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A direct marketing channel (also called a zero level channel) involves a manufacturer selling directly to customers. There are many examples of this that many people don’t realize on a day to day basis. TV selling and internet selling remain to be the main the channels in marketing. Many people shop on networks such as QVC and HSN to purchase goods that are directly sold to them. When a person buys a tea pot on macys.com, they are going through one of the direct marketing channels. Many other well-known companies such as Apple and Avon sell their products through their own stores or door to door. Other venues for direct marketing include telemarketing, mail orders, and door to door sales like the company Avon.
Channel conflict can be defined as one channel member’s actions preventing another channel from achieving its goal. One prime example of channel conflict would be that of Oracle Corporation. This company experienced problems concerning channel conflict on a way that related to their sales force and their vendors. When the activities of the vendors impeded on the activities of the sales force, the company had to set some boundaries. Oracle set up an “All Partner Territories” where all the deals of all groups went through the partners. While the company did experience these problems, realizing the causes could have helped aid the company through the tough times. Some of the causes include:
1. Unclear roles and rights
2. Differences in perceptions
3. Intermediaries dependence on manufacturer
4. Goals being incompatible
Realizing these causes would have eventually allowed the company to realize their mistakes and leads to appropriate changes within the organization and its departments.

In order to manage intermediaries in the appropriate manner, the two strategies that need to be utilized include push and pull strategies. A push strategy is ideal when

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