...Charcoal Trade Stripping Somalia of Trees Deforestation Contributing Factor to Famine, Say Experts By SAID ISMAIL ©Somalia Report Branches burn in early stages of charcoal making Since the fall of Somalia’s central government in 1991 and the resulting decades of chaos, illegal deforestation for charcoal – a major source of income for Islamist militant group al-Shabaab - has become an everyday practice. The decimation of trees in southern Somalia has caused tremendous environmental damage, and many believe the practice has contributed heavily to the current famine that the UN says has claimed tens of thousands of lives. According to the United Nations Environment Program (UNEP), a lack of energy alternatives in the country is the primary driving cause of the deforestation that has engulfed the region. Charcoal is made by chopping down trees, setting fire to a closely stacked pile of branches and trunks, and covering it with sand so that the amount of oxygen and air is limited. This super charges a process that would otherwise take years to achieve naturally. The charcoal business has become a source of livelihood for many families displaced in the civil unrest and the recent drought that has affected millions of families in south and central Somalia. The charcoal is produced in remote areas and then brought to cities for use and export. The devastating toll that the charcoal trade is having on ordinary people is now alerting other administrations in the country. Pro-government...
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...Kingsford Charcoal case Kingsford Background and Problem Overview Kingsford, an all-American brand, is the prominent manufacturer of charcoal in the United States. The overall charcoal industry has enjoyed a consistent growth for almost 20 years. However, since the summer of 2000, the overall growth in the charcoal category has suffered from a clear decline; the charcoal category growth has declined from 4 % from 1998 to 1999 to 2 % from 1999 to 2000. Several factors have contributed to that, they are summarized below: * Gas grilling, which represents a new competitor to the overall charcoal category, came into play with a massive media expenditure communicating the value of cleanness, convenience, short cooking time, and high control over cooking temperature. * Kingsford failed to fully exploit the opportunity to distinguish itself from gas grilling. It has significantly cut down the advertising budget since 1988 while relying heavily on sales efforts. * Unlike Kingsford, which kept its price almost constant over the years, other competitors in the charcoal industry such as Royal Oak and private label brands have increased their prices and cut back on promotion funding at retailers which results in a decline in the overall category growth due to the shift of new customers getting into grilling who negatively responded to the charcoal price increase. * Unlike previously mentioned factors that can be controlled, weather patterns during the year 2000 showed a significant...
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...grilling has held in the United States since the 1950s when the Weber Kettle Grill and increasing suburbanization made it a defacto standard of American living. Then again, our modern American stereotype would have a man holding tongs in one hand and a beer in another standing at the grill, which is also not only incorrect, but not fully reflective of modern grilling. But yes, that is a real Kingsford bag. (Photo Illustration by Sandy Kreps) Team 3 Marketing Case Analysis Executive Summary The Kingsford brand of charcoal has found success through favorable conditions in its market traditionally, however conditions are now less favorable. A reduction in the charcoal market is affecting Kingsford even though its charcoal market share has increased. The consumer shifting trend from charcoal to gas grilling is now the primary threat to Kingsford and the charcoal market, and to combat this an action plan includes tight control on pricing, new pro-charcoal advertizing campaigns, and increased partnership with retailers and distributes. Conditions appear favorable for resurgence for Kingsford through these strategies. Introduction Clorox is a well known and historic house-hold brand, known primarily for home cleaning products. Founded in 1913, the company initially serviced the business market with industrial strength bleach. An attempted merger with Procter & Gamble was blocked by the U.S. Supreme Court and Clorox as an autonomous company listed on the NY Stock Exchange...
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...today rely on wood charcoal for cooking to save money. Food entrepreneurs like owners of barbecue stalls uses wood charcoal for cooking the barbecue. Without the knowledge that wooden charcoal releases carbon monoxide when burned making the food acquire the chemical when exposed. Charcoal means the black solid remaining after carbonization or pyrolysis of organic matter. There are various resources to produce a charcoal such as woods, agricultural and forest residues, Municipal Solid Waste and fossil type matter; like peat. Patterns of wood charcoal consumption are site-specific, they vary from country to country, and from area to area within countries. They are dependent on the type of area availability of local resources and alternative fuels, climate, and they can vary by season. Still, some general observations can be made. Especially in countries which have a long tradition of using wood charcoal as fuel. Household sectors are the greatest consumers. Restaurants and the handcraft sectors come in second position with low percent. The use of charcoal in industrial sector is not significant. Cooking is the main purpose for consuming wood charcoal. Water heating and conditioning is satisfied exclusively by charcoal. Most of charcoal produced from ligneous formation is consumed by urban household Charcoal production and distribution contributes significantly to the Nation’s economy and employment. Soot, smoke and ash are the natural byproducts of a Charcoal. Smoke must be channeled...
