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Chic Fil a

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Submitted By king108
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How Chic-Fil-A Has Grown

Abstract
Chic-fil-a is a southern staple. Combining all aspects of what we love: fried chicken, sweet tea, ice cream, and southern hospitality. Their business model has gained them a larger share of the quick food service’s pie. They have a unique approach to food and advertising creating a cult like following of a customer base.
How Chic-Fil-A Has Grown
Chic-fil-a grows at a rate of 13% each year. This in turn means that their business doubles every 5 to 7 years. This in itself is remarkable in comparison to their major burger counterparts. One of the pillars of Chic-fil-a’s success is found in how they address customer relationship management. This parallels what we learned in chapter 2. Chic-fil-a believes in investing in it’s customers. They have developed a “raving” fan base. My family and I fall into this category. This group makes up of approximately 10-15% of the eatery’s total customer base. These customers eat at Chic-fil-a 4 or more times a month. Chic-fil-a pays dividends to this group in the form of a free meal once a year. The tradeoff is that you have to dress up like a cow to qualify. The level of customer service at these restaurants is astounding in today’s society. The “pleases” and “my pleasures,” which is Chic-fil-a’s version of “your welcome” are not in short supply. They account for the every need of their customer creating this loyal customer base. Chic-fil-a’s believes in being a step ahead of the customer and anticipating their wants and needs before they arrive. They hold true to their beliefs and values. This is refreshing in today’s marketplace where every single decision being made with only the bottom line being considered. American’s still like to see people stand firm. The recent comment from Chic-fil-a’s Chief Operating Officer expressing his personal opinion that marriage should be between a

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