...all honesty, this is what I felt like eating in the short amount of time I had to grab a “lunch”. I thought it was pretty ironic that while I was reading about all these “unhealthy” food options, I was eating them. This obesity epidemic has carved its way so deep into our lives, there is possible room to improve, but it’s difficult to come up with some miracle solution to make it disappear. Kelley Brownell suggests that the legislature should get rid of food advertising especially ones pointed at children watching television and also eliminating soft drinks and unhealthy snacks from school vending machines (Newman, 2004). I do favor Kelly Brownell’s suggestions but it is obviously easier said than done. I understand that food advertising is something that children see often when watching television and it does often times persuade children to decide to get up and look for something to snack on. But what is the point of getting rid of these advertisements when they could already have it in their pantry? If we get rid of these foods at school, how would we know if the kids aren’t just going to go home and eat them? Both The ABC News “Obesity in America” clip and Taubes Reader’s Digest article both suggest that the major dietary enemy in childhood obesity is refined carbohydrates. Taubes suggests that pasta, bread and rice should be cut from our diet (Taubes, 2012). I do agree with him to a certain extent although, I don’t think these items should be absolutely cut from our...
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...alarming rate that are killing and costing millions. Foods like these are becoming main food groups for a lot of people and families. The film Forks Over Knives, is an eye opener to what these types of foods are do to he health of the body. The film points out the specific contributions to many health related diseases, and directs it at the foods that are being consumed. Lee Fulkerson and Joey Aucoin are living proof. Their lifestyles were very similar, they both ate foods with high amounts of fats and sugars, as well as drinks with high amounts of sugar. Their lives take a major turn as they are followed in the documentary. The three main components to the film that caught my attention were the nutrients that our bodies were being deprived of such as essential nutrients that the whole foods plant based diet can give, diabetes and health related problems can be reversed with a healthier lifestyle, as well as how a whole foods plant...
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...aggressive behavior among the youth has been an ongoing focus. Violence among teens and children has increased dramatically over the years. Moreover, children are starting to engage in sexual intercourse at a very early age. Television programs are effecting the attitude, emotions, behavior of youth; we wake up to it, dance to it, and sometimes cry to it. "Effects of the media have found to be far reaching and potentially harmful in influencing the health-related behavior of children and adolescents" (Dudley pg.7). The effects of the media has been far more harmful on the youth than we can ever imagine. Media can be defined as internet sites, blogs, YouTube, social networking, and t.v shows. Media violence researchers have concluded that there are several ways media violence influences a young persons' behavior. Passive media violence affects a young person through exposure to television violence in programs, movies or news that is only observed by the child or teen. Young children are also influenced negatively by interactive media violence, where they participate, like in video games or activities on the internet. "Even short term-exposure to violent television programs and film media, both can cause aggressive emotions and behavior serious enough to harm others," according to Department of Psychological Science. There are certain factors that will influence the degree that media violence has on the youth. The presence of these factors will moderate the negative behavioral actions...
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...One out of three children under the age of 18 are considered overweight or obese. This number is expected to grow until something drastic is done to slow or stop childhood obesity. Even worse, the number of obese adults are even higher than children. This proves eating healthy and exercise is not part of the family values anymore. Since a child spends the majority of his or her day in school, it is the schools responsibility more than the parents to give each student the daily amount of exercise, healthy meals choices for breakfast and lunch, and to educate students to eat nutritionally well. The movie, Supersize Me, is a documentary film where the experimenter, Morgan Spurlock ate nothing but McDonald’s food for 30 days straight for breakfast, lunch, and dinner. Besides eating just fast food, Spurlock and his team also did several investigations on contributing factors to obesity such as what is in the food that people eat, and the amount that a person can get at one time. In the movie, Spurlock spent time connecting obesity, fast food, and children. Spurlock went to three different schools and analyzed how the schools foods contributed to childhood obesity. The first school in Naperville, Illinois shows how school staff turns a blind eye towards what students buy and eat. Even when a student buys nothing but candy or chips, the staff believes they brought a sack lunch with healthier foods, this is realistically never happens. This particular school food is serviced by...