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...chemicals to control pests in his vegetable farm. However, he was not completely satisfied with various botanical pest control measures being promoted in northern Thailand. He reports that even though certain natural insect repellents were beneficial, their effects were too limited. Additionally, finding adequate amounts of necessary raw plant materials and processing them into sprays was laborious and time consuming. When Mr. Prakrit first heard about wood vinegar in 2000 he was intrigued. Compelled by the idea of a natural by-product of charcoal production that can control pests and diseases of crops, he bought his first bottle. Having used the product, Mr. Prakrit was pleased with the ease of mixing and application. Ultimately, after observing much fewer insect pests and fungal diseases on his crops, he became convinced of the effectiveness of wood vinegar. Not long afterwards, Mr. Prakrit became self sufficient in producing both charcoal and wood vinegar with a 200-liter horizontal drum kiln. He has been an advocate of wood vinegar ever since. Wood vinegar (pryoligneous liquor) is rapidly gaining acceptance as an essential Asian natural farming input. Reported agricultural use as a fertilizer and growth-promoting agent goes back to the 1930s, making the product a relatively new innovation. Uses of Wood Vinegar According to Thailand’s Department of Agriculture, wood vinegar has the following broad benefits: • Improvement of soil quality • Elimination of pests •...
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...Kingsford Charcoal Unit 4 12/1/2010 1. Given your analysis of the Kingsford case, what are (or reasonably could be) the key drivers impacting the observed trend towards declining growth rates in recent years? How would you prioritize these issues? Make sure that you include your rationale in your answer? There are many reasons that are leading to a decline in growth rate of the entire charcoal category in the years leading up to 2000 and 2001. The biggest reason and the toughest for Kingsford to combat is the gas grill. The perception of gas grilling as easier, faster, and almost the same taste as charcoal grilling has hampered the charcoal category. With the emphasis on “green” living and environmental consciousness, charcoal and charcoal production and its negative effect on the environment, is another reason people are turning to gas grilling. Gas grill shipments grew 8 percent in 2000, while charcoal grill shipments dropped 3 percent over the same time period. Gas grill shipments have increased each year from 1997 through 2000. Charcoal grills only increased one of those years. It is very unlikely Kingsford can reverse this trend. They must strive to slow gas grill usage and remind the grilling public about the advantages of charcoal grilling; better taste, it is a true grilling experience, and the fact that certain charcoal products like Matchlight, are almost as quick as gas grilling. Kingsford has a unique advantage in the entire grilling population;...
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...THE USE OF BIOMASS WASTES TO FABRICATE CHARCOAL SUBSTITUTES IN KENYA Feasibility Study forming part of the Shell Foundation-supported project on charcoal briquetting in Kenya March 2004 Chardust Ltd. P.O. Box 24371 Nairobi and Spectrum Technical Services P.O. Box 69993 Nairobi Executive Summary This study was designed by Chardust Ltd. and implemented jointly by Chardust and Spectrum Technical Services, a Nairobi-consulting firm. The aim was to determine the viability of producing briquetted charcoal fuel from biomass wastes in Kenya. The study was funded by the Shell Foundation and conducted over a two month period in late 2003. The viability of producing fuel commercially from biomass wastes was assessed from four perspectives: (a) Availability: Existence and accessibility of biomass in bulk, preferably with no competing uses. The study began with a list of 28 potential wastes, which was narrowed down to 20 and then to just ten, according to a ranking system based upon basic availability and accessibility. (b) Conversion Potential: Physical suitability for drying, carbonisation and briquetting. Samples of the ten short-listed wastes were sourced and delivered to Chardust in Nairobi, where production trials were carried out. Based on these trials, a ranking system was devised for comparing the wastes in terms of their suitability for fuel production. (c) Fuel Quality: Energy value and general performance of fabricated fuel. The third part of the study comprised...
