...procedures. 1. Character astrology signs. After reading brief descriptions of astrology or sun signs, figure out which signs you think three of the main characters/people from the book were born under. Tell who the three characters/people are, a brief summary of what they do in the book, and the sign that you think fits them. Write an explanation of why you think they fit the sign. As you are explaining why they fit that sign, be sure to recap events from the book to support your thinking—drawing on their actions, attitudes, and thoughts from the book. Here are a couple of links to websites you might want to use as you research different astrology signs: http://www.starlightastrology.com/signsindex.htm http://www.astrology-online.com/persn.htm 2. Heroes and superheroes. Pick a character/person from the book you read. First, describe the character/person--who is she, what did she do in the book, what are her beliefs, etc. Then, select two or three people your character/person would think of as a hero or superhero. Describe the characteristics of that hero or superhero and why those characteristics would be important to your character/person. Also describe which characteristics your character/person would most want for himself/herself that the hero or superhero possesses. As you write, remember to justify your thinking by describing your character and giving specific...
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...This document is created using PDFmail (Copyright RTE Software) http://www.pdfmail.com BRANDING OF COMMODITIES By: Sumit Gupta MBA(IB)-2002-04 IIFT, New Delhi DATE: 2nd September, 2003 This document is created using PDFmail (Copyright RTE Software) http://www.pdfmail.com ABSTRACT By definition, commodities are products and services that customers perceive to be exactly the same. A market becomes a commodity market if the suppliers choose not to differentiate themselves, either through their products/services, or through their brands. Equally, any market can become a branded market if the suppliers choose to differentiate themselves. But companies that sell products such as bulk chemicals, paper, and steel or milk, salt, cement, etc. tend to emphasize operations and sales over marketing, striving to unload as much inventory as possible at the prevailing market price. Viewing themselves as commodity producers, they particularly overlook the nonfunctional features of their products—delivery speeds, aftersales service, distribution, Pricing, Customer servicing, Segmentation, Positioning and Communication. What these producers lose out on is the opportunity to increase their gross margins, create consumer demand for their specific items(s), and build valuable Brand Equity by employing the branding practices made successful by consumer packaged goods enterprises. The biggest challenge facing manufacturers today is how to differentiate their commodity so that their...
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...THE SIGNET CLASSIC EDITION OF WILLIAM SHAKESPEARE’S MACBETH LINDA NEAL UNDERWOOD S E R I E S E D I T O R S : W. GEIGER ELLIS, ED.D., ARTHEA J. S. REED, PH.D., UNIVERSITY OF GEORGIA, EMERITUS and UNIVERSITY OF NORTH CAROLINA, RETIRED A Teacher’s Guide to the Signet Classic Edition of William Shakespeare’s Macbeth 2 INTRODUCTION William Shakespeare developed many stories into excellent dramatizations for the Elizabethan stage. Shakespeare knew how to entertain and involve an audience with fast-paced plots, creative imagery, and multi-faceted characters. Macbeth is an action-packed, psychological thriller that has not lost its impact in nearly four hundred years. The politically ambitious character of Macbeth is as timely today as he was to Shakespeare's audience. Mary McCarthy says in her essay about Macbeth, "It is a troubling thought that Macbeth, of all Shakespeare's characters, should seem the most 'modern,' the only one you could transpose into contemporary battle dress or a sport shirt and slacks." (Signet Classic Macbeth) Audiences today quickly become interested in the plot of a blindly ambitious general with a strong-willed wife who must try to cope with the guilt engendered by their murder of an innocent king in order to further their power. The elements of superstition, ghosts, and witchcraft, though more readily a part of everyday life for the Renaissance audience, remain intriguing to modern teenagers. The action-packed plot, elements...
