Parshayla Brown

Chapter Problems 1-8 1. There are several prerequisites for the following scenarios: (a) politician running for a political office – a party is trying to fulfill certain needs while another party service might be unsatisfied with consumers (vision). (b) a consumer seeking physical therapy – party must have something to exchange. For example, a consumer can recover from certain injuries and one must have health insurance or finances to cover the cost for the service (capacity). (c) a company choosing healthcare coverage for its employees – the desire or ability of one party to meet the needs of another .Consumers needs healthcare coverage for medical attention (actionable step). 2. In my opinion, the person(s) who developed the program might have been inexperienced in marketing. Some may not have visualized a need for the women’s health center. There are several possible program failures: sending the wrong message, media choices abound (justify the right decision), customers do not want the women’s health center; change of mind delivered on promises or requests of basic information; and expectations are not relevant to others. 3. The potential target markets for an orthopedic group practice to develop a pediatric sports medicine program are listed below: • Choosing a location with heavy traffic to gain a large number of people. For example, a middle-school with pee-wee and junior athlete programs as well as a local high schools. • The consumers will report to physician’s clinics, ER, urgent medicine clinics, and pediatricians to seek medical attention. • It is also helpful to use sub-specialties such as a neurogoly, cardiology, or internal medicines. 4. Some uncontrollable environmental factors to consider with the new pediatric sports medicine program are: economical factors – which includes change in income