...you have known more or less about Chinese food culture. Because of the species richness, Chinese food culture plays an important role in the world. Due to the large national territorial areas, climate and product mix, there are different kinds of food cultures in different provinces. Every dish has its own favor and none of them share the same taste. Take some of the distinctive dishes, Sichuan, Guangdong and Fujian, for example. First, Sichuang dishes are famous for its peppery taste. They focus on hot, peppery and savor food by using pepper, capsicum and shallot as the main materials. What’s more, they are famous for the hot pot, filling with different ingredients. Second come Guangdong dishes. They pay more attention to the cooking skills. They keep the original favor of the food with proper sweetness and salt. Also, they prefer the food with tender and slide taste, which means the food is filled with sweet smelling and delicious favor. All of these make Guangdong food “a best taste only in Guangdong”. Third, Fujian dishes are good at using seafood as their main original materials. Relying on frying and decocting, they mix the seafood with elaborate oil. Besides, they decorate the food to personalize their beautiful appearance. They are also famous for the distinctive “pickled” favor. Sometimes, they steam the food, which is charming and healthier, comparing with the fried. Although Chinese food can be found all over the world, the food actually made in China is the most...
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...When in Rome, do as the Romas Thurs say, an English idiom, it says: Who dwells in a foreign country should adapt to its environment. Countries do not differ only in language, currency and climate, but also the customs and traditions are often different. What we mean by manners and customs? Habits are behaviors that are common in a country. They are socially demanded and expected. In contrast to the practices that a habit of an individual, for example, clothing habits, or habits of a social community within my. To the cultural traditions also include behaviors such as eating habits. Chinese table manners The first was said, many Chinese like to smoke and eat. And not just before or after, but certainly also in between. To a European it may seem strange if a Chinese man in his right hand and chopsticks in the left holding a smoking cigarette, it can be tasted. The Chinese philosophy of eating is to let it go well located Which are in accordance with the table manners and table manners in China also less restrictive than the European. Some rules should be observed! Never insert the chopsticks into the rice so that they remain standing. A rod is inserted only at a funeral in the rice, and is a symbol for the dead. To do this while eating more so than would be inappropriate, and (what is much worse) represent an evil cousins. The chopsticks should always be placed next to the plate, so that the handle side rests on the table, and the mouth side on one...
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...Chinese Food-Eight Cuisines China, with a long history of 5000 years, makes a great contribution to the world in many aspects of which food is the most important one. During these five thousand years of development, Chinese food has a great achievement and many dishes are famous in all over the world. Chinese food paid attention to a lot of aspects such as nutrition, health care, diet treatment and cuisine aesthetics. Chinese cuisine is featured by diversified color, aromatic flavor and excellent taste, which bring us enjoyment of the five sense organs. The first is diversified colors. We usually choose many species of vegetables that are in different colors. Having several different colors of food in one plate can arouse people’s appetite. In preparation of food, we always add two or three ingredients with different colors as a decoration to the main course aiming to have a delightful and harmonious color combination to arouse our appetite. Compared to western food, Chinese food contains more seasonings such as soy sauce, sugar, vinegar and salt in gustatory sense. In the meantime, we have to put more flavors like ginger, garlic, cooking wine and sesame oil to make the dishes more delicious and fragrant in flavor. And the last but not the least, taste is the soul of food. In general, taste can be divided into five classes- hot, sweet, bitter, sour and salty. People in different regions prefer different one. Cuisine’s definition is a dish system possessing distinctive...
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...1 Abstract This paper seeks to identify the customer’s preferences, behavior and shift of behavior in the Chinese food market and how they can influence foreign companies’ marketing strategy. This literature review shows that, pushed by a multitude of factors, the Chinese food consumption and food consumer’s behavior have strongly changed over the past 10 years, both in quantity and quality demand, creating a lot of opportunities for foreign companies. Moreover, the Chinese cultural background and preferences are identified as playing an important role in the willingness to buy (WTB) and shopping habits which prompts for a more adaptive approach of marketing. Introduction In the past decade, China has seen a lot of both positive and negative factors influence its food consumption and its society as a whole. Three main socio-economic factors are identified by the previous literature. Urbanization has been growing fast, more than 50% of the population lived in urban areas and it is expected to reach 75% by 2035. Moreover, the average income has been continuously rising and contributes to the growth of the middle upper class granting an easier access to goods. Finally, the demand or the need for imported goods rocketed, fueled by the recurring food scandals. (Gale, Hansen, Jewison, 2014) This evolution largely contributed in turning the Chinese food market, now the largest in the world, into a very attractive potential market for foreign companies, however, this...
