Premium Essay

Chile

In:

Submitted By Cambowers999
Words 2441
Pages 10
1. Introduction

Internationalization of businesses has become a common practice in the global market. This paper considers marketing strategy of Mulberry Company that intends to venture in to the Chinese market. Roger Saul with his mother founded this company in 1971 and later opened a factory in Somerset, England in 19731. The company begun as a British lifestyle brand well known for its leather products, including binocular bags, women’s wear, men’s wear, and footwear. The company has managed to open stores throughout the UK and in different foreign markets, such as Australia and the United States. In England, the company hired youths as trainees and later gave them a chance as employees. Mulberry has grown in number of employees, profitability, diversification, and assets. This report provides an analysis of the Chinese market in relation to the parent Mulberry Company to provide strategies for market entry.

2. International expansion strategies

2.2. Macro environment issues

2.2.1. Political environment

The political environment has various characteristics, such as taxation, internal relations, spending of the industry, and the stability of the government. The government of the republic of China is stable and offers much support for foreign investment to attract overseas investors. Taxation of foreign businesses in the country is not high because of their efforts to support foreign investment3. There are, however, regulations since the country is a member of Asia-Pacific Economic Cooperation. Thus, the company has to adhere to the rules of engagement.

2.2.2. Economic environment

The economic environment is associated with changes in interest rates, inflation of the economy, and the GDP. China is one of the greatest performing economies in the world. The GDP of the country experienced a 10.5% increase in 2010 from the previous years and later

Similar Documents

Free Essay

Chile

...individuals within a culture (Locker & Kienzler, 2010, p. 140). There are many topics that are to be considered when assigned to Chile beside the language barrier. History of Chile Chile is surrounded on three sides by virtually impassable mountains and remained largely unknown to the outside world until the middle of the fifteenth century, when the Incas began their great conquests of much of the continent (www.geographia.com, 2010). The Incas encountered the Mapuche, one of the three Araucanian peoples who occupied the Rio Maule in the Lake District. The Spanish landed in 1541 and in February, Pedro de Valdivia, founded Santiago. In 1817 Chile gained independence from Spain after seven years of war. General Augusto Pinochet Ugarte seized control of the government with help from the United States Central Intelligence Agency in 1973 and maintained control for the next decade and a half. Population Chile's population is composed predominantly of mestizos, who are descended from marriage between the Spanish colonizers and the indigenous people (www.geographia.com, 2010). The major ethnic groups in Chile are Mestizo (mixed Native American and European ancestry), which comprise 66 percent of the population; Europeans, which compromise 25 percent of the population and Native American who make up 7 percent. Literacy is very high in Chile, and the majority of the people are Roman Catholic (www.historycentral.com, N.D.). As of July 2002 the population was 15,498...

Words: 1622 - Pages: 7

Premium Essay

Chile Culture

...Chile by History: Chile was founded and gained independence from Spain on September 18, 1810. Spanish Conquistadors began colonizing in the region in 1540. Flag: The flag is red, white and blue with a star. Blue means the sky, white means the snow on the Andes, and red is the blood from fighting for freedom. The star is a representation of the powers of the government. Where Located: The bodies of water surrounding chile are mostly south Pacific ocean but the bottom tip is in the south Atlantic ocean. The neighboring countries are Peru, Bolivia, and Argentina. Due to its long coastline Chile has many different climates. The north has dry hot temperatures, the central is more of a mediterranean climate, and in the south it is more colder and damp....

Words: 458 - Pages: 2

Premium Essay

Obesity In Chile

...length of South America, Chile is a diverse country that offers access to the Pacific Ocean and the Andes Mountains. It also boasts deserts, volcanos, national parks and many other natural wonders. With a population of just under 18 million, Chile is also home to many large and vibrant cities. The capital city—Santiago—is the biggest. Other major cities are Valparaiso, Arica, Concepción, Talca, and La Serena. This combination of nature and urban attractions draws visitors from all over the world to Chile. Obesity Problems in Chile Despite such access to nature activities, the majority of Chile’s people live in urban centers and live predominantly sedentary lifestyles. As a result of this trend toward urban sedentary living, obesity has become a growing problem in Chile. According to the World Health Organization, the rates of obesity in Chile have skyrocketed in the past 50 years alone. In fact, as of 2007, 65.3% of the Chilean population is overweight or obese, prompting Forbes to list the country as number 23 in its list of the fattest countries in the world. These trends are disturbing because obesity is one of the primary causes of preventable illnesses and deaths in the developed world....

