...Company Orientation Towards the Marketplace Victoria’s Secret. It’s probably not the company name you were expecting to read about when you picked up this paper. While it may not come right out and scream “something for everyone” it really does appeal to almost all. Women love the lingerie, beauty products and other apparel. Teenage girls are drawn to the trendy PINK line. While men will begrudgingly walk into a store with their significant other or make an extremely quick trip in for a gift card at Christmas, they’ll be the first to check out the wife’s catalog when it arrives in the mail. When I first started thinking about using Victoria’s Secret as an example, I was sure I was going to be writing about how they fall into the marketing concept. The television ads with beauty queens, catalogs, online store and annual runway show all screamed write about how they market to attract customers. As I re-read the chapter though, one line grabbed my attention. “The job is to not find the right customers for your products, but the right products for your customers”. In Victoria’s Secret, products they have aplenty. I’ve had a long-term relationship with Victoria’s Secret. I remember as a little girl going into the English boudoir style stores with my mom on shopping trips. I flipped through the catalog when it arrived in the mail thinking supermodels like Helena Christensen were the most beautiful women on the planet and who I wanted to be like when I grew up...
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...S BOOTS: HAIR-CARE SALES PROMOTION w 905A22 Pankaj Shandilya prepared this case under the supervision of Professors Robert Fisher and Murray Bryant solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2005, Ivey Management Services Version: (A) 2008-03-20 In early November 2004, on a cold winter afternoon in Nottingham, England, Dave Robinson was planning his sales promotion strategy for a line of professional hair-care products at Boots. The professional hair-care line consisted primarily of shampoos, conditioners and styling products (gels, wax, mousse, etc.) developed in collaboration with United Kingdom’s top celebrity hairdressers. Robinson’s challenge was to select one of three promotional alternatives — get three for the price of two (“3 for 2”)...
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...As, Business and Administrative Communication Ninth Edition, states culture provides patterns of acceptable behavior and beliefs (Locker & Kienzler, 2010, p. 140). When planning assignments in a foreign country, successful communicators need to be aware of the values, belief, verbal/nonverbal behavior, and sensitivity to the differences among individuals within a culture (Locker & Kienzler, 2010, p. 140). There are many topics that are to be considered when assigned to Chile beside the language barrier. History of Chile Chile is surrounded on three sides by virtually impassable mountains and remained largely unknown to the outside world until the middle of the fifteenth century, when the Incas began their great conquests of much of the continent (www.geographia.com, 2010). The Incas encountered the Mapuche, one of the three Araucanian peoples who occupied the Rio Maule in the Lake District. The Spanish landed in 1541 and in February, Pedro de Valdivia, founded Santiago. In 1817 Chile gained independence from Spain after seven years of war. General Augusto Pinochet Ugarte seized control of the government with help from the United States Central Intelligence Agency in 1973 and maintained control for the next decade and a half. Population Chile's population is composed predominantly of mestizos, who are descended from marriage between the Spanish colonizers and the indigenous people (www.geographia.com, 2010). The major ethnic groups in Chile are...
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...RESEARCH FINDINGS (SUPPORTING DOCUMENTS/DETAILS OF EMERGING TREND[S] OF THE IDENTIFIED COUNTRY MARKET) References: http://www.portal.euromonitor.com/portal/analysis/tab TOP FIVE CONSUMER TRENDS Consumers remain optimistic about their financial futures In recent years Latvian consumers have come back from several challenges. As noted in a recent article in the Financial Times, “The Baltic state of Latvia endured a harsh recession following the global financial crisis, with 25% pay cuts in the public sector and an exodus of young workers to friendlier economic climates. However, tough austerity measures meant its economy was one of the first in Europe to bounce back”. Consumer confidence wavered slightly in late 2013 due to uncertainty about transition to the Euro. But the changeover in early 2014 worked relatively well, with little immediate price or inflation rises and, as a result, optimism returned. According to a recent study of consumers and households by the Swedbank Institute of Private Finance, 37% of Latvians believe that there were no significant changes to their family budgets in 2014; 30% believe that their financial situations improved; and 30% believed their financial situations got worse. Compared to 2013 results, Latvians were clearly more optimistic. At the same time, the same study identified consumers’ primary concerns over the coming short term. These included rising electricity costs (cited by 72% of respondents), rising food costs (57% of respondents) and...
