...Shenwei Feng Professor Travis Asian Behavior and Thought 17 March 2016 Chinese Tea Culture Tea is a kind of drink. It is made from tea leaves, and steeped in hot water; then, you can drink it. It seems like coffee, but the taste and color of tea is different from coffee. From the color, tea can be divided by green tea, black tea, white tea, yellow tea and oolong. The color difference is because the way it is produced is different, but the functions of these teas are similar; all of them can detoxify and refresh. Due to the different origins of tea, tea can be divided into many levels. A good place can produce better tea, and there also is different tea from different areas. In China, most Chinese like to drink tea, especially the older. I did not like drink tea when I was a child, but when I grew up, I started to like the tea. When I was a child, I travelled with my family to go to Wu Yi Mountain. It was the earliest memory about tasting tea; even now I can recall some of the taste of tea. Because I was very young, I did not know what kinds of teas I tasted, but I could remember that I was most impressed by a taste of tea. This tea was very bitter when it came on my tongue, but when I drank some water after I tasted this tea, I felt the water was very sweet. This sweet was different from the sweet of candy, it made me comfortable and relaxed. Another tea was produced by the lotus leaf, and it could help people lose weight; but I could not taste it because I was a child...
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...Cultural Environment of China Nowadays, the core of economic is move gradually from America to China. However, not many business people are familiar with Chinese culture, so study the cultural environment of China become the first mission. Business people will contact with Chinese business people and officials, so they have to understand Chinese culture deep enough. Below will list a few cultural facts in China. Giving Gift Etiquette "Unlike many countries, the giving of gifts does not carry any negative connotations when doing business in China."(2012) In, China exchanged gifts in a celebrations as a thanks for assistance. In addition, the business gifts should be always reciprocated. They will make a same value gift to reciprocate. Therefore, do not be an iron rooster for the gift given to Chinese business people. Face "Roughly translated as 'good reputation', 'respect' or 'honour,' one must learn the subtleties of the concept and understand the possible impact it could have on your doing business in China."(2012) There are some categories of the face situation. "1) where one's face is lessened through their involvement in an action or deed and it being exposed. The loss of face is not the result of the action, but rather it's being made public knowledge. when face is given to others through compliments and respect. 3) face is developed through experience and age. When one shows wisdom in action by avoiding mistakes their face is increased. 4) where face is increased...
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...only sweet and tasty, but refreshing as well. Shen Nong felt less tired, so he went on to drink all the water from the pot that was how tea is found (Liu, 2012). In Tang Dynasty, the Chinese tea and tea culture was spread to eastern countries, especially Japan. Though tea originated in China, but it was carried forward in Japan. Nowadays, tea has become a famous drink in the world. There are many types of tea in China and Japan. The main Japanese tea is Sencha, Genmaicha and so on. (Stevens, 2013). In China, the Green tea, Black tea, Oolong teas are very popular. There can be various mixtures of flowers with green tea, black tea and oolong tea (Liu, 2012). In China, tea can be used as a gift for business and etiquette. However in Japan, tea is a kind of art. Japanese tea art is famous all over the world. In my portfolio, I will compare and contrast the Chinese and Japanese tea types. The quality of tea and tea arts. As I am a tea lover, I would gain more tea knowledge about the two types of tea and its culture. 2. Background information At first，tea was valued for its medicinal qualities. It has long been known that tea aids in digestion, which is why many Chinese prefer to consume it after their meal. Tea hastens the discharge of nicotine from the body, this is an interesting side effect for smokers who like drinking tea. Chinese tea culture has been spread to Japan in the Emperor Wendi of the Sui Dynasty (581-601) by some monks who studied...
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...Business Plan: Zenity Tea House, LLC December 2012 Team Members: Connor Casey Richard Grepo Katsiaryna Prasad Amanda Tran Executive Summary Zenity Tea House, LLC is a small café located in Seattle, Washington and will be open for business starting January 1, 2015. We provide our customers various Chinese teas with refreshments of pastries and appetizers known as dim sum. Unlike local tea houses in Seattle, we offer our customers to experience the traditional art of Chinese tea making through tea tasting classes and seminars. They can visit us for social reasons like business meetings or networking. Due to the rise of health-related problems such as obesity, heart disease, and diabetes, people are becoming more health-conscious by finding alternative ways to be healthy. However, most people are resistant to consume healthy due to lack of knowledge. Hence, they are unable to improve their lives to maintain a healthy lifestyle. Therefore, Zenity will provide our customers with the benefits of a social environment sans the health costs. Furthermore, there are people who are passionate about learning new cultures by embracing the language, food, and social etiquette. Thus, they travel to other countries to acquire such educated knowledge. Additionally, Zenity will provide a culturally sophisticated and intellectual atmosphere for customers. We will also offer tea tasting and education classes to further this cultural aspect of Zenity. Moreover, this will allow our customers to...