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...www.it-ebooks.info www.it-ebooks.info Programming Interviews Exposed: Secrets to Landing Your Next Job Preface. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxv Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxix Chapter 1 Before the Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter 2 The Job Application Process. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Chapter 3 Approaches to Programming Problems. . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Chapter 4 Linked Lists. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Chapter 5 Trees and Graphs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Chapter 6 Arrays and Strings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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...complements units 1, 2 and 3 of the syllabus. However, these resources are also useful for the Knowledge and Understanding elements of Standard Grade as well as the Special Study for Advanced Higher Drama. I have collated information from various sources in order to provide material for use before your students see TAG’s production. In September 2003, Part 2 will be available to download from TAG’s website. This section of the resources will focus on the process of creating our production of The Birthday Party. It will include contributions from the Director, the Designer, the Performers and other members of the creative team. I hope that Part 2 will open up TAG’s working methods and provide a real insight into how a theatre company works. Please feel free to reproduce any section of the on-line resources for your use in the classroom. We are always aiming to provide the most effective and beneficial resources for teachers and so please do offer any comments you have regarding either part of this pack. We welcome and appreciate all feedback. I very much hope that you and your pupils find the resources useful and enjoy TAG’s production of The Birthday Party. Emily Ballard Education Officer TAG Theatre Company is funded by The Scottish Arts Council, with support from Glasgow City Council and other local authorities. TAG is part of the Scottish national theatre community. The Birthday Party CONTENTS PAGE Synopsis 1 Pinter’s Style 3 Theatrical Context of The Birthday Party 7 Characterisation...
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...we conducted is to learn about sociological concepts and relate them to fictional and possible real-life situations. We decided to analyze the film, Lucky Number Slevin to determine how class and power, race and ethnicity, and gender and sexual orientation are displayed in a Hollywood movie. The main goal for the paper is to be able to get a better understanding of the main concepts of sociology, and how they can easily be related to a major Hollywood picture. The film is set in New York City where there are two major crime bosses that rule the criminal world. These two men are The Boss, and The Rabbi. They are former partners that had a massive falling out 20 years prior that caused them to go into seclusion for their safety from one another. Slevin seems to be a man that is in the wrong place at the wrong time, ending up doing dirty work for The Boss and repaying another man’s debt to the Rabbi. In the end Slevin was working with Mr. Goodkat to overthrow the two crime bosses and get revenge for his father’s death. By looking at Lucky Number Slevin, we analyze each concept separately and operationalize each. The breakdown of the paper was set so that Alexandra Polak worked on the topics of Gender and Sexual Orientation, Ahmed El Najmi analyzed the concepts of Race and Ethnicity, then Ian Ladouceur looked at the ideas of Class and Power. First item looked at was Class and Power, then Race and Ethnicity, and concluded with Gender and Sexual Orientation....
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...provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image), brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques. Once you know what you want to measure, it is important to look at the original sources cited to understand how to properly use these techniques. Keller’s (2003) excellent book also provides detailed information on each concept and its measurement. 1. Brand knowledge Brand knowledge refers to brand awareness (whether, and when, consumers know the brand) and brand image (what are the associations that consumers have with the brand) (Keller 2001). The different dimensions of brand knowledge can be classified in a pyramid (adapted from Keller 2001), in which each lower-level element provides the foundations of the higherlevel element. In other words, brand attachment stems from rational and emotional brand evaluations, which derive from functional and emotional brand associations, and which necessitate brand awareness. FIGURE 1 The Brand Knowledge Pyramid ATTACHMENT Loyalty, sense of community, engagement RATIONAL EVALUATION Brand value, credibility FUNCTIONAL IMAGE AND BENEFITS Physique...
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...Name of Supervisor The objective of this research was to study the short-term process of building customer-based brand equity in the on-line shopping industry and provide managerial suggestions for Vancl to improve its customer-based brand equity. In order to achieve the main aim, the following sub research problems based on theoretical study were separately set. First, how do audiences feel about Vancl’s brand elements? Second, what is the attitude and experiences of customers towards Vancl’s products, price and distribution channels? Third, what kind of marketing communication tools does Vancl use in spread its brand? The theoretical study applied the brand awareness and brand association of customer-based brand equity as proposed by Kevin Keller, including choosing brand elements, developing marketing...