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...Phong Trinh IBM 421 Professor Assumma June 11, 2015 Kingsford Charcoal Case Study Analysis Executive Summary In this case study, we will be analyzing the current position of how well Kingsford is within the marketplace and determine which of the issues are plausible causes in its drop in revenue. We will be creating a comprehensive strategy as well as a marketing plan to evaluate and adjust the matter at hand. First we will begin with identifying the issues and implementing a method to reemphasize the importance of marketing in the business. The goal is to create a marketing plan that will add value to Kingsford’s market share, sales, and profitability. It is evident that Kingsford is a superior product to its competitors such as Royal Oak, but the company faces losing market share to gas grilling because it is a more convenient alternative to cooking. Since Kingsford has already been an established brand, it can effectively market its brand awareness with an increase in media advertising which is a probable reason why the company did not reach its highest potential. The company needs to correspond to the increasing use of outdoor grilling in the USA which is now a great opportunity for the company to start a marketing strategy and establishing a greater brand recognition. The biggest challenge will be how well the company can gear people’s interest towards charcoal grilling away from gas grilling yet at the same time capture more market share from Royal Oak as well. Throughout...
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...Charcoal is a light, black residue, consisting of carbon and any remaining ash, obtained by removing water and other volatile constituents from animal and vegetation substances. Charcoal is usually produced by slow pyrolysis, the heating of wood or other substances in the absence of oxygen (see char and biochar). It is usually an impure form of carbon as it contains ash; however, sugarcharcoal is among the purest forms of carbon readily available, particularly if it is not made by heating but by a dehydration reaction withsulfuric acid to minimise the introduction of new impurities, as impurities can be removed from the sugar in advance. The resulting soft, brittle, lightweight, black, porous material resembles coal. Subtitle: A Boise State University study proves that low-energy feedstocks can be densified and when combusted produce heat output comparable to higher energy content fuels. By Owen McDougal, Seth Eidemiller, Nick Weires. November 23, 2010 By the way, according to one of those online dictionaries, “feedstock” refers to “the raw material that is required for an industrial process.“ Intro Research at Boise State University in Idaho, explored both the caloric content and shape to optimize burn efficiency of the biobriquettes. The energy content of briquettes ranged from 4.48 to 5.95 kilojoule per gram (kJ/g) depending on composition, whereas the energy content of sawdust, charcoal and wood pellets ranged from 7.24 to 8.25 kJ/g. Biobriquettes molded into a hollow-core...
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...Fuel from the Fields Charcoal B a c k g r o u n d More than 2 billion people use wood, charcoal, dung or agricultural residues as the primary fuel for their cooking and heating needs, leading to significant health, economic and environmental consequences. Burning wood or agricultural residues produces smoke with a variety of irritant pollutants, some of which are known carcinogens. More than 1.5 million deaths a year are caused by acute respiratory infections from breathing smoke from indoor cooking fires. Women and children are generally exposed to the greatest levels of pollutants and it is children who suffer the greatest health risk – respiratory infections are the leading cause of death of young children worldwide. Small-scale subsistence farmers who make less than US$2 per day may use wood charcoal for cooking fuel. In areas where wood is scarce and farmers are not able to collect it themselves, the cost of cooking fuel is a significant drain on their limited resources. An estimated 50 billion hours are spent collecting firewood each year and families can spend over 25% of their income on fuel, leaving them with less income to cover other basic needs such as medicine, food and clean water. For comparison, even the poorest 20% of the U.S. population spends only 1% of their income on energy for their household. In the year 2000, indoor air pollution from solid fuel use was responsible for more than 1.6 million annual deaths and 2.7% of the global burden of disease. -World...
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...Erica Frank Kingsford Charcoal Problem Statement Kingsford Charcoal as a brand needs to reevaluate its marketing strategy in order to rekindle consumer interest in charcoal grilling to combat increase in gas grilling trends because charcoal is in the mature stage of the product life cycle and there is little growth within the industry. Performance Objectives Kingsford’s objectives are to maintain a 1-3% growth in sales and maintain market share. Kingsford is a cash cow in Clorox’s portfolio; therefore, it needs to maintain profits to support other brands and investments. Strength Kingsford Charcoal represents one of the largest product groups within Clorox’s portfolio, which means that it has the resources to spend on marketing the product. Represents approximately 9 percent of Clorox’s revenues and substantially higher percentage of its net income, indicating that it is essential for Kingsford to maintain its position within the charcoal market. (page 3) Clorox sales team has years of experience working with key accounts, which gives the company an advantage in terms of building strategic relationships with retailers and wholesalers. (page 4) Constancy in marketing and sales actions over time and consistency in message communicated to sales team and marketing, channel members, and final consumer. This has helped Kingsford not only create and sustain brand awareness, but also grow the business. (page 4) Lab tests proved that Kingsford’s product is superior to Royal...
