...General Motors General Motors a company that has been around since 1908 has had its fair share of complications. The recent complications have been because of faulty parts that have not only caused deaths but these parts were ignored until February 14th of this year. This problem hasn’t just sprung up in the last few months this problem has been going on since 2001, almost 15 years. To make this problem even worse GM was just bailed out by the Government of the United States of America in an attempt to save the economy from another economic decline. There have been several court cases brought against GM due to fatal crashes. According to The Wall Street Journal, the first fatal crash involving 2005 Cobalt whose airbags did not deploy in a frontal collision. (Wall Street Journal) That is nearly 10 years that GM has looked the other way while the problem with their vehicles killed people. This is a big problem. There are many customers that rely on GM to give them not only quality but safety and piece of mind. GM has failed their customers, the country, and to abide by the law. Something must change if GM wants to be around in the future. They will have to change everything about the way they run their business. As I discuss GM I will cover how human resources management will deal with the faulty parts, federal reporting compliance and law, future lawsuits, and public image. Human resources have many things to recover from. There have been many mistakes that have been made....
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...There was a time in my life where I went through used car after used car and each one of them lasted six months to a year, at that point I was fed up with this because I had to make it to work and school. My big life decision came to me when I turned twenty one and I bought a brand new car. A side note the brand of the car is a Chevy Cruze. When buying a new car there comes responsibility with that came a long process but here I will describe it in a shorter way. The first step I took was researching what I wanted and being sure because once you buy it that’s it. No matter what you are doing in life you should always look at your options because you might miss out on something special. I will say that there are many things I wish I did do before buying my car. My issue was I was trading in a car that I still owed on and that was a problem because I was going to be upside down and when I made the decision to buy the car I was on the way to work and I stopped in to the dealership to look at deals and before I knew it I was leaving the dealership with a new car. I am struggling now just paying the payments because my payments went up 120.00 dollars more. My decision making would have been better if I would have stopped and thought about what I was...
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... The exact problem was with a mechanism in the car that is supposed to hold the ignition key in place. According to GM’s records, an internal report shows that the problem was resolved when the switch was redesigned and fixed. Not too long after this initial issue in 2004 a GM service technician sees a Saturn Ion stall while being driven stating that "several other keys on the key ring” was the issue. The technician then records within the same report that "the additional weight of the keys had worn out the ignition switch." (Valdes-Dapena, 2014) Another major ethical dilemma occurred in the testing and manufacturing of another GM car, Chevrolet Cobalt. In 2004, A GM engineer bumps into the key in a Chevrolet Cobalt during testing, thus causing it to immediately lose power. In 2005 General Motors receives increasingly more reports of Chevrolet Cobalt’s engines turning off when keys are accidentally bumped or moved out of the "Run" position. It was reported that engineers came with the idea to fix the problem. The idea was to head of the key be redesigned so that the various objects that may be hanging from the key chain are less likely to move or jostle it. That proposal is initially...
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...Chevrolet: 100 Years of Product Innovation* Synopsis: This case examines Chevrolet's history of product innovation, branding strategy, and successful product mix in connection with its relationship to parent General Motors and its rivalry with Ford. Chevrolet has a long history of success in developing and marketing cars, trucks, and SUVs that are practical, sporty, and affordable. The brand's relationship with General Motors is both a strength and a weakness, especially in the aftermath of the federal government's financial bailout of General Motors in 2008. Government demands for improved fuel economy and ever changing customer needs and preferences will be constant challenges as Chevrolet looks toward its next 100 years. Themes: Product innovation, product mix, branding, product strategy, competition, corporate reputation, evolving technology, customer loyalty, government regulation, international marketing General Motor's (GM) Chevrolet brand celebrated its 100th anniversary in 2011. Throughout its history, Chevrolet has launched many different vehicle models, some of them widely successful and others deleted from the product mix shortly after introduction. Over the years, the company has transitioned from an American icon into a worldwide brand known for quality and durability. Despite numerous successes and failures in its history, including the recent bankruptcy and bailout of parent company GM, Chevrolet is still going strong after a century of product innovation...
