...Chile Compared to the United States United States Chile Location: Southern South America, bordering the South Pacific Ocean, between Argentina and Peru. Total Land: 756,102 sq. km Coastline: 6,435 km Terrain: Low coastal mountains; fertile central valley; rugged Andes in east Climate: Temperate; desert in north; Mediterranean in central region; cool and damp in south. Border Countries: Argentina 5,308 km, Bolivia 860 km, Peru 171 km Notes: * the longest north-south trending country in the world. * Atacama Desert - the driest desert in the world - spreads across the northern part of the country. * The crater lake of Ojos del Salado is the world's highest lake (at 6,390 m). Natural Advantages: Natural Disadvantages: Severe earthquakes; Active volcanism; Tsunamis * Volcanism - significant volcanic activity due to more than three-dozen active volcanoes along the Andes Mountains; Lascar (elev. 5,592 m), which last erupted in 2007, is the most active volcano in the northern Chilean Andes; Llaima (elev. 3,125 m) in central Chile, which last erupted in 2009, is another of the country's most active; Chaiten's 2008 eruption forced major evacuations. Population Ethnicity * Total Population: 17, 067,369 (July ’12 est.) Religion Age Structure Notes * Literacy Rate: 95.7% * Average Life Expectancy:...
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...Marketing Plan for Cowgirl Chocolates 2013 Marketing Management 706—April 10, 2013 Executive Summary The marketing plan for Cowgirl Chocolates is currently based on project information in “2000” (Peter & Donnelly, 2011, p. 533) and available company information found in 2013. The major aspects of the plan include a revised marketing mix, which will reposition to a newly defined specific demographic. This spicy niche market and new targets will utilize new and old social technology, along with strategic marketing and brand identification enhancement. Major marketing opportunities reside in extending brand recognition by promoting an updated image design and investment in based on a customer-centric approach, within a “push pull framework” (Peter & Donnelly, 2011 pp. 12-125). The rudiments of this marketing plan are, supported by stable accounting practices and a strong business plan. The marketing mix will concentrate on “post hoc segmentation” (Peter & Donnelly, 2011, p. 68). This plan also includes tracking company sales via the website and questionnaires placed in orders. This will enable capitalization on the improved state of the economy and those with disposable income because of “psychographic segmentation” (Peter & Donnelly, 2011 p. 69). Introduction Located in Moscow, ID Cowgirl Chocolates, licensed as a “private company under candy/nut store retailer” (Manta, 2013, para. 2) The product review shows the company suffers of an ill-defined...
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...Alicia Oriol Marketing Plan Marketing MKTG522 Group travel for Young Adults Prof: Heather Teague February 24th 2013 Table of contents Executive Summary Situation Analysis Market Summary SWOT Analysis Competition Product Offering Keys to Success Critical Issues Marketing Strategy Mission Marketing Objectives Financial Objectives Target Markets Positioning Strategies Marketing Mix Marketing Research Controls Implementation Marketing Organization Contingency Planning Conclusion Executive Summary Travel and tourism are critical to the American economy. This growing industry offers significant Potential for job creation across all regions of the country. Federal policies on matters ranging from national security to transportation and from trade to natural resources management affect travel and tourism, and its potential for growth. In a global economy, a range of businesses depend on travel and tourism policies to enable clients, customers, and colleagues to conduct business in the United States. In addition, ensuring that international visitors have a positive experience in America is an essential component of our public diplomacy and U.S. foreign policy. There are people who never left the US, there are some beautiful places that young people should visit and would enjoy visiting, being in the travel industry, I travel all over the world with my children, it is be both educational and entertaining. When you travel to the outside world, your...