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...Children’s food products Children’s food products GCSE Food Technology Controlled Assessment- Developing a food product Context: Children’s Food Products Task Recent statistics have shown a rise in childhood obesity. A food company is responding to this by launching a new range of food products to encourage children to make healthier choices. Design task 4 Design and make a product, suitable for children, to be sold in one of the food sections: * Reduced fat * Reduced salt * Reduced sugar * High fibre (NSP) Client Profile Client Profile Cannot have salt included in dishes, children are unable to digest properly. REDO REDO Needs to be colourful, appeal to the eye. Needs to smell nice, appeal to the nose. Needs to be low in both fat and sugar. High fibre content. Include large amount of fruit and veg, need to have ‘5 A Day’. REDO REDO Include organic foods. Small amounts of food. Active, needs lots of protein and dairy to help grow. Enjoys being creative and is very clever. Likes to work individually and is not easily distracted. He despises of anything to do with girls, like ‘girly colours’. He is very active and enjoys running around and playing with other children. Dislikes vegatables, however likes to have 7 or so types of food on his plate and at least 6 different colours, enjoys cooking at home and eats multicultural foods REDO REDO Research – In order to create a good and...
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...Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational...
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...indication for termination if it occurs in the first two months of pregnancy. e) May cause prolonged jaundice. 2. Recognised causes of delayed bone age include: a) Hypopiturtarism b) Primary hypothyroidism c) Congenital adrenal hypoplasia d) Prolonged corticosteroid therapy e) Tuberculosis 3. Kwashiorkor: a) Hypothermia is a recognized complication T b) Edema is mainly due to protein losing enteropathy. T c) Measles is a recognized precipitant F d) The incidence is highest in the first two month of life F e) The birth of a second child to the mother may be a contributory factor F 4. At the age of eight months a baby can be expected to: a) Roll over from front to back T b) Sit up with a straight back T c) Pick a small bead between thumb and finger T d) Say up to five word clearly F e) Feed himself with a spoon F 5. if a child in the ward's develops measles, the following action are appropriate a) Close the wards to all admissions for one week F b) Actively immunized all the other patients against measles T c) Give gamma globulin to all patients who have not been immunized or had measles T d) Forbid visiting by the parents until the rash has gone F e) Give prophylactic antibiotics to all contacts at home T 6. Convulsion in the first week of life is characteristic of a) Hypocalcaemia T b) Post maturity F c) Craniopharyngioma T d) Hypomagnesaemia T e) Birth asphyxia T 7. Bronchial asthma: a) is associated with recurrent rather than chronic...
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...Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands...
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...Contents Preface Acknowledgments Introduction 1 BRAIN POWER Myth #1 Most People Use Only 10% of Their Brain Power Myth #2 Some People Are Left-Brained, Others Are Right-Brained Myth #3 Extrasensory Perception (ESP) Is a Well-Established Scientific Phenomenon Myth #4 Visual Perceptions Are Accompanied by Tiny Emissions from the Eyes Myth #5 Subliminal Messages Can Persuade People to Purchase Products 2 FROM WOMB TO TOMB Myth #6 Playing Mozart’s Music to Infants Boosts Their Intelligence Myth #7 Adolescence Is Inevitably a Time of Psychological Turmoil Myth #8 Most People Experience a Midlife Crisis in | 8 Their 40s or Early 50s Myth #9 Old Age Is Typically Associated with Increased Dissatisfaction and Senility Myth #10 When Dying, People Pass through a Universal Series of Psychological Stages 3 A REMEMBRANCE OF THINGS PAST Myth #11 Human Memory Works like a Tape Recorder or Video Camera, and Accurate Events We’ve Experienced Myth #12 Hypnosis Is Useful for Retrieving Memories of Forgotten Events Myth #13 Individuals Commonly Repress the Memories of Traumatic Experiences Myth #14 Most People with Amnesia Forget All Details of Their Earlier Lives 4 TEACHING OLD DOGS NEW TRICKS Myth #15 Intelligence (IQ) Tests Are Biased against Certain Groups of People My th #16 If You’re Unsure of Your Answer When Taking a Test, It’s Best to Stick with Your Initial Hunch Myth #17 The Defining Feature of Dyslexia Is Reversing Letters Myth #18 Students Learn Best When Teaching Styles Are Matched to...
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...analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682 fax: 973-353-5427 jeromew@business.rutgers.edu www.business.rutgers.edu/Cueed Paul Goldsworthy senior industry Project Manager department of supply Chain Management & Marketing sciences rutgers Business school Phone: 908-798-0908 goldswpa@andromeda.rutgers.edu Design: Karen Parry | Black Graphics The National Policy & Legal Analysis Network to Prevent Childhood Obesity (NPLAN) is a...
