The ad I chose is Chef Boy-ar-dee’s 1970’s “The Ravioli Smile”. The ad pictures a young boy eating a bowl of Chef Boy-ar-dee Ravioli with a huge smile on his face, hence the title, “The Ravioli Smile”. At the bottom of the ad in smaller letters is a description of the product. The description includes what exactly ravioli is, the different types they offer, and the price at which it can be bought. “The Ravioli Smile” was released by Chef Boy-ar-dee in 1971. This 1970s ad appeals to both parents and children by showing that ravioli is a fun food loved by all. When you first see this ad, it brings a sense of happiness. Just seeing a little boy that looks so happy because of the food in his bowl has a warm feeling. It’s nice to see such joy. Lots of times, you …show more content…
The letters in the title and the description are in black. The little boy shown eating the ravioli is wearing a black and white striped shirt. The background of the ad, the counter where the boy is sitting and the bowl he is eating out of are all white. This might sound bland, but it makes the bowl of red ravioli in the middle of the picture pop out. The contrasting elements make the ravioli a big focus point when you first lay your eyes on the ad. The font used in this ad is rounded. This adds to the fun appeal of the ad, versus having stiff font that would not catch the attention of a child. During the 1970s, people started to speak out and fight for their rights. People of color and women were fighting to be treated equally. Lots were fighting to bring home US troops. Peaceful protests were a big thing and they were done in many ways. The 1970s was a large peace movement. I think that is how “The Ravioli Smile” ties into the cultural values. By having a happy advertisement that did not relate to war or equal rights; something to take everyone’s mind off the issues. It was just something happy, light, and