Speaker:
Author Charles Duhigg; pulitzer-prize winning reporter for The New York Times; studied at Yale and achieved a Master of Business Administration at Harvard- acting as a friend who wants to help his audience become more productive in their own lives by sharing his knowledge, and also acting as a teacher, teaching us the ways to be more productive.

Occasion: Charles was almost finished writing his book but was making last minute changes and plans and he felt he was only falling more behind in his work. He had a friend who seemed to be so productive, so Charles wanted to learn how to be productive like him. He also wanted to share his finding with audience to help them become more productive, too.

Audience: He is writing to all the people who have struggled with productivity just like him and to the …show more content…
“I’m really sorry” she says. “I just need a minute more”” (169).
“A full minute has passed. Annie still has a pair of tens” (173).
In each chapter, Duhigg begins with a story of someone, breaks for another story or explanation, and then at the end goes back to the original story. He does this so each chapter seems like it has a defined beginning and end. Everything you learn about the specific category of productivity can be applied to that example.It also adds suspense to see how the story will turn out.
Appeals:
“To-do lists are great if you use them correctly”, Timothy Pychyl, a psychologist at Carleton University, told me” (129).

Duhigg’s name carries it own ethos so it adds to the credibility of the story that there are more credible sources of information. Also, Duhigg got his degree in business and although he is terrifically smart, it is still nice to see that he is talking to professionals and not just making these things up.
Devices: alliteration (conscience)
“Smarter, Faster, Better” (8) (also in