...Principles of Marketing, 16e (Kotler) Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 1) ________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities. A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 2.1: Explain company-wide strategic planning and its four steps. Difficulty: Easy 2) Which of the following is true with regard to strategic planning? A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company. B) A strategic plan deals with a company's short-term goals. C) The focus of strategic planning is to define a game plan for long-run survival and growth. D) The strategic plan is a statement of an organization's purpose. E) Strategic planning involves identifying segments of consumers with identical preferences. Answer: C AACSB: Analytical thinking Skill: Concept Objective: LO 2.1: Explain company-wide strategic planning and its four steps. Difficulty: Moderate 3) Which of the following is the first step in strategic planning? A) setting short-term goals B) developing the business portfolio C) defining the organizational mission D) formulating the key marketing strategies E) identifying...
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...Management (New Scheme) SEMESTER SCHEME OF EXAMINATION UNDER SEMESTER : BBM COURSE SEM NO. PAPER NO. 1.1 TITLE OF THE PAPER LECTURE HOURS 04 MARKS UE 90 RM 10 TOTAL MARKS 100 I 1.2 1.3 1.4 1.5 1.6 2.1 II 2.2 2.3 2.4 2.5 2.6 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5.1 5.2 5.3 5.4 5.5 5.6 III IV V LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS ECONOMICS FUNDAMENTALS OF ACCOUNTING BUSINESS MANAGEMENT BUSINESS MATHEMATICS TOTAL LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS STATISTICS FINANCIAL ACCOUNTING ORGANISATIONAL BEHAVIOUR BUSINESS ENVIRONMENT TOTAL BUSINESS COMMUNICATION HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT CORPORATE ACCOUNTING SERVICES MANAGEMENT INTERNATIONAL BUSINESS INDIAN CONSTITUTION TOTAL BUSINESS RESEARCH METHODS BUSINESS LAW COST ACCOUNTING FINANCIAL MANAGEMENT PRODUCTION & OPERATIONS MANAGEMENT LAW AND PRACTICE OF BANKING COMPUTER FUNDAMENTALS TOTAL INCOME TAX STRATEGIC MANAGEMENT MANAGEMENT ACCOUNTING COMPUTER APPLICATION IN BUSINESS PROJECT MANAGEMENT ENTREPRENEURIAL DEVELOPMENT TOTAL 04 04 04 04 04 24 04 90 90 90 90 90 540 90 10 10 10 10 10 60 10 100 100 100 100 100 600 100 04 04 04 04 04 24 04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28 04 04 04 04 04 04 24 90 90 90 90 90 540 90 90 90 90 90 90 90 630 90 90 90 90 90 90 90 630 90 90 90 90 90 90 540 10 10 10 10 10 60 10 10 10 10 10 10 10 70 10 10...
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...LABUAN SCHOOL OF INTERNATIONAL BUSINESS AND FINANCE UNIVERSITI MALAYSIA SABAH – LABUAN INTERNATIONAL CAMPUS PRINCIPLES OF MARKETING (GT00803) SEMESTER 2 2014/2015 1. COURSE SYNOPSIS Kotler et al (2014) states that marketing is about creating customer value and building profitable customer relationships. It begins with the understanding of customer needs and target markets, designing customer-driven marketing strategies and programs, building customer relationships and capturing value for the firm. This module offers students with basic understanding of the marketing theory and concepts from a global perspective and application of soft skills among them throughout the assessments and later apply them in the real world. 2. COURSE OBJECTIVES The course is aimed at: ▪ Providing students with fundamental knowledge about marketing concepts from a global perspective ▪ Developing or enhancing analytical thinking, problem solving and basic marketing skills ▪ Promoting the importance of teamwork ▪ Enhancing leadership skills ▪ Improving interpersonal skills 3.0 LEARNING OUTCOMES Upon successful completion of the course, students should be able to: ▪ apply basic understanding of marketing theories and concepts into the real world of business ▪ function as an individual and produce synergy within a team ▪ communicate effectively with other profesionals and business communities; act in their capacity as a leader and manager in their...
