...IT’S THE CHEESE – Real California Cheese ® “Great Cheese Comes From Happy Cows”… and happy farmers: The California Milk Advisory Board’s marketing and strategic planning success story. The actions of the California dairy industry over the past 20-plus years exemplify how an industry’s long term prospects can be dramatically transformed by 1) a well done strategic plan at a critical juncture; 2) solid ensuing marketing strategies and tactics that are creatively and consistently executed over time; and 3) additions to infrastructure (both production capacity and knowledge dissemination programs) that support the strategic plan. The many noteworthy aspects of the Real California Cheese (RCC) program include: • • • • • The research that went into development of the long-term strategy How well the tactics implemented the strategy The thoroughness of the plans and pervasive attention to detail The consistency of execution over an extensive period of time The stellar long-term results The Strategic Plan 1 In 1982, faced with declining fluid milk consumption and a surplus of milk at the farm level, the California Milk Advisory Board (CMAB), a promotional board that is an instrumentality of the California Department of Food & Agriculture and represents all California dairy families, hired the Stanford Research Institute (SRI) to conduct a comprehensive analysis of the growth options for the California dairy industry. The CMAB executes generic promotional programs for all California...
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...University of Phoenix Material Food Journal Complete the following table as a food journal for Weeks 2-5 of SCI/220. Use food labels or the Internet to search for the calories in each food item and for the calories burned during physical activity. Total the calories and calories burned for each day. Submit these journals to the facilitator on the last day of class. |Day |Food and beverages consumed throughout the day |Calories of each item |Physical activity for the day | |Example |One cup of Raisin Bran Crunch with skim milk |460 |Running errands: 50 | | |Two cups of coffee with four tablespoons of creamer | | | | |Fried chicken breast and wing, coleslaw, mashed |140 |Thirty minutes on a stationary | | |potatoes, and a biscuit | |bike: 102 | | |Peanut butter cup |940 | | | |Can of vegetable soup | |Calories burned: 152 | | |Glass of wine | ...
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...Research Project Cheese Origins, history and where it is now found in the world In the ancient eras, during the Greeks and Romans’ time, cheese was an important trade product and was mentioned extensively in the literature of the day (including in Homer’s odyssey, whereby Cyclops Polyphemus’s cave have description on cheese’s production). In the first century AD, The Roman writer Apicius states the steps in cheese production when writing. The Roman word for cheese is caseus, which is derived from the word casein, which means milk protein that is curdled to make cheese. The French word for cheese fromage and Italian is formaggio and Italian word, which come from the Greek word formos which stands for form or mould. Essentially, cheese is produce by curdling fermented milk then removing the liquid that forms which is known as the whey. The curds are generally curdled using rennet; a substance extracted from the stomach of animals such as cows, and salt is used to flavor it. It was unclear when exactly rennet was first used, but there is assumption that it was by the Etruscans, during the fifth and sixth century BC. The Romans were the ones who pioneered the method of cooking curds in cheese making, allowing for longer shelf life, enabling harder cheese to be trade and transport conveniently. The combination of bacteria used to ferment the milk, in combination with kind of milk and particular type of cheese-making method used, plus the action of time as cheese is matured, are...
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...Constrains & Characteristics Competitive Advantage Exhibits SHIMLA DAIRY MBA Professional (Evening) Session 2007-09 KHALID AZEEM 8257 The Shimla Dairy is well grown cheese Manufacturer in India. It has better market positioning. The market is over crowded by multi national companies. The Shimla dairy can be the player of the dairy industry, but still there are much hidden problems which decrease its market share. The deficiency of advertisement, low production, improper organizational structure & poor policy of distribution are major faults. Keeping the view market of share I have prepared an action plane. The initial investment of 7.249 million is required. it will generate the revenue of 0.360 million. The whole investment will be required in just 6 years. The Market The Shimla Dairy is producing 29 dairy products in India under Leadership of Danish Khana since 2004. The major focus and Market of Shimla Dairy is on West of India. The Major focus market includes: • Retailers (17%) The retailer includes Super Markets & Small Shops. • Hotels (46%) The Hotels Fall in The category of Five-Star Hotels & Mid-Low End Hotels. • Restaurant (20%) The Shimla Dairy Provides its product Italian, Continental, Chinese, & Indian Restaurants. • Pizza Chains (17%) Competitor & Competitive Landscape Brand Competition This competition deals directly with the brand name Different brands of are available in the market who are directly...