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...Chevrolet was created due to the greatest failure of William Crapo Durant. He went after the most successful car company by Henry Ford, one year after he incorporated General Motors. But, the $2 million loan, required for the down payment for FORD was refused by the bank. Durant was kicked out of GM by the board during a financial panic and the company was taken over by the bankers (Lassa 2011). In early 1911, Durant worked on his comeback and joined with a retired Buick race driver Louis Chevrolet. He bought the assets of the Flint Wagon Works in Michigan. It was on November 3, 1911 that Durant and Chevrolet incorporated the new ‘Chevrolet Motor Company’. Louis wasn’t an officer, rather he experimented with large luxury cars; while, Durant had a reputation in developing cars that earned quick reputations for performance, durability and value. Chevrolet is now the fourth largest brand and still the core competencies of Chevrolet remain the same. The first car, Series C Classic Six was sold for $2150 which equals $50,000 today. Chevrolet was well regarded for its style, comfort and precision. The partnership with Louis did not go long as they disagreed on the direction of the company. Louis wanted to build fast luxurious cars whereas; Durant wanted cars that were ‘for the people’. In 1915, Louis sold his share to Durant. In 1916, Durant bought major share of General Motors and by 1917, he became the president of the company. The first big car produced the by Chevrolet was...
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...ABSTRACT As the Indian car market is one of the fastest growing car markets in the world, there is a race to carve out a sizeable chunk among the car manufacturers. With market over flooded by various car models than ever before, customers’ face a hard time in making their right choices. While consumers have many options available, an attempt to purchase a car without researching extensively can become a costly mistake. This report deals with one of the complex decisions on owing a right vehicle. The main aim is to decide the best suitable car for our family, which meets the intended expectations. Analytic Hierarchy Process (AHP), which is based on pair-wise comparison of each alternative, is used to structure the approach towards the decision. At the end of the calculation we check the consistency of results using the Consistency Ration (CR). The decision parameters and ratings awarded for analysis are purely based on my perspective and has nothing to do with the brand or car company. SUMMARY Purchasing a new car is an expensive purchase, second only to a new home for many Indian consumers. That is why it is also critical for us to research before choosing a car that optimises financial and operation goals. This report distils the various available alternatives in the Indian car market to come up with the optimal car, which suits both the personal and business need of our family. Conventional wisdom says that the diesel vehicles are more fuelefficient than the petrol, in...
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...A term paper On Competitive Dynamics Submitted to: Kashfia Ahmed Assistant Professor Department of Business Administration East West University Submitted by: The Radiant Group Group members Name: | ID: | Anam Hossain | 2013-3-10-143 | Sourav Saha | 2013-3-10-155 | Md Faqrul Hoque | 2013-3-10-173 | Mousumi Akter Mila | 2013-3-10-024 | Letter of Transmittal 9th April, 2015 To, Kashfia Ahmed Assistant Professor Department of Business Administration, East West University Dhaka-1212 Bangladesh. Subject: Submission of term paper on “Competitive dynamics regarding Toyota Motor Corporation& General Motors.” Dear Madam, We have successfully prepared the term paper titled “Competitive Dynamics regarding Toyota Motor Corporation & General Motors” which we the members of the Radiant group, are submitting along with this letter. The report has been prepared by visiting the website of the company and by taking information from their website. Through our best sincerity, we have tried to uptake all the issues in the report with several limitations. We all had a very good time while collecting the information and preparing the term paper. We really hope that the experience that we have got from working on this paper will help us in future. We sincerely hope that the contents of our paper will meet the requirements of this course and fulfill your expectations. Therefore, we would like to place this paper for your kind judgment and valuable suggestions...
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...Campaign Plan The Chevrolet Corvette. Back in the 1950’s, the United States was in their own economic boom. The war was over, and the soldiers were home, and the times were roped with well to do GI’s with saved money, and the need to spend. Due to this new influx of fresh consumers, companies and businesses needed to keep up with demand; therefore, hiring skyrocketed. However, it was not just the jobs and spending that were rocking, but what products were being purchased. The economy was no longer looking for necessities to live on, but products to serve an entirely new thought: enjoyment. With this new rise in personal use for enjoyment, automotive companies seized the opportunities and began building vehicles that were strong, fast, and beautifully. Chevrolet, Ford, and Dodge were vying for the number one muscle car. Out of this battle eventually came the Charger, Challenger, Mustang, and Camaro (just to name a few). However, even these vehicles could not compete with the Chevrolet Corvette. The Vette came out in 1953, the first of its kind. This car had it all: power, beauty, speed, and the price tag. The first 300 were actually hand-made, and made a splash to the American public and their new found wealth (Vettemasters.com, 2014). Along with the car, came one of the most illustrious advertising campaigns ever utilizing paper ads, radio, and even commercials. The ladder companies took years to come out with a comparable, but even those never made it to the stage...
