MARKETING ASSIGNMENT
Cadillac is a luxury vehicle brand owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America.
Cadillac is currently the oldest American automobile manufacturer and among the oldest automobile brands in the world. Founded in 1902 as the Cadillac Automobile Company, it was purchased in 1909 by General Motors and over the next 30 years established itself as America's premier luxury car. Cadillac pioneered many accessories in automobiles, including full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, one of which (the V8 engine) set the standard for the American automotive industry.
History Of Cadillac
Cadillac was formed from the remnants of the Henry Ford Company when Henry Ford departed along with several of his key partners and the company was dissolved. With the intent of liquidating the firm's assets, Ford's financial backers, William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment prior to selling them. Instead, Leland persuaded them to continue the automobile business using Leland's proven single-cylinder engine. Henry Ford's departure required a new name, and on August 22, 1902, the company reformed as the Cadillac Automobile Company. Leland & Faulconer Manufacturing and the Cadillac Automobile Company merged in 1905.
The Cadillac automobile was named after the 17th-century French explorer Antoine Laumet de la Mothe, Sieur de Cadillac, who founded Detroit in 1701 The second –Generation of Cadillac Escalade This Emblem can be seen on all Cadillac’s Models
The Cadillac Escalade
The Cadillac Escalade is a full-size luxury sport utility vehicle (SUV) sold by the General Motors luxury brand, Cadillac. It was the division's first major entry into the popular SUV market. The Escalade was introduced for the 1999 model year in response to German and Japanese competitors and to Ford's 1998 release of the Lincoln Navigator . The Escalade was originally based on the GMC Yukon Denali, but was redesigned for the 2002 model year to make its appearance fall more in line with Cadillac's new design theme. Today, the Escalade and Escalade EXT pickup are two of only three Cadillac vehicles made outside of the United States. Cadillac Escalade is a showcase of modern technology and innovative design. Hollywood most exclusive singers, artists and renowned Business people own these amazing SUVs’ . The Latest Cadillac Escalade
The introduction of the Lincoln Navigator in the 1998 model year necessitated that General Motors be able to compete in the burgeoning American market for full-size luxury-type trucks. This generation was only a five-seat SUV. The first Escalade was a largely unsuccessful endeavor from the start. Fearing the growing hegemony of the Lincoln Navigator, the Escalade was rushed through the design process to reach dealers quickly. There was no 2001 year Escalade sold for the 2001 model year. The lineup went directly from model year 2000 to 2002.
This was done by introducing the 2002 model in January 2001 while still selling the present production 2000 model year car. Rear-wheel drive was standard, as was a 5.3 L V8, with all-wheel drive and the special high-output Vortec(General Motors Engine) 6.0 L V8 engine as options The Escalade moved to the new GMT900 platform for the 2007 model year. Its introduction was accelerated as sales began slipping. The regular Escalade was again joined by a stretched ESV version as well as a new EXT pickup truck. The 2007 Escalade was the official vehicle of Super Bowl XL, with MVP Hines Ward being awarded one of the first Escalades produced.
EXT has a heavy Pickup Truck look to it.
ESV has an extended length of a normal Escalade
THE BASIC ESCALADE OPTIONS Dimensions Cadillac Escalade ESV EXT
No of door doors / seats 5/8 5/7 5/5
Vehicle height 76.5 in 75.5 in 74.55
Vehicle length 198.9 in 222.9in 222.0 in
Vehicle width 78.9 in 79.1 in 79.1 in
Wheelbase 116.0 in 130.0 in 130.0 in
Engine(s)
6.2 L Vortec V8
Transmission(s)
6-HD Automatic w/OD
Fuel capacity 26 gal (98.4 liters) 31 gal (117 .3 liters) 31gal (117 .3 liters)
Horsepower @ RPM 403@ 5700 403@ 5700 403@ 5700
Cargo volume 108.9ft 137.4 ft³ 60.3 ft³
Torque @ RPM 417@4300 417@4300 417@4300
Maximum Payload 1,575lbs 1456.00 lbs 1210.00 lbs
Top speed 183km/h 183km/h 183km/h
Acceleration0-60 mph 6.5 Seconds 7.2 seconds 7 seconds
Chevrolet
Chevrolet is a brand of automobile produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 8, 1911[1], Chevrolet was acquired by General Motors in 1917. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, and continues to hold its position as General Motors' highest-selling brand to the present day, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet offers a full range of automobiles, from subcompact cars to medium-duty commercial trucks. The Chevrolet Tahoe is a full-size SUV’s from General Motors . This is one of the main competitors of the Cadillac Escalade.
Comparison of Cadillac Escalade and Chevrolet Tahoe
Cadillac Escalade
Price When New Dhs 238500 - 255700
Body Styles 5-door wagon, 5-door long wagon, 4-door long pickup
Weight (kg) 2512 - 2637
Version Performance
Engine Gearbox Power (hp) Torque (Nm) Fuel Econ (l/100km) 0-100 kph (sec) Top Speed (kph)
6.2 V8 4WD 6A 403 565 17.0 6.3-7.0 170*
Good Flashy looks, power, interior room
Bad Fuel economy, size, off-road ability
Chevrolet Tahoe
Price When New Dhs 149000 - 202000
Body Styles 5-door wagon
Weight (kg) 2291 - 2629
Version Performance
Engine Gearbox Power (hp) Torque (Nm) Fuel Econ (l/100km) 0-100 kph (sec) Top Speed (kph)
5.3 V8 4WD 4A/6A 320 460 13.1 9.0-9.5 172*
Good Torque, front cabin space, value, off-road ability
Bad Oversized, fuel economy, body roll, rear legroom 