...ELECTRONIC ASSIGNMENT COVERSHEET | | Student Number | 32695016 | Surname | Zhang | Given name | Ming | Email | Zhangming_90@hotmail.com | | | Unit Code | BUS317 | Unit name | Strategic Management | Enrolment mode | | Date | 4th Oct 2015 | Assignment number | 1 | Assignment name | Short Eassy | Tutor | Frankie Yee | Student’s Declaration: * Except where indicated, the work I am submitting in this assignment is my own work and has not been submitted for assessment in another unit. * This submission complies with Murdoch University's academic integrity commitments. I am aware that information about plagiarism and associated penalties can be found at http://www.murdoch.edu.au/teach/plagiarism/. If I have any doubts or queries about this, I am further aware that I can contact my Unit Coordinator prior to submitting the assignment. * I acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment: * reproduce this assignment and provide a copy to another academic staff member; and/or * submit a copy of this assignment to a plagiarism-checking service. This web-based service may retain a copy of this work for the sole purpose of subsequent plagiarism checking, but has a legal agreement with the University that it will not share or reproduce it in any form. * I have retained a copy of this assignment. * I will retain a copy of the notification of receipt of this assignment. If you...
Words: 1571 - Pages: 7
...Positioning * Marketing Program – Pages 18-21 a. Product Strategy b. Price Strategy c. Promotion Strategy d. Place Strategy * Financial Data and Projection – Page 21 a. Past Sales Revenues b. Five Year Projection * Organizational Structure – Pages 22-24 * Implementation – Page 24 * Evaluation and Control – Pages 24-25 * Bibliography – Page 26 Executive Summary Chevron Corporation’s (CVX) core business provides their customers with fully supportive administrative and financial management dealing with the integrated petroleum, chemicals, and coal mining segment of the Integrated Oil sector. Despite volatility in commodity prices, depressed financial and debt markets, and political uncertainties, Chevron has been able to grow the business at a healthy rate. The demands for the corporation’s products are largely a function of global economic activity, weather patterns and governmental stability. The development of projects is very crucial for a business within the energy sector in order to maintain market share and bottom line growth. Chevron Corporation’s (CVX) has many...
Words: 5430 - Pages: 22
...Report Two: Global Business Issues Abstract As a group we were posed with the task of addressing six different issues using ten different articles from Business week and five sources of peer reviewed articles. The first issue that we addressed was Global Self-Awareness which is “the continuum through which students develop a mature, integrated identity with a systemic understanding of the interrelationships among the self, local and global communities, and the natural and physical world.” The next issue addressed was Perspective which is “Taking the continuum through which students develop a mature, integrated identity with a systemic understanding of the interrelationships among the self, local and global communities, and the natural and physical world. Another issue we addressed was Cultural Diversity which is “the ability to recognize the origins and influences of one’s own cultural heritage along with its limitations in providing all that one needs to know in the world.” The next issue talked about was Personal and Social Responsibility which is “the ability to recognize one’s responsibilities to society-locally, nationally, and globally- and to develop a perspective on ethical and power relations both across the globe and within individual societies.” The next topic discussed was Understanding Global Systems which is “the complex and overlapping worldwide systems, including natural systems and human systems, which operate in observable patterns and often are affected...
Words: 3208 - Pages: 13
...for around three decades, poisoning the water, air and land. The pollution has created a ‘death zone’ that has been increasing the rates of cancer, leukemia, birth defects, and several other health illnesses. This ‘David and Goliath’ story brings up an array of topics: human rights, the power of the media, global politics, multinational corporate power, and celebrity activism. The film was shot in different countries and in multiple languages. Berlinger presented the situation and issue from all viewpoints, capturing the drama and events as they slowly unfolded. There were many people involved, but their main focus was to advocate and fight against the environmental and human suffering in the Amazon. The lawsuit against Chevron, the 5th largest corporation in the world, has been going on for 16 years already. They’re hoping that Amazon will run out of funds to fight against the company. In the beginning, there were only a few people supporting and helping the Amazon. But through interviews like Vanity Fair, it allowed the families and parents living in Amazon to tell their heartbreaking stories. Many of them have lost their children from birth defects, cancer, and died from poison because they drank from the streams. The Vanity Fair gained a lot of global recognition and soon, the President of Ecuador and the wife of the lead singer of ‘The Police’ were both trying to use their social and political status to advocate Chevron’s destruction and contamination of Amazon and it’s...