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...Coconut Charcoal . Charcoal is the dark grey residue consisting of impure carbon obtained by removing water and other volatile constituents from animal and vegetation substances. Charcoal is usually produced by slow pyrolysis, the heating of wood or other substances in the absence of oxygen. The resulting soft, brittle, lightweight, black, material resembles coal. It has been used since the earliest times for a range of purposes including art and medicine, but by far its most important use has been as a metallurgical fuel. Prior to the industrial revolution charcoal was occasionally used as a cooking fuel. Philippines is the Top 1 among the coconut producing countries. For coconut is abundant in our country, it is popular for its culinary purposes, commercial, industrial, and household uses, and medical applications. Coconut shells with husks are used to buff wooden floors, making it clean and shiny (free from dusts). Here in the Philippines, it is known as “bunot”. The husk and shells can be used for fuel and are a source of charcoal. Coconut shells/husks are usually left around and are considered wastes besides making them into husks. To get benefits from them, by a primitive process, they can be produced to charcoal which can be an alternative fuel especially for cooking. . The study aims to produce charcoal using coconut (Cocos nucifera) fibers. Specifically, it seeks to find answers for the following questions: 1. How much charcoal can be produced from the coconut...
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...“Analysis of charcoal value chains general considerations” Steve Sepp – Eco Consulting Group - Germany On behalf of 1 Table of Content Introduction............................................................................................................................................. 2 Importance of promoting the charcoal value chain ................................................................................ 3 Common issues characterizing the charcoal value chain ........................................................................ 3 Analyzing the charcoal value chain ......................................................................................................... 4 Building a roadmap for charcoal value chain upgrading ......................................................................... 7 Conclusions............................................................................................................................................ 10 References ............................................................................................................................................. 11 Introduction Charcoal is a prime source of energy in most African country, as well as a driving force of their economies with estimated annual growth rates of around 3.7 percent [1]. Surprisingly enough, policy makers pay little attention to the ways in which charcoal is produced and sold – e.g. the question as to whether wood used for charcoal burning is harvested...
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...for case Kingsford Charcoal 1. Describe the main challenges faced by brand managers Marcilie Smith Boyle and Allison Warren. Of what relevant trends should they be aware? Main challenges specifically relevant to brand managers at Kingsford Charcoal: * A slow down in the growth in the charcoal category from 4% growth to just 2%, which is only predicted to decline further. *Possibly a symptom of weather conditions or changing consumer trends which lend themselves toward gas grilling* * A rise in the use of gas grilling (shown through number of shipments), as opposed to charcoal grilling also may have been a symptom of the underlying problem, that of the competitor’s price increases * The decision of some of KC’s channel partners to raise prices in line with other brands (especially considering the minimal price increases in the past) * The sales of charcoal are somewhat dependant on weather, an uncontrollable variant * Brand managers may have to recoup losses incurred in NOT significantly advertising over the last two years since 1998. * An important challenge is to engage retailers and distributors with the brand, and ensure they are willing to offer promotions, stock an adequate supply, and utilise product placement to its best ability. * Brand managers need to ensure profitability is healthy, as well as reinvigorating the existing brand equity Trends and associations that the brand managers should be aware of: * Charcoal grilling associations...
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...macrophylla) LEAVES AS AN ALTERNATIVE SOURCE OF CHARCOAL” Objective: to make an alternative charcoal. Statement of the Problem: 1. What ratio of mahogany leaves and other materials will be used in making charcoal? 2. Which trial will the best charcoal are produced in terms of its performance? 3. Is there a significant difference between the charcoal made from mahogany leaves and commercial charcoal in terms of performance? 4. What are the environmental implications of the charcoal produced from mahogany leaves? Hypothesis: There is no significant difference between the charcoal produced from mahogany leaves and the commercial charcoal in terms of performance. Background of the study: One small field of mahogany leaves can make an alternative charcoal. These materials can, however, be used to produce fuel for heating and cooking. The discarded plant material is naturally rich in carbon, which like wood chunks can be used in to make homemade charcoal. Making your own charcoal can reduce dependence on fossil fuels, make heating and cooking cheaper and reduce the waste in landfills. Charcoal will go further if it is used efficiently and if its quality is optimum for the particular end use. Charcoal quality can be specified and measured in various ways which are usually derived from the various end use requirements. Efficiency in use normally means transferring the maximum amount of the heat content of the charcoal to the object to be heated, be it water for...
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