...this paper .................................................................................... 1 2 Company profile of Red Bull.......................................................................... 1 2.1 2.2 2.3 3.1 3.2 3.3 Company introduction..................................................................... 1 Market overview ............................................................................. 2 Financial overview .......................................................................... 2 Market-based view: market positioning .......................................... 3 Resource-based view: business system analysis .......................... 4 Current business strategy and competitive advantages ................. 5 3 Strategy analysis of Red Bull energy drink business .................................... 3 4 Recommendation proposal for Red Bull ....................................................... 6 5 Conclusion..................................................................................................... 8 Appendices ......................................................................................................... 9 Bibliography ........................................................................................................ V II List of figures Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6 Figure 7 Market shares on the global energy market for 2011 ........................ 2 Financial performance of Red Bull from 2011...
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...8 Threats to Portfolio Performance The last decade has been a challenge for many investors, especially those investing for the long term and retirement. Given declines in global stock markets, many investors have seen little to no real growth in their portfolios over this period. For example, $10,000 invested in the S&P 500 Market Index in 2000, was worth just $10,456 at the end of 2010. And this does not take into account inflation, investment fees and taxes.1 This White Paper explains why investors’ portfolios may underperform in both bear and bull markets and incur substantial costs in the process. It also details the impact this chronic underperformance can have on achieving long-term financial goals. Threat 1: The Expenses of Active Management Most us would like to beat the market, but as we’ll explore in this whitepaper, even many professional money managers have had a hard time performing better than the market. To understand why, it is helpful to begin with some definitions. Active investors (and active money managers) attempt to out- perform stock market rates of return by actively trading individual stocks and/or engaging in market timing — deciding when to be in and out of the market. Those investors who simply purchase “the market” through index or asset class mutual funds are called passive or “market” investors. Active mutual fund managers are typically compared to a benchmark index. For example, large cap mutual funds are often compared to the...
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...Rendezvous Discipline Criminology is known as a ‘Rendezvous’ discipline; discuss the meaning and validity of this label The purpose of this essay is to discuss the meaning and validity of the label criminology has as a ‘rendezvous discipline’. To do this, this essay illuminates where criminology originates from and what its primary focus is. The Chicago School, Lombrosian Theory, Positivist and Classical criminology, are discussed. Other disciplines namely Sociology, Psychology, and the Criminal Justice Sector are examined and applied to the broad subject of criminology, to show the network of how this subject came to be recognised as such a discipline. Exposed are main issues that occur for the likes of criminologists and other social scientists when challenged with defining criminology; and the problems that definition’s carry with themselves. This essay will look in to the birth of criminology as a new discipline and how it has evolved in what it is known today as an applied social science. Explanation of what an ‘applied social science’ will be detailed and collectively the answer to the meaning and validity of the label of ‘rendezvous discipline’ will be provided. Topics that criminology is weaved into for instance are Globalisation, Capital Punishment, Serial Killing, Media, and Genocide. Used to demonstrate the importance that this discipline provides, in a range of contexts Media is the focus later in the essay. Criminology can be studied on its own as a subject...
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...Abstract The number of people working in the nonprofit sector has soared in America within the past 20 years. Even though memberships in unions have become stagnated, unions are increasingly targeting nonprofit employees to unionize. Unions are targeting nonprofits organization because sentiments about unions runs very strong in the for profit arena, and nonprofit employees are more in line with seeking what is fair and just. As the union tries to unionize We Care, as the Executive Director it is my responsibility to asset whether are not a union is the right thing for the organization. This paper will discuss the information that will be presented to the board based on my research on the whether or not We Care should unionize. In this paper the pros and cons of unionize will be discussed and ending with a recommendation on the whether or not to allow We Care to become a union shop to the Board. Unionize Yes or No? Introduction A considerable number of nonprofit staff members work in the field because they want to bring about change in their community and city. Many nonprofit workers coach and mentor the participants in seeking union jobs. It is through these avenues that they learn how unions can help increase wages and begin to wonder if a union would be a good thing in their organization. Some union such as the American Federation of State, County and Municipal and Service Employees international Union view recruiting nonprofit organizations to unionize as a...