Words: 570 - Pages: 3
...Chevron Faces Lawsuit Globalization, as defined by Guillén in our textbook, is a “Process fueled by, and resulting in, increasing cross-boarder flows of goods, services, money, people, information, and culture” (as quoted in Sanabria). Chevron, an American corporation, is a perfect example of how globalization can allow a company to increase in size continually. Their headquarters are located in San Ramon, California but they have been active in many countries around the world including: Argentina, Brazil, Colombia, Ecuador, and Venezuela. With the help of globalization, Chevron has been able to expand their organization and become the sixteenth largest corporation in the world (DeCarlo). Last December, however, the Brazilian government filed an $11 billion lawsuit against Chevron over an oil-spill that took place off its coast in November. The spill was comparable, by some, to one that took place in 2010, which flowed into the Gulf of Mexico continuously for three months. Although, another article that I found mentions that it was only 0.1 percent (3,000 barrels) of what was spilt into the Gulf of Mexico (PR Newswire). Regardless of the amount of the spill, the Brazilian government is taking action because they are not happy with how Chevron has handled the situation. In addition to the negative impact the spill has had, Chevron has also been said to “have downplayed” the spill. They have made it seem as if it’s not an issue at all. Many Brazilian environmental...
Words: 888 - Pages: 4
...Analysis of Chevron Introduction Chevron Corporation is a multinational energy company that is based in the United States. It is the second largest U.S oil company after Exxon Mobil Corporation, and is also the fourth largest oil company in the world. Chevrons mission statement is “At the heart of The Chevron Way is our vision… to be the global energy company most admired for its people, partnership and performance.” Chevron was first founded in 1876 as Pacific Coast Oil Company in California. At that time oil started to gain a market and have a higher value. Pacific expanded dramatically after the discovery of oil in Saudi Arabia. Twenty years later, the company merged with Iowa Standard, forming Standard Oil California (Socal) as the new company. Socal successfully gained a market in the United States and Asia. In the 1970’s, the rise of the Organization of Petroleum Exporting Countries (OPEC) cast Socal out of the Middle East region, which caused a great loss to the company. In 1984 Socal purchased Gulf Corporation for $13.2 million, which, at the time, was the largest oil producer and distributer in the Middle East. Acquiring Gulf Corporation doubled Socal’s oil and gas reserves. As a result it generated great profit to the company by the late 1990’s because of the increase of gasoline prices. Socal also changed its name to Chevron during that period of time. Chevron grew and expanded because of the amount of subsidies and mergers that it gained from every region they operated...
Words: 1964 - Pages: 8
...Environment Bus 457 11/25/2014 Chevron Chevron, one of the oldest energy companies in United States, was first founded as Pacific Coast Oil Company in 1879 and was named as Chevron Corporation in 1984. Several companies were established after Standard Oil’s split during 1980s’ and Chevron Corporation was among those big energy corporations who merged with those companies. The company is publicly traded on NYSE, Dow Jones Industrial Average and S&P 500. Chevron is involved in petroleum and natural gas industry. It does almost anything related to the industry from exploring to generating power. With over 60,000 employees Chevron operates business in 84 countries; Angola, Australia, Gulf of Mexico, Kazakhstan, Nigeria and United States are regions where the cooperation mainly operates primary exploration and production. Other than oil and natural gas, Chevron is engaged to biofuel, geothermal, hydrogen, solar and wind energy production. According to the official website for businesses Chevron offers following goods and services: * Additives * Aviation Oils * Base Oils * Chemicals * Fuels * Lubricants * Marine * MSDS * Specialty Products * Technology And for consumers it offers goods and services listed below: * Fuels and Stations * Gift and Credit Cards * Pay Bill * Motor Oils and Fuel Additives Code of Ethical Conduct Chevron relies on values such as integrity, trust...
