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How is the brand image of Chevrolet in our potantial markets? Well, there is no shortage about brand awareness of Chevrolet. However Bel Air concept need special promotions like other new models.

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With this consideration we are going to attend al lup market auto shows in 2011especially in USA, Canada, Germany and United Arab Emirates. Nort American International Auto Show is the most important step through our advertising campaign.

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In addition to this autoshows we are going to organize vip parties after Nascar and F1 races all around the world. We will organize special shows with top models. They can examine Bel Air more closely. Also they can drive on the race track. With driving tests they feel the suberb performance and the soul of classical chevrolet with modern features. We are going to attract them with emotional way. Our target consumers want to invest on classical sports car. So Bel Air will throughly meet their needs and probably exceed their expectations.
This special group of people don’t just judge things by numbes, looks or their confort. They focus on the image which has created by using Chevrolet.
In our long term annually campaign; we will give advertisements to the selected magazines. Our potencial customers are travelling a lot. They don’t watch TV commercials or listen radio ads. But we know that they are waiting for their plane departure time at the airports VIP lounge. We are going to enter those rooms with our quality printed posters and attractive photos Bel Air. fx=a0+n=1∞ancosnπxL+bnsinnπxL Denklem [ 1 ]
Also we will arrange interviews with our loyal customers and these interviews going to publish on the airliner business class magazines. They always remember us during plane trip.
We are going to start our campaign at 31th December this friday.