Words: 597 - Pages: 3

Free Essay

Chile Copper

... The Chilean economy faced a very important challenge when the price of copper dropped in 2008 cause of the global meltdown. Considering Chile is the largest producer of copper in the World, satisfying 36% of global demand, the fast fall down on the prices of the commodity put in alert its economy. Chile has the 28% of cooper reserves worldwide and represents a 14,2% of its GDP and also 57% of its exportations with an amount of U$D 49 billon. Codelco is a Chilean state owned copper mining company, it is currently the largest copper producing firm in the world and produced around 1.66 million tonnes of the metal in 2007, 11% of the world total. According to that situation, the Minister of Finance, Dr. in Politic Economics from Harvard University, Andrés Velasco, acted proactively looking for accurate solutions trying to prevent the effects of the international crisis. The economic crisis of 2008-2014 began in 2008 and it was originated in United States. Among the main factors that caused the crisis were: economic deregulation, high prices of raw materials due to high global inflation, overvaluation of the product, global food and energy crisis and the threat of a worldwide recession, as well as a loan, mortgage and market confidence crisis. Reaction to the Crisis It was impossible to say or think that Chile would...

Words: 2046 - Pages: 9

Free Essay

Lithium in Chile

...opportunities in Chile The Republic of Chile is a country located in South America. It is on the west side where it meets with the Pacific Ocean, and it narrowly extends meeting with the borders of Peru, Bolivia and Argentina in the east. Chile is the 38th largest country in the world, it has 756,096 km2. In Chile the official language spoken is Spanish. The country is full of natural resources, the most known ones are copper, nitrate and timber, and thus those are being the ones most exploited. But we live in a world that is in constant changing, and nowadays everything is becoming more and more technological and green. Which is why everyday the demand for batteries is increasing, pretty much anything we use nowadays has a battery. The main resource used in the fabrication of such is lithium, but lithium is not easy to find, not many countries have such resources, but Chile does. To better understand the business opportunity it is important to look at Chile’s economy: GDP (PPP) | $335.4 billion | GDP per Capita | $19,100 | Unemployment | 6% | Corporate Tax Rate | 20% | Income Tax Rate | 40% | GDP growth Rate | 4.2% | Poverty Rate | 11% | Inflation Rate | 1.7% | Exports | 81.411 billion | Imports | 70.619 billion | Minimum Wage | 225,000 pesos or 360 US $ | Literacy Rate | 98% | Life Expectancy | 78 years | Population | 17,819,054 | Labor Force | 8.3 million | Current mining situation in Chile: As it is seen from the table, Chile exports more...

Words: 979 - Pages: 4

Premium Essay

History And Geography Of Chile

...Chile is located in South America, bounded on the east by the Andes, the world's longest mountain range, and the Pacific Ocean on the west. Peru borders Chile on the North; Bolivia forms the northeast border. Chile’s size is roughly similar to Turkey, considering only the continental territory. Chile includes three geographical zones. The first is so-called continental zone, which includes territory from the west coast to the high mountains in the east. Chile’s continental zone is a long and thin strip of 4,270 kilometers-length and 445 kilometers-width at its widest point. As the Nobel-Prize poet, Gabriela Mistral, lyrically pointed out, Chile “comes to seem like a beach between the mountains and the sea, a parenthesis whimsically set between...