Words: 2559 - Pages: 11
...such as unethical business challenges, failure to embrace technology advancement, and stiff competition among businesses (Chevron, 2012). It is the responsibility of each individual global company to ensure that proper strategies and policies are utilized to address these challenges. This paper will analyze the Code of Conduct of Chevron Corporation, as it relates to other companies in the industry, while simultaneously determining the key issues impacting the company and how technological advancements may face challenges in the global society. Chevron is a company that has an extensive strong history, which began when a group of explorers and merchants established the Pacific Coast Oil Company on September 10, 1879, in San Francisco. The company has changed its name more than once, but claims to have always retained their founders’ spirit of grit, innovation, and perseverance (Chevron 2013). They have transformed into what is now Chevron Corporation, recently ranked 9th among the world’s top oil companies by Petroleum Intelligence Weekly in 2013, second among US oil companies behind ExxonMobil (Chevron 2013). Chevron has partnered with other companies, each with their own unique history, strengths, and character. Essentially, they have grown from a San Francisco based company with a five state market in the Western United States, to a major corporation whose affiliates conduct business globally. The company has a market capitalization of over $204.9 billion. They have...
Words: 3570 - Pages: 15
...Chevron Pardip Singh MGT330 July 19, 2011 James Gargas Chevron According to www.Chevron.com “Chevron is one of the world's leading integrated energy companies, with subsidiaries that conduct business worldwide.” Also, Chevron Company is one of the largest oil companies in the United States. Chevron is out of San Ramon, California. The company started in 1879 with the discovery of oil in Pico Canyon north of Los Angeles. The name Chevron became its legal entity name in 1984. Chevron also merged in 2001 with Texaco to grow its business in crude oil and the natural gas market around the world. The company employees 58,000 people around the world and also 4,000 in service stations. Chevron is producing more the two million barrels of crude oil each day. In this paper, the following topics will be discussed, human resources, technology, monetary and how this organization has optimized these organizational resources for effectiveness and efficiency. Chevrons human resources values diversity and they believe that diversity brings values and rich ideas to the company. Chevron holds strong principles against employees to have them reach their full potential The Company has received seven awards each year for possessing the perfect score for human rights campaign. Chevron does not hold any prejudice when concerning hiring employees who are gay, lesbian, and bi-sexual and transgender. Human resources department of chevron reaches out to universities and colleges to obtain...
Words: 857 - Pages: 4
...Knowledge & Information Systems Bus 650 Spring 2013 Chervon McElroy International Business Machine better known as IBM is an American computer manufacturer that was established in 1911. IBM was formed from the merge of several companies. These companies were known as the Tabulating Machine Company which was used to count the population for the US Census, the International Time Recording Company who produced clocks and other time recorders, and The Computing Scale Company which produced commercial computing scales that provided the weight and price of a retailers products. This product was popular with butcher and dairy retailers. For a few years after the merge the company was known as Computing-Tabulating-Recording or CTR until 1924 when the company changed its name to IBM. IBM has been in many markets throughout its years. Other than taking over the vast businesses and products when the company merged back in 1911, the company has taken advantage and used the technology in earlier products to create new ones. In the 1930’s IBM started producing calculators using the technology from their tabbing machines. In the 1940’s IBM partnered with Harvard University to finance the invention of the first machine to compute long calculations automatically.[i] Although IBM did not create the first computer, by 1953 the company was producing their own line of computers. In the 1970’s IBM introduced the floppy disk which allowed customers to store and save data. IBM created...
Words: 2372 - Pages: 10
...entrance gate, and concession stands, as well as handling customer satisfaction issues and acting inside the park mascot costume May 2014 – September 2014 Accounting Department, E.J. Ourso College of Business at LSU, Baton Rouge, LA Student researcher, investigated and reported on current issues in the realm of accounting, for the purpose of eventually contributing to a published article, working in collaboration with faculty mentor Dr. Samuel L. Tiras January 2014 - Present Shell Undergraduate Research Lab, Geology Department at LSU, Baton Rouge, LA 2013 Student researcher, generated and cataloged data from state databases and field experiment reports for professor Dr. Jeffery Nunn who was working for the Chevron Corporation toward a solution to the current Bayou Corne, LA sinkhole disaster; created numerous spreadsheet files and 3D geographic mappings that were critical to data analysis pertaining to the situation August 2012 - December VOLUNTEER EXPERIENCE Tiger Transition Team Mentoring Program of LSU, Baton Rouge, LA Member of the Executive Board and Matching Committee, paired incoming mentees with appropriate...