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...| Introduction China has a history of tea culture for thousands of years, it could be called the hometown of tea. Now after a long history, tea has been prevalent in more than 50 countries around the world, tea has been become one of the three major non-alcoholic drinks. As a worldwide beverage, tea is becoming more and more get the welcome and attention of people. In recent years, people's preference to tea, resulting in tea consumption is constantly growing around the world. Many rumors said that tea was first discovered by the Chinese, it has been confirmed by banker. When viewing Chinese splendid tea culture, and can see the different historical period about tea art. Chinese drinking tea has a history of several thousand years, there are many kinds of tea, for example, green tea, black tea, oolong tea and scented tea, etc. Original Chinese tea is popular in Sichuan, then it spread to the east and south, the throughout the country. In emperor Shennong period, is the earliest discovered tea, but tea mainly flourished in the Tang dynasty. The formation of the Chinese tea culture, it is from the Tang dynasty. China’s contribution to the human in tea industry that is mainly depends on the first discovered and used tea this plant to develop into a unique tea art of the world. The origin and development of tea Tea was first discovered later, it’s just the custom form detoxification, then gradually developed to drink. Today, tea is not just a thirst quenching, wake up brain...
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...Strategy……………………………………………………….. 9 6.1 Market Segmentation………………………………………………... 9 6.2 Target Market………………………................................................ 10 6.3 Positioning…………………………………………………………….. 10 6.4 Marketing Mix…………………………………………………………. 11 7. Market Entry Modes……………………………………………………… 13 8. Local Regulations and Taxes…………………………………………... 14 9. Conclusion………………………………………………………………… 15 10. Bibliography……………………………………………………………….. 16 1. Executive Summary TWG Tea is an internationally recognized premium and luxury tea brand established in Singapore which offers 800 fine harvest tea and exclusive blends, as well as tea patisseries and other tea-infused delicacies. TWG Tea is a veritable innovator with the creation of new varieties of tea from every season and collaborated with the world’s most renowned estates. China is identified as one of the strong future growth opportunity for TWG Tea. They are one of the few countries who have established a tea drinking culture and customs. Tea is part of the Chinese customs and lifestyle. The fast and expanding economic growth in China has led to a high disposable income among the people and they are gradually moving up from the middle class to the upper class. Hence, luxury brands are accessible to most population in China. The following section, will analysis TWG Tea’s target market and to determine on the right marketing strategies so as to enter into the foreign market. 2. Company Overview...
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...Abstract Cocos Bubble Teas by Roger Stanley and Andres Finkielsten Cocos Bubble Tea will join the Dallas market along with other franchises and independent bubble tea shops. We will provide high quality beverages consistent with the Coco Tea standards, based on Tea, Milk, Juices and Tapioca Bubbles. We will use the recipes and syrups provided by Coco for the preparation of the beverages. It will be an innovative concept in an emerging market located, in a fast growing, well placed neighborhood. (attachment 1) Our store will be located in the Bishop Arts neighborhood, a well established restaurant and retail destination. Neighbors and visitors enjoy an eclectic mix of restaurants, bars, bakeries, boutiques, galleries and retail stores. In addition there are nearby schools. The store will be built upon the Coco model and standards. The design of the store will be consistent with other Coco stores already established. We hope to create a warm environment, lending itself to relaxation and enjoyment. Our pricing strategy will be implemented by setting competitive prices, consistent with the Dallas marketplace. Our audience/customers will be educated about bubble tea products and strategic promotions to market the products. This will be a joint venture between us and Coco Tea, located in Taiwan.The initial investment will be divided as 80% of private funds, and 20% by Coco. Our projections of Cocos Bubble Tea have a postive cash flow from the first year, which indicates that...
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...the United States. As a very famous drinks company, Chatime aims to change the tea culture in the country. The use of freshly brewed drinks was first introduced to Malaysians back in October 2010. Chatime Malaysia prepares only hand-made beverages with freshly brewed tea prepared on site. In order to satisfy all customers’ favourite drink, Chatime uses advanced tea and coffee machines to produce the highest quality drinks. This report was finished by three months. Various primary and secondary sources were used in the process. Business Description Chatime establish on October 2005 in Taiwan. On December 2007, Chatime build business relationship with Barbera Group and AJISEN RAMEN. The first Chatime in Malaysia opened on Oct 2010. Now, it has rapidly expanded to over 20 countries with more than 700 outlets worldwide. As the birthplace of pearl milk tea drinks, Taiwan is set to revolutionize the tea brewing industry by catching the attention of fashionable tea lovers in a modern way. Chatime is a very beautiful and clever brand, because it means ‘sun rise’ in Chinese. In addition, the word has a double meaning. The first one is team time, and the other meaning is a place to chat with friends. In order to change the tea culture, Chatime uses the best tea leaves and quality ingredients, and reduce the additives and preservatives. Furthermore, in order to promise they make fresh drinks, every cup of tea is brewed upon order. http://www.uniassignment.com/essay-samples/marketi...