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...UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics Bachelor of Information Systems (Hons) Business Information Systems Bachelor of Information Systems (Hons) Information Systems Engineering Bachelor of Accounting (Hons) Bachelor of Global Economics (Hons) Year One, Year Two 201410 3 credit hours 4.0 hours lecture per week for the duration of 7 weeks 3.0 hours tutorial per week for the duration of 7 weeks 7. Lead Lecturer (Facultyof Business and Finance) Mr. Teo Aik Chuan teoac@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Ms. Lam Siew Yong lamsy@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Mr. Choy Johnn Yee (Faculty Business and Finance) choyjy@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Ms. Yeong Wai Mun yeongwm@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Mr. Low Chin Kian lowck@utar.edu.my Ms. Lam Siew Yong (lamsy@utar.edu.my) Mr. Choy Johnn Yee (choyjy@utar.edu.my) Ms. Jenny Marisa Lim Dao Siang (limds@utar.edu.my) Puan Sharmeela Banu Binti Syed Abu Thahir (sharmeelas@utar.edu.my) Ms. Loo Siat Ching (loosc@utar.edu.my) ` 8. Tutor: Unit Plan of UBTM/UKTM 1013 Principles of Marketing October 2014...
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...4190 International Marketing IBN302.H1N 5 IB3416 M 5:00P-7:30P Todino, H This course examines the fundamentals of marketing within a global context students learn the impact of economic, cultural, political, legal and other environmental influences on international marketing. They analyze international marketing cases, considering product, pricing, placement, and promotion. Students learn from lectures, discussions, international case studies, and group projects. Course Goals: The goal of this course is to equip the student with the knowledge, skills, and methodologies used in marketing in a global society. NSCC Essential Learning Outcomes Met by Course: Knowledge Facts, theories, perspectives, and methodologies within and across disciplines: Students discuss the principles and methods of marketing within a global context. Intellectual & Practical Skills, including Critical thinking and problem solving: Students analyze how certain types of marketing may apply to one product/situation/culture/country and not another. Integrative & Applied Learning Synthesis and application of knowledge, skills and responsibilities to new settings and problems: Students create international marketing plans for a product and region of the world. Course Outcomes/Learning Objectives: Upon successful completion of this course, students will be able to: 1. Define marketing and the diverse factors influencing marketing activities within a global context. 2. Describe how competitive...
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...SCHOOL OF BUSINESS PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Hong An, MBA Room: A205 E-mail: nthan@hcmiu.edu.vn Consultation Hours: Anytime with an appointment All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: Venue: 2.2 Units of Credit This course is worth 3 credits. 8am-11am Saturday L102 3. COURSE DESCRIPTION: Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories and analytical tools to managers working in today's highly competitive and complex business environment. At the end of the semester, students should be able to identify and explain the important concepts in marketing. Moreover, students will also be prepared to study more advanced issues in marketing in the following semesters. The course covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. 4. COURSE OBJECTIVES: On successful completion of this course, the student will be able to: • • Recognize the roles of marketing in business activities Understand basic marketing concepts such as customer behavior, segmentation, marketing research, marketing mix, etc and the principles used in developing...
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... | PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Huong Giang Room: A207 E-mail: giangnth@hcmiu.edu.vn (preferred contact method) Consultation Hours: Anytime with appointment, from Monday to Thursday All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: 8am-11am Monday Venue: L102 2.2 Units of Credit This course is worth 3 credits. 3. COURSE DESCRIPTION: National markets are now in a period characterised by ‘exchange relationships’ where the principal focus is on sets of integrated activities geared to serve the interests of the customer first. The role of the marketer, therefore, is to facilitate exchange transactions in an increasingly challenging environment. This justifies the development of an understanding of the micro and macro dimensions of the wider environment as the participant works through the learning activities of this course. Marketers are expected to be receptive to shifts in customer preferences, attitudes, and loyalties to a brand or a product. There is equally a genuine interest in the capacity of markets (consumers) to engage or respond to demand for innovation in product or service characteristics. At the same time developing a coherent marketing plan depends upon a range of skills, insights, and methodologies, but the focus of...
