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Cheat Sheet

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Environment Analysis (Threats: Porter’s 5 forces)“Hard to find elsewhere” * Value PropositionPorter’s 5 Forces * Buyer Power –Do your customers have other firms they can purchase from? | Switching Cost, Loyalty Program * Supplier Power – Do you have choices of suppliers? | Select alternative products or suppliers, Reverse auction * Substitutes – what alternative product/service? | Opportunity Costs, Adding Values * Potential Entrants – How easy to enter? | Entry Barrier * Rivalry – how intense is the competition? | Product differentiation * Business GOAL (Value Proposition determines GOAL) * Maximize benefit for customer (= Value proposition) * Tangible: 만질 수 있는 saving * Intangible: 무형의 saving time * Always Increase Sales, and Reduce Cost * * Strategy (How to work your way to the Goal) * Porter’s Three Generic Strategies: Creating Business focus * Strategies that are commonly used by businesses to achieve and maintain competitive advantage| current Narrow Target Differentiation Focus * Firm facing one of Porter’s Five Forces, reduce the threats in […] by […] which will relate achieve goal * * * Use of FB → not differentiating enough → does not support value proposition (which has a differentiation focus) → not strategic. * * Capabilities (WHAT a company should be ABLE to do to execute its business strategy)Strategic Support Capabilities Advantage CapabilitiesBusiness Necessity Capabilities Essential Capabilities *  ENABLE ePayments TAILOR SOLUTION at point of sale DEMONSTRATE product concepts with customers ability to move ideas, products and information around the world- Employee Regulation
- Membership Program
- Inventory Optimization
- Community Involvemen | * Process/ Activity * Value Chain: Model that highlights the primary or support activities that add a margin of value to achieve

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