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...an otherwise ethical person to do the wrong thing when faced with an ethical dilemma? Why did Joe Paterno and administrators at Penn State University look the other way and fail to act on irrefutable evidence that former assistant football coach Jerry Sandusky had raped and molested young boys, an offense for which Sandusky currently is serving a 30- to 60-year sentence? According to the independent report by Louis Freeh that investigated the sexual abuse, four of the most powerful people at Penn State, including president Graham Spanier, athletic director Timothy Curley, senior vice president Gary Schultz, and head football coach Joe Paterno, sheltered a child predator harming children for over a decade by concealing Sandusky’s activities from the board of trustees, the university community, and authorities. The Freeh report characterizes the inactions as lacking empathy for the victims by failing to inquire as to their safety and wellbeing. Not only that, but they exposed the first abused child to additional harm by alerting Sandusky, who was the only one who knew the child’s identity, of what assistant coach Mike McQueary saw in the shower on the night of February 9, 2001.1 McQueary testified at the June 2012 trial of Sandusky that when he was a graduate assistant, he walked into the locker room and heard sounds of slapping and observed Sandusky up against a boy, whose hands were up against the wall.2 He reported the suspected child abuse to Paterno who reported the incident...
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...PREFACE This major project examines the indispensable desiderata of Transcendentalism in comparison to the Dark Romantics background and how these technicalities prepare this work of art as an influential synthesis of human imagination incorporated with mystic facts. Transcendentalism and Dark Romanticism were two literary movements that occurred in America during roughly the same time period (1840—1860). Although the two had surface similarities, such as their reverence for Nature, their founding beliefs were quite different, enough to make one seem almost the antithesis of each other. Moreover one’s genesis is ventured out from other; i.e. Dark Romanticism from the roots of Transcendentalism or precisely the lacunae are best determined for raising up the term called Dark Romanticism. Contents S. No. Page no. Chapter 1.........................................................................................................4-14 Chapter 2.........................................................................................................15-23. Chapter 3..........................................................................................................24-27 Resolution.........................................................................................................28-29 Work Cited................................................................
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...approach is unrealistic, so society is left to explore leadership in an effort to understand what makes a good leader. The primary purpose of this research paper is to critically examine whether a direct correlation exists between leadership style and ethical decision making. To answer this question, the author will examine each leadership style in terms of its definition, its multi-faceted dimensions or characteristics, and the associated behaviors of each. After looking at leadership styles, the dimensions of ethics in the theoretical framework of leadership, specifically, the deontological and teleological approaches to ethical behavior will be examined. Finally, using three empirical studies concerning leadership ethics and style, an analysis by the author will determine if a direct correlation exists between...
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...in 21 Days, Second Edition Table of Contents: Introduction Week 1 at a Glance Day 1 Introduction to SQL Day 2 Introduction to the Query: The SELECT Statement Day 3 Expressions, Conditions, and Operators Day 4 Functions: Molding the Data You Retrieve Day 5 Clauses in SQL Day 6 Joining Tables Day 7 Subqueries: The Embedded SELECT Statement Week 1 in Review Week 2 at a Glance Day 8 Manipulating Data Day 9 Creating and Maintaining Tables Day 10 Creating Views and Indexes Day 11 Controlling Transactions Day 12 Database Security Day 13 Advanced SQL Topics Day 14 Dynamic Uses of SQL Week 2 in Review Week 3 at a Glance Day 15 Streamlining SQL Statements for Improved Performance Day 16 Using Views to Retrieve Useful Information from the Data Dictionary Day 17 Using SQL to Generate SQL Statements Day 18 PL/SQL: An Introduction Day 19 Transact-SQL: An Introduction Day 20 SQL*Plus Day 21 Common SQL Mistakes/Errors and Resolutions Week 3 in Review Appendixes A Glossary of Common SQL Statements B Source Code Listings for the C++ Program Used on Day 14 C Source Code Listings for the Delphi Program Used on Day 14 D Resources E ASCII Table F Answers to Quizzes and Excercises © Copyright, Macmillan Computer Publishing. All rights reserved. Teach Yourself SQL in 21 Days, Second Edition Acknowledgments A special thanks to the following individuals: foremost to my loving wife, Tina, for her tolerance and endless support, to Dan Wilson for his contributions, and to...
