...Bangalore University Bachelor of Business Management (New Scheme) SEMESTER SCHEME OF EXAMINATION UNDER SEMESTER : BBM COURSE SEM NO. PAPER NO. 1.1 TITLE OF THE PAPER LECTURE HOURS 04 MARKS UE 90 RM 10 TOTAL MARKS 100 I 1.2 1.3 1.4 1.5 1.6 2.1 II 2.2 2.3 2.4 2.5 2.6 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5.1 5.2 5.3 5.4 5.5 5.6 III IV V LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS ECONOMICS FUNDAMENTALS OF ACCOUNTING BUSINESS MANAGEMENT BUSINESS MATHEMATICS TOTAL LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS STATISTICS FINANCIAL ACCOUNTING ORGANISATIONAL BEHAVIOUR BUSINESS ENVIRONMENT TOTAL BUSINESS COMMUNICATION HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT CORPORATE ACCOUNTING SERVICES MANAGEMENT INTERNATIONAL BUSINESS INDIAN CONSTITUTION TOTAL BUSINESS RESEARCH METHODS BUSINESS LAW COST ACCOUNTING FINANCIAL MANAGEMENT PRODUCTION & OPERATIONS MANAGEMENT LAW AND PRACTICE OF BANKING COMPUTER FUNDAMENTALS TOTAL INCOME TAX STRATEGIC MANAGEMENT MANAGEMENT ACCOUNTING COMPUTER APPLICATION IN BUSINESS PROJECT MANAGEMENT ENTREPRENEURIAL DEVELOPMENT TOTAL 04 04 04 04 04 24 04 90 90 90 90 90 540 90 10 10 10 10 10 60 10 100 100 100 100 100 600 100 04 04 04 04 04 24 04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28 04 04 04 04 04 04 24 90 90 90 90 90 540 90 90 90 90 90 90 90 630 90 90 90 90 90 90 90 630 90 90 90 90 90 90 540 10...
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...Confessions of an Advertising Man By: David Ogilvy Jacob Shelton July 18, 2006 About the Author David Ogilvy is known as the father of advertising in many advertising circles. He attended Christ Church College, Oxford, but did not graduate. Instead he moved to Paris and became a chef at the Majestic Hotel. Later he became a door to door salesman where he wrote a Manual advising other salesman on how to increase sales. After the success of the manual, his brother who was working for Mather & Crowther convinced the agency to hire Ogilvy as an account executive. After a working for the agency for a while, Ogilvy convinced them to send him to America for a year. After in America for a few years, and working various jobs, Ogilvy started his own agency in America with Mather and Crowther. Soon Crowther left and it was just Ogilvy and Mather. It was hard for him to get clients in the beginning, but he soon built a clientele that was very respectable, including Hathaway shirts, Schweppes, and Rolls-Royce. In 1989, Ogilvy & Mather was bought out by WPP for a large profit. Ogilvy served as WPP non-executive chair for three years. Ogilvy died in 1999. Ogilvy published several books while during his career, including Ogilvy on Advertising and Confessions of an Advertising Man. Abstract In Confessions of an Advertising Man, David Ogilvy explains the rules in which he has used to create one of the most successful advertising businesses in the world. He goes through different areas...
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...Confessions of an Advertising Man By: David Ogilvy Jacob Shelton July 18, 2006 About the Author David Ogilvy is known as the father of advertising in many advertising circles. He attended Christ Church College, Oxford, but did not graduate. Instead he moved to Paris and became a chef at the Majestic Hotel. Later he became a door to door salesman where he wrote a Manual advising other salesman on how to increase sales. After the success of the manual, his brother who was working for Mather & Crowther convinced the agency to hire Ogilvy as an account executive. After a working for the agency for a while, Ogilvy convinced them to send him to America for a year. After in America for a few years, and working various jobs, Ogilvy started his own agency in America with Mather and Crowther. Soon Crowther left and it was just Ogilvy and Mather. It was hard for him to get clients in the beginning, but he soon built a clientele that was very respectable, including Hathaway shirts, Schweppes, and Rolls-Royce. In 1989, Ogilvy & Mather was bought out by WPP for a large profit. Ogilvy served as WPP non-executive chair for three years. Ogilvy died in 1999. Ogilvy published several books while during his career, including Ogilvy on Advertising and Confessions of an Advertising Man. Abstract In Confessions of an Advertising Man, David Ogilvy explains the rules in which he has used to create one of the most successful advertising businesses in the world. He goes through...
