Premium Essay

Chicken of the Sea

In:

Submitted By rewards
Words 4554
Pages 19
________________________________________________________________________________________

Chicken of the Sea International
The Jessica Simpson Spokesperson Decision

[pic]

_______________________________________________________________________________________
This case was written by Professor George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.
Introduction
Chicken of the Sea International (COSI) is one of the oldest seafood companies in the United States. The company processes and markets a variety of seafood items under the Chicken of the Sea brand name including canned tuna, salmon, sardines, mackerel, crab, and clam products. The original company was founded in 1914 by Frank Van Camp and his son who bought the California Tuna Canning Company to can albacore tuna and changed the name to the Van Camp Seafood Company. However, the company began using the Chicken of the Sea trademark and brand name as a way to describe the taste of its tuna to consumers. Van Camp was the first company to can "light" tuna. So consumers would know to expect a mild-flavored white fish – that tasted similar to chicken – the company marketed it under the brand name Chicken of the Sea. It was such a success that the company eventually adopted the product name. The company operated under the Van Camp Seafood Company name until 1963 when it was purchased by Ralston Purina, a producer of processed foods, pet food, and livestock and poultry feeds. In 1988 Ralston sold its Van Camp division to P.T. Mantrust, an Indonesian corporation that wanted to execute a fully integrated approach to supplying canned tuna to the U.S. However, due to high interest rates in Indonesia and its overly leveraged structure,

Similar Documents

Free Essay

Chickens of the Sea

...CHICKENS OF THE SEA Not long ago, a friend once told me that he heard Jessica Simpson say on television, that a brand of canned tuna called “Chicken of the Sea” literally means, chickens that live in the sea. As we all know chickens cannot naturally live in the sea due to their physical deficiencies in water. In other words, the only way chickens could live under the sea is if the company invested billions into undersea chicken farms. For example, They could build giant undersea domes just like Sandy Peaches, in the hit kids television show “Spongebob Squarepants”. Furthermore the labeling itself states quite clearly that the food product contained in the tin is in fact tuna. Now, if the label didn’t say anything about tuna on the front It would be very easy to confuse the product with chicken, but that is not the case for this specific brand. In addition, tuna in general is very different from chicken in so many aspects, that it is really hard to confuse tuna with chicken. The textures, colors, and taste are so different that anyone who has ever eaten both tuna and chicken, could easily differentiate between the two products. Jessica Simpson’s statement is a falsehood that can be proven wrong with simple observation. First, chickens cannot live in the sea due to the fact that they have evolved on land for millions of years. Everything about their bodies have been finely tuned for living life on the surface of the world. Resulting in different organs compared to marine...

Words: 975 - Pages: 4

Premium Essay

Chicken of the Sea International the Jessica Simpson Spokesperson Decision

...Jonnie-Lynn Massingale Week 2 Case Study Chicken of the Sea International (COSI): The Jessica Simpson Spokesperson Decision March 27, 2016 1. Discuss the consumer decision making process for a product such as canned/packaged tuna and the response hierarchy model this is most likely to be applicable in the purchase of this product. Due to the modification away from media advertising, the decision making process has changed significantly. When media advertising was substantial with COSI and StarKist, consumers had become familiar to seeing the ads and their individual icons. Consumers were very loyal to a specific brand and the loyalty grew out of the familiar icons. Now that the focus has changed to mainly print ads, promotions-in-store, and coupons, there is more to keep the consumer decision making process busy. A product such as canned tuna is not a necessity, and therefore can easily be replaced by another product. There is more competitiveness now that a consumer could just pick a brand because it is the cheapest at a particular store or because they found a coupon in an advertisement. Brand loyalty is no longer being pushed into consumers’ minds through commercial spots. Now, companies are pushing more promotions and discounts to increase sales, but the end result is that for some consumers, each trip to the store could result in a different brand being purchased. Also, consumers are now being reached at home through direct mail advertising such as newspaper ads...