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...INTRODUCTION This study is conducted to determine the physical image of women portrayed by Filipino beauty commercials. A feministic view of these commercials is applied in trying to show the ideal image they present which influences the decisions and perceptions of women. Specifically, the researchers are defining how it has shaped the outlook of women towards beauty with regards to the physical aspects. The methods used to achieve results were documentary analysis and interviews. Through interviews, the researchers were able to generate information based on perceptions of selected individuals with expertise on feminism and visual communication. The documentary analysis deals with the examination of sample commercials which are part of the research scope. CHAPTER I THE RESEARCH AND ITS BACKGROUND This chapter contains the background of the study with a short introduction of the whole research and the reasons why the researchers chose the topic. It also contains the specific problems of the study as well as the theoretical and conceptual frameworks which were the foundation of the research. The limitations and scope are also provided in this chapter. It also contains the significance of the study to different people affected by the research and the definition of terms as to how they were used in the study. BACKGROUND OF THE STUDY As people tend to watch television, we also tend to encounter the commercials that come along with watching. According to a study conducted...
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...Table of Contents Table of Contents Introduction ................................................................................................................5 Advantages & Disadvantages ...................................................................................6 1. Writing about advantages........................................................................................6 2. Writing about disadvantages ...................................................................................7 Agreeing .....................................................................................................................9 1. To agree with someone or something......................................................................9 2. To partly agree with someone or something ..........................................................10 3. When a group of people agree ..............................................................................10 Aim or Purpose.........................................................................................................12 1. Ways of saying what the aim or purpose of something is.......................................12 2. Words meaning aim or purpose.............................................................................13 Approximate / Exact.................................................................................................15 1. Words meaning approximately ........................................................
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...Growing Up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0000.html[2014-6-18 23:54:32] Growing Up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0000.html[2014-6-18 23:54:32] Growing Up Asian in Australia Growing up Asian in Australia file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0001.html[2014-6-18 23:54:33] Growing Up Asian in Australia Growing up Asian in Australia ...................................... Alice Pung Edited by file:///D|/ /Calibre Library/Wei Zhi/Growing Up Asian in Australia (799)/text/part0002.html[2014-6-18 23:54:33] Growing Up Asian in Australia Published by Black Inc., an imprint of Schwartz Media Pty Ltd Level 5, 289 Flinders Lane Melbourne Victoria 3000 Australia email: enquiries@blackincbooks.com http://www.blackincbooks.com Introduction and this collection © Alice Pung & Black Inc. Individual works © retained by the authors. Reprinted 2008 . ALL RIGHTS RESERVED. 2008. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without the prior consent of the publishers. Photo of Hoa Pham by Alister Air. Photo of Joy Hopwood by Yanna Black. The National Library of Australia Cataloguing-in-Publication entry: Pung, Alice (ed.) Growing up Asian...
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...feL82809_ch01_002-047.indd Page 2 8/2/10 9:46 PM user-f465 CHAPTER 1 Introduction to Psychology /Users/user-f465/Desktop feL82809_ch01_002-047.indd Page 3 8/2/10 9:46 PM user-f465 /Users/user-f465/Desktop Key Concepts for Chapter 1 MODULE 1 What is the science of psychology? ● What Psychologists at Work are the major specialties in the field of The Subfields of Psychology: Psychology’s Family Tree psychology? ● Where do psychologists Working at Psychology PsychWork: Licensed Social Worker work? MODULE 2 What are the origins of psychology? ● What are the major approaches in contemporary psychology? ● What are psychology’s key issues and controversies? ● What is the future of psychology likely to hold? A Science Evolves: The Past, the Present, and the Future The Roots of Psychology Today’s Perspectives Applying Psychology in the 21st Century: Psychology Matters Psychology’s Key Issues and Controversies Psychology’s Future MODULE 3 What is the scientific method? ● What role Research in Psychology do theories and hypotheses play in The Scientific Method psychological research? ● What research Descriptive Research methods do psychologists use? ● How do Experimental Research Psychological Research psychologists establish cause-and-effect relationships using experiments? MODULE 4 What major issues confront psychologists conducting research? Research Challenges: ...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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