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...Gillette Personal Care Division: Marketing Planning and Control A Case Study Introduction: Gillette was founded in 1901 by King C. Gillette. It was a leading International Manufacturer of consumer products ranging from Electric razor to ballpoint pens. Gillette has three divisions: 1. Safety Razors (Blades and Razors) 2. Paper mate Division (Writing Instruments) 3. Personal Care Division-PCD. (Hair Care , Skin care, Deodorants/ Anti-perspirants) The Brands of Gillette are divided into four rough categories: Build, Hold, Harvest and Withdraw. Mennen and P&G are the major competitors for Gillette. Right Guard pioneered in United States with a unit Market Share of 26% in 1967. But Because of fluorocarbons scare burst by mid 1982 its market share was dropped down to 8.5%.White rain was a shampoo that was introduced in low price category in 1952,but it was phased out in late 1970.PCD division of Gillette decided to roll out new version of shampoo and conditioners in May 1985 and as soon as it was launched it was a resounding success. Problem Statement: * Ineffectiveness of Gillette’s planning and control system * Revitalization of Right guard brand to increase its market share * Finding ways to build upon the success of white rain to increase market share Analysis: Gillette’s Marketing Planning and Control System Planning and control of system was too rigid and time...
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...Introduction The purpose of this essay is to analyse the macro environment of the new washing machine which is being developed for launch in 2008 by Smart Wash Company. An organization's marketing environment can be defined as: the actors and forces external to the marketing management function of the firm that impinge on the marketing management's ability to develop and maintain successful transactions with its customers (Kotler, 1997). Virtually all introductory textbooks in marketing reserve a section for an analysis of the macro environment (McCarthy, 1996). Thus, we aim to analyse the relevant macro environment for Smart Wash Company, so that we plan our marketing strategy and target the market in 2008. External environment The macro environment is generally categorized into demographic, political/legal, economic, cultural, technological and natural environments. The basic tenet is that what happens in the broader environment has significant implications for organizational functions (Mavondo, 1999). For example, McKee et al. (1989) found environmental turbulence to have a significant impact on marketing variables. The macro environment introduces a degree of homogeneity in a given industry through similarities in regulatory pressures, strategic alliances, human capital transfers, social and professional relationships and competency blueprints (Oliver, 1997). Environmental variation has been shown to impact on strategy (Hrebiniak & Joyce, 1985) and...
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...Unit 3 Individual Project: Marketing Opportunities Amanda Morris American Intercontinental University Lower Division Capstone BUSN 300 Professor Eric Freeman March 1, 2013 Abstract Addressing the possible financial advantages that could be implemented through marketing strategies made by the marketing manager, to improve the overall success of Chili’s, East Pasco family YMCA and service Corporation International. Reviewing whether the strategy would be a home run, a single or a low hanging fruit, the financial benefit and cost associated with each marketing strategy, the risk associated with each marketing strategy and the effect that the marketing strategy would have on public relations. Unit 3 Individual Project: Marketing Opportunities As a marketing manager it is important to be aware of marketing opportunities that will generate sales and increase revenue companies at hand. Pertaining to the three companies of choice Chili’s, East Pasco Family YMCA and Service Corporation International, modifications to the current marketing plans can be made to increase sales furthermore creating a positive impact on the public relations of the firm and generate financial improvements. Chili’s is a popular and successful restaurant; however, a few modifications to the company’s services would increase sales and promote business through new successful marketing strategies. The first marketing strategy that would be worthy of pursuing is to offer home delivery service...
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... | Contents 1. Introduction 2. Mission Statement 3. Marketing Audit 1. Macroenvironment 1. Politics 2. Economic 3. Ecological 4. Social 5. Technological 2. Microenvironment 1. Competition 2. Suppliers 3. Customers 4. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats 5. Marketing Objectives 1. Strategic Thrusts 2. Strategic Objectives 6. Core Strategy 1. Target Marketing 1. Segmentation 2. Targeting 3. Positioning 2. Competitor Targets 3. Competitive Advantage 7. Marketing Mix Decisions 8. Organisation and Implementation 9. Control 10. References 11. Bibliography 12. Appendices 1. Introduction This report will provide you, as McDonalds, with a full marketing plan identifying the key issues. In this plan we will critically analyse each stage of the marketing planning process, and suggest possible strategy changes which you may wish to consider. We will set examples with theories throughout the plan and compare existing marketing decisions with our recommendations and the importance in building and maintaining your competitive advantage. 2. Mission...
