VISION AND VALUES
Our vision is to be the preferred producer of top quality fresh and processed vegetables globally. We are committed to adopting international standards of management throughout our business and aim to pursue excellence in everything that we do.
CONTENTS
01 02 04 05 06 08 Corporate profile Letter to Shareholders Geographically Diversified Operations Corporate Milestones Board of Directors Key Management 10 12 18 19 20 Financial Highlights Financials and Operations Review Corporate Social Responsibility Corporate Information Financial Contents
CHINA MINZHONG FOOD CORPORATION LIMITED 2014 ANNUAL REPORT
1
CORPORATE PROFILE
Operating since 1971, China Minzhong Food Corporation Limited (“China Minzhong”) is one of the few companies in the People’s Republic of China (“PRC”) that possesses both processing capabilities as well as its own cultivation bases. Headquartered in Putian City, Fujian Province, PRC, China Minzhong has a diversified and complementary product portfolio and is recognised for its product quality and reliability. China Minzhong’s portfolio comprises three key business divisions, namely the Processed, Cultivation and Branded business segments. Through its decades of experience, China Minzhong has developed an integrated demand-driven operation with wide-ranging cultivation and processing capabilities. China Minzhong manages and plans its cultivation and processing schedules based on advanced sales orders received from its customers. This demand-driven cultivation and production approach not only allows China Minzhong to meet its customers’ requirements and market demand, it also enables the Group to achieve high productive efficiency by ensuring a stable supply of products and establishing better control over costs. This
