1) Who are your target audience?

* It`s niche market. * My target audience is female market in middle class professional like doctors, engineers, lawyers...etc. * Have disposable income * -------------------------------------------------
35 to 60 years old
2) What is the product benefit that you will be providing?

Because of our target audience are the females, the benefit of our product not only used for cleansing the skin but it will be the fragrance which be the vehicle to attractive our audience to enjoy feeling good by using our product.
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However, fragrance soap can be chosen to make a person experience a new mood or to change her (his) mood and for sure to enhance attractiveness and personality and be more convenient social perceptions.

3) What are the IMC tools you are intending to use to reach your target audience and why?

Our distribution channels should combine a variety of marketing activities and may include:
1. Advertising on newspaper, magazine, Radio, internet
2. Packaging
3. Public relations
4. Direct sales
5. Internet marketing
6. Sales promotions
7. Other publicity effort.

4) Which distribution channels will be most appropriate?

Direct channels
Direct distribution to retailers translates to lower prices to consumers, large chain retailers, operate large distribution centres that warehouse and ship products direct from manufacturer to local stores within a defined geographic area.
Generally works best for distributing products to large-chain retailers, using a distribution path from manufacturer to retailer to consumer.

Indirect channels
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Wholesalers to distribute products to smaller retailers, specialty retailers and independents that have limited warehouse capacity.