Words: 1282 - Pages: 6

Free Essay

Artilis Tea

...Mediterranean sea is a sea connected to the Atlantic Ocean surrounded by Mediterranean region which are in the north, Anatolia and Europe, North Africa in south and Levant in the east. Some crops of the region are olives, grapes, oranges, and tangerines. In the bible, it is also known as the "Great Sea." Mediterranean countries that surround the Meditteranean Sea are Gibraltar, Spain, France, Monaco, Italy, Malta, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Greece, Turkey, Northern Cyprus, Cyprus, Syria, Lebanon, Israel, Palestine, Egypt, Libya, Tunisia, Algeria, Morroco. Appetizer GAMBAS AL AJILLO (Shrimp seasoned w/ paprika and sauteed in lots of garlic) TZATZIKI (A Greek cucumber salad dressed w/ yogurt and highly flavored) QUINOA WITH AVOCADO LIME (Deep fried sweet potato balls w/ spinach) Soup LEMONY EGG SOUP WITH PEAS (Greek soup with lemon and egg with a sweet springy flavor) LEMONY ORZO SOUP WITH BABY SPINACH AND PEAS (Inspired by Greek Avgolemono. Mixture of eggs and lemon with spinanch and baby peas) CHICKPEA SOUP WITH CRISPY KALE (Vegetarian Mediterranean Soup with tomatoes and chickpeas simmered with rose mary and bay leaf) Salad MEDITERRANEAN GREEK SALAD (mixed with cucumber, feta cheese, olives, tomatoes, and red onion.) SHEPHERD SALAD (Diced tomatoes, cucumber, onion, parsley, olive oil and lemon dressing) MEDITERRANEAN CEASERE SALAD (Romaine Lettuce, garlic, croutons, and ceasare dressing) Sea Food ...

Words: 514 - Pages: 3

Free Essay

Bla Blah

...À LA CARTE MENU – 2013 SIGNATURE DISHES S1. HOT PRAWN SALAD WITH FRESH FRUIT S2. BRAISED MINCED SPINACH SOUP WITH DICED FISH AND BEAN CURD SMALL 1,100 560 MEDIUM 1,500 860 LARGE 2,000 1,120 S3. SAUTÉED DICED VEGETABLES WITH PINE NUTS ON A BED OF LETTUCE 450 675 900 S4. BRAISED PUMPKIN AND TARO IN COCONUT MILK 400 600 800 S5. BIRTHDAY NOODLES S6. BRAISED FISH FILLET WITH EGGPLANT IN HOT POT 460 530 690 795 920 1,060 S7. SWEET AND SOUR PORK S8. AVOCADO SALAD ROLL 460 300 690 450 920 600 S9. CHILLED ASSORTED SHREDDED MUSHROOM AND CRABMEAT 540 810 1,080 Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD LIV E LOBSTER 1. COLD LOBSTER SALAD 2. LOBSTER SIMMERED IN SUPERIOR STOCK 3. STEAMED LOBSTER WITH GARLIC SAUCE 靛 4. WOK-FRIED LOBSTER WITH GINGER AND SPRING ONION 5. FRIED BABY LOBSTER WITH EGG WHITE 280 PER 100G 270 PER 100G 250 PER 100G 270 PER 100G 580 PER ORDER LIV E FISH 6. GAROUPA 7. PACIFIC GAROUPA (PLEASE ORDER ONE DAY IN ADVANCE) 8. PINK GAROUPA (PLEASE ORDER TWO DAYS IN ADVANCE) 190 PER 100G MARKET PRICE MARKET PRICE C OOKING METHOD FOR LIVE FISH : STEAMED WITH GARLIC, STEAMED WITH SOY SAUCE OR FRIED IN SWEET AND SOUR SAUCE :( , , , ) Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD FRESH PRAW N S/SHRIM PS 9. POACHED LIVE SHRIMPS 10...

Words: 2266 - Pages: 10

Free Essay

Paleo Cook Book

...Important Measurements 9 Red Meat 12 Beef Short Ribs 13 Stuffed Bell Peppers with Tomato Sauce 15 Paleo Pizza: The ‘Meatza’ 16 Shepherd’s Pie 18 Bean-Less Texas Style Chilli 19 Lasagne with Zucchini Noodles 20 Fresh Herb Meatballs 22 Chorizo Burgers with Fried Eggs and Onions 23 Simple Meatloaf 25 Simple Beef Pot Roast 26 BBQ Grilled Lamb Kebabs 27 Garlic and Herb Stuffed Lamb Shanks 28 Roast Leg of Lamb with Eggplants 29 Rack of Lamb Marinated In Herbs 31 Roasted Lamb Shanks 33 Pork 35 Tomato, Oregano and Pine Nut Stuffed Pork Medallions 36 Roasted Pork Belly with Fennel 37 Barbecued Pork Tenderloins 39 Garlic Pulled Pork 41 Bacon, leek and tomato casserole 42 Poultry 43 Pan Fried Moroccan Chicken 44 Chicken Meatballs 45 Stuffed Turkey Breast 46 Roast Duck with...