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...1 Celebrity Endorsement Over 30 years ago Nike signed a huge endorsement contract with Michael Jordan. A deal that is still going on and turned into a lifetime contract. As of now Jordan is gaining more than 60mio US$ every year out of this collaboration (Totalsportek, 2015). This example proves just how much money is spent on celebrity endorsement every year. This also seems to be valid since celebrity endorsement is very valuable as it has the power to make marketing messages stick out more in today’s cluttered marketing environment (Meenaghan, 2001). Within this context athlete endorsement is amongst the most popular forms of celebrity endorsement (Bush, Martin and Bush, 2004). Celebrity endorsement can be divided into three distinct forms: explicit endorsement, where the endorser clearly recommends a product, implicit endorsement where he just mentions that he uses the product, and lastly he can co-present a product, through showing himself with the product (McCracken, 1989). Overall, celebrity endorsement has the ability to significantly influence the view on the endorsed brand, since in a consumer’s mind a high quality endorser is generally seen as a sign for superior product quality, leading to a better evaluation of the brand (Till, 2001). Additionally, well selected celebrity endorsement generally has a positive financial influence for the brand. Several researchers identified a positive impact of endorsement announcements on the stock market price of the respective...
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...Nike and Adidas Strategies Joyce Powell DR. Jean Fonkoua Bus 508 May 28, 2015 Nike and Adidas Strategies Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected. The main purpose of this paper is to compare and contrast the various marketing, by Nike and Adidas, two of the world’s best sports companies. Nike and Adidas are involved in major athletic apparel. According toDermesropian, Drage, Grigaite and Lopez (2004,p.15) Nike focus on innovation and emphasis on their research and development department in order to be profitable in the long run and they do their best to produce footwear, apparel and athletic equipment that reduce or eliminate injury, help in athletic performance and maximize comfort. Nike operation in the USA, Asia Pacific, Europe, Middle East, Africa and the American regions trying to reach as many customers as possible. Nike business level strategy is a combination of the best cost provider and broad differentiation strategy, but more emphasis is put on the best cost provider strategy. They believe and confide heavily on strategic outsourcing and most of their products are manufactured outside the United States. One of the main reasons behind their success following the cost leadership strategy is their extensive network structure that allows them to cancel their alliance with any company that fails to maintain their standards. The team member work very closely...
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...Product, Pricing and Channels The Royal Caribbean Navigation app is only available for users of android and Apple devices. The app is free to download and is able to connect on all RCL guest using Royal Caribbean Wi-Fi networks. The Royal Caribbean navigation app connects to the ship networks in the port terminal as well. The Wi-Fi network is complimentary only if Royal Caribbean guest use it to access the app while the mobile device is on “airplane mode”. The Royal Caribbean navigation app complies with mobile device settings, so therefore within the app it allows the guest to change the settings to airplane mode. The Royal Caribbean app brings excitement to all guests with the wonderful countdown feature. The app allows the user to enter their plan vacation date, and the app will store the information to countdown to the scheduled vacation. The Royal Caribbean navigation app countdown minutes, hours, and days. With a simple tap of your smart device, Royal Caribbean navigator app permits guest to information regarding characters, deck parties, dining, entertainment, live shows, nightclubs and lounges, ports of call, spa services, shopping, youth clubs. The best part of the Royal Caribbean navigator app is the guest locator. Royal Caribbean guest are able to locate other guest in their group, which also have the app devices. Royal Caribbean guest is able to view what is happening every minute of every day. The Royal Caribbean navigator app syncs with the devices calendar to...
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...The DO s Dr. Andrew Taylor Still, 1828 –1917 THE DOS OSTEOPATHIC MEDICINE IN AMERICA Second Edition NORMAN GEVITZ The Johns Hopkins University Press Baltimore & London © 1982, 2004 The Johns Hopkins University Press All rights reserved. Published 2004 Printed in the United States of America on acid-free paper 246897531 The Johns Hopkins University Press 2715 North Charles Street Baltimore, Maryland 21218-4363 www.press.jhu.edu Library of Congress Cataloging-in-Publication Data Gevitz, Norman. The DOs : osteopathic medicine in America / Norman Gevitz.–2nd ed. p. ; cm. Rev ed. of: The D.O.’s. c1982 Includes bibliographical references and index. ISBN 0-8018-7833-0 (alk. paper) — ISBN 0-8018-7834-9 (pbk. : alk. paper) 1. Osteopathic medicine—United States—History. [DNLM: 1. Osteopathic Medicine—history—United States. WB 940 G396d 2004] I. Gevitz, Norman. D.O.’s. II. Title. RZ325.U6G48 2004 615.5′33′0973—dc21 2003012874 A catalog record for this book is available from the British Library. Frontispiece courtesy of the Still National Osteopathic Museum, Kirksville, Missouri. For Kathryn Gevitz This page intentionally left blank CONTENTS Preface & Acknowledgments ix Chapter 1 Andrew Taylor Still THE MISSOURI MECCA IN THE FIELD 39 1 22 Chapter 2 Chapter 3 Chapter 4 STRUCTURE & FUNCTION EXPANDING THE SCOPE 54 69 85 Chapter 5 Chapter 6 THE PUSH FOR HIGHER STANDARDS A QUESTION OF IDENTITY The California Merger 101 115...