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...Exam date/time/location: Wednesday, October 8, 12:30 to 1:45 p.m., Room 131 The exam will be closed book. It will involve (1) questions requiring short-length answers based on my lectures and class discussions and (2) multiple-choice questions & true/forth questions. Enclosed are some sample questions. These are provided merely to give some idea of what you can expect on the exam; they are not comprehensive in their coverage. On October 6 (Monday), during our regular class time, we will have a workshop-style exam review. Office hours for help on the day of the exam: I will be available on the day of the exam (October 8) 11: 00 a.m. to 12:20 am at my office (437 Cornell Hall) Mid-Term Exam Syllabus Lecture Topics: 1. Chapter 1: traditional marketing vs. Internet marketing, web 2.0 & 3.0, Cloud-computing Internet marketing paradigm and drivers of Internet marketing 2. Chapter 2: the supply chain, the value chain, virtual value chain 3. Chapter 3: business model, the value proposition * Do we need to know the specific types of business models: ex: brokerage, etc. * Yes 4. Chapter 4: direct marketing strategies, critical strategy elements, the front end vs. the back end, customer lifetime value: * Do we need to know the CLV equation and how to solve * Nope 5. Chapter 5: online brand building, media choice based...
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...315 WK 8 QUIZ 6 CHAPTERS 12 & 13 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-8-quiz-6-chapters-12-13/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 8 QUIZ 6 CHAPTERS 12 & 13 MKT 315 WK 8 Quiz 6 Chapters 12,13 MULTIPLE CHOICE 1. One of the main issues Proctor & Gamble (P&G) Company had with its Max Factor is: a. Giant mass market U.S. retailers were not willing to give more shelf space to Max Factor products. b. P&G's marketing team had failed to gain sufficient brand recognition. c. Even though P&G threw millions of dollars in trade promotions, sales of the Max Factor brand continued to fall. d. Foreign sales of Max Factor products were falling. e. Offering big trade discounts to retailers simply did not work. 2. The effectiveness of the overall promotional strategy depends on how successful the manufacturer is in: a. Implementing its advertising, sales promotion, personal selling, and publicity. b. Securing cooperation from independent channel members in implementing the promotional strategy. c. Keeping its promotional budget in check. d. Developing creative promotional tactics. e. How its promotions compare to its competitors. 3. ___________ is a term used to refer to the use of several promotional tools in a coordinated effort to achieve maximum promotional impact. a. Exponential marketing b. Integrated marketing communication c. Expanded promotion d. Advertising materials e. Persuasive advertising 4. In...
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...& Book Notes Solution of Strategic Marketing Problems Chapter 2 Page of 8 * Home » Business & Economy » Marketing & Advertising Solution of Strategic Marketing Problems Chapter 2 By akm1985 | Jan. 2011 * Zoom In * Zoom Out Page of 8 MKT 2375 Chapter 2 Problem 1 a. CD Contribution Profit Selling Price to CD Distributor Less: Variable Cost $9.00 $1.25 $0.35 $1.00 $2.60 CD Package and disk Songwriter’s royalties Recording artists’ royalties Total Variable Cost Contribution per CD unit $6.40 Chapter 2 Problem 1 b. Break-Even Analysis – Units and Dollars Total Fixed Cost Advertising and Promotion $275,000 Studio Recording’s Overhead $250,000 Total Fixed Cost $525,000 BEVU = $525,000 / $6.40 = 82,031.25 units BEV $ = 82,031.25 units x $9.00 = $738,281.25 Chapter 2 Problem 1 CONTRIBUTION MARGIN Total Fixed Cost Advertising and Promotion $275,000 Studio Recording’s Overhead $250,000 Total Fixed Cost $525,000 BEV$ = $525,000 / 0.711 = CD Selling Price = $9.00 Contribution Profit = $6.40 $738,396.62 Versus $738,281.25 Contribution Margin = $6.40 / $9.00 = .711 of 71.1% Difference Due To Rounding of Contribution Margin Chapter 2 Problem 1 c. Calculate the net profit if 1 million CDs are sold Total Sales (1M CDs x $9) Less: Tot Variable Costs (1M x $2.60) Less: Total Fixed Cost $9,000,000 $2,600,000 $ 525,000 Net Profit $5,875,000 Chapter 2 Problem 1 d. CD unit volume to achieve a $200,000 profit...
