...and Internal Environmental Analysis STR/581 April 17, 2014 Cheesecake Factory External and Internal Environmental Analysis A very small number of people have succeeded in their lifetime what the Overton’s accomplished through theirs. By way of a countless work hours, audacity and willpower, Oscar and Evelyn Overton became conscious of their vision - to possess a fruitful small-business such as the Cheesecake Factory. Cheesecake Factory customer base: The average customers to this restaurant are middle to upper class families; business owners and their clients conducting deals in professional yet relaxed setting. Additionally, tourists that have heard of the great cuisine and customer service offered are patron at this establishment. Founded in 1972 by the Overton’s son David the Cheesecake Factory made its home in Beverly Hills CA. With very little notion of a business plan David set to provide the best dining experience offered to the Cheesecake Factory’s customers. Mission statement: “To create an environment where absolute guest satisfaction is our highest priority”. Vision statement: “Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry”. The restaurant business is perpetual, and in today’s economy it is also challenging. David...
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...Financial Statement Overview of Cheesecake Factory (CAKE) Allison Burke-Rush FIN/575 June 27, 2016 Jeffrey Hough Abstract The Cheesecake Factory(CAKE) operates throughout the United States and Puerto Rico as a full-service casual dining restaurants. They are known by their delicious varieties of cheesecakes. Currently, the Cheesecake Factory own and operate over 202 restaurants and continue to growth at a steady rate. The growth in sales have gain more than doubled earning in the past three years. The shares of Cheesecake Factory Inc., mean rate according to NASDAQ: CAKE is 2.55. Four analysts have recommended the shares as buy, while another three recommends as outperform, and fourteen recommends to hold. In its latest quarter which ended March 31, 2016, NASDAQ reported their earnings as $0.61. With them continues to gain profit, Cheesecake Factory is looking toward opening as many as eight restaurants by the end of this fiscal year. Financial Statements Results The Cheesecake Factory financial results for the first quarter of 2016, which ended on March 29, 2016, total revenues were $553.7 million, compared to last year first quarter which was $518.0 million. Their net income was declared per share as $34.0 million and $0.68, in the first quarter 2016. The Cheesecake Factory restaurants increased 1.7% of the first quarter of 2016. The importance of this growth let marketing know they are on the right track when it comes to advertising and promoting their...
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... Risk Factors 8 10‐ Recommendations 8 References 9 Appendices : 11 Appendix 1 : SWOT Analysis for Chinese Market 11 Appendix 2 : PESTLE Analysis 12 Appendix 3 : Useful Charts and Diagrams 13 1 1‐ Executive Summary In response to the good world economic growth, the global restaurant industry is increasing in a striking way. In order to preserve higher sales and revenues, companies must seek new strategies to attain success. One of those good strategies is to expand in countries that possess healthy economic situation. The Cheesecake Factory already has well‐recognized footsteps in America and Middle East, but still needs to adjust with the high competition in these regions to get distinguished. Therefore, one of the regions that the Cheesecake Factory has no presence in it is China, the country with the highest population in the world. By entering the Chinese market, the restaurant would be able to target the upper middle class...
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...Table of Contents Introduction | 2 | Income Statement Analysis | 2 | Cheesecake Factory | 2 | Buffalo Wild Wings | 3 | Balance Sheet Analysis | 4 | Cheesecake Factory | 4 | Buffalo Wild Wings | 6 | Other Items | 6 | Investing and Financing Activities | 7 | Cheesecake Factory | 7 | Buffalo Wild Wings | 8 | Comparison | 8 | Investment Option | 9 | Appendix | 10 | Appendix A | 12 | Appendix B | 13 | Appendix C | 14 | Appendix D | 15 | Appendix E | 15 | Appendix F | 16 | Appendix G | 16 | Appendix H | 17 | Appendix I | 17 | Appendix J | 18 | Appendix K | 18 | Appendix L | 18 | Appendix M | 19 | Appendix N | 19 | Introduction This report analyzes two food industry companies, Cheesecake Factory and Buffalo Wild Wings. Both the income statement and the balance sheet of these two companies was analyzed from the annual reports that these public food industry companies posted onto their websites. The investing and financing activities of both companies was also analyzed. After comparing the two companies, we acted as a potential investor to decide which company was the better option to look at these analyses. Income Statement Analysis Four vital line items on the income statement that would be valued by an investor would be net income, revenues, total costs and expenses, and gross profit. All four line items would be scrutinized by potential investors because they are all pertaining to the cash flows of the respective companies. Investors want to be reassured...