Words: 343 - Pages: 2
...wedding business owners are now facing the threat from these drilling rigs. The oil industry has a long track of catastrophic failures, so a disaster like the BP spill might happen again. They should consider other business opportunities to complement their current business model in case a spill or leakage occurs. 2. How should BP have handled an external environmental analysis and what environmental changes and trends (opportunities and threats) might they have discovered? BP is one of the biggest oil companies and it has a very strong market and geographical presence around the world (MBAskool.com, 2014). As demands for natural gas and oil increase, the company finds itself in a golden position for profits. However, being a global corporation with a long track of bad records, the company is...
Words: 1109 - Pages: 5
...According to … “Gelcich’s father-in-law Andres Pico; H.C. Wiley, husband of Mrs. Gelcich’s sister filed a claim to the oil along with Christopher Leaming and Sanford Lyon. Sanford Lyon owned a sheep ranch at the foot of the Pico hills, Lyon was the one who drilled a spring pole hole in Pico Canyons in order to start collecting oil. The Standard Oil Company previously owned the canyon then the Pacific Coast Oil Company bought the claim of the canyon’s oil. According to … “Before the discovery of oil, the Carpinteria ocean oil seeps had been noted by the earliest Spanish explorers of the California coast, they were also used to water proof basket”. Another neighboring canyon is Leaming canyon, named after Christopher Leaming, who filed a claim saying that the land contained oil seeps. However; there was never any evidence of oil in this canyon. It is believed that Christopher’s parents came from the Mayflower Pilgrimage and he later came to California in 1849. Christopher was born in England around 1969. Dr. Gelcich bought Leaming’s claim in 1872 resulting in the Leaming Petroleum Company being formed. Another neighboring canyon to Towsley Canyon is Wiley Canyon, which was named after Henry Clay Wiley. He was the first to file a claim in the canyon in 1845, the canyon had many oil seeps and in 1879 the claim was purchased by Charles Felton who later gave it to the Pacific Coast Oil Company. Clay was born on April 1829 in Pennsylvania and later joined that army to serve in the Mexican...
Words: 2038 - Pages: 9
...BUSINESS DETAILS This business proposal is confidential and I request that it be treated as such. I must solicit your confidentiality and assure you that I am contacting you in good faith and this proposal will be of mutual benefit. I am Richard Gerrald, a solicitor at law. I am the personal attorney/sole executor to a client of mine, who died along with his family in a plane crash on the 14th of August 2005. My late client a formal Sub-Comptroller working with Chevron Texaco Oil here in the United Kingdom and had Left behind a deposit of Sixteen Million British Pounds Sterling only (£16,000,000.00) with a bank. After the death of my client, the finance company contacted me, as his attorney to provide his next of kin who should inherit his fortune this according to them is their policy in sure circumstances. Since the death of my client, I have written several letters to the embassy with intent to locate any of his extended relatives whom shall be claimants/beneficiaries of his abandoned personal estate and all such efforts have been to no avail. I had to inform the finance company about my fruitless effort in locating my late client's close relative or his next of kin. The board of directors of the finance company now adopted a resolution and I was mandated to provide his next of kin for the payment of this money or forfeit the money as an abandoned fund. The company had planned to invoke the abandoned property decree of 1996 to confiscate the funds after the expiration...
Words: 762 - Pages: 4
...STANDARD OIL TRUST Question 1: With reference to the levels and spheres of corporate power discussed in the chapter, how did the power of Standard Oil change society? Was this power exercised in keeping with the social contract of Rockefeller’s era? Answer: Standard Oil changed society in reference to levels and spheres of corporate power in terms of economic power by its ability to buy out competitors and close down refineries and on a deeper level it provided stability in the prices of oil and also produced a consistent product that people could rely upon for safety reasons as competitor products were unreliable and often mistrusted. From a technological power stance Standard Oil heavily influenced the transportation rates to tip them in the company’s favor and further pressure competitors to spend more money for the same service. Cultural power was shown by standard oil to change society to in a positive manner allowing households to be lit up at night which is a direct result of more enriched lives. Standard Oil’s power was not exercised in keeping with the social contract of that time. While there were not laws in effect at that time to say Rockefeller was behaving unethically it is obvious by the manner in which he managed to bankrupt and buy out competitors by tipping the market in his favor to arrive at the conclusion he did violate the social contract of his era. “These anticompetitive practices of rebates and predatory pricing forced competitors to...
Words: 499 - Pages: 2