Words: 1991 - Pages: 8

Free Essay

Diet

...Welcome to your 6 Day Shakeology Challenge ~Brought to you by Get Jacked BENEFITS OF THE 6 DAY SHAKEOLOGY Challenge * jump start weight loss * body rejuvenation * increase energy * curb cravings * improve digestion and nutrition * work on better eating habits * incorporate daily exercise BEFORE YOU START YOUR Challenge: 1) Go to https://www.teambeachbody.com/signup/-/signup/free?referringRepId=158615 and create your FREE Beachbody Account (or ask the coach that referred you for their sign up link) 2) Read over the directions and make sure you have everything on hand for a successful challenge. 3) Take your starting weight and measurements the day before you start or that morning –either post on the facebook group page or email them to me at sjackels@new.rr.com for confidentially. DURING YOUR Challenge: 1) For accountability you will need to keep track of what you eat every day to ensure you are following the plan properly. You will be required to check in on the Facebook Challenge Group Page every day to let us know that you stuck to the plan for the day. You can also interact with other clients on our FB page for encouragement and support. 2) WATER!!!! - You must drink a minimum of 64 oz of water per day. For best results I recommend 1/2 oz of water for every pound that you weigh up to one gallon of water a day. (ie. You weigh 160lbs - drink a min. of 80oz water a day). 3) You may drink 1-3 cups of hot or iced...

Words: 1687 - Pages: 7

Free Essay

Chickans

...Dis is a chikan: The chicken (Gallus gallus domesticus) is a domesticated fowl, a subspecies of the red junglefowl. As one of the most common and widespread domestic animals, with a population of more than 24 billion in 2003,[1] there are more chickens in the world than any other species of bird. Humans keep chickens primarily as a source of food, consuming both their meatand their eggs. The earliest known domestication occurred in Northern China 8,000 BCE determined from archaeological chicken bones.[2]Previously genetic studies have pointed to multiple maternal origins in Southeast, East, and South Asia, but with the cladefound in the Americas, Europe, the Middle East and Africa originating in the Indian subcontinent. From India, the domesticated chicken was imported to Lydia in western Asia Minor, and to Greece by the fifth century BC.[3] Fowl had been known in Egypt since the mid-15th century BC, with the "bird that gives birth every day" having come to Egypt from the land between Syria and Shinar, Babylonia, according to the annals of Thutmose III.[4][5][6] n the UK and Ireland adult male chickens over the age of one year are primarily known as cocks, whereas in America, Australia and Canada they are more commonly called roosters. Males less than a year old are cockerels.[7] Castrated roosters are called capons (surgical and chemical castration are now illegal in some parts of the world). Females over a year old are known as hens and younger females as pullets[8] although...

Words: 423 - Pages: 2

Free Essay

Final Exam

...slices on a pan. Drizzle with olive oil and sprinkle with sea salt. Cook for 10 minutes or until tender. Steam broccoli and top with the remaining parmesan cheese. Ingredients: Classic hummus Carrots Containers: 1 green 1 blue Directions: Fill the blue container with hummus. Dip carrot slices in hummus and enjoy. Ingredients: 2% Cottage Cheese Raspberries Pineapple Containers: 1 purple ( ½ raspberries and ½ pineapple ) 1 red Directions: Fill red container with cottage cheese. Top with raspberries and pineapple. Ingredients: 2 large eggs Shredded Monterey Jack cheese Whole wheat sandwich thin Containers: 1 red 1 blue 1 yellow Directions: Whip eggs and cheese together and cook as desired. I have a microwave egg cooker that I like to use. Once the eggs are cooked through, place on sandwich thin and top with a sprinkle of sea salt. Enjoy! Ingredients: 2 large eggs Shredded Monterey Jack cheese Baby bella mushrooms Chopped spinach 1 tsp. EVOO Minced garlic Containers: 1 red 1 green ( ½ spinach and ½ mushrooms ) 1 blue 1 tsp. Directions: Heat oil and minced garlic in a pan over medium heat. Add spinach and mushrooms and cook until desired tenderness. Whip eggs and cheese together. Pour egg and cheese mixture into pan and mix with spinach and mushrooms. Sprinkle with salt and pepper. Cook until eggs are set. Ingredients: 1 Boneless, skinless chicken breast 1 Can Ro-Tel tomatoes with green...