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...Western Governors University Strategic Management Tutorials JET2 Financial Analysis (V2 GRADUATE-0212) JGT2 Decision Analysis (V2 GRADUATE-0710 Competition Bikes, inc, Executive Summary Report * Skip to Navigation * Skip to Content ------------------------------------------------- Top of Form Bottom of Form Horizontal, Vertical, Trend and Ratio Analysis The assessments of the financial health of Competition Bikes, Inc. (CB) are derived using the attached income statements and balance sheets. Focusing on calendar years # 6, 7 and 8 to gauge the growth and stability of this company. Between the years # 6 and 7, Competition Bikes, Inc. had a significant growth in new earnings that was not extended on into year # 8. The net earnings moved from a positive 313.4 % to a dramatic loss of 81.6% . A.1.a) Horizontal Analysis Results Horizontal Analysis is a direct comparative analysis of each line item across the same time frames of a particular company. It is calculated in dollars and percentages. An analysis will look at how the accounts have fluctuated from one year to the next. The formula used is: Dollar change = This Year’s Balance – Last Year’s Balance. Percent change = Dollar Change . The income statement from year # 6 to year # 7, exhibited a sales increase of 33%. There was only a 31 percent increase in product costs. This decrease in cost of materials was offset by sales expense of 33 percent and an increase in general...
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...Unit 29: Understanding Retail (10 Credits) Assessment Sheet Name: Rory Adamson ……………………………………………………………………………… | | | | | |Assessment Criteria |Achieved | | | | | |Pass 1 |Describe the structure and organisation of the retail sector | | | | | | |Pass 2 |Explain the process of distributing goods through different channels from the | | | |manufacturer to the customer. | | | | | | |Merit 1 |Compare the function of formats and locations in retailing. | | | | | | |Merit 2 |Compare the methods used to distribute products and services. ...
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...Contents [pic] INTRODUCTION Page 3 CHAIRMAN’S STATEMENT Page 4 CHIEF EXECUTIVE’S STATEMENT Page 5 BOARD MEMBERS AND SENIOR EXECUTIVES Page 11 PILLAR ONE-ENFORCEMENT Page 12 PILLAR TWO-RESEARCH AND ADVOCACY Page 28 PILLAR THREE-INFORMATION AND AWARENESS Page 37 CORPORATE GOVERNANCE Page 46 APPENDICES Page 49 Introduction [pic] The National Consumer Agency was set up on 1st May 2007. This Annual Report sets out the activities of the Agency for the period from 1st January to 31st December 2009. The Board is pleased to submit to the Minister for Enterprise, Trade and Employment the 2009 Annual Report in accordance with Section 22 of the Consumer Protection Act 2007. | [pic] |[pic] | Stephen Costello Ann Fitzgerald Chairman Chief Executive Chairman’s Statement The economic downturn of recent times has thrown up many challenges for consumers in Ireland. Harsher trading conditions have forced many retailers to revisit their offerings, whilst job losses and downward pressure on household incomes have meant that consumers are being driven to examine their finances and spending habits more closely than at any time in the...
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...RESEARCH ON INDIAN HATCHBACKS BY KUNTAL CHOWDHURY PGDM FS; ROLL NO - 12 THE INDIAN HATCHBACKS A Detailed Analysis of the Hatchbacks in the Indian Automobile Market(An Independent Study) AUGUST 2012. TABLE OF CONTENTS 1 | Introduction | 2 | Market Share | 3 | Participants | 4 | Brand Overview | 5 | A Segment | 6 | B Segment | 7 | B+ Segment | 8 | Slogans Of Brands | 9 | Conclusion | A hatchback is an automobile designed such that the boot is integrated with the cabin space. The Indian hatchback market is growing each day. Any car maker who is looking for significant volume has a hatchback model in its bucket. The financial year 2010-2011 has seen good growth among hatchbacks in the country. The companies such as Honda and Toyota are keenly eyeing the hatchback space in India. Honda has recently launched the Brio, while Toyota recently launched the Etios Liva. Honda’s premium hatchback, the Jazz, however, has not won much favor with customers and sales have dropped 35 percent year on year. Among hatchbacks in India, Maruti Suzuki is the most dominant player followed by Hyundai and then Tata. Maruti’s Alto is the country’s and the world’s largest selling hatchback, at 346,840 cars being sold in India last year, a growth of 47 percent. The second-largest selling hatchback in the country is again from Maruti – the Wagon R. However, the Wagon R has close competition from the Hyundai i10, which is just behind it, though the i10 hasn’t grown as much...