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...The Extraction of Bioethanol from Pineapple (Ananas comosus) Peelings Through Simultaneous Saccharification and Fermentation Using the Yeast Saccharomyces cerevisiae AN INVESTIGATORY PROJECT SUBMITTED AS AN ENTRY TO THE 16TH INTERNATIONAL ENVIRONMENTAL PROJECT OLYMPIAD (16TH INEPO) 16. INEPO ÇEVRE PROJE OLİMPİYADI FATİH KOLEJİ (FATIH COLLEGE) ISTANBUL, TURKEY 1-4 JUNE 2008 Avril Rodiel Bries Quezon City Science High School (Regional Science High School for NCR) REPUBLIC OF THE PHILIPPINES- CUMHURIYET FİLİPİNLER School Year 2007-2008 Mr. Noel Pablo Diaz Research Adviser Abstract: On average, 435,000 metric tons of pineapples are produced annually in the Philippines, which is one of the country’s leading commercial fruit products. However, there are a lot of unused excess parts of the pineapple, notably the peelings, which are considered as waste and contribute to the country’s garbage problem. There is a global oil crisis, as the demand for petroleum increases each year while our supplies are rapidly being depleted. Bioethanol, a principle biofuel, is a natural alternative to gasoline. One solution to both dilemmas is to produce bioethanol from pineapple plant peelings. This will be made possible by extracting the glucose content of the peelings and fermenting it through the process of Simultaneous Saccharification and Fermentation (SSF) using the yeast sample. Peel samples, coming...
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...JAPANESE CANDLESTICK CHARTING TECHNIQUES ~-Y?~L&B~E!% L ?ABWt "Candles Exhaust Themselves to Give Light to Men" JAPANESE CANDLESTICK CHARTING TECHNIQUES A Contemporary Guide to the Ancient Investment Techniques of the Far East STEVE NISON NEW YORK INSTITUTE OF FINANCE NewYork London Toronto Sydney Tokyo Singapore Library of Congress Cataloging-in-Publication Data Nison, Steve. Japanese candlestick charting techniques : a contemporary guide to the ancient investment technique of the Far East I Steve Nison. p. cm. Includes bibliographical references and index. ISBN 0-13-931650-7 1. Stocks-Charts, diagrams, etc. 2. Investment analysis. I. Title. HG4638.N57 1991 90-22736 332.63'22-dc20 CIP This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. From a Declaration of Principles Jointly Adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations 01991 by Steve Nison All rights reserved. No part of this book may be reproduced in any form or by any means without permission in writing from the publisher. New York Institute of Finance Simon & Schuster Printed in the United States of America 1 0 9 8 7 Acknowledgements ...
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...Data Mining Nabeel Ahmed University of Northern Virginia Abstract ‘The vein of research data is almost always richer than it appears to be on the surface, but it can only be of value if mined.—Morris Rosenberg’ (AGOSTA, 2000) Recent years, Data Mining has become hot topic of enterprises. More and more companies intend to introduce data mining techniques. One report from the United States treats data mining as one of the ten favorable fields in the 21st century, of which by means shows its importance. Generally speaking, data mining are often applied in those fields, such as insurance and finance industries, retailing and direct marketing industries, communication industry, manufacturing industry and Medical service industry, etc. The data related to management decision making has been accumulating surprisingly quickly because of the improvement in high technology. As the byproduct of internet, e-commerce, e-banking, pos system, barcode scanner and intelligent robot, the acquirement of electronic data has already become cheap and existing everywhere. These data are normally stored in data warehouse and data marts to provide assistance for management decision-making. Data mining is a fast growing field, its main target is to develop some techniques to assist the managers in intelligent analyzing and utilizing mass data. Data mining was already being reported in successfully utilized in the aspects of credit rating, fraud detection, database marketing, customer relationship...