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...reliever, tea forever. Tea addiction that’s what some people called it, finally it’s here and its now viral all over Metro Davao. If you haven’t tried dringking milk tea, you better try drinking it, its worthy to spend a little penny for it. Milk tea it’s not just a simple tea. It’s a gift to us people during our bad days or the not-so-bad-days (stressful days). The “ancestor” of bubble tea originated in the early 80’s from a tea shop called Chun Shui Tang (春水堂) in Taichung, Taiwan. Unlike the fully loaded pearl milk tea, the oldest form of bubble tea was made by mixing cold black tea with fructose syrup using a shaker. According to Liu Han-Chieh (劉漢介), the founder of the tea shop, his wife named it bubble tea after seeing the layer of foam that ended up on top of the tea. After successfully marking a turning point for Taiwanese tea culture, Liu introduced the pearl milk tea in 1987. In the beginning, other ingredients were added to the milk tea such as fruits and sugar coated yam. (http://recultured.com/fooddrinks/09/the-history-of-pearl-milk-tea). Milk tea is a very sweet tea that is often used in boba. Milk tea/ Boba is a drink consisting of tea and balls of tapioca/pearl and honey. Milk tea is really good for the health because of its natural vitamins that we can get by drinking it, that is because of the added ingredients, this milk tea is much higher in calories than standard tea. Milk tea is a beverage obtained by mixing green or black tea with milk. Milk tea offers...
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...Emerging Milk Tea Business _____________ A Thesis Presented to The Faculty of College of Business and Accountancy Department of Marketing Management Tarlac State University Tarlac City ______________ In Partial Fulfillment of the Requirements for the degree of Bachelor of Science in Business Administration Major in Marketing Management ______________ BY: Rico, Mark Jefferson S. Tipay, Erano B. Trinidad, John Nichole P. Gomez, Argie R. Sagun, Manuel Louie Baylon, Danilo Jr. H. MKM 3-A Chapter 1 THE PROBLEM: ITS BACKGROUND Introduction We live in a tropical country where climate and weather is seasonal from first month of the year to the last month. But to the existing global climate change, we often and most likely to experience a hot temperature because of sunny weather and maybe also cause of pollution. Food and beverage service is considered to be the fastest growing industry in the Philippines today. The influenced of different cultures opened the Filipino taste buds to many innovations and creative food and beverage styles. Milk tea is a beverage originating from Hong Kong but is influenced by the British in their long stint in the region. It is consist of black tea with evaporated milk or condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of bubble tea also known as pearl (milk) tea or boba (milk) tea and is...
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...according to a nineteenth-century history of tea, tea was such a fundamental part of everyday life that English tea drinkers often failed to notice its significance within their daily lives. G. G. Sigmond, in the opening pages of Tea: Its Effects, Medicinal and Moral, declares, “Man is so surrounded by objects calculated to arrest his attention, and to excite either his admi- ration or his curiosity, that he often overlooks the humble friend that ministers to his habitual comfort; and the familiarity he holds with it almost renders him incapable of appreciating its value.”1 By the early nineteenth century, tea had become a com- modity of necessity, forming a crucial part of daily patterns of consumption and domesticity. The habitual comfort of tea, ac- cording to Sigmond’s tea treatise, does not draw attention; it is quiet and familiar and thus goes unnoticed. Tea is represented as dependable, a frequent part of everyday life that forms a com- fortable, secure basis for the rest of life’s responses, decisions, and actions. As Sigmond declares, the English tea drinker is “in- capable of appreciating [tea’s] value” (1). What the typical tea drinker fails to recognize, Sigmond suggests, is the crucial role that tea plays in forming the foundation of everyday life. Despite Sigmond’s attempts to rectify the humble status of tea in nineteenth-century English culture, tea has remained a 1 2 introduction relatively unrecognized aspect of Victorian life. Just as Sigmond implies that...
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...technological, demographic, economic, natural, political and legal factors (external environment factors). Lastly, we have to analysis the creation of Chatime Malaysia’s marketing mix which is product, price, promotion and place (internal environment factors). These four marketing mix are able to let the company understand the internal environment with the ultimate aim of capture value from customers effectively. Overall, the ultimate goal of this written report is to fully understand about how the external environment affects the internal environment effectively in order to capture customer loyalty by building profitable relationships with them. 2.0 Company Background Chatime is a Taiwanese franchise that offering fresh and also brewed tea with