This disaster in the Chilean copper mine, a disastrous downfall in one of the shafts of the mine has left 33 miners trapped 310 meters below the ground. The outcomes of the company and their reaction to the disaster would eventually define how the world, their audience, would see them. It turns out to be very crucial that the spokesperson of the company who issues updates and information to the public is careful and sensitive to the families.
The audience the company would be reporting to would be made up of the news correspondence, the victim’s families, and the media. Not only would the company spokesperson have to keep the reputation and point of view of the mining company in one piece, they would have to issue specific and straightforward information that would not always be in the greatest interest of the company’s position.
All though in the beginning the company may not have a great extent of information, it’s necessary for them to inform the families with as much information as soon as possible. This would consist of any information as to what is taking place in the mine while the miners are still trapped.
When communicating we need to have some emotion and sympathy than just the facts of what is going on inside the mine. With all the families wanting to be inform that everything is okay and everyone is doing his or her best to get the situation under control. When speaking to any type of media they are concerned only about the facts. When a company needs to pass information to another organization or a group of people it is very important that the company knows their audience. If the information is regarding a disaster, it is even more important to make sure the company knows their audience. One example of a company needing to know their audience was the Chilean copper mine in South America.
On Thursday, August 5, 2010, A collapse of one of the shafts in the Chilean copper mine left 33 workers trapped approximately 300 meters underground. At once, rescue efforts began but just two days later another collapse in the mine halted the efforts of the rescue crews for many hours (Weik, 2010). In such a disastrous circumstance, the company would need to take great care in how the world found out about the disaster. If not done properly then the companies audience, the world, would view the company is a much worse light then if they had properly released the information. There are two ways in which the company would be releasing information. The first would be to the families of the workers and the second would be to the other employees and then to the press. The representatives chosen by the company to handle these releases will have to take great care in how it is done to keep the reputation of the company intact, while making sure that all information is truthful and accurate.
This disaster affected many people. Not only did the collapse affect the 33 miners that were in the mine, it also affected the families of those workers. The families were in agony while they waited to hear if their loved ones would make it out alive. It is the mining companies responsibility to make sure the family member are aware of everything that is happening and what is being done to get their loved ones rescued out of the mines safely. When dealing with a multicultural audience this can be a difficult task, since we have to take into account any language barriers, how the information will be received. In this paper we will be discussing the method that the Chilean Copper Mine used after the accident that happened on Thursday, August 5th, 2010. How the Chilean Copper Mine communicates to the families of the miners, their employees and to the local community is very important. What they say will have an impact on everyone involved.
The 5th of August, 2010, in the northern area of Copiapo, Chile is where the Chilean Copper Mine is located. The Chilean Copper Mine