Words: 320 - Pages: 2

Free Essay

Chile

...Sintetos Alex Vela ECON317 Sec:0301 Chile Chile has been one of the most studied economies in recent history due to its impressive feats during global recessions. Being a small, copper export dependent economy until the 1980s, Chile often went under the radar on the global marketplace. Due to policy changes starting in 1985 and a political regime change in 1990, Chile began to thrive. Chile now boasts an economic model which encourages economic freedom, competitiveness, and investment. This model has allowed for Chile to have the highest per capita income in Latin America. Although Chile has had successes with its economy, it is still considered a developing country. Large efforts have been made for the past century to secure development. While these efforts have brought Chile closer to its goal, high inequality and a relative dependency on copper prices has made it difficult for any of these efforts to have a final impact allowing for the actual transition to developed status. This paper analyzes the timeline of Chile’s economy, focusing specifically on the period of high growth of 1985 to present day and any recessions that fell between these dates. It also aims to highlight the successes and failures of the policy reforms of the past as a way to determine what will be effective in the future for allowing Chile to achieve its goal of development. Before the arrival of the Spanish in the 1500’s, the Inca ruled the northern part of Chile while the Mapuche inhabited the central...

Words: 3737 - Pages: 15

Free Essay

The Wine Industry of Chile

...Part One: The Chile Wine Industry The Chilean wine industry has experienced various transformations over the past 30 years – its quality revolution led by the complete technological renovation during the 1980s, the export boom of the 1990s, and the new terror developments during the 2000 decade. This transformation has allowed a new generation of talented viticulturists and winemakers to capitalize on Chile’s viticultural paradise and to produce World Class Wines of unique character and personality. Chile is the world’s eighth largest wine producer and the fifth largest exporter, reaching a market share of 8% by volume of the global international wine market at the close of 2010. However, and most importantly, Chile exports 70% of its wine production, making it the world’s most globalized wine industry, with great flexibility, innovation and a long-term commitment to quality and service. With 150 destination countries and 1.5 billion consumers for each year, Chilean wines are positioned as the country’s most emblematic and best known world ambassador. In the late 1970s and early 1980s, Chileans adopted advanced technology and invested in new machinery for optimizing the winemaking process in the field. The winemaker offered an innovative higher-quality product that was conducive to the development of new wine varieties. Later producers also perfected their wine cellars and invested in better labels and packing, such as boxes, bottles and cartons, that were more attractive to...

Words: 1518 - Pages: 7

Free Essay

Diversity Management in Chile

...Diversity Management in Chile. When reading the chapter "The Doing Perspective On Gender and Diversity" I could not help to notice the similarity between what was written and the actual Chilean scenario. This brought to my head the idea that, by studying the Diverse Management and the Inclusion in Companies, in the future I could make a change in the processes that enable this behaviors. This is why the reading was important to me and in the following lines I will explain what is the reality in Chile and what could be achieved by implementing the good practices in matters of inclusion and non-discrimination. I should start by saying what do I mean with "the simmilarities". Chile, as Germany according to the book, has a conservative patriarchal culture in which the man is the "provider" of the house while the women is the one in charge of taking care of the family. But times have changed and the Chilean society claims to have changed too. Legislations for non discrimination between sexes have been proclaimed, and these days, women should work. Also the existance of laws of paternity leave for both, mother and father, leads to think that we are like the nordic countries where the difference in salaries is nonexistent. But this does not happen. In Chile the biggest labor discrimination is against women who receive the 73% of a man's salary according to UNIFEM. In the World Economic Forum's Competitive Index, Chile is ranked 106 in the category of “Participation of Women in...

Words: 969 - Pages: 4

Free Essay

Country Profile on Chile

...Country Profile: Chile Chile was under Inca rule before the Spanish arrived there in the 16th Century. Chile claimed their independence in 1810 but never had a decisive battle over the Spanish until 1818. Between the years of 1879 and 1883 Chile defeated Peru and Bolivia where it won it’s northern regions in a War of the Pacific. Chile has undergone a series of elected Governments. In 1973 a three year Marxist Government was overthrown in a coup led my Augusto Pinochet. Pinochet led the Country until 1990 when a new freely elected president took over. Chile has had great economic growth since the 1980’s. They had secured a sound Government, economic growth and reduced their poverty rate by half. Chile is committed to a democratic and representative Government. Chile has also increased it’s International Leadership roles benefiting it as a stable and Democratic Nation. Chile is located in Southern South America bordering the South Pacific Ocean between Argentina and Peru. It’s coordinates are 30 00 S, 71 00 W. Chile’s entire size is 756, 102 sq. km or 292,000 sq. miles which is slightly smaller that twice the size of Montana, making the Nation 38th overall in world ranking. It is surrounded by 743, 812 sq. km of land and 12, 290 sq. km of water. Chile borders three countries, Argentina, Peru and Bolivia and is the longest Country in the world. It’s climates are desert in the North, Mediterranean in the Central and damp and cool in the South. Antacama desert...

