (placed in a visible location) in addition to the following terms. Except as otherwise noted, all CK-12 Content (including CK-12 Curriculum Material) is made available to Users in accordance with the Creative Commons...
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...certification the 5 major competitors are 1. Simplilearn.com : Offers both classroom and online training. Online training has 2 branches, instructor led and self learning. Instructor led online training key features (Rs. 9950): 32 hrs online classroom training, e-learning content, 14 chapter end quizzes, 5 PMP mocks, 90 days access, exam tips and mind maps Online self learning: Basic(Rs. 4950), Standard(Rs. 5950) and Advanced(Rs. 8000). Key features similar to Instructor led. Simplilearn has been in the education industry for quite some time and is a partner to many bodies like PMI, APMG, CFA Institute, GARP, ASTQB and IIBA. 2. Knowledgewoods.in : Imparts Professional training for various certifications through classroom and online sessions. Has 3 options, Professional, Superior and one on one mentoring which provides online access ranging from 60 days to 120 days. Also provides between 5 to 10 mock exams depending on the course opted for. The cost of training ranges between Rs 6,500 to Rs. 18750. 3. knowledge academy 4.Iact global 5. adepttechno 6. moulik.in For educational websites: Khan academy Coursera Academic Earth (http://academicearth.org/) Big Think (http://bigthink.com/) Brightstorm(http://www.brightstorm.com/) CosmoLearning (http://www.cosmolearning.com/) EdX (https://www.edx.org/) Math Tv (http://www.mathtv.com/) WatchKnowLearn (http://www.watchknowlearn.org/) Youtube Edu SEO Strategies: 1. Mobile SEO:...
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...DEPARTMENT OF ECONOMICS Course: International Business Module, 2004/2005 Course Lecturers: Sougand Golesorkhi (B10) Kwok Tong Soo (B47a) Tutors: Alina Petrescu Jasleen Sindhu Tatiana Boroditskaya Zoe Whang Tel: + 44 (0) 1524594418 (Soo) Email: s.golesorkhi@lancaster.ac.uk k.soo@lancaster.ac.uk Please note that the Departmental Office is open every weekday, 9-11am & 2-4pm. You should consult the Part 1 notice board at regular intervals throughout the term. This is located outside B34 in the Management School. Students should note that the principal method of communicating administrative matters will be via Lancaster e-mail accounts. Also note that there is a Part 1 Economics discussion space (for 101 and 102 students taking the International Business option) that students and staff can access via the following URL: http://domino.lancs.ac.uk/econ/intbus.nsf. If you have queries regarding your Economics studies you can attend one of the drop in sessions in which a member of staff is available to help you with any aspect of the course with which you are struggling. Details of the times and locations of the drop in sessions will be posted on the Part 1 notice board. Course Aims: The aims of the course are to: • introduce students to a variety of international business issues, including international trade, international investment, international labour flows, and the market for foreign exchange. • provide students with an...
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...TeA M YYe PG Digitally signed by TeAM YYePG DN: cn=TeAM YYePG, c=US, o=TeAM YYePG, ou=TeAM YYePG, email=yyepg@msn .com Reason: I attest to the accuracy and integrity of this document Date: 2005.07.04 23:45:43 +08'00' ������������ Want to learn more? We hope you enjoy this McGraw-Hill eBook! If you’d like more information about this book, its author, or related books and websites, please click here. HOW TO ACE THE BRAINTEASER INTERVIEW JOHN KADOR M C G R AW- H I L L N E W YO R K MADRID C H I C AG O SAN FRANCISCO MILAN SYDNEY LISBON TO RO N TO LONDON S A N J UA N MEXICO CITY SEOUL NEW DELHI SINGAPORE Copyright © 2005 by John Kador. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-144606-0 The material in this eBook also appears in the print version of this title: 0-07-144001-1. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special...