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...Second Edition Table of Contents: Introduction Week 1 at a Glance Day 1 Introduction to SQL Day 2 Introduction to the Query: The SELECT Statement Day 3 Expressions, Conditions, and Operators Day 4 Functions: Molding the Data You Retrieve Day 5 Clauses in SQL Day 6 Joining Tables Day 7 Subqueries: The Embedded SELECT Statement Week 1 in Review Week 2 at a Glance Day 8 Manipulating Data Day 9 Creating and Maintaining Tables Day 10 Creating Views and Indexes Day 11 Controlling Transactions Day 12 Database Security Day 13 Advanced SQL Topics Day 14 Dynamic Uses of SQL Week 2 in Review Week 3 at a Glance Day 15 Streamlining SQL Statements for Improved Performance Day 16 Using Views to Retrieve Useful Information from the Data Dictionary Day 17 Using SQL to Generate SQL Statements Day 18 PL/SQL: An Introduction Day 19 Transact-SQL: An Introduction Day 20 SQL*Plus Day 21 Common SQL Mistakes/Errors and Resolutions Week 3 in Review Appendixes A Glossary of Common SQL Statements B Source Code Listings for the C++ Program Used on Day 14 C Source Code Listings for the Delphi Program Used on Day 14 D Resources E ASCII Table F Answers to Quizzes and Excercises / Copyright, Macmillan Computer Publishing. All rights reserved. Join the National Guard Car Computer Serve in your own backyard Get Free Info Here. No Obligation www.military.com Complete Diagnostic Software Tool DTC Codes, Sensor Readings & More! www.digimoto.com Teach...
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...Subscribe Digital & mobile Events Topics A-Z Newsletters Jobs Thursday October 18th 2012 Search Multimedia Print edition World politics Business & finance Economics Science & technology Culture Blogs Debate The World in 2013 We use cookies to support features like login and allow trusted media partners to analyse aggregated site usage. Keep cookies enabled to enjoy the full site experience. By browsing our site with cookies enabled, you are agreeing to their use. Review our cookies information for more details. Sex and advertising Comment (28) E-mail Print Reprints & permissions Retail therapy How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing Dec 17th 2011 | from the print edition Like 1.7k Tweet 874 Advertisement THESE are thrilling days for behavioural research. Every week seems to yield a new discovery about how bad people are at making decisions. Humans, it turns out, are impressionable, emotional and irrational. We buy things we don't need, often at arbitrary prices and for silly reasons. Studies show that when a store plays soothing music, shoppers will linger for longer and often spend more. If customers are in a good mood, they are more susceptible to persuasion. We believe price tends to indicate the value of things, not the other way around. And many people will squander valuable time to get something free. The sudden ubiquity of this research has rendered Homo economicus a straw man...
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...distinguished from others in that it is backed up by research and data. That data validates the effectiveness of identifying an individual’s strengths and developing them, rather than focusing on weaknesses. The Zenger Folkman philosophy has its eye on the right goal – real, measurable results.” —Bill Blase Senior Executive Vice President Human Resources AT&T Corp. “I fell in love with The Extraordinary Leader on page 1. From the moment I started reading I really got jazzed, and my enthusiasm only increased the more I read. You see, I’m just mad about books that attack cherished but unsupportable assumptions about anything, especially leadership. That’s exactly what Jack Zenger and Joe Folkman do, and they do it persuasively, precisely, and professionally. The Extraordinary Leader is no hackneyed rehashing of tired nostrums. Through their exceptional research, the authors demonstrate and prove that leadership does make a difference and that you can learn to lead. There are some profound insights in this book, and whether you’ve studied leadership for over 20 years, as I have, or you are brand new to the subject, Zenger and Folkman give you much more than your money’s worth. And while their research gives the book distinctive credibility, their examples and practical applications give it life. This is a book that scholars and practitioners will be referring to for years to come. If your goal is to be a better leader than you are today, then you must read this book.” —James M....
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