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...FORM B: COURSE PLAN |Course Code & Course Title: ABDT3243 Services Marketing |Programme(s): 2DMK, 2drm | | | | |Semester: [ ( ] May [ ] September [ ] January |Academic Year: 2015/2016 | |(please tick “(”) | | |Hours/Week: Lecture __2__ , Tutorial __1.5__ , Laboratory/Practical ___-____ | |Week | |Topics |Reference Material |Remarks* | | | | ...
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... MKT 201: Principles of Marketing Section – 2, 5 [“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler]. |Section |DAYS |TIME |Room No | |2 |Mon & Wed |09:30 - 10:50 |UB20203 | |5 |Mon & Wed | 03.30 - 04.50 |UB20203 | Instructor: Rahma Akhter Office : UB20605 E-mail : rahma.akhter@bracu.ac.bd Phone : 01817530917 Consultation Hours |DAY |TIME |ROOM |HOURS | |Sun & Tues |12:30-01:50 |UB 20605 |3 | |Sun & Tues |02:00-03:20 |UB 20605 |3 | |Mon & Wed |11:00-12:20 |UB 20605 |3 | |Mon &Wed |12:30-01:50 |UB 20503 |3 | I. RATIONAL: This course introduces the students to the world of marketing. Starting off with the key concepts of marketing, the course is also a survey of the marketing function of the organization, including the marketing environment and target markets, marketing strategy with emphasis on the marketing mix and social and ethical responsibilities of marketing. II. SPECIFIC...
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...MKT1111 Principles of Marketing Module Handbook Academic Year 2012/2013 Module Leader: Dr. Olga Mourouti Student Name: | | OR Student Number: | | Seminar Class Details: | Name of Seminar Tutor: | Day: | Time: | Room: | Principles of Marketing 1. WELCOME 2 2. CONTACT DETAILS 2 3. AIMS OF THE MODULE 3 4. LEARNING OUTCOMES 3 4.1 Knowledge 3 4.2 Skills 4 5. SYLLABUS 4 6. LEARNING METHODS 4 7. LEARNING MATERIALS & SUGGESTED TEXTS 5 8. LECTURE & SEMINAR SCHEDULE 9 LECTURE PROGRAMME 9 SEMINAR PROGRAMME 11 9. ASSESSMENT SCHEME 14 10. GUIDELINES ON HARVARD REFERENCING SYSTEM 26 11. INSTRUCTIONS FOR SUBMITTING YOUR WORK ELECTRONICALLY 27 12. ACADEMIC MISCONDUCT 27 13. REGULATIONS 28 14. MARKING SCHEME 29 15. GRADING SCALE 31 13. ASSESSMENT AND GRADING FEEDBACK FORMS 32 14. Lecture Slides 38 1. Welcome Welcome to Principles of Marketing. I hope you find this module a valuable learning experience. The challenges of providing superior customer value and gaining a competitive advantage have become crucial issues to a diverse range of companies. Delivering value and achieving a competitive advantage requires, among other things, a thorough...
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...Marketing Principles and Analysis MKT 305 Winter Quarter 2014-2015 Instructor: Bill Froese Office Location: See Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues in marketing, segmentation, targeting and positioning. This course examines how organizations discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and not the 16th! There is also a bundled package including the Text with Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 978-1-305-59157-8 Finally, you can get the Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 9781285369488 Special Note Regarding CourseMate: CourseMate supplemental resources are bundled with the purchase of a new textbook. CourseMate can become...