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...Amanda Drew Employability & Study Skills Unit Carol Faiers Word Count - 1438 by Employability/Transferable Skills required by graduate recruiters TABLE OF CONTENTS Chapter 1 2 Section 1.0 Introduction 2 Section 1.1 Rationale 2 Chapter 2 2 Section 2.0 Employability and Transferable Skills 2 Section 2.1 Employability Skills 2 Section 2.2 Transferable Skills 3 Chapter 3 3 Section 3.0 Employer Research - Call to Action 3 Section 3.1 Science, Technology, Engineering and Maths (STEM) 3 Section 3.2 Employers satisfaction with graduates employability skills 4 Section 3.3 Entrepreneurial Skills 5 Section 3.4 Work Experience 5 Chapter 4 5 Section 4.0 Conclusion 6 1.0 Introduction University graduates are now leaving their place of study with more than an academic or vocational degree. Graduates need to be prepared with the tools to successfully enter into the labour market. This report lays out the key skills and attributes required by a graduate to successfully secure long term employment. 1.1 Rationale In 2009 the Confederation of British Industry (CBI) published a report entitled "Future Fit". The report included a survey of 581 employers, between them employing 2.5 million people, 8% of the UK workforce.(CBI, 2009). All university departments are now informed of a growing landscape of skills (identified by employers) required by graduates. The responsibility to continually develop these skills rests with the university...
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...Science If you are master student of the master programme “Media and Communication Science” and have to fulfill the additional requirement: Self-Study Module Statistics, you have to answer these list of 42 questions. Please answer the following questions concerning statistical methods in social science briefly. Helpful information concerning the questions can be found in the Reader: “Statistics”. Enjoy yourself while answering the questions. Chapter 1 1. A client rates her satisfaction with her vocational counselor on a 4-point scale from 1 = not at all satisfied to 4 = very satisfied. What is the (a) variable, (b) possible values, and (c) score? 2. Give the level of measurement for each of the following variables: (a) ethnic group to which a person belongs, (b) number of times an animal makes a wrong turn in a maze, and (c) position one finishes in a race. 3. Fifty students were asked how many hours they had studied this weekend. Here are their answers: 11, 2, 0, 13, 5, 7, 1, 8, 12, 11, 7, 8, 9, 10, 7, 4, 6, 10, 4, 7, 8, 6, 7, 10, 7, 3, 11, 18, 2, 9, 7, 3, 8, 7, 3, 13, 9, 8, 7, 7, 10, 4, 15, 3, 5, 6, 9, 7, 10, 6 Make (a) a frequency table and (b) a frequency polygon. (c) Make a grouped frequency table using intervals of 0-5, 6-10, 11-15, 16-20. Based on the grouped frequency table, (d) make a histogram and (e) describe the general shape of the distribution. 4. Below are the number of minutes it took each of a group of 10-year-olds to do a series of abstract puzzles: 24, 83, 36, 22...
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...School of Business Department of Marketing and Decision Sciences Summer Session, June 2 to July 3, 2014 Course Number: Title: Section: Semester: Year: Instructor: Office Location: Telephone: Email: Office Hours: Class Days/Time: Classroom: Prerequisites: BUS2 190-01/30275 Quantitative Business Analysis 01 Summer 2014 Dr. Yudhi Ahuja, Ph.D. BT-752 (408) 924-3507 Yudhi.Ahuja@sjsu.edu Walk in: Before and After the Class Tuesdays & Thursdays, 8 a.m. to 12 p.m. BBC 224 MATH 71 (or 70) / BUS 90 Course Web Site This course syllabus may be found on my faculty web page accessible at p://www.cob.sjsu.edu/ahuja_y or at https://sjsu.instructure.com/login. Major assignment handouts, sample workbooks, etc. are made available in https://sjsu.instructure.com/login. You are responsible for regularly checking the Calendar and Course News in Canvas to keep up with ongoing developments during the course. Course Description .Quantitative models and optimization systems used in problemsolving. Studies of decision criteria, statistical decision making, linear programming, inventory control, Project Scheduling/Management Theory, PERT/CPM, simulation, and other techniques used in management. Course Goals and Student Learning Objectives. The course will emphasize basic principles of mathematical modeling, computational algorithms and spreadsheet computer solutions of optimization, decision analysis, simulation and network based methods applied to business problems. I. Students will learn various...