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...MKGT 370 01/28 -Superbowl: Favorite, least favorite, 02/04: Exam: 50 MC, TF, 1,2,5-7 What’s on ADS: humor, animals, sex, products. Chapter 1: 1. Definition: Delivering VALUE, focus on products 2. Needs and wants: Need food, drinks. Want entertainment. 3. Marketing entails an EXCHANGE: product (what it is made of), price (quality based on price), place (where), promotion (everything you do to sell ur products) * Products: Good (things can touch, shoes), Service (Taxi, atm, doctor, very important to US, 80% of service because other countries can make cheaper), Ideas (animals, green environment, sthing we consume or sell) * Price: Everything buyer gives up in exchange for the product. How willing customers to pay and can earn profit. Complicated. How u find prices? Price= Value. Ex: Pay more for saving time, energy… * Place: Where u buy it. When customers want it? Right time, place. * Promotion: INFORM, PERSUADES, REMINDS potential buyers abt services or products. 4. Marketing can do individually or organizationally 5. Marketing impacts various stakeholders-> Society, customers, employees, supply chain. 6. Marketing helps create value: Production era (old fones), Sales era, Marketing era (home fone), and value based marketing era (cell fones) 7. How do firms become value driven? Sharing info, Balancing benefits w costs, building relationships w customers (CRM=customer relationship management= very important). 8. Why...
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...Cheese I am definably a cheese lover. There are over 600 different kinds of cheese so you can’t get bored from eating cheese. My favorite dishes with cheese are pizza, any kind of Mexican dishes, macaroni and cheese, grill cheese sandwich, process cheese (just unwrap and eat), chucks of cheese for snacks, different pastas with cheese and of course the cheese burger. I love going to the Mexican restaurant and ordering cheese dip, it hot and you dip your chip into the bowl of cheese and it just makes everyone eating feel good. Conversation starts and everyone is laughing and dripping away at the cheese bowl. Americans typically use less than six different types of cheese in their kitchen: cheddar, Swiss, parmesan, mozzarella, Colby, and maybe blue. Cheese lovers should not limit themselves to the status quo; there are hundreds of types of French cheese alone, not to mention Italy, Spain, or America cheeses. Basic types of cheese are categorized as fresh (short shelf-life), soft or semi-soft cheeses (completely edible), blue/bleu (falls into every catalog but fresh), washed-rind (“Stinky” cheese), hard (firm to truly hard), uncooked pressed (“cheddaring” to prolong the shelf like), and cooked pressed (Hard cheese types must be aged for longer). All cheese is made from the milk of cows, goats or sheep. The process to make cheese can last from two weeks to years depending on the cheese that is being made. I want get into how cheese is made because frankly it is a turn...
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...Dish chosen Ingredients needed Dandymite Pizza Delight Anthony’s Sausage roll Kayla’s Cinnamon roll 3 tsp active dry yeast 1 cup warm water 1 1/2 teaspoons sugar 2 1/2 cups all-purpose flour 2 tablespoons olive oil 1tbsp salt 1 tsp sugar 1 tin Tomato sauce 1tbsp black pepper 2 sweet pepper 4 pork sausage 1 pack mozzarella cheeses 1 cup water ½ cup onion 1 tomato 1 pack rotisserie chicken 4pork sausages 1/2 small onion, chopped 2 eggs ¼ cup Tomato sauce 1 cup cheese 3 tsp yeast 1 ½ cups All purpose flour 1/2 tsp...
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...To: James Barrett, From: Assistant Marketing Director Date: November 27, 2012 Subject: Amy’s Bread INTRODUCTION Here is the analytical report that you requested on November 18, 2012 to conduct research on www.amysbread.com in order to determine the feasibility of opening a retail operation in the Metropolitan area of New York. Amy originally went to school to study economics at St. Olaf College. Amy Scherber eventually followed her passion for baking and went to France where she learned old-fashioned baking techniques. Amy is actively involved in the community. Amy’s Bread offers a variety of artisan bread for 20 years. FINDINGS The webpage is organized into 6 main categories as follow: Locations, Menu, Wholesale, Shop, Press, and Our Story. Locations There are three retail operations located in Hell’s Kitchen, Chelsea Market, and The Village Each location is accessible by public transportation. Parking is only available in the Chelsea Market and The Village locations. Each of these locations are surrounded by pedestrian traffic in the busy city of Manhattan. Hell’s Kitchen: Chelsea Market: The Village: 672 Ninth Avenue 75 Ninth Avenue 250 Bleecker Street (Between 46th & 47th Streets) (Between 15th & 16th Street) at Leroy Street New York, NY 10036 New York, NY 10011 New York, NY 10014 212-977-2670 212-462-4338 212-675-7802 Hell’s Kitchen is the first location opened up by Amy in 1992. The small, cozy café seats 12 in...