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...ANZCO Foods Limited: Pursuing the Chinese Market From my perspective, the answer to Parker’s question at the end of the case is to use different prices or different products in different markets. And to better conduct this strategy, I would suggest ANZCO to launch its own importer firm in China if possible. Because with its own firm, it can better control distribution process and better sell its products. My specific suggestions are as follows. Positioning: Geographically ANZCO should focus on two big markets: Northwest areas and eastern areas. The target market should be northwest area, because sheep meat is a major part of consumer diets in that area. And for the eastern area, the eastern coast should be the most important area because the purchasing power for this area is higher than others, where ANZCO can use a higher price and its premium products to further its profits. Besides, Chinese market can also be divided into urban and rural area. I would suggest ANZCO to target at the most developed regions first because the purchasing power of those areas are higher and they are the major centers of processing industry. I consider the best way for ANZCO to expansion within these areas is to cooperate with hypermarket players in China because some of them plan to launch more shopping centers in China. Products: I would suggest ANZCO to provide low-end cuts of sheep meats, and lamb flaps should be the main products in Chinese market. Because in China, mutton flaps are seen...
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...Assignment 1 | Foreign Market Analysis | Nando’s going into China | | Muhammad Usman Dastgir (23104392) | 8/24/2012 | | Executive Summary This report is designed to provide an environmental analysis for the penetration of Nando’s into the Chinese market. Nando’s is a South African based multinational which specializes in fire grilled chicken, promoting a healthy lifestyle through their signature offering of a grilled piece of chicken with side dishes. With a population of more than 1.3 billion, China is the most populous country on earth and the growing economy provides a higher disposable income for consumers. Moreover a growing trend of western cuisines has strengthened this industry and laid a perfect platform for Nando’s to enter the market. The Chinese consumers belong to a well knit community and believe in benefit for all. Thus Nando’s needs to engage the locals in the business as much as possible to create friendly ties which will help the company establish itself. Furthermore with the acceptance of Western culture, multinationals aspiring to enter the Chinese market find it much easier to penetrate the market. Over the years, China has transformed into a growing country and a superpower, and comparatively boasts of a stable political and legal system. Although it may not be ranked highest on the ‘ease of doing business’ scale, China has nevertheless transformed itself into an investment hotspot. It could be concluded that China has rapidly...
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...Food culture between China and the West Major:International Trade Name:Marina Lau ID Number:0943117 Abstract The Chinese food culture and the western food culture are distinctly different .This passage analyses the differences in four aspects—the food raw materials, the ways of cooking, the tableware and the eating habits .At the same time ,it also analyses the reason why this two culture are different from each other .Then it shows that the development of the two kinds of food and finally it gives the conclusion. Introduction Food is the physical foundation for human to survive .It’s also the premise that the society can develop healthily and steadily. China has been a historical country which is particular about its food and good at cooking since ancient times .While the western people also pay much attention to their food and enjoy their eating lives .So ,with the development of the world ,China created the Chinese food culture that is extensive ,profound with a long history behind it ,while the West formed the western food culture that is varied ,rich and colorful .This two cultures are both great ,but they are different from each other in many points—the food raw materials ,the ways of cooking ,the tableware ,the eating habits and so on .But just because of these differences ,we can taste many delicious food .And by enjoying these delicious food , we can also have a better understanding of the different cultures from different places. Key word Food...