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...COMPETITIVE ANALYSIS OF THE RETAIL SECTOR IN THE UK DEPARTMENT OF TRADE AND INDUSTRY: COMPETITIVE ANALYSIS OF THE RETAIL SECTOR IN THE UK Report submitted to The Department of Trade and Industry (Tender CGS/1239) Professors Steve Burt and Leigh Sparks Institute for Retail Studies University of Stirling Stirling FK9 4LA Scotland, UK Phone: 44 (0)1786 467386 Fax: 44 (0)1786 465290 E-Mail: s.l.burt@stir.ac.uk ; Leigh.Sparks@stir.ac.uk Revised for Seminar - January 2003 DEPARTMENT OF TRADE AND INDUSTRY: COMPETITIVE ANALYSIS OF THE RETAIL SECTOR IN THE UK Contents 0 Executive Summary I Background and Framework for Analysis II Competitive Analysis – the UK Retail Sector III Summary and Policy Recommendations IV Appendix – Analysis of Retail Sub-Sectors EXECUTIVE SUMMARY 0.1 Background and Framework for Analysis In early 2002 the Institute for Retail Studies at the University of Stirling was commissioned to carry out a ‘Competitive Analysis of the Retail Sector in the UK’ (tender CGS/1239) based on secondary sources and restricted to the UK rather than international comparisons. The project had three objectives: · to define and map the sector in terms of size and composition of the businesses which operate within it; · to analyse the competitiveness of the sector now through SWOT, PEST and Porter's 5 forces and any other appropriate means and summarise the key issues facing the sector as a whole, and also sub-sector specific issues;...
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...To the Lighthouse Woolf, Virginia Published: 1927 Categorie(s): Fiction Source: http://gutenberg.net.au 1 About Woolf: Virginia Woolf (January 25, 1882 – March 28, 1941) was an English novelist and essayist regarded as one of the foremost modernist literary figures of the twentieth century. During the interwar period, Woolf was a significant figure in London literary society and a member of the Bloomsbury Group. Her most famous works include the novels Mrs Dalloway (1925), To the Lighthouse (1927), and Orlando (1928), and the book-length essay A Room of One's Own (1929) with its famous dictum, "a woman must have money and a room of her own if she is to write fiction". Also available on Feedbooks for Woolf: • Mrs. Dalloway (1925) • A Haunted House (1921) • The Waves (1931) • Mrs Dalloway in Bond Street (1923) • Between the Acts (1941) • The New Dress (1927) • The Mark on the Wall (1917) • The Duchess and the Jeweller (1938) • The Years (1937) • An Unwritten Novel (1920) Copyright: This work is available for countries where copyright is Life+70. Note: This book is brought to you by Feedbooks http://www.feedbooks.com Strictly for personal use, do not use this file for commercial purposes. 2 Part 1 The Window 3 Chapter 1 "Yes, of course, if it's fine tomorrow," said Mrs Ramsay. "But you'll have to be up with the lark," she added. To her son these words conveyed an extraordinary joy, as if it were settled, the expedition...
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...SAT WRITING ESSENTIALS SAT WRITING ESSENTIALS ® NEW YORK Copyright © 2006 LearningExpress All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by LearningExpress, LLC, New York. Library of Congress Cataloging-in-Publication Data: Starkey, Lauren B., 1962– SAT writing essentials / Lauren Starkey. p. cm. ISBN 1-57685-532-5 1. English language—Composition and exercises—Examinations—Study guides. 2. SAT (Educational test)—Study guides. I. Title. LB1631.5.S785 2006 378.1'662—dc22 2005027520 Printed in the United States of America 987654321 ISBN 1-57685-532-5 For more information or to place an order, contact LearningExpress at: 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com About the Author Lauren Starkey is a writer and editor who specializes in educational and reference works. Her thirteen years of experience include eight years on the editorial staff of the Oxford English Dictionary. The author of more than ten volumes, Lauren lives in Essex, Vermont, with her husband and three children. v Contents CHAPTER 1 Getting to Know the Writing Section of the New SAT Old versus New Strategies for Test Taking Scoring SAT Study Timetable 1 1 2 4 5 11 12 32 45 55 56 58 59 59 65 68 69 CHAPTER 2 The Multiple-Choice Section Identifying Sentence Errors Improving Sentences Improving Paragraphs CHAPTER 3 The Essay Strategies for Timed Essays Understanding the Prompts...
