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Chapter 1
PROJECT BACKGROUND
Introduction
The purpose of this study is to come-up a new product which is distinctive in a form that the proponents examined the concept of inventing and adding a new ingredient in making pizza which is instead of using beef, pepperoni, sausage and ham the proponents choose fish sardines (in tomato sauce) as the main ingredient of the product and this is called “pizza ala sardines”.
Chapter one is designed to study the project background of the proponents about their chosen product including the history, brief description of the project which pertains to the proposed name of the business, kind of business being pursued, the members of the group which refers as the proponents with their individual share of capital and the planned location where the business will put-up and operate.
Historical Background
Pizza is one of the most favorite foods of many Filipino. They love to eat pizza with their family, friends and peers. It is considered the most popular meal in the world, and definitely one of the favorites in the Philippines.
A “pizza” is a round, open pie made with yeast dough and topped with tomato sauce, cheese, and a variety of other ingredients. Flatbreads or rounds of dough with various toppings can be found throughout the history of civilization. What is known as pizza today can be traced to Naples, Italy in the middle Ages. The Italians are also credited with coining the term pizza, although its origin is not clear. It could have derived from the Italian word for point, pizziare, meaning to pinch or pluck, or a verb meaning to sting or to season.
Early toppings may have included cheeses, dates, herbs, olive oil, and honey. Tomatoes or tomato sauce were not introduced until the sixteenth century when New World explorers brought the red fruit back from South America. The wealthy classes regarded the tomato as a fruit to be

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