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...The Cheesecake Factory was founded in 1978 by David Overton in Beverley Hills, CA. There are now approximately 150 locations in the United States. As of 2010, there were 31,500 employees. The Cheesecake Factory’s philosophies and goals, summed up: • Serve generous portions • Maintain an inventive menu containing selections made fresh with quality ingredients • Offer a warm and casually comfortable setting Financial Performance • Regarding expansion of the chain overseas as it relates to financial growth: “It definitely gives [TCF] an ability to diversify overseas and expand its growth potential,” said Conrad Lyon, senior analyst with investment banking firm B Riley. (All Business) S.W.O.T. Analysis Strengths • Appealing decor • Reasonable price range: consistent with the quality of food Opportunities • The Skinnylicious menu (if developed further - not just moving around some side dishes like it is currently) can be a great opportunity to change TCF’s unhealthy/high calorie image • FourSquare has become a huge social media platform for restaurants, and TCF would be smart to offer promotions and specials to those who “checked in” to the restaurant on FourSquare upon arrival (i.e. 15% off a piece of cheesecake) Weaknesses • Noisy environment • TCF doesn’t take reservations; often very long wait times Threats • Competitors’ companies expanding into the foreign market are likely to pose a threat to the internationality of The Cheesecake Factory...
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...ETHICAL AND SOCIALLY RESPONSIBLE BUSINESS Cheryle L. King Professor Yvette Snowden Cheesecake Factory Code of Ethics and Business Conduct ETHICAL AND SOCIALLY RESPONSIBLE BUSINESS Compliance with laws is one of the key areas that are critical to a company’s success. If anyone in the company works under the constraints of operations where compliance with local laws were to knowingly or unknowingly ignore them, the financial impact, not to mention the reputation of the company could be monumental. Another area would be protection of Cheesecake’s confidential information. Due to the fact that there are so many activities, design, and menu items that are proprietary, a breech in confidentiality could not only impact the company’s ability to compete in the marketplace, but also incur considerable legal expense defending the corporations proprietary information. It is also very important to note that I have implemented two key documents related to the code of ethics for Cheesecake Factory. One of these relates to all staff and the other relates to the “C” level executives. I am speaking specifically to the individuals such as myself, and the executives that participate in the company’s reporting structure. It starts at the top and or responsibilities as executives in the company to provide on time reporting and to be transparent in our information is not only required, but it is an activity that is auditable. Another key area is General Standards of Conduct. ...
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...Monthly Demand of Products = 7110 units/month b. Market Share: Something Sweet 15.11% Sweet leaf 20.51% Greenwich(pearl coolers) 10.40% B. Marketing Mix 1. Name of product / service / company: Table Top 2. Price per variant: Php 60.00 3. Distribution Channel: Somewhere in Divisoria 4. Promotions: a.) Business Uniforms b.) Product Packaging (jars and notes) c.) Loyalty Stamp Card for customers C. Production Plan Production Schedule: Everyday for 6 days per week except for school holidays. Total Duration per Production: Per unit=5 minutes Total Number of Units Produced per Production: 1 Unit D. Financial Plan 1. Break-even point in volume per day = 18 units Break-even point is sales per day = 1,080.00php 2. Total number of units sold in 1 year/10months = 8,392 units 3. Total net sales in 1 year/10months = 255,296.25php 4. Total net income in 1 year/10months = 144, 313.00php E. Organizational Plan 1. Type of business:...
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...The Cheesecake Factory Code of Conduct Veronica Linton Strayer University Professor Izzeldin Bakhit Intro to business 09/06/2014 Abstract The Overall Code of Ethics for any Cheese Cake Factory employee whether you are an executive officer, senior financial officer, director or a staff member will always have a productive influence on the company’s ability to have continued success. It is very vital that the business upholds the correct standards and ethics for each department with regard to keeping the respect for our employees and our faithful patrons. This material will explain the areas of our code of conduct that are important to our business with emphasis on why it should be significant to our business. We will also go in detail of how our business can make sure that our employees follow the rules that are put into action. Finally The Cheese Cake Factory will also be more visible in our communities with inspiring more activities for our patrons which will be done in a socially receptive way. The Cheesecake Factory Code of Conduct The Code of ethics in which our company enforces has a high priority for keeping our company successful with maintaining the respect of our employees and keeping our exceptional customers happy. We place a high regard in our managers to making an outstanding effort to keep honesty along fair business practices in mind for the company. We make every effort to deter the wrong doing of employees with striving for continuous promotions...