Words: 1209 - Pages: 5

Free Essay

My Homework

...Winter 2016 Bakery-Cafe Menu BREAKFAST SANDWICHES We are Panera Bread And we believe that good food, food you can feel good about, can bring out the best in all of us. Food served in a warm, welcoming environment, by people who care. To us, that’s good eating and that’s why we’re here. Allergen Statement Many of our products contain or may come into contact with common allergens, including wheat, peanuts, soy, tree nuts, milk, eggs, fish and shellfish. Before placing your order, please inform your server if a person in your party has a food allergy so that a manager can, at your request, provide you a list of ingredients in your order. WHAT WE’RE CELEBRATING Steak & Egg Egg, Vermont white cheddar and seared steak on our Everything Bagel. Sausage, Egg & Cheese Egg, Vermont white cheddar and all-natural sausage on Ciabatta. Mediterranean Egg White Egg whites, Vermont white cheddar, tomato sofrito, fresh spinach and basil pesto on Ciabatta. Bacon, Egg & Cheese Egg, Vermont white cheddar and applewood-smoked bacon on Ciabatta. Asiago Bacon, Egg & Cheese Egg, Vermont white cheddar and applewood-smoked bacon on our Asiago Cheese Bagel. Power Almond Quinoa Oatmeal Organic, steel cut oats topped with organic quinoa, sliced toasted almonds, ground cinnamon and honey. Honey Almond Greek Yogurt Parfait New Greek yogurt with toasted almonds and honey. Strawberry Granola Parfait Stonyfield Farm® low-fat, organic vanilla yogurt and maple butter pecan granola with whole grain oats and fresh...

Words: 2530 - Pages: 11

Free Essay

Roasted Chicken

...ROASTED CHICKEN Having learnt the things I’ve learnt about chickens over the last few years, of course I’m going to suggest that you buy free-range or organic. But if you’re a little tight for cash, the RSPCA Freedom Food chickens are very good and available in all good supermarkets. To prepare your chicken • Take your chicken out of the fridge 30 minutes before it goes into the oven • Preheat your oven to 240°C/475°F/gas 9 • There’s no need to peel the vegetables – just give them a wash and roughly chop them • Break the garlic bulb into cloves, leaving them unpeeled • Pile all the veg and garlic into the middle of a large roasting tray and drizzle with olive oil • Drizzle the chicken with olive oil and season well with salt and pepper, rubbing it all over the bird • Carefully prick the lemon all over, using the tip of a sharp knife (if you have a microwave, you could pop the lemon in these for 40 seconds at this point as this will really bring out the flavour) • Put the lemon inside the chicken’s cavity, with the bunch of herbs To cook your chicken • Place the chicken on top of the vegetables in the roasting tray and put it into the preheated oven • Turn the heat down immediately to 200°C/400°F/gas 6 and cook the chicken for 1 hour and 20 minutes • If you’re doing roast potatoes and veggies, this is the time to crack on with them – get them into the oven for the last 45 minutes of cooking • Baste the chicken halfway through cooking and if the veg look...

Words: 554 - Pages: 3

Premium Essay

Essay On Oil Pollution

...oil exploration tales place. In Nigeria, the problem is more pronounced in the Niger-Delta region. Poultry farming is a very lucrative business in Nigeria where both chickens (layers and broilers) are found particularly in the northern part of the country. The eggshells are usually thrown and allowed to liter the environment. A column study was used to test the ability of the eggshell granules in the removal of crude oil from oil polluted water from as high as 187 ppm to 1.5 ppm. Effects on water flow rate, and bed height were investigated. The result showed that as the bed height increased from 5 cm to 30 cm, the oil removal varies from 88 to 99% and the service time varies from 876 to 3702 s. The effect of flow rate on oil removal showed that the higher the flow rate, the lower the amount of oil removed.The pattern by which oil was removed from polluted water was based on an equation of a polynomial order of 5 degree.Bed depth service time was used to evaluate the values of the sorption capacity of the bed No and the bed depth service constant Ka. The values of No and Ka are 36.88mg/L and 0.000068 L/mg/sec respectively. The critical bed...