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...Consumer traits and behavior Team A Psy/322 Consumer traits and behavior Several topics will be discussed throughout this presentation starting with psychological and social processes that may influence consumer behavior. It has been determined that the consumer play the role of demander and care receiver through good harmony with consumer behavior as the bases of emotion. The corporation plays the role of supplier and philanthropist, through effective corporate strategy and policies based on reason. Finally public policy plays the role of guider and regulator based on the law. The dynamic relationships among consumer behavior, corporate strategy, and public policy are explored here through feedback with a system perspective and dynamics of cause-effect. Corporate ethics fell into five stages, since the 1960's the social expectations of the public with regard to corporations has increased substantially. Carroll (1979) stated that corporate achievement is essential for revaluating a business and those certain social criteria are also important. Consumers want to know about a corporation. If consumers have a good impression of a corporation and they have access to positive information and understand what a firm thinks, says and tends to do in relation to others make it also likely to strengthen the perception of corporate social responsibility. Corporate profits are positively and directly affected by consumer purchase behaviors...
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...Company Case: Prius: Leading a Wave of Hybrids 1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? In order for the reader to have an understanding of this question is important to begin by defining Micro-environment. This term is a factor of the Marketing Environment and it consists of the issues that, in one way or another, affect the company's ability to serve its clientele in a close and direct way. This includes factors such as customers, suppliers, competitors, shareholders, employees and media (among others). Having this in mind, it could be safe to state that the micro-environmental factors affecting the first and second generation of the Toyota Prius are the customers and the competitors. Consumers, getting affected by the gas prices, were looking for an answer to their prayers. Toyota gave them the answer, a vehicle that would allow people to save on gas as well as provide good and efficient service. Once the first generation Prius was released, although not too pretty or fancy, it served to its purposed and customers were buying it. The other factor, competitors, is pretty obvious. Everybody wants a piece of the pie. Auto makers such as Honda started developing and/or implementing the hybrid system on some of their vehicles. Toyota's answer was to keep developing what already has been a success, the Prius. A second generation was developed and...
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...CMO of a large company The Chief Marketing Officer (C.M.O) of a company should be a person who plays a leadership role within the firm with a number of required functions in order to accomplish the objectives related to marketing department that include: increase the level of sales, enhance the image of the brand, improve the understanding of the customers behavior. Key Functions 1. Analyze the key trends of the industry in which the company is operating in order to perfectly comprehend the behavior of the clients/customers as well as the future performance 2. Coordinate and deal with several areas included in the marketing department such as product development, sales management, corporate communication 3. Create strong relationship and interact with different areas of the company to ensure that the marketing strategic plan will be reached 4. Improve the customer retention Required skills 1. Experience with high tech marketing software 2. Persuasive and self-confident in order to maintain the loyalty of the existing clients/customers 3. Experience in leading teams with strict deadlines 4. Advanced graduate studies specialized in marketing 5. Results oriented and analytical skills 6. Flexible and be able to change the direction from creative to analytical tasks 7. Track record of implementing and growing new business CMO of a startup company The Chief Marketing Officer (C.M.O) of a company should be a person who plays a leadership...
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...Daisy’s Chocolate Fruit Basket Marketing Plan MARKETING 3000 Executive Summary Daisy’s Chocolate Fruit Baskets (DCFB) is a premier chocolate fruit basket manufacturer and retailer. DCFB is concentrating on making these one of a kind baskets out of a wide range of high quality organic fruits and chocolates. In addition to having several flagship baskets, DCFB will also offer the option of a custom basket, allowing the customer to choose the fruits and types of chocolates themselves. DCFB will be selling to individuals as well as companies, and independent vendors. Initially the bulk of DCFB’s business will be generated from individuals, but as time passes, a growing percentage of sales will come from other vendors and companies. While there are many different competitors in the market now, they are larger in size and much less flexible. DCFB will be able to meet customer demands through superior products, customer attention, as well as customer product offerings. DCFB will be raising awareness of their products through the use of a brochure and a Website. Once a customer is interested in placing an order, they can come by the office, call in the order, or order via our secure Website. In addition to the customer being able to pick up the basket from DCFB’S office, DCFB is able to ship via UPS. Once up and running with some momentum, DCFB will be producing profits at a high rate. It is projected that by September of next year, DCFB will be profitable...