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...ASSIGNMENTS FOR MARKETING PRINCIPLES Assignment #1 – An Introduction to Marketing Read chapter 1. Be prepared to answer the following questions if called on. 1. What is marketing? 2. What is a market? 3. Define the terms ultimate consumers and organizational buyers. Give examples of each. 4. What is a target market? Why do most organizations focus on satisfying the needs of one or more subgroups of a market rather than the entire market? 5. What are the four controllable marketing mix factors that make up the organization’s marketing program? 6. What are uncontrollable environmental factors? 7. Identify and describe the four distinct stages or eras of the market orientation. 8. Is marketing good or bad for a society. Support your answer. Find an article that supports your argument and attach a copy. Be prepared to discuss your article in class. Consider a society with no marketing. Assignment #2 – Strategic Planning and the Strategic Marketing Process Read chapter 2. Be prepared to answer the following questions if called on. 1. What is strategic planning and why is it important? 2. Identify and define the three organizational levels. 3. What is a mission statement? 4. What are organizational objectives (goals)? Give some examples of different types of objectives (goals) organizations might pursue. 5. What are organizational strategies? 6. What is business portfolio analysis? Draw an example of a growth-share...
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...Chapter 15 TYK Question 1 Advertising is non-personal communication paid for by an identified sponsor using mass media to persuade or inform an audience. Product, institutional, retail and local advertising are different types of advertising. The Budweiser frogs commercial is an example of product advertising. Advertising role in marketing is to create an image for the company and to drive sales, or services of an organization. Advertising gives marketers the opportunity to reach the public and gain the wanted results. Chapter 15 TYK Question 2 The types of advertising that are most often used are product, institutional, retail and local. Product advertising is an advertising message that focuses on a specific good or service. Ford car commercials are examples of product advertising. Institutional advertising is an advertising message that promotes the activities, personality, or point of view of an organization or company. The BP oil spills clean up commercials are examples of institutional advertising. Retail and local advertising encourages customers to shop at a specific store or use a local service. Action plumbing heating and air uses local advertising to advertise the service of drain cleaning. Chapter 15 TYK Question 10 M-commerce is the promotional and other e-commerce activities transmitted over mobile phones and other mobile devices it is prevalent in Europe and Asia slowly but surely m-commerce is making its way to the United States. Text messaging is replacing...
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...following answers is a condition for non-cooperative strategic behavior (chapter 11)? a) preventing resales b) advantage c) commitment d) both answers b and c are correct 2. Which of the following condition(s) does a governmental institution aim for in correcting market inefficiencies? (chapter 20) a) Correcting deviations from perfect competition in b) redistribution of incomes c) stimulating the appliance of the following productionrule MO = MK (marginal revenue = marginal cost) d) both answer a. and b. are correct 3. In the long-term companies in monopolistic competition make (chapter 7) a) Small positive economic profit b) large positive economic profit c) no economic profit d) none of the above 4. In Chapter 12 concerning vertical integration and vertical restrictions several reasons are discussed that justify vertical integration. Which of the following answers is NOT a reason for vertical integration? a) Internalizing externalities b) lowering transaction costs c) avoiding governmental regulation d) assuring demand for goods 5. A dominant firm is defined as a firm that (chapter 4) a) Has a large marketshare b) is a price setter and is confronted with small companies that are price takers c) creates a new technological standard in the market d) has market power 6. (With reference to chapter 3) Consider the following two statements about the horizontal portion...