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...DEFINING THE FIELD OF RESEARCH IN ENTREPRENEURSHIP CHIRSTIAN BRUYAT ´ Universite de Grenoble, Grenoble, France ´ PIERRE-ANDRE JULIEN ` ` ´ ´ Universite du Quebec a Trois-Rivieres, ` Tros-Rivieres, Quebec, Canada Although the field of entrepreneurship is recognized as being of fundamental importance for our economy, and although many researchers throughout the world have turned their attention to it, there is, as yet, no agreement as to the research object in this scientific field. Empirical research has described the phenomenon from different standpoints. It has also shown that the phenomenon is much more complex and heterogeneous than was thought in the 1980s. However, to advance knowledge and produce tools that are useful in practice, it has become necessary to establish theories that will generate more productive empirical research. Some effort at definition is therefore needed. The definition proposed here takes a constructivist stance, and is at the service of a research project— that of understanding or forecasting the entrepreneurial act and its success or failure, and defining more accurately the environmental conditions favourable to that act. Here, the scientific object studied in the field of entrepreneurship is the dialogic between individual and new value creation, within an ongoing process and within an environment that has specific characteristics. This definition emphasizes the fact that we will not understand the phenomenon of entrepreneurship if we do not consider...
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...Wal-Mart’s Promotion Mix and Integrated Marketing Communications Wal-Mart is a top ranked company with high financial performance. The giant is a none other-than a retailer of general and consumable goods. They are an envied company that seem to do everything right. As a company, they position themselves to address the needs of customers by operating retail stores around the world focusing saving people money so people so can have additional financial resources for other things. Combined efforts in Advertising, Direct marketing, internet marketing, sales promotion public relations and personal selling investigated to learn about their success. Wal-Mart operation is broken in three areas Wal-Mart US, Wal-Mart International and Wal-Mart international they also have Wal-Mart.com to shop and use free shipping. “The Wal-Mart International segment consists of the company’s operations outside of the United States and Puerto-Rico. The Sam’s club segments include warehouse membership clubs in the United States and Puerto Rico as well as Sam’s Club.com” (Arkansas, 2011). Wal-Mart international net sales, US sales and Sam’s sales were $109 billion, $260 billion $49 billion respectively for fiscal year 2011; Wal-Mart plan on growing stronger by opening new stores and selling more items. Wal-Mart is currently No 1. On the fortune, 500 companies; in 2010, sales were $ 422 billion, and they increase profits during the recession competing retailers struggling. Wal-Mart provides awareness...
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...used to be called rhythm and blues. . . . It’s called rock now.” A club filled with smoke on the Southern Side of the city of Chicago, the Macomba Lounge, on a Saturday night in the year 1950. On a dimly lit small stage behind the bar in the narrow long club, mounted a strong African American robed in baggy pants, an electric green suit and a white shirt with a striped tie. A 3-inch pompadour was sported by him with his slicked back hair. He grasped an oversize electric guitar which is an instrument founded in the urban environment of postwar, pulling, caressing, bending and pushing the strings until he produced a distressed sharp cry that crossed...
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...economic inefficiencies (Fan, Zhang and Zhang 2000, 8). After a change in leadership in 1978 and while witnessing the success of other East Asian economies in particular, Emperor Deng Xiaoping initiated economic transformation through the implementation of policies embracing the open market. As a result, China has been able to maintain an impressive growth rate averaging 10% over more than three decades; an achievement unsurpassed by any other economy (Ding & Knight 2008, 2). This unprecedented sustained growth begs the question of what is driving this growth and whether this growth can continue to be maintained in the future. Furthermore, is it possible for the Chinese growth “phenomenon” to be replicated by other countries? This paper intends to address these issues by employing the Solow Growth Model (SGM) as a means of investigation. 2. What Has Been Driving China’s Growth?: The SGM combines the endogenous variables capital and labour to determine the level of GDP per capita in which there is no economic growth, only a sustained standard of living known as the steady state (Assbring 2012, 10). However, the model is extended to also consider the effects of exogenous variables such as technological progress...
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