Words: 1134 - Pages: 5

Free Essay

Chile Marketing Plan

...Chile Compared to the United States United States Chile Location: Southern South America, bordering the South Pacific Ocean, between Argentina and Peru. Total Land: 756,102 sq. km Coastline: 6,435 km Terrain: Low coastal mountains; fertile central valley; rugged Andes in east Climate: Temperate; desert in north; Mediterranean in central region; cool and damp in south. Border Countries: Argentina 5,308 km, Bolivia 860 km, Peru 171 km Notes: * the longest north-south trending country in the world. * Atacama Desert - the driest desert in the world - spreads across the northern part of the country. * The crater lake of Ojos del Salado is the world's highest lake (at 6,390 m). Natural Advantages: Natural Disadvantages: Severe earthquakes; Active volcanism; Tsunamis * Volcanism - significant volcanic activity due to more than three-dozen active volcanoes along the Andes Mountains; Lascar (elev. 5,592 m), which last erupted in 2007, is the most active volcano in the northern Chilean Andes; Llaima (elev. 3,125 m) in central Chile, which last erupted in 2009, is another of the country's most active; Chaiten's 2008 eruption forced major evacuations. Population Ethnicity * Total Population: 17, 067,369 (July ’12 est.) Religion Age Structure Notes * Literacy Rate: 95.7% * Average Life Expectancy:...

Words: 1817 - Pages: 8

Premium Essay

Chile Miner's Rescue Summary

...CASE STUDY: “LEADING THE RESCUE OF THE MINERS IN CHILE” COURSE: LDP 604 DESIGN PLANNING AND IMPLEMENTATION NAME: WAIGURU LEILA WANJIRU REGISTRATION NUMBER: L50/76280/2014 AN ASSIGNMENT SUBMITTED IN PARTIAL FULFILLMENT FOR REQUIREMENT FOR THE AWARD OF DEGREE OF MASTERS OF ARTS IN PROJECT PLANNING AND MANAGEMENT. 3RD NOVEMBER, 2014 Chilean Miners’ Rescue On 5th August, 2010 Chile hit the headlines with 33 miners drilling 2300 feet below the surface in a copper and gold mine in Atacama Desert, 800 kilometres North of Chile’s Capital Santiago were trapped by a massive cave- in. Chilean Mining Minister, Laurence Golborne, who had accompanied President, Sebastian Pinera, on a state visit to Quito, Ecuador, got the news at 11pm shortly after their arrival. Golborne informed the president the following morning and flew to Santiago via Peru on commercial flights then took a Chilean Air force flight to Copiapo before a 45-kilometre drive to the mine, arriving on August 7. Golborne, an engineer and entrepreneur, was recruited by the business friendly president who was inaugurated in March 2010 after success as Chief Executive of Censoud A, a large Chilean retail firm. Just 4 months in office with no mining background, Golborne took charge of a widely viewed disaster recovery effort. 69 days later, all 33 miners were rescued. Crew Foreman Luiz Urzua led the 33 trapped miners to form a small society to ration food, preserve morale, and protect their scarce resources. A surface...

