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Cheerios And The American Heart Association: A Case Study

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Cheerios a cereal which is produced by the General Mills company has a special relationship with the American Heart Association. Yes, in the past they have raised money for the American Heart Association, but really the American Heart Association helps General Mills sell boxes of Cheerios. The association has given its stamp of approval to Cheerios saying that they meet the food criteria for saturated fat and cholesterol for healthy people. This stamp of approval is located on the Cheerios box.

This is a relationship that has been beneficial for both the company and the association. Cheerios has been able to come up with commercials surrounding the idea of a healthy heart for many years. A current commercial shows various children dancing

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