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...2011 Edition Driving Costs Beyond the price tag: Understanding your vehicle’s expenses C A N A D I A N A U T O M O B I L E A S S O C I AT I O N The information in this booklet applies to household vehicles, not business use. Organizations operating fleets of vehicles or paying employee allowances for personal vehicles should contact Runzheimer International for information regarding their services. www.runzheimer.com Vehicle Expenses National Average Costs Average Annual Operating Costs Average Annual Ownership Costs Annual Driving Costs How to Calculate Your Vehicle Expenses Your Vehicle and Your Business 3 4 4 5 6 8 11 C A N A D I A N A U T O M O B I L E A S S O C I AT I O N Driving Costs 2011 2 Driving Costs 2011 Beyond the price tag: Understanding your vehicle’s expenses Whether you buy new or used, there’s more to the cost of your vehicle than the purchase price. Fuel, maintenance, depreciation—all kinds of factors add to your total cost of ownership. Since transportation is an average household’s second largest expense, it makes sense to get the full picture of what you’re spending each year to keep your vehicle on the road. That’s why the Canadian Automobile Association developed this booklet. By giving national averages and approximate figures as guidelines, Driving Costs helps you make the calculations you need to build an accurate transportation budget. VEHICLE EXPENSES All the average costs we’ve cited are for vehicles operating under...
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...Introduction Toyota Motor Corporation: A brief history The Toyota Motor Corporation was founded in 1937 by Kiichiro Toyoda. It originally started as a subsidiary of his father’s company Toyoda Industries. The first vehicle, the Toyota AA, was produced in 1936 even the company was still associated with Toyoda. The brand was established as an independent company in 1937 and changed their name to Toyota. The change of its name was implemented to signify a separation of work and home, to simplify the pronunciation and because it only took 8 brush strokes (which is considered lucky) to write in Japanese. Toyota opened their first factory in 1938 but it had to be cease production during World War II. In 1950 the Toyota Motor Sales Company was established and the company began production on the BJ Toyota Jeep, the BX truck and the SG small truck. In 1956 the Toyopet chain was established. The first vehicle to be sold under this name was the Toyopet SA. The product line was discontinued in the 1960s due to negative connotations with the words toy and pet. During the 1960s Toyota opened a new research and development facility as well as establishing a prominent presence in Thailand. During this time Toyota also celebrated the production of its 10 millionth model. In 1982 the Toyota Motor Sales and Toyota Motor Company formed a merger to become one company, the Toyota Motor Corporation. Following this the company entered into a joint venture with General Motors called the New United...
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...Kevin Dunn MGT 364- Section 01 Research Paper: Product Development Dr. Denton November 21, 2013 Table of Contents: I. Introduction……………………………………………………………………3 II. Developing Products………………………………………………………….4 III. Product Differentiation……………………………………………………..10 IV. Conclusion and Recommendations ………………………………………..13 V. Works Cited…………………………………………………………………..15 Introduction Product development is one of the most important aspects to any business. New and innovative products have placed companies like Apple, Google and Samsung on the map. Companies like General Motors have been able to rebound from bankruptcy thanks to product development. On the other hand, companies like Eastman Kodak have fallen by the wayside due to their inability to keep up with new products. According to an article in the European Journal of Engineering Education, “Product development is the set of activities starting with the perception of a market need and ending in the production and sale of a new product satisfying that need” (Silva, Arlindo, Elsa Henriques, Aldina Carvalho). By successfully developing a product firms can see increased profits as well as an increased market share. To the helicopter game players, proper product development can set one team apart and earn them more profits. The purpose of this research paper is to explain how to successfully build a product through the phases of product development and product differentiation. As well as to give recommendations...