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...MBA 6053, Economics for Managers Course Syllabus Course Description Review of managerial economics and problems encountered in firm management. Examines changing economic environment, business trends and fluctuations, and introduces forecasting techniques. Prerequisites None Course Textbook Keat, P., & Young, P. (2009). Managerial economics (6th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. Discuss managerial economics and its relationship to microeconomics and other related fields of study such as finance, marketing, and statistics. 2. Decide economic goals for the firm and develop optimal decisions that will bring the firm closest to those goals. 3. Define supply, demand, and equilibrium price. 4. Apply the concepts of price elasticity, cross-elasticity, and income elasticity. 5. Specify the components of a regression model that can be used to estimate a demand equation. 6. Define production function, and explain the difference between a short-run and a long-run production function. 7. Distinguish between economic cost and accounting cost. 8. Describe the key characteristics of the four basic market types used in economic analysis. 9. Cite the main differences between monopolistic competition and oligopoly. 10. Analyze the practice of cartel pricing. 11. Illustrate game theory, and explain how it helps better understand mutually interdependent management decisions. 12. Define...
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... Table of Contents Chapter 1 1 Introduction 1 Background 1 Objectives of the Research 2 Statement of problem 2 Research Questions 2 Hypothesis 3 Need of the study 3 Limitations of the research 3 Chapter 2 3 Review of Literature 3 Literature Review 3 Theoretical Framework 3 Chapter 3 3 Research Design and Methodology 3 Research Design 3 Description of Population and Samples 3 Instrumentation 3 Data Collection Procedure: 3 Statistical tools used 3 Measurement: Scaling, Reliability and Validity 3 Bibliography 3 Chapter 1 Introduction Background An impulse purchase or impulse buy is an unplanned decision to buy a product or service, made just before a purchase (Wikipedia). Impulse buying is a sudden, compelling, hedonically complex purchase behavior in which the rapidity of the impulse purchase decision precludes any thoughtful, deliberate consideration of alternatives (Kacen, 2002). The speed of purchase decision prevents from any thoughts, considerations and studying other options or alternatives. Rook (1995) defines an impulse buying as follows: when a consumer experiences a sudden, often powerful, and persistent urge to buy something immediately. The impulse to buy is hedonically complex and may stimulate emotional conflict. The research on impulse buying behavior has many practical benefits and by revealing the relative importance of factors affecting the impulse buying behavior, the effective marketing strategies can be proposed...
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...In brief: This chapter gives an overview of the selection process, testing concepts, types of tests, and selection techniques. It also addresses legal and ethical questions surrounding the area of testing and selection. Interesting issues: Most companies desire reference and background information to make employment decisions, however, most companies also have policies against giving out any information on current or past employees beyond basic job titles and dates of employement. Students need to see the tug-of-war between privacy rights and employer needs for background and predictive information. Lecture Outline I. The Selection Process A. Why the Careful Selection is Important 1. Performance 2. Costs 3. Legal Implications and Negligent Hiring II. Basic Testing Concepts A. Validity 1. Criterion Validity 2. Content Validity B. Reliability 1. Retest Estimate 2. Equivalent Form Estimate 3. Internal Consistency C. Sources of Unreliability 1. Poor Sampling of the Material 2. Chance Response Tendencies 3. Testing Conditions 4. Changes in the Person D. How to Validate a Test 1. Analyze the Job 2. Choose your Tests 3. Administer the Test a. concurrent validation b. predictive validation 4. Relate Test Scores and Criteria Figure 5-3 on page 178 shows a sample expectancy chart. 5. Cross-validation and Revalidation E. Testing Guidelines 1. Use Tests as Supplements 2. Validate the Tests 3. Analyze...