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...The Real California Cheese case study 1/ Analyse the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful? The Happy Cows campaign developed by the CMAB contributed to create a distinct identity that is the focal point of their integrated marketing communications program. This campaign has been successful because it is really customer-orientated, using emotions and humour to reach customers. Indeed customers can easily remember the brand because it puts them in a good mood and leaves a positive image. Moreover, with humour, the campaign is more accessible and the company can reach a larger variety of consumers of all ages. Everyone can easily understand the message of the brand. The company succeeded in making creative campaign to create a real brand identity with a combination of many factors, including their name, logo, as well as their image or associations: the cow that comes to mind when consumers think about them. The use of the cow in the campaign helps to tell how California cheese is better because it comes from contented cows The success of the TV commercials has allowed the company to extend their campaign on other medias such as radio, billboard and Internet. As people had already images of the cows in their head they were able to visualize when listening to 60 second...
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...peaches 1 blueberry pancake w/1 Tbsp low-cal syrup ¾ cup low-fat milk ½ cup pear halves ½ slice wheat toast w/ ½ oz low fat cheddar cheese, melted ¾ cup low-fat milk ½ cup fresh banana slices ⅓ cup unsweetened cereal ¾ cup low-fat milk Snack • Bread • Fruit/Vegetable or Milk 4 crackers with 1.5 oz low-fat cheese Water ½ toasted English muffin with 1 Tbsp peanut butter 3/4 cup low-fat milk ½ cup low-fat yogurt with 1 Tbsp granola ½ whole wheat roll ½ cup sliced fresh strawberries ½ oz graham crackers (2 crackers) ½ cup diced peaches, Water ½ oz wheat crackers (4 crackers) ½ oz cheddar cheese Water Lunch • Milk • Bread • Fruit/Vegetable • Fruit/Vegetable • Protein ½ turkey sandwich with 1.5oz turkey ½ cup cooked vegetables ½ banana ¾ cup low-fat milk 1 Pizza Pocket 1/2 cup green salad w/1 Tbsp low-fat dressing 1/2 cup apricot halves 4 oz low-fat yogurt ¾ cup low-fat milk 1.5oz Baked Chicken 1/2 cup boiled carrots 1/2 cup fresh orange sections ¼ cup cooked rice ¾ cup low-fat milk 1 ½ oz lean, broiled hamburger patty 1/2 cup lettuce and tomato salad 1/2 cup pineapple ½ whole wheat bun ¾ cup low-fat milk ½ Toasted Cheese and Tomato Sandwich with 1.5 oz low-fat cheese 1/2 cup broccoli ½ cup sliced peaches ¾ cup low-fat milk Afternoon Snack • Bread • Fruit/Vegetable or Milk ½ bagel 1.5oz cream cheese Water 1/2 slice banana bread ¾ cup low-fat milk ½ cup sliced pears ¾ cup low-fat milk ½ whole wheat roll with 1Tbsp peanut...
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...Experience Timeless Coastal Beauty, Style and Sophistication Only the best will do ... Best wishes on your upcoming special day, and thank you for your interest in InterContinental The Clement Monterey as your wedding destination. Our spectacular ocean front hotel is situated right in the heart of historic Cannery Row and on the Monterey Bay, where mesmerizing ocean views, bay breezes and coastal scenery will captivate your soul and enchant your guests. Wedding ceremonies are staged on an expansive courtyard facing the sapphire-blue waters of the bay. Couples say their vows against this stunning azure backdrop, enlivened by marine life such as frolicking sea otters, harbor seals and sea lions. To enhance enjoyment of this picturesque setting, your social hour can take place in the inspiring ocean air as well. While the wedding party is posing for pictures, guests can enjoy the hotel’s boardwalk and pier, which extends out over the bay. Cut-outs on the boardwalk reveal tantalizing peeks down into the tidal zone and the teeming underwater world of the Monterey Bay National Marine Sanctuary. We specialize in offering all of the extras that will make your wedding memorable: Wedding Showers Engagement Parties Rehearsal Dinners Wedding Ceremonies Wedding Cocktail Hours Dinners and Dancing Late Night Snacks Farewell Wedding Brunch Hotel Guestrooms Wedding Party Suite Spa Services to Include Hair and Makeup Ocean Terrace Ceremony and Reception Ocean Terrace Ceremony The...
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...a Kid As we waited in line for the restaurant to open there was a thrill of excitement in the air. We had arrived for the celebration of my little cousins birthday. As I pushed the door open, the scenery rapidly changed as I set foot on what seemed to be a new planet. We had returned to Chuck E. Cheese. The color of the walls, the color of the carpet, and the color of the ceiling all seemed to affect every person that entered the room with a positive attitude. The restaurant, in fact, did not smell pleasant at all; an oniony stench that ran through the room. Chuck E. Chesses reminded me of when we once ran around happily, excited to be living in happiness. I tried to invite my friend but her mean self replied with “Nobody goes there anymore, it’s too crowded” The excitement was revealed after the children saw the flashing lights, and heard the loud noise that seemed to be escaping from the games that was spreaded out all through the restaurant. It was then that I felt as If it was I that was running around playing the games, as if it was I sliding down the slippery slide, and as if I were eating the dull pizza that I once thought of as the most delicious food at Chuck E. Cheese. There was a small boy that stood out from the crowd, a curious looking child. He was very well dressed; He had a chunky but adorable face; His expensive shoes suggested rich but his dirty shirt and dirty pants and dirty hair the opposite,i was thinking he was having a little to much with his food...