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...Trader Joe’s Market Analysis: Opportunities in the Chinese Market 裴素珊,范捷明,罗华婷 商务中文 - 冯老师 2011年5月9日 Introduction to Trader Joe’s: Success in the American Market Company Overview Trader Joe’s was originally founded as a small convenience store in a suburb of Los Angeles, California, and has since grown to be one of the most successful small grocery store chains in the United States. Trader Joe’s strives to provide consumers with fresh, hard-to-find foods at affordable prices. By stocking 80% of their shelves with products sourced and produced by Trader Joe’s, the innovative grocery store does not need to pay additional fees to external companies, allowing it to keep prices low. This strategy also ensures that Trader Joe’s bears responsibility for the vast majority of the quality of its food products, an important distinction from other chain supermarket chains that may unknowingly source unclean or unsafe goods. History The convenience stores that are now Trader Joe’s were originally called Pronto Markets and were similar to the well-known 7-Eleven stores. The owner of Pronto Markets, Joe Coulombe, opened the first official Trader Joe’s store in Pasadena, California in 1967. In the following decades, Trader Joe’s expanded to locations throughout the United States. The 1970s and 1980s saw a significant increase of Trader Joe’s stores in California, and the store expanded to Arizona, its first location outside of California, in 1993. In 1995, the...
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...development " business philosophy, in a variety of communication with consumers has always been prominent "smart, healthy and motivated," the theme to the product given the personification of charm, resonating with consumers, and appreciated by consumers. Vision: Healthy, delicious, and nutritious Mission: As the largest pork enterprise in the world, Shuanghui Group’s mission will continue to be delivering quality, tasty and nutritious animal protein products worldwide, anchored on a safety-first priority. The Company’s strategy remains focused on creating sustainable value by embracing a visionary management philosophy rooted in continuous innovation, with a long-term and forward-thinking perspective. "Product quality is no small matter, food safety as big as day," "the safety and health of consumers above all, Shuanghui brand image and credibility above all" approach to quality, Vision: High quality, efficient, hard work, innovation, integrity, professionalism Mission: Hsu Fu Chi was the first company to introduce the "Pick and Mix" format in China, in which consumers can pick various kinds of confectionaries out of tubs of various confectionaries; and instead of...
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...different range of products. It is trying to attract the Chinese customer by providing their traditional taste and preference in its product in order to pull them from the traditional restaurants within the country. Also offering drive-through restaurants in china is one of the best and convenient strategies of the company that provides a competitive advantage. Wal-Mart Strategy in Mexico: Wal-Mart entered in Mexico through joint venture with the local leading retailers and then acquired that partner completely. This helped the company to capture a large market share with ease. Also providing discount retailing and a building proper infrastructure according to the requirements of Mexican people had made the company favorite in Mexico. So we can say that here both the companies are trying to attract customers by offering desired products without compromising with the traditional Chinese taste in case of McDonald’s and infrastructure and convenience in case of Wal-Mart. McDonald’s entered china directly where as Wal-Mart entered in to Mexico through Joint Venture and acquisitions. What role did the policies of various governments play in influencing the international expansion strategies of both McDonald's and Wal-Mart? In China Opening up of economy by the Chinese government has helped the company to expand into the Chinese market. Also allowing the company to trade freely within the country also attracts it to enter into Chinese market. As far as Wal-Mart is concerned North American...
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...broadly into four main categories, including mooncake, Chinese bridal pastries, snacks and daily fresh baked products. Kee Wah's mooncakes and Chinese bridal pastries are especially popular among the categories. In addition, Kee Wah has introduced the "Kee Gift" souvenir series. The series include a variety of traditional Hong Kong pastries and snacks, Chinese pastries and mooncakes. Through the souvenir series, Kee Wah Bakery aims to introduce not only a unique but also a wide selection of Hong Kong food culture to all over the world. In the past decades, Kee Wah only used finest ingredients to satisfy the demand of our discerning customers. In addition to the persistence in emphasizing on premium food quality, food variety and elegance packaging, Kee Wah products have become ideal options for gifts and self use. Found in 1938, Kee Wah Bakery has grown into a company with over 50 outlets worldwide, with business filaments that stretch from Hong Kong to Taiwan, Mainland, Japan and United State. Kee Wah Bakery currently provides over 500 products that fall broadly into four main categories, including mooncake, Chinese bridal pastries, snacks and daily fresh baked products. Kee Wah's mooncakes and Chinese bridal pastries are especially popular among the categories. In addition, Kee Wah has introduced the "Kee Gift" souvenir series. The series include a variety of traditional Hong Kong pastries and snacks, Chinese pastries and mooncakes. Through the souvenir series,...