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...Sample Business Plan This sample plan is a guide only. The statistical and financial information provided are assumptions for the case study and should not be used for an actual business plan. Intending or existing business people must undertake their own research and use reliable data to prepare their business plans. When setting up your business, be sure to find out which legislation, licences and codes of practise will affect your enterprise. Executive Summary Definition The Executive Summary is a basic overview of your business plan that outlines the business strategy and the major issues that could impact on your marketing plan. This synopsis is written last and used as a check-list for the main document. This can also include a mission statement. Case Example Canterbury Renovations will specialise in the renovation of domestic kitchens, bathrooms and laundries. The business is expected to expand in two or three years to include residential construction. The business emphasis will be the delivery of high quality products and services, the reinvestment of profits into business growth and the development of a strong business identity. As the proprietors, we have a combined building background with a flair for interior design. Our research found a number of suitable premises available, with one shop currently available for rent and outgoings of $14,000 per annum. The initial funding will be $85,000. This comprises of $40,000 provided by the proprietors and a $45...
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...Marketing Plan For Boka Night (1st season) 2012-13 Muhammad Abdullah-Al-Mamun BBA (Major in Marketing), 8th Batch, University of Rajshahi. MBA (Major in Marketing), 21st Batch, University of Dhaka. Executive summary: This marketing plan is designed for the weekend radio show ‘Boka Night’. Substantial opportunities exist to tap into the market of radio entertainment. The advantage of these opportunities will influence the behaviour of the target market in such a way that will unveil a new horizon of entertainment and will bring some positive change to our socio-economic life. The market profile is refined by mining data from several articles on internet and newspapers and also from listeners’ feedback channel (FM Radio fan page) to know the actual market situation, attitudes and behaviours towards the music and benefits delivered by them. The results were combined with demographic, geographic and psychographic information. But the major area that deserved highest concentration is demographic. This marketing plan has been strived for finding out the target market’s psychographic needs and trying to bridge them with the conceptual flavour offered by Boka Night. Title of the program: Grameenphone Boka Night Program synopsis: In accordance with the proposal, this will be a talk-show with sequential musical playback in which people with distinct run of society are going to have the floor to share their meanings...
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...Intercontinental University Good and Bad Marketing Plans MKTG305-1203A-01 Marketing Management June 8, 2012 Abstract This paper will provide the definition of a marketing plan, and discuss the difference between a strategic and tactical marketing plan. The temporary store will be discussed as a successful marketing plan, along with the failure in marketing of Burger King. The marketing plans will then be analyzed to show why one plan was a success while the other was a failure. The movie John Carter was also discussed as to why it was a flop at the box office. Good and Bad Marketing Plans Introduction The definition and types of marketing plans will be discussed in this paper. It will also provide an example of a successful marketing plan in the temporary store set-up and the failure of the Burger King marketing plan. We will then analyze the differences in these two plans and discuss why one was successful while the other plan was not. Finally we will explore the movie John Carter and talk about why the movie was not a box office hit. Marketing Plan A marketing plan is the efforts a company goes through in order to make a new product a success. There are two levels in a marketing plan, they are strategic and tactical (Kotler & Keller, 2012). The strategic marketing plan lays out the guidelines on the target customers based on the best market opportunities (Kotler & Keller, 2012). The tactical marketing plan includes the planning phase, promoting...
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...Kudler Foods Marketing Strategy Corey Johnson University of Phoenix June 14, 2012 Torrey Cloud Kudler Foods has a high-quality marketing strategy it uses the technology of tomorrow and blends it with the marketing principles of today. The company is forward thinking with its differentiation and positioning of products and services. Kudler Foods have contemplated and analyzed its impact of the product life cycle on marketing. Kudler Foods pricing strategy keeps them competitive. Kudler Foods has a high-quality marketing strategy it uses the technology of tomorrow and blends it with the marketing principles of today. The company is forward thinking with its differentiation and positioning of products and services. The founder Kathy Kudler came from a marketing background and uses her marketing strategies that she has learned and had success with. Kudler implemented her vision for a gourmet fresh foods store with an 8000 square foot retail space, in an upscale fashion shopping center, Kudler offers the freshest and finest foods in every budget. Kudler has over 250 varieties of cheeses and 350 fruits from every part of the world. Kudler has developed an online...
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