In A Concise Public Speaking Handbook third edition, chapter 22 explained “Informative Speaking.” An informative speech is speech which usually shares information to better a person’s understanding of the topics demonstrated. Some common goals when giving an informative speech include: speaking to improve others knowledge, talking to keep the audience’s interest, and speaking to be remembered. There are 5 different types speeches that fall under the category of informative speeches; which are speeches about objects, procedures, people, ideas, and events. Even though, these speeches have resemblances, they each have unique arrangements. When presenting a speech about a person, using details about the person’s life or stories can be of use when gathering support materials. Visual aids can also be of great use for supporting materials, when delivering a speech about objects and or procedures. The use of stories, examples, and statistics can also enhance an informative speech presentation, about events and or ideas. Other topics that were discussed in chapter 22 are how to speak clearly, the use of principle,s and techniques to teach adults. For example, some people learn better by listening, others learn better by reading as oppose to an oral presentation, meanwhile others learn better through images and words, and some people learn better by being active. In addition, different ways to maintain the interest of the audience were also discussed, that includes telling stories, presenting information relative to the audience, and using surprise to keep them engaged. Repeating main points verbally and non-verbally, using “KISS,” and using wise organization patterns are ways to increase the information the audience retains from the speech. Choosing a strong topic is also important, but it is most important to keep in mind topics the audience would find appealing.