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...FOXC ROF T & GIN GER & ARTISAN BAKERS C O F F E E M A K ER S BRUNCH KI CK ASS Weekdays 8 -12, Weekend 9 - 4 Sourdough Toast w/ Home Made Preserve (v) …2.8 * SOURDOUGH P IZZA S * BREADS * SANDW ICHE S * C A K E S * PA S T R I E S MORNING GLORY (G) Gingers Granola,Spiced Poached Fruit, Yoghurt, Vanilla & Rosemary Honey, Seeds(v) …4.95 (G) Porridge: Black Rice, Quinoa, Banana, Coconut Milk, Honey(v) … 4.95 (G, N) Eggs 0n Sourdough Toast(v) …5.5 (Proper Fried, Ricotta Scramble, 63 c Poached) Eggs Benedict, (63c eggs) w/ either Pulled Duck, Smoked Salmon …8.5 Potato Rosti, BBQ Pork, Fried Egg, Cheddar, English Muffin …6.75 French Toast w/ Ham, Mature Cheddar & Honey Mustard …6.2 Bloody Mary …6.5 (cc) Virgin Mary …4.5 Mimosa …6.5 (cc) Apple & Orange Juice …2.5 (E, G, M) (E, G, M, F) EXTRA’S (E, G, M) (E, G, M, MS) (M) House Made Sausages, Peppers, Herbed Mushrooms, Tomato, Proper Fried Eggs, Sourdough Toast …9.5 (E, G, M,MS) Herb Roasted Mushrooms… 3 Avo Mash, Olive Oil, Chilli & Lime…2.5 2 x House Made Sausages…3.5 Smoked Streaky Bacon…3.5 (CC,M) Ricotta Gnocchi, Tomato Fondue, Kale and Broccoli w/ Poached Egg, Pecorino …8.95(v) (E, G, M) (MS) (F French Toast w/ Marscapone, Poached Plum, Honey Comb …6.40(v) (add bacon £1) Tomato Fondue…3 Kasundi…2.5 )Smoked Salmon…3.95 (E, G, M) Herb Roasted Mushrooms, Poached Eggs, Truffled Hollandaise on Sourdough Toast (v) ….8.95 (E...
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...1. Products Needed (Materials with a red font are food products) - 38 Round Tables - 3 Large Rectangular Tables - 304 Chairs - 320 Napkins - 5 Tables to prepare entrée and desserts - 320 Forks, Knifes, Spoons, and Salad Forks - 350 Plates, Bowls, Dessert Plates, Glasses - 3 Generators - 3 Large Buckets – (one bucket includes a heater) (for cleaning plates) - 1 large mule full of water (enough water for washing and drinking) - 40 Round Table Clothes - 5 Rectangular Table Clothes - 76 Salt and Pepper Shakers - 114 Salad Dressing Holders - 5 Bottles of Hand Sanitizer - Sanitation Cleaner for one of the buckets - Soap for one of the buckets - 50 Towels (for cleaning appliances) - 50 Plastics Cups and Plastics Plates (for students) - 6 Portable restrooms - 1 Large Pack of Paper Napkins - 1 Large Package of Multiple Plastic Utensils (for students) - 2 Large Baskets for Bread - 16 pitchers for tea and water - 8 yeti ice chests (these coolers are known to hold ice for long period of times; they will especially hold ice for the time period to travel to the hotel) - 100 pounds of ice (1 yeti cooler will be filled with ice for the drinks) - 45 vases for table arrangements - 45 fresh Swietenia Mahagoni Flowers (Dominican Republic Flower) - 3 big vases for flower arrangement on buffet tables - Greenery for the big vases on buffet table - 3 Large Propane Gas Grill - Propane Gas for the Grill - Spatulas and other tools for cooking - 8 Serving/Warming Trays...
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...healthy and tasty fall pizza. Here are a few fall ingredients as well as suggestions on how to use them in order to make a great pizza. Pumpkin Pumpkin can be used in a wide variety of different dishes, and it can be great on pizza as well. For your pizza, you are going to need to purchase a pumpkin and prepare it before you can use it on the pizza. You’ll need to cut up the pumpkin and roast it until it is soft, and then use the soft roasted squares on your pizza. • Sauce: When it comes to sauce and pumpkin pizza, keep the sauce light and thin. The pumpkin itself is soft and juicy and can be overpowered by a lot of sauce and create a pizza that is a little too juicy....
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