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Chapter 8 Case 2 M-Commerce: the Past, Present, and Future

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Essentials of Management Information Systems
KENNETH C. LAUDON AND JANE P. LAUDON

CHAPTER 8 CASE 2 VIDEO CASE

E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS

M-Commerce: The Past, Present, and Future

Systems
PART 1 URL http://www.youtube.com/watch?v=aO--a5yhJCg

PART 2 URL

http://www.youtube.com/watch?v=fBlLxVeCouo

continued

Chapter 8 Case 2 M-CoMMerCe: the past, present, and Future

2

PART 3 URL TAGS SUMMARY

http://www.youtube.com/watch?v=DsDGNLjYPxQ Tellabs; m-commerce; mobile commerce; 3g networks; online payment systems; backhaul network; customer expectations; limitations. Mobile Commerce is a new reality. This wireless, next-generation evolution of e-commerce is already poised to change the way both consumers and operators do business. Narrated by Gabriel Brown, Chief Analyst for Unstrung Insider, Tellabs’ three-part podcast series delves into the current state of mcommerce: its history, promises, challenges, early adopters, and potential. Industry analysts, end users, and Tellabs experts analyze topics ranging from mCommerce technology requirements and backhaul demands to security and standards issues, current and future markets, and revenue expectations.

CASE

Mobile commerce is poised to reshape the way people manage their everyday lives. As mobile devices are equipped with more and more capabilities, especially broadband Internet access and mobile payment systems, we will come to rely on these devices as essential to us. The value of mobile commerce in the United States is expected to increase from 78 million dollars in 2007 to 11.5 billion in 2011. The number of people using m-commerce services will increase to 52 million in that time. This includes people using their mobile devices to shop for goods on the Internet, as well as people using their mobile phones as a payment device for small value payments and public

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