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...Smile Consumer Behaviour - chapter 1 - January 2nd, 2009 hie .. these are consumer behaviour schiffman notes .. il b uploading chapter wise (chpter 1 - Chpter 12)... unable to attach them .. CHAPTER 1 Consumer Behavior: Its Origins and Strategic Applications LEARNING OBJECTIVES After studying this chapter students should be able to: 1. Understand the impact of the digital revolution on general consumer behavior. 2. Define consumer behavior. 3. Identify the two major approaches to the study of consumer behavior. 4. Understand the development of the marketing concept. 5. Understand the role of consumer research in the study of consumer behavior. 6. Understand how segmentation, targeting, and positioning are used in the study of consumer behavior. 7. Define customer value, satisfaction, and retention. 8. Discuss the role of ethics in marketing. 9. Describe the societal marketing concept. 10. Briefly discuss the three interlocking stages of consumer decision-making. CHAPTER SUMMARY The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why, when, where, and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before the purchase, during the purchase, and after the purchase. Consumer behavior is interdisciplinary; that is, it is based on...
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...Specialized Features New coverage in every chapter of the fourteenth edition shows how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession. 2 Throughout the fourteenth edition, you will find revised coverage of the rapidly changing nature of customer relationships and new material on such topics as customermanaged relationships, crowdsourcing, social networking, and consumergenerated marketing. to Enhance Your Learning 3 The enhancedlearning design of the book features annotated, illustrated chapter opening vignettes to introduce key chapter concepts. For each chapter, the Objectives Outline shows what students will need to know and where to find it. The endof chapter Reviewing Objectives and Key Terms summary tie back to the chapter objectives. From beginning to end, a fully integrated customer value framework captures the essence of today’s marketing. 4 5 Updated annotated figures and author comments throughout each chapter provide the authors’ insights on key points. Learn to think like a marketer using: • Study Plan. The Study Plan helps ensure that you have a basic understanding of course material before coming to class by guiding you directly to the pages you need to review. • MiniSimulations. Move beyond the basics with interactive simulations that place you in a realistic marketing situation and require you to make decisions based on marketing concepts. • Applied Theories...
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...COURSE OUTLINE CENTRE FOR HOSPITALITY AND CULINARY ARTS COURSE NAME: Restaurant Marketing Leadership COURSE CODE: HOST 1058 CREDIT HOURS: 42 Hours PREREQUISITES: None COREQUISITES: None EFFECTIVE DATE: January 2013 PROFESSOR: Andy Hickl-Szabo PHONE: N/A EMAIL: ahickl@georgebrown.ca PLAR ELIGIBLE: YES ( ) NO ( x ) NOTE TO STUDENTS: Academic Departments at George Brown College will NOT retain historical copies of Course Outlines. We urge you to retain this Course Outline for your future reference. EQUITY STATEMENT: George Brown College values the talents and contributions of its students, staff and community partners and seeks to create a welcoming environment where equity, diversity and safety of all groups are fundamental. Language or activities which are inconsistent with this philosophy violate the College policy on the Prevention of Discrimination and Harassment and will not be tolerated. The commitment and cooperation of all students and staff are required to maintain this environment. Information and assistance are available through your Chair, Student Affairs, the Student Association or the Human Rights Advisor. George Brown College is dedicated to providing equal access to students with disabilities. If you require academic accommodations visit the Disability Services Office or the Deaf and Hard of Hearing Services Office on your campus. STUDENT RESPONSIBILITIES: Students should obtain a copy...
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...purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-3-information-searches/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 510 ASSIGNMENT 3 INFORMATION SEARCHES MKT 510 Assignment 3 - Information Searches- Consumer Behavior In this assignment, you will be required to detail a consumer’s shopping experience and decision making. Use consumer products of your choice to illustrate your examples. Write five to seven (5-7) pages words paper in which you: 1. Define low involvement, medium involvement, and high involvement purchases. 2. Discuss what marketing actions undertaken by the makers of your chosen product would spur the consumer to search for information for low involvement purchases, medium involvement purchases, and high involvement purchases. Incorporate principles regarding problem recognition and reaching theconsumer’s desired state. Use Figures 14-1 and 14-2 in Chapter 14 of the text as a guide. 3. Provide between three to five (3-5) pictures of products in each category. Note: The graphically depicted solution is not included in the required page length. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 510 Assignment 3 Information Searches in order to ace their studies. MKT 510 ASSIGNMENT 3 INFORMATION SEARCHES To purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-3-information-searches/ Contact us at: SUPPORT@ACTIVITYMODE...
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