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Chilean Miners

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Chilean Miners

Josh Van Kampen

BCOM/275

August 1, 2011

Written Memo would be most best way to send this communication out.

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MEMO

Date: August 9, 2010

To: All Minera San Esteban Primera Employees

From: Josh Van Kampen, Chief Executive Officer

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As of August 5, 2011 there has been a terrible and unfortunate accident in one of our copper mines in San Jose, Chile. The mine suffered a cave-in leaving 33 of our employees trapped inside the cave.

Officials and rescue aid workers were notified immediately and working diligently to locate and save the trapped employees. The 33 employees are trapped at a depth of 300 meters. There is no official confirmation on how much food, water or oxygen is with the miners.

The rescue mission consists of drilling holes into the caved in rocks, in which will help aid workers to locate the 33 trapped miners. A second cave-in on Saturday suspended aid missions for a several hours.

Despite recent questions regarding the safety practices of our mines and organization, we are still adhering to all safety procedures, practices, and protocol set forth by both the FMC (Federation of Chilean Mining Workers and the CTC (Confederation of Copper Workers) and will continue to operate and being a leader in the Chilean copper mining world.

All other mining projects and operations are still in operation and will not be set back due to this event.

As more developments occur updates will follow our thoughts and prayers goes out to all miners, families, rescue workers and employees of Minera San Esteban Primera.

Video Memo or face to face communication would be the best method. I feel that people respond better and feel more sincerity and hope when there is a live person rather than just words.

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Video Memo

Date: August 9, 2010

To: All Minera San Esteban Primera Trapped Family Members

From: Josh Van Kampen, Chief Executive Officer

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As of August 5, 2011 there has been a terrible and unfortunate accident in one of our copper mines in San Jose, Chile. The mine suffered a cave-in leaving 33 of our employees trapped inside the cave.

Minera San Esteban Primera is sharing sadness with all the family members of each trapped miner. We are diligently working alongside with many officials and rescue aid workers were to locate and save the trapped employees. The 33 employees are trapped at a depth of 300 meters. There is no official confirmation on how much food, water or oxygen is with the miners.

We as a company will not rest or give up any hope and efforts in locating and saving the 33 miners.

The rescue mission consists of drilling holes into the caved in rocks, in which will help aid workers to locate the 33 trapped miners. As of Saturday, a second cave-in suspended aid missions which slowed the rescue mission for several hours.

Despite recent questions regarding the safety practices of our mines and organization, we are still adhering to all safety procedures, practices, and protocol set forth by both the FMC (Federation of Chilean Mining Workers and the CTC (Confederation of Copper Workers) and will continue to operate and being a leader in the Chilean copper mining world.

There has been a hotline set up for family members to call for information update on the mission, the toll free number is 1-800-555-5555. This toll free line is open 24 hours a day and has live operators for support.

Our thoughts and prayers goes out to all miners, families, rescue workers and employees of Minera San Esteban Primera.

What are some considerations to remember given the different roles and people in the audience? 1. Must remember to understand what each member of the audience belief system and what they hold as truth, reaffirm those truths. 2. Must address the audience concerns towards the topic 3. Must understand emotions of the audience. 4. Must understand expectation of the audience and try to meet or exceed the audience expatiations. • What would be the potential needs of the families of the miners in receiving a message about this incident? The needs of the family would be primary safety and knowing that there is a plan in place to save the miners. Also, another need would that there are efforts in helping the family’s grief and support. • What would be the potential needs of the company’s employees when receiving a message about this incident? Employees would want to know that the company is safe, still striving to operate in the mininig industry and also that there will be no job loss. Employees also need to see that the company is reaching out and caring for their own employees and efforts are being made to save the miners, just in case this may happen again.

• What actions must you take before and after the message is delivered to ensure that it was received as intended? I would have my communication expert read the memo’s and give advice on how to best communicate the messages. I also would try to think of what each audience member needs to hear, start to understand what the families need and what the employees need to hear in order to be confident that mining company is putting its best foot forward.
References

Petrou, M. (2010). Mining--on the wild side. Maclean's, 123(40), 40. Retrieved from EBSCOhost

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