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...ABSTRACT The aim of the study is to investigate the impact of women portrait in advertising messages on viewing audience. The researcher’s employed the survey method using both primary and secondary sources of data collection. In order to get data for the study, one hundred (100) questionnaires were administered to randomly selected respondents in Federal polytechnic Bauchi. The study found out that women portrait in advertising message has positive impact on the viewers. Also, that women should be allowed to participate in advertising, because they are very attractive, they can quickly draw attention of the viewers. 78% of the respondents which were given questionnaire agreed that women portrait despite the objection by some tradition should be allowed to participate in advertising messages. Findings also revealed that most of the respondents which were surveyed are not sexually active by the women portrait in advertising messages. The study recommends that women portrait in advertising standard should be maintain, because it influence choice of consumers. TABLE OF CONTENTS Title page - - - - - - - - - i Certification - - - - - - - - - ii Approval page - - - - - - - - iii Declaration- - - - - - - - - - iv Dedication - - - - - - - - - v Acknowledgement - - - - - - - - vi Table of contents - - - - - - - - vii Abstract - - - - - - - - - ix CHAPTER ONE: INTRODUCTION 1.1 Introduction- - - - - - - - 1 1.2 Statement of the Problem - - - - - -...
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...ECON 3400H Managerial Economics Instructor: Sharif F. Khan Department of Economics Trent University Fall 2012 Suggested Solutions to Assignment 1 (Optional) Read each part of the question very carefully. Show all the steps of your calculations to get full marks. 1. End-of-chapter “Problems” # 2 of Chapter 4 of the textbook – Salvatore (7e). 2. End-of-chapter “Problems” # 3 of Chapter 4 of the textbook – Salvatore (7e). 3. End-of-chapter “Problems” # 4 of Chapter 4 of the textbook – Salvatore (7e). 4. End-of-chapter “Problems” # 6 of Chapter 4 of the textbook – Salvatore (7e). 5. End-of-chapter “Problems” # 9 of Chapter 4 of the textbook – Salvatore (7e). 6. End-of-chapter “Problems” # 10 of Chapter 4 of the textbook – Salvatore (7e). 7. End-of-chapter “Problems” # 12 of Chapter 4 of the textbook – Salvatore (7e). 8. End-of-chapter “Problems” # 13 of Chapter 4 of the textbook – Salvatore (7e). 9. End-of-chapter “Problems” # 15 of Chapter 4 of the textbook – Salvatore (7e). 10. End-of-chapter “Appendix Problems” # 1 of Appendix to Chapter 4 of the textbook – Salvatore (7e). 11. End-of-chapter “Appendix Problems” # 2 of Appendix to Chapter 4 of the textbook – Salvatore (7e). ANSWERS TO PROBLEMS 1. PC (the price of Chevrolets) is expected to be inversely related to QC (the quantity demand of Chevrolets) because of the law of demand. N (the size of the population) is expected to be directly related to QC because a larger population usually means more purchases. I (disposable...
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...THE IMPACT OF ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY BY LUNGAZO CONCEPTA REG. NO. 07/K/2882/EXT A RESEARCH REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A DEGREE OF BACHELOR OF COMMERCE OF MAKERERE UNIVERSITY. JULY 2011 DECLARATION I hereby declare that this project is my original work and it has not been submitted in this form or any other form to this or any other institution for examination purposes. Any quotation made has been referenced accordingly. Author Signature ………………………………… Date………. /…........./………. LUNGAZO CONCEPTA APPROVAL This project has been submitted for examination with my approval as the University candidate supervisor Signature ……………………………………… Date………/…..…../………. MS. JAMIAH MAYANJA DEDICATION I wish to dedicate this project to my beloved son Elvis Kipkorir for his motivation,Mr Philip kibet , my parents and my supervisor for the guidance she has accorded me. Above all I do thank almighty God for his love and grace. ACKNOWLEDGEMENT I wish to thank the almighty God for keeping me alive and providing me with wisdom, capacity and courage to go through the four year course successfully. I appreciate and also humbled to give my special thanks to my supervisor Ms. Jamiah Mayanja. Thank you for your guidance, advice and time you accorded to me during the completion of...