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...What is electric car Electric car is an alternate fuel automobile that uses electricity instead of petrol or diesel. These automobiles have electric motors and controllers used for propulsion. These vehicles do not use the traditional or the common methods of propulsion like ICE (internal combustion engine). These cars are energy efficient and are capable of reducing city pollution because of the zero tail pipe emission. The functioning of the cars greatly depends on the quality of the battery used in the car. The poor battery may result into long hours of recharging and poor speed with poor acceleration. These cars are not practically suitable for long journey but can be a good transportation vehicle for everyday use and can be recharged overnight. Why electric car India has millions of people to house, power grids to expand and factories to fuel. They all involve hydrocarbons. How, then, is a developing economy to grow sustainably? One answer may lie in a small electric car. The advantages of electric cars are multiple and compelling. Instant torque for good initial acceleration, quiet operation, low local pollution, and ease of operation (Reva -a car with automatic gear shift)are among their many compelling virtues. The principal advantage for everyone in adopting electric cars is virtually eliminating urban air pollution. The civil advantages of electrics were recognized early. Thomas Edison created a pretty good nickel-iron battery a hundred years ago, and...
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...For the exclusive use of L. Jobard, 2015. IMB 443 SEEMA GUPTA VOLKSWAGEN IN INDIA In just 4 years since Volkswagen (VW) set up its India operations, it had captured a 3.6% market share – something the Detroit giants had not been able to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagen group, which also owned Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, and Skoda. In India, the group was present with Skoda, Audi, and VW. 1 Maik Stephan, Managing Director, Volkswagen Group Sales India said: While three brands give us the collective power, we have to be careful to market them uniquely so that we are not chasing the same customer. i In 2011, the group’s worldwide revenues and net profit were Euro 159 billion and 15.8 billion, respectively. Headquartered in Wolfsburg, Germany, the group operated more than 60 plants around the world. It was the second largest automaker behind General Motors. It had a market share of 12.3% in 2011. Its core markets were Germany and China. It was the market leader in Europe with a 20% market share. It aimed to become the world’s largest automaker by 2018. With a growth of 30% in the Indian automobile industry, India was to play an important role in realizing the group’s global ambitions. ii VW targeted to increase the market share of its flagship brand in India from 3.6% to 5% by 2015. Neeraj Garg, Director, VW Group Sales India said: We have to transition from launch stage to growth stage of...
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...“Comparative Study of Maruti A-star with Tata Indica Vista, Chevrolet Spark and Hyundai i10. The survey explains how well the customers are satisfied with performance of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. This survey compares these four vehicles in different aspects including Technical performance. SCOPE OF THE STUDY The study covers the analysis and interpretation of customer’s opinion about the A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. The study aims at evaluation of customer satisfaction in these four models. This analysis shows main features that attract customers to the vehicle. The study mainly focused on the evaluation of overall performance of the vehicle in the hatch back segment. The study compares A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 each and every aspect. OBJECTIVE OF THE SURVEY * To make a comparative survey of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 * To find out how well the customers are satisfied with these four vehicles. * To find out the sales potential for Maruti A-star * To find the demand for Maruti A-star in Hatch Back Segment. * To find out the unique selling proposition for Maruti A-star * To find out which Maruti A-star variant is most selling and which has high demand in the market as compared to the other Hatch Back vehicle like Tata Indica Vista, Chevrolet Spark and Hyundai i10 * To find out one important feature...
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...Marketing Plan – Programmable Cruise Control Rebecca L. Smith Table of Contents 1.0 Executive Summary 2.0 Situation Analysis 2.1 Markey Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 1.0 Executive Summary Smith’s Cruise Controls is a new company that offers programmable cruise controls on Honda vehicles, starting with the Civic in 2012. The Civic was chosen because they offer a hybrid model and is already gas efficient and is the most popular model sold by Honda. The programmable cruise control will allow the driver to set two different speeds that will stay programmed after the vehicle has been shut off and back on again. This allows the average commuter to not have to continue to change the speed as their travel requires them to do so. This option will also allow the driver to save on gas mileage, which is a concern with consumers. Although there are cruise controls available today, Smith’s programmable cruise control allows the driver to set two different speeds to alternate between as they are driving. Current cruise control only offers one speed setting and resets each time the vehicle is restarted. Smith’s...
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