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...through innovative culinary concepts. On a product level, the company provides an “elephant-sized” culinary experience to the customer. In order to support innovation, the menu featured complex dishes that included “one unusual ingredient.” On a store level, the restaurants accentuated an architecturally dynamic African theme that allows customers and staff to scan the area and roam around easily. Early in its years, the company was a child of Saunders Karp and Megrue, LLC (SKM). SKM had invested $15.5 million in Elephant Bar in return for major ownership and control. Specifically, in September 2003, SKM controlled 6,192,411 shares, granting itself a 53.8% ownership stake in E-bar. With this hefty investment, Nancarrow pursued his expansion plans and took E-bar from 12 stores to 23 stores in September 2003. Management has decided that because of the geographic concentration E-bar cultivated, the restaurant is vulnerable to high diversification risk exposure. This type of risk amplified the need to expand into other states in order to diversify and mitigate microeconomic fluctuations in California. With expansion efforts still intact, Nancarrow sought another source of capital as fuel. Equity financing is no longer demanded as management, including Nancarrow, were afraid that ownership will be diluted. Therefore, SKM has pooled its efforts to search for an investor that is willing to provide a source...
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...com To Whom It May Concern: I was reviewing job positions, and I found that there is an opening within your institution for a Marketing Manager - Cheesecake Factory - Kuwait. If you are seeking to augment your leadership team with an experienced and accomplished marketing professional known for breakthrough results, please consider my enclosed resume. I am currently pursuing my Bachelor of Business Administration in Management and marketing. I intend to graduate in May 2015 and am seeking a position that will allow me further to develop my professional skills in the field of management and marketing. I have acquired a variety of experience as well as a great deal of interest in many of the same qualities and skills your company is looking for in an employee. I spent three years as a sales manager in lady of America were I experienced and developed marketing plans, good communication, management and organizational skills. Currently, I work as a sales manager in Global Med clinic. As a sales manager in Global Med Clinic, I have resolve customer complaints regarding sales and service, while promoting all our services. I direct all phases of both the creative and technical elements of sales initiatives including data mining, lead generation, customer segmentation/profiling, as well as CRM and acquisition strategies. I also plan and direct staffing, training, and performance evaluations to develop and control sales and service programs. Given the opportunity, I am confident...
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...UNIVERSITY OF OREGON INVESTMENT GROUP February 26th, 2010 Consumer Goods California Pizza Kitchen BUY Stock Data Price (52 weeks) Symbol/Exchange Beta Shares Outstanding Average daily volume (3 month average) Current market cap Current Price Dividend Dividend Yield Valuation (per share) DCF Analysis Comparables Analysis Target Price Current Price Summary Financials Revenue Operating Cash Flow Net Income 662M 2009A 44.6M 2009A 4.6M 2009A 9.41 – 17.44 CPKI / NYSE 1.25 24,183,000 400,876 365,975,000 $15.07 $0.00 0% $15.18 $17.73 $16.46 $15.07 BUSINESS OVERVIEW California Pizza Kitchen was founded in 1985 by Rick Rosenfield and Larry Flax in Beverly Hills, California. Twenty years later, California Pizza kitchen operates over 250 restaurants around the world and is still run by its initial founders. The largest portion of CPK’s restaurants are still located throughout California, however they are now located in dozens of states as well as internationally in Asia, North America and the Middle East. Almost all of California Pizza Kitchens revenues come from company owned full Covering Analyst: Ari Siegel Email: Asiegel@uoregon.edu The University of Oregon Investment Group (UOIG) is a student run organization whose purpose is strictly educational. Member students are not certified or licensed to give investment advice or analyze securities, nor do they purport to be. Members of UOIG may have clerked, interned or held various employment positions with firms held in UOIG’s...