Words: 3583 - Pages: 15

Free Essay

Business Study Tour - Chile

...Global Immersion Trip Chile A Report by Vinod Jayakumar Traditional MBA 2013 Pre-trip Excited about visiting a South American country for the first time, I started my journey to Santiago De Chile from Miami on March 2nd, 2012. To start with, I was skeptical about the quality of a Chile based airline. But, I was amazed by the excellent service provided by LAN airlines. My perception about a Chilean company changed then and there. Also, prior to my flight I doubted whether the officials in the flight will understand English (even though we were assured by the Professor that there wouldn’t be language problems during the travel) and my doubts didn’t fructify. In fact, the quality of the food given to us in the plane set up a high expectation for my one-week long stay at Santiago. Day One After watching the Pirates of the Caribbean – At World’s end, a movie which I have been craving to watch for a long time, and a couple of hours of pleasant flight, we landed in Santiago on time. As soon as the automatic door swung open letting me in to the airport, I noticed a group of people standing before a counter that was used to collect a reciprocity fee. The notice board before the counter showed “US - $140”. As I didn’t fully understand what a reciprocity fee is and since I was coming in to the country from US, I stood at the back of a very short line counting my $140. When my turn came, I was pleasantly surprised to find out that it applies only to US Citizens and that it...

Words: 3138 - Pages: 13

Free Essay

Peru Chile Country Analysis

...Taylor Covert (3/9/16)- ISP Country Analysis Report I. Country Introduction: Chile v. Peru Extending 2,880 miles down the western coast of South America, between the Pacific Ocean and the Andes mountains, is the remarkably slender country known as Chile. Due to its large geographical scale, encompassing 38 degrees in latitude, Chile has a range of climatic zones, from the arid Atacama Dessert in the north to the subtropical regions in the south. These diverse climates and topographies provide Chile with a wealth of natural resources including timber, iron ore, hydropower and most prominently, copper, an element known for its inherent ductility and electrical conductivity. Beginning in the mid 1960s, concurrent with China’s exploding GDP growth rate, the value of copper in the modern industrial market place began to soar due increased global demand. Chile, whose copper reserves account for 28% of the world’s total supply, experienced the positive economic impact from this increased demand, as seen through the country’s GDP growth of over 400% between 1970 and 2014, adjusting for inflation, (Appendix 1). Coupled with the solid GDP growth over the last 45 years, Chile was also able to establish strong institutions, an efficient government with relatively low levels of corruption, and solid macroeconomic stability, which subsequently established Chile as the most competitive economy in Latin America according the 2015 Global Competitiveness Report (GCR) (Appendix 2). Directly...

Words: 2514 - Pages: 11

Premium Essay

Chile Miner's Rescue Summary

...CASE STUDY: “LEADING THE RESCUE OF THE MINERS IN CHILE” COURSE: LDP 604 DESIGN PLANNING AND IMPLEMENTATION NAME: WAIGURU LEILA WANJIRU REGISTRATION NUMBER: L50/76280/2014 AN ASSIGNMENT SUBMITTED IN PARTIAL FULFILLMENT FOR REQUIREMENT FOR THE AWARD OF DEGREE OF MASTERS OF ARTS IN PROJECT PLANNING AND MANAGEMENT. 3RD NOVEMBER, 2014 Chilean Miners’ Rescue On 5th August, 2010 Chile hit the headlines with 33 miners drilling 2300 feet below the surface in a copper and gold mine in Atacama Desert, 800 kilometres North of Chile’s Capital Santiago were trapped by a massive cave- in. Chilean Mining Minister, Laurence Golborne, who had accompanied President, Sebastian Pinera, on a state visit to Quito, Ecuador, got the news at 11pm shortly after their arrival. Golborne informed the president the following morning and flew to Santiago via Peru on commercial flights then took a Chilean Air force flight to Copiapo before a 45-kilometre drive to the mine, arriving on August 7. Golborne, an engineer and entrepreneur, was recruited by the business friendly president who was inaugurated in March 2010 after success as Chief Executive of Censoud A, a large Chilean retail firm. Just 4 months in office with no mining background, Golborne took charge of a widely viewed disaster recovery effort. 69 days later, all 33 miners were rescued. Crew Foreman Luiz Urzua led the 33 trapped miners to form a small society to ration food, preserve morale, and protect their scarce resources. A surface team numbering...

Words: 3583 - Pages: 15