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...Gloria Bley Miller, the author of “Thousand Recipe Chinese Cookbook” has conducted an extensive research on Chinese eating customs. The result of her work is clear - vast variety of dishes can be prepared from the similar ingredients. However, another “vital” ingredient should not be excluded – the importance of proper degustation and eating. As Andrew Zimmern, American writer and chef once stated: “Try new things, meet new people, and look beyond what’s right in front of you”. The process of getting together for the meal provides variety of social and unity benefits; and this is especially important for the United States of America where diversity factor is present, and opinions differ. According to the U.S. Census Bureau, United States is...
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...that may contain unknown bacteria which can cause diseases. This legend abuses hotpot from the sensitive point of people’s mind------food safety, especially today in China. Actually the main reason that public food customers believe the legend is not the legend itself. The food safety concerns in China, low status in cooking culture, apparent profitability with unknown source and special cooking style of boiling the broth every time are the main factors which make it a truth to people. First, let me explain why food safety is a sensitive issue in people’s minds today in China, in order to explain the relationship between food safety and the hotpot rumor. Here is the social background. The food safety problem is growing bigger everyday in China. After the exposure of fake milk powder and recycled waste oil, customers’ impressions of public food are becoming worse and worse and their minds are becoming more sensitive to the scandals related to food industry. Under the circumstances, this legend is like another bomb exploding in food industry. Due to the deeper prejudice of public food, the legend is spreading quickly around China. If it were about another food product, the effect may not be so big, but hotpot’s old impression in Chinese cooking culture contributes to making it a believable fact. Hotpot used to be in a low status in Chinese cooking culture,and this cultural background causes the embarrassing status of hotpot today. Hotpot cuisine rises from the bottom of...
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...The Role of Marketing in Business 1. Mission Statement Analysis Procter & Gamble Co, as known as P&G, is a leading consumer goods company in more than 180 countries with 80 brands. It was founded by William Procter and James Gamble on 0ctober 31, 1837. The original products of P&G are candles and soaps, but now, P&G has various kinds of products, including pet foods, cleaning agents, personal care products, as well as food and beverage. The mission of P&G is to make life better (P&G, 2003). Also, P&G has its corporate values in integrity, leadership, ownership, passion for winning, and trust perspectives. To achieve its values and mission, P&G complies with laws and P&G policies to do the business and productions. Besides, it also provides personal workplace to make sure employees have a clear, nice and safe place to work. Apart from this, P&G also present to be fair not only for its suppliers and customers, but also for its competitors. And for the research involving animals, P&G works with animal organizations to make sure the high standard of animal cares. Besides, it also invest millions dollars to innovate other test methods. Also, P&G focuses on sustainable development that providing products and services to improve the life quality of consumers in health and convenience aspects. 2. Careers in Marketing Summary Among these marketing careers, I am pretty interesting in Advertising & Public Relations, and Market Research. The Advertising & Public Relations is more...
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...I magine living in the oldest civilization in the world. You could have been the first person to walk along the Great Wall or to use paper money. You wouldn’t get lost if you had the latest invention, a compass. And for good luck, you would be wearing red. These are just some of the things that you could have done in ancient China. The Chinese created many wonderful works of art. They invented many things that we still use. Today, people have found art and writings that tell us about ancient China. They have even found a huge army that the Chinese made from clay. This clay army was buried underground for thousands of years! Let’s take a look at the Chinese people and their history. There is a lot to learn about them. CHINA: THEN AND NOW C hina is in East Asia. The Chinese word for China is Zhongguo. This name means “middle country.” In English, the country’s official name is the People’s Republic of China. China’s capital is Beijing. The official language of the country is Mandarin. People in different part of China speak different languages and dialects. Putonghua, the common speech of Chinese language, is the standard Chinese pronunciation. China has many kinds of landforms. In the west there are tall, snow-covered mountains. Among them is the tallest mountain in the world, Qomolangma Feng. It is over 8,848 meters (29,029 feet) tall. In the north there are large deserts. The Gobi is the second largest desert in the world. In the east there are huge rivers...
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