Words: 1768 - Pages: 8

Free Essay

Easter Island

...70 subsidiary cones. The most ancient stones are 500,000 year old alkali basalt/hawaiite lava flows constructing the Poike composite volcano at the island's eastern edge. Poike, which was formerly an island that eventually became joined to Terevaka by basalt flows emitted from Terevaka, has been seriously crumbled by the sea on each and every edge. The southwest flank of Rapa Nui was created by the Kao volcano. The Rano Kao lake inside the volcano's crater is one of Easter Island's only three pure chunks of crisp water. The water from the exceedingly submerged crater, which is approximately 3,000 feet in width, is carried to Easter Island's capital, Hanga Roa. The crater is roughly a mile in diameter and features a unique microclimate protected from winds. The lake has an abundance of climbing plants. The interior declivity was the spot of the most recent wild toromoro tree just before the species was felled for cordwood in 1960. The majority of Kao volcano is on the seacoast and has been abraded back to build towering sea escarpments which at one time have begun to cut into the caldera precipice. Kao is halfway between Poike and Terevaka in the level of its sea escarpment and soil growth. The Terevaka volcano dominates almost the entire mainland of Rapa Nui...

Words: 1654 - Pages: 7

Premium Essay

Descriptive Essay About Food Republic

...one of our favourites at Food Republic, their Grilled Squid and Octopus (Tk239), although slightly on the dry side, is superb. It comes with a chili sauce and is served on a bed of thinly sliced cabbage. The perfectly balanced out spices dominate the dish, making it taste truly otherworldly. Yet another fabulous bargain, next up is a marvelously executed Chicken Cashew Nut Salad (Tk249) that comes smeared in an alluring sweet sauce, stacked on a neat porcelain platter. The crumbly chicken strips with a hint of perky mint leaves bring out added depths of crispness, tempered with sliced onions and nuts roasted to a caramelized...

Words: 751 - Pages: 4

Free Essay

Cooking 101

...3 Photos * READY IN 25 mins Crabless Chicken Cakes   "Poultry alternative to crab cakes. Turkey may be substituted. Excellent way to use leftovers!" Ingredients Edit and Save Original recipe makes 6 cakes Change Servings * 2 1/2 cups shredded cooked chicken meat * 1/2 cup cracker crumbs * 1/4 cup minced onion * 1/4 cup mayonnaise * 1/4 cup tartar sauce * 1 teaspoon dried parsley * 1/4 teaspoon salt * 1/4 teaspoon black pepper * 2 dashes hot sauce * 1 cup seasoned bread crumbs * 1/4 cup olive oil for frying Check All Add to Shopping List * PREP 15 mins * COOK 8 mins * READY IN 25 mins Directions 1. In a bowl, mix the chicken, cracker crumbs, onion, mayonnaise, tartar sauce, parsley, salt, pepper, and hot sauce. Form the mixture into 6 cakes. Place the bread crumbs in a bowl. Dip the cakes into the bread crumbs to evenly coat. 2. Heat the olive oil in a skillet over medium heat, and cook the cakes until evenly browned, about 5 minutes on each side. Drain on paper towels before serving. I pulsed the chicken in a food processor instead of shredding it and added an egg to the mixture to make it hold together… —JBEANER75  Before serving I squeezed fresh lemon juice over the cakes. This was excellent.— Chicken with Heavenly Paprika and Cream Sauce Posted on April 20, 2010 by zoomyummy | Leave a comment I am going to tell you a secret today. Huge, important...

Words: 1961 - Pages: 8

Premium Essay

How To Write An Essay About Panama

...have to either be a undergraduate student which is a six year program right out of high school. Or you and be a graduate student which is eight years four years at a university and a four year bachelor degree. 85% of the population is Roman Catholic. If you live near the sea or canal you normally eat fish. In other areas you normally eat chicken and rice....

Words: 868 - Pages: 4