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...Behaviour Week 2 Chapter 2, Value and the Consumer Behaviour Value Framework Learning Outcome 1: Describe the consumer value framework, including its basic components CVF: Identifies variables that influence the consumer both internal and external whilst also looking at the process of turning a need into a want into the acquisition of a product; then having the product do something for them (creating value) be it hedonic or utilitarian. Internal Influences: Learning, Perception, Memory, Attitude, Categorisation (cool, uncool) Personality of Consumer: Motivation, Personal Values, Lifestyle, Emotional Expressiveness (Assignment) Consumption Process: Needs, Wants, Exchange, Costs/Benefits, Reactions Value: Utilitarian/Hedonic Relationship Quality External Influences Situational Influencers Affect: feelings Consumer research: defining, establishing and testing individual differences in order to divide market External Influences: interpersonal, social environment (workmates/housemates/family) Situational Influences: time of day Learning Outcome 2: Define consumer value and compare and contrast two key types of value Value: What you get – What you give up eg. 7/11 convenience of opening 24/7 allows the company to introduce a higher premium Utilitarian: utility aspect (product, functionally, does something for you) Hedonic: facebook updates on your phone Learning Outcome 3: Apply the concepts of marketing strategy and marketing tactics to describe...
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...http://vk.com/caseogolics CASE INTERVIEW SECRETS A FORMER MCKINSEY INTERVIEWER REVEALS HOW TO GET MULTIPLE JOB OFFERS IN CONSULTING VICTOR CHENG Innovation Press Seattle This book and the information contained herein are for informative purposes only. The information in this book is distributed on an as-is basis, without warranty. The author makes no legal claims, express or implied, and the material is not meant to substitute legal or financial counsel. The author, publisher, and/or copyright holder assume no responsibility for the loss or damage caused or allegedly caused, directly or indirectly, by the use of information contained in this book. The author and publisher specifically disclaim any liability incurred from the use or application of the contents of this book. All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, including electronic, mechanical, photocopy, recording, or otherwise, without the prior written permission of the publisher. Throughout this book, trademarked names are referenced. Rather than using a trademark symbol with every occurrence of a trademarked name, we state that we are using the names in an editorial fashion only and to the benefit of the trademark owner, with no intention of infringement of the trademark. Copyright © 2012 Victor Cheng All rights reserved. Published by Innovation Press 93 S. Jackson St., #75551, Seattle, WA 98104 ISBN 978-0-9841835-3-1 For Julia and the girls FREE BONUS...
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...Source: S. G. Powell and K. R. Baker, 2004. The Art of Modeling with Spreadsheets. New York: Wiley & Sons. Copyright © 2004 by John Wiley & Sons, Inc CHAPTER 1 INTRODUCTION MODELS AND MODELING Modeling is the process of creating a simplified representation of reality and working with this representation in order to understand or control some aspect of the world. While this book is devoted to mathematical models, modeling itself is a ubiquitous human activity. In fact, it seems to be one of just a few fundamental ways in which humans understand the world. As an example, a map is one of the most common models we encounter. Maps are models because they simplify reality by leaving out most geographic details in order to highlight the important features we need. A state road map, for example, shows major roads but not minor ones, gives rough locations of cities but not individual addresses, and so on. The map we choose must be appropriate for the need we have: a long trip home across several states requires a regional map, while a trip across town to find a new doctor’s office requires a detailed street map. In the same way, a good model must be appropriate for the specific uses intended for it. A complex model of the economy is probably not appropriate for pricing an individual product. Likewise, a back-of-the-envelope calculation may be inappropriate for acquiring a multibillion-dollar company. Models take many different forms: mental, visual, physical, mathematical...
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