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...panic mode. Either way I was going to be panicking in some way or form. As I sat inside Love Library on a Thursday night, deciding on powering through the mountain of work, my phone buzzes twice, indicating I had a text. I look over at it and see a text from my friends back home in Dallas. I can’t help but smile and look over and see a screen shot of a picture of all 5 of us back in high school during our F5GNO sleepovers. The picture is of us posing altogether in front of Cheesecake Factory, thinking we were the coolest people to walk on earth. At the time, being only 16 years old, we felt like we ruled the world. “Are you guys ready?” as I read the group text from my best friend Kourtney. We called her KHam on all of our phones just cause we all had our own little nicknames for one another. It was the summer of 2010 before we all headed off to college. We all knew that our last days with each other were soon approaching, but it didn’t stop us from seeing each other every day practically and making plans and having sleepovers. “I’m about to leave to pick up Dahlia,” I texted back as I was heading out for the night. These four girls have been my best friends since the beginning of high school and any night spent with them was always a great story to joke and laugh about days later. “I’m leaving my house right now, should I pick up anything?” as Korrin or aka Korn as we called her texted to us. “Picking up anything,” indicated alcohol, but it was already covered. “My brother...
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...Question 1 1.25 out of 1.25 points Japanese multinational firms tend to operate as _____, announcing decisions from home offices to subsidiaries. European multinational operations tend to operate as _____, pushing decision-making authority to the lowest possible level. Answer Correct Answer: centralized organizations; decentralized organizations Question 2 1.25 out of 1.25 points _____ is the tendency to ignore or avoid certain information, especially if that information is ambiguous. Answer Correct Answer: Selective perception Question 3 1.25 out of 1.25 points A local microbrewery is working on its methods of advertising, promoting and selling its product. This is an example of ________. Answer Correct Answer: a primary activity in the value chain Question 4 1.25 out of 1.25 points Which of the following did Nokia NOT do in responding to the crisis involving the fire at the Philips semiconductor plant, according to the Resilient Enterprise case? Answer Correct Answer: Threatened legal action against Philips if it didn't find alternative sources of supply Question 5 1.25 out of 1.25 points In most organizations, non-programmed decisions tend to be made by ________; while programmed decisions are made by ________. Answer Correct Answer: top managers; lower-level managers Question 6 0 out of 1.25 points Wernickskosherdills.com is in growth mode thanks to the tremendous demand for its product. Its executives must decide...
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...crumbs from their plates after trying a slice of this chocolate cake. Depending on the financial budget one has to take decision .Do take your accountant views on this. All other legal and government related jobs have to be completed prior to operations. Few actions like registration, taxes and water and electricity connections, No objection for authorities to start bakery in that particular area. The Four Most Important M s of any business which are applicable to bakery business are . Man Bakery requires skilled bakers either you hire bakers or learn bakery skills from good professional bakery schools/institutes. Other s could be expert accountants/sales/procurement people if you plan to run bakery on a bit larger scale. Money Finances has to be arranged as first step open a current account in nearby bank. Check with the accountant on amount of money you would require for raw material, packaging material, fuel overheads. To avail finances you can source it from bank loans, personal savings, credit card loans, business loans, partners money or going public . One important point to note here is to that break even could be achieved through cost optimisation in all cost elements. Machine Machinery required for bakery production can be procured either new or second hand .For new start ups I would recommend to buy second hand equipment and once sales increases we can go for...
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...Company Introduction, Market Segmentation, and Product Positioning Tavis Goins Dr. Adina Scruggs Marketing management 500 July 16, 2013 Abstract Couture Candy is a self-owned bakery and candy shop in Jackson, MS that dedicates its business in creating beautiful and delicious unique cakes, dessert bars and custom candy. Couture Candy has been appreciating and serving its objective market since 2009 with its pioneering notion of designing extreme wedding Cakes and making custom gifts out of imprinted candy covered fruit. We create our fruit arrangements mixing the idea of a fruit basket with development motivated by the floral industry. We aim to set a high standard in the wedding cake industry by providing intricate designs and gourmet ingredients, also including a element of design. We strive to convey happiness to all occasions of life such as: Weddings, birthday parties, anniversaries, holidays and other special occasions. We offer a wide arrangement of mouthwatering fresh products, chocolate covered fruit, and handmade arrangements and wonderful baked goods. Couture Candy creates these magnificent deserts to order for delivery, pick-up and soon online seven days a week. Company Background, Mission Statement, Couture Candy is a trendy twist on the everyday Cake Bakery in Jackson Ms. It is this company’s goal to change people’s idea of what cakes can be by setting a new standard our customers. Our mission is to provide delicious, high-quality Cakes and specialty deserts...
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