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...SAT WRITING ESSENTIALS SAT WRITING ESSENTIALS ® NEW YORK Copyright © 2006 LearningExpress All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by LearningExpress, LLC, New York. Library of Congress Cataloging-in-Publication Data: Starkey, Lauren B., 1962– SAT writing essentials / Lauren Starkey. p. cm. ISBN 1-57685-532-5 1. English language—Composition and exercises—Examinations—Study guides. 2. SAT (Educational test)—Study guides. I. Title. LB1631.5.S785 2006 378.1'662—dc22 2005027520 Printed in the United States of America 987654321 ISBN 1-57685-532-5 For more information or to place an order, contact LearningExpress at: 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com About the Author Lauren Starkey is a writer and editor who specializes in educational and reference works. Her thirteen years of experience include eight years on the editorial staff of the Oxford English Dictionary. The author of more than ten volumes, Lauren lives in Essex, Vermont, with her husband and three children. v Contents CHAPTER 1 1 Old versus New 1 Strategies for Test Taking 2 Scoring 4 SAT Study Timetable CHAPTER 2 Getting to Know the Writing Section of the New SAT 5 11 Identifying Sentence Errors 12 Improving Sentences 32 Improving Paragraphs CHAPTER 3 The Multiple-Choice Section 45 The Essay 55 ...
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...Question 1 (This question provides evidence for grading criterion 1.1) Give detail of the various elements of the marketing process. Answer 1: The very first thing that must be done regarding any new marketing endeavor is to perform a Marketing Audit, in order to obtain clear understanding of the current position of the business and what needs to be done in order to achieve certain marketing objectives. A Marketing Audit can be done effectively using the following steps, we will be applying these steps to our given scenario; The umbrella factory, and since no name was given in the scenario, we shall name it: Rain&Sun. 'R&S' for short. • Assemble an overview of R&S: We already know that R&S is a newly-found company, therefore no marketing actions were taken before reaching out to Global Marketing LTD, this allows us to innovate new marketing campaigns in a fresh way totally controlled by Global Marketing LTD. We also know the production capacity of R&S, 200 umbrellas/day current, 700 umbrellas/day maximum. We are aware that the umbrellas can be manufactured in any color or design, which is very important to produce visually attractive product. • Describe the marketing goals and objectives of R&S: These objectives must be set in accordance with the vision and objectives of the management team at R&S, in our given scenario, R&S aims to have a sizeable piece of the market within one year, another way of stating the parameters of success is to achieve a sales rate of...
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...towards mastery in the practice of problem solving Assessments MODULE 4 Technology 1. You are the manager of 2 small stores with production functions q = K¼L¼ and a larger store with production function q = 2K¼L¼. You hire capital for $4, labour for $1. When you took over this role, your boss told you that Q = 24 was the profit maximizing output for this multi-plan firm: 24 = q1 + q2 + q3. Now, the price of labour rises to $4. Provide (i) Isoquant/Isocost diagrams, (ii) Total Cost and (iii) Marginal Cost diagrams. Illustrate the substitution effect (point a to b) and output effect (point b to c) on these diagrams. Explain why your firm uses less capital even when the price of labour increases. (September 2010) For the production function q = K2 + L2 (A) Demonstrate that the elasticity of substitution is negative. (B) Provide a labelled diagram showing the q = 100 isoquant (C) Briefly explain what a negative value means for σ 3. 4. A special production function is q = min( 80K, 4L1 + 2L2). Discuss the production process described by this function. Is this production function constant returns to scale? Five-year-old Jack has set up a hot chocolate stand outside his home. His customers like hot chocolate made in only one way, one unit of chocolate and 3 units of milk to go into each unit of hot chocolate. Jack’s mother, Naomi, provides him with heat, cups and cleaning free of charge. However, she charges him $0.25 for each unit of chocolate and $0.50 for each unit of milk. What...
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...16 Upon curing they shrink more as compared to amorphous thermoplastics. Examples are polypropylene (PP), polyethylene (PE) [1]. S. Amin and M. Amin In order to resolve the problem of low thermal and chemical stability of thermoplastic elastomers, dynamic vulcanization techniques were used in late ] plastic. In dynamic vulcanization the thermoplastic and elastomers are both cross-linked and physically mixed together. This gave rise to a second generation of thermoplastic elastomers which had better tensile strength and oil resistance as compared to those formed by physical mixing only [8]. ] ] ] _ were introduced which were made by same dynamic vulcanization process but using natural and butyl rubbers in place of EPR and EPDM. Natural and butyl rubbers have the advantages like low cost, very good over molding properties, reusable and very easily recyclable scrap [9,10]. Butyl rubber based thermoplastic elastomers have excellent adhesion with other thermoplastics hence it is still used to date for many over molding applications [11]. A list of common thermoplastic elastomers used in modern world is given in Table 1. 1.2.2. Amorphous thermoplastics They are usually transparent and have diffused melting point. The molecules are arranged randomly and ] ] _ to crystalline polymers. Upon curing they shrink less as compared to crystalline thermoplastics [3,4]. Examples are polycarbonate (PC), polymethylmethacrylate (PMMA), polystyrene (PS), polyphenylene oxide (PPO), acrylonitrile...
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