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Chick-fil-A

Chick-fil-A is an American fast food restaurant chain. Chick-fil-A was founded by S. Truett Cathy, the chain's former Chairman and CEO in May 1946, and first restaurant In 1961. Currently it has more than 2,000 restaurants, mainly in the southeastern United States. Its headquarter is in the Atlanta, Georgia, specializing in chicken sandwiches.
Porter’s Five Forces Model
Porter's five forces analysis helps us analyze the level of competition within an industry and business strategy development. It draws upon industrial organization economics to derive five forces that determine the competitive intensity and therefore attractiveness of an Industry. Those Five Forces: * Existing Rivalry * Threat of New Entrants * Threat of substitutes * Buyer Power * Supplier Power

4.
a) Opportunities for profit * Good quality
Good marketing , after 15 years in the fast food business, Cathy found a pressure-fryer that could cook the chicken sandwich in the same amount of time it took to cook a fast-food hamburger.[5] Following this discovery, he registered the name Chick-fil-A, Inc. The company's current trademarked slogan, "We Didn't Invent the Chicken, Just the Chicken Sandwich," * "Eat Mor Chikin" is the chain's most prominent advertising slogan, created by The Richards Group in 1995. The slogan is often seen in advertisements, featuring Holstein dairy cows[15] that are often seen wearing (or holding) signs that (usually) read: "Eat Mor Chikin" in all capital letters. The ad campaign was temporarily halted during a mad cow disease scare on January 1, 2004, so, as not to make the chain seem insensitive or appear to be taking advantage of the scare to increase its sales. Two months later, the cows were put up again. The cows replaced the chain's old mascot, Doodles, an anthropomorphized chicken who still appears as the C on the logo.[16]
b) Potential threats for the profit * The company's culture is influenced by its founder Truett Cathy's Southern Baptist beliefs; all Chick-fil-A restaurants are closed for business on Sunday as well as Thanksgiving and Christmas. * Many law suits * Chick-fil-A vigorously protects its intellectual property, sending cease and desist letters to those they think have infringed on their trademarks. The corporation has successfully protested at least 30 instances of the use of an "eat more" phrase, saying that the use would cause confusion of the public, dilute the distinctiveness of their intellectual property, and diminish its value.[18] A 2011 letter to Vermont artist Bo Muller-Moore who screen prints T-shirts reading: "Eat More Kale" demanded that he cease printing the shirts and turn over his website.[19] The incident has drawn criticism from Vermont governor Peter Shumlin, and has created backlash against what he termed Chick-fil-A's "corporate bullying."[20] * * On Thursday December 11, 2014, Bo Muller-Moore announced that the U.S. Patent Office granted his application to trademark his "Eat More Kale" phrase. A formal announcement of his victory took place on Friday December 12, 2014, with Shumlin and other supporters on the Statehouse steps. His public fight drew regional and national attention, the support of Shumlin, and a team of pro-bono law students from the University of New Hampshire legal clinic.[21] *

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