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Case analysis: Chasseur Chickens Pty Ltd

Understanding the external environment (Module 2)
Task 1: Summarise the attractiveness of the industry.

1a Identify the industry, product segments and value chain.
The industry applicable in this case is the Australian chicken meat farming and processing industry.

1b What is the current life cycle position of the industry?

Tweared

1c What have been the key issues affecting historical industry growth? What was their impact?

1d What are the key issues that will affect future industry growth? What is their likely impact and the overall assessment of the industry’s future growth?

1e What have been the key issues affecting historical industry profitability? What was their impact?

1g Who are the industries key competitors? What are their strengths and weaknesses?

Understanding the internal environment (Module 3)
Task 2: Summarise the strategic position of Chasseur Chickens.

2a What are Chasseur’s key stakeholders, what are their objectives and are their objectives aligned with Chasseur’s strategic goals?

2b What business strategy is Chasseur supposed to have been pursuing and has this in fact been the case?

2c How has Chasseur performed to date?

2d What are the strategic capabilities of Chasseur, and do these meet the strategic goals of the company? Are the strategic capabilities consistent with the industry’s key success factors?

Making strategic choices (Module 5)
Task 3: Summarise the key strategic issues for Chasseur Chickens.

Task4: Identify (using the Ansoff’s product-market matrix) and evaluate strategic options (using Rumlet’s evaluation criteria) that will assist Chasseur Chickens to address strategic issues identified in Task 3 and enable future growth and profitability of the company. (Refer Module 4 for the Ansoff

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