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...MARKETING COMMUNICATIONS To Caroline, Arthur, Dan and Becky MARKETING COMMUNICATIONS JOHN EGAN Australia G Canada G Mexico G Singapore G Spain G United Kingdom G United States Marketing Communications John Egan Publishing Director John Yates Production Editor Lucy Mills Typesetter Newgen, India Text Design Design Deluxe Ltd, Bath, UK Publisher Jennifer Pegg Manufacturing Manager Helen Mason Production Controller Maeve Healy Printer Rotolito Lombarda S.p.A. Italy Development Editor Tom Rennie Marketing Executive Leo Stanley Cover Design www.mulcaheydesign.co.uk Copyright © 2007 Thomson Learning The Thomson logo is a registered trademark used herein under licence. For more information, contact Thomson Learning High Holborn House 50-51 Bedford Row London WC1R 4LR or visit us on the World Wide Web at: http://www.thomsonlearning.co.uk This edition published 2007 by Thomson Learning. All rights reserved by Thomson Learning 2007. The text of this publication, or any part thereof, may not be reproduced or transmited in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission of the publisher. Every effort has been made to trace all the copyright holders, but if any have been inadvertently overlooked the publisher will be pleased to make the necessary arrangements at the first opportunity. Please contact the...
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...marketing management process are planning, implementation, and control. True False 3. Strategic planning is a top management job that includes planning only for marketing areas. True False 4. Strategic planning is the managerial process of developing and maintaining a match between an organization's resources and its market opportunities. True False 5. Finding attractive opportunities and developing profitable marketing strategies are the tasks included in the marketing manager's marketing strategy planning job. True False 6. A marketing strategy is composed of two interrelated parts--a target market and a marketing mix. True False 7. A marketing strategy is composed of two interrelated parts--planning and implementation. True False 8. The two parts of a marketing strategy are an attractive opportunity and a target market. True False 9. Mass marketing means focusing on some specific customers, as opposed to assuming that everyone is the same and will want whatever the firm offers. True False 10. The terms mass marketing and mass marketers mean the same thing. True False 11. Potential customers are all alike. True False 12. "Mass marketers" like Target usually try to aim at clearly defined target markets. True False 13. The "four Ps" of the marketing mix are Product, Position, Promotion, and Price. True False 14. The "four Ps" of the marketing mix are People, Products, Price, and Promotion. True False 15. Product, Place, Promotion and Price are the four major variables...
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...Email Telephone Secretary/TA TA Office Hours Course URL (if any) Muhammad Asim 4-39 SDSB Building TBA Muhammad.Asim@lums.edu.pk TBA TBA TBA suraj.lums.edu.pk COURSE BASICS Credit Hours Lecture(s) Recitation/Lab (per week) Tutorial (per week) 3 Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week 2 Duration Duration Duration 75 Minutes COURSE DISTRIBUTION Core Elective Open for Student Category Close for Student Category COURSE DESCRIPTION This course surveys quantitative marketing methodology. Our emphasis will be on the selection and use of models to support marketing strategy. Topics include: analysis of consumer behavior; segmentation, targeting, positioning, forecasting methods; new product decisions; and advertising decision models; sales force decision models and pricing decision models. The focus of the course is on the use of analytical approaches and computer-based models to formulate and solve problems. This course will also provide you an opportunity to improve your statistical and analytical skills. COURSE PREREQUISITE(S) • • • Statistics OR Statistics and Data Analysis OR Probability and Statistics COURSE OBJECTIVES (CO) 1. 2. 3. 4. Develop an understanding of the use of analytical techniques and computer models in enhancing marketing decision making in modern enterprises Improve students’ skills in viewing business processes and relationships systematically and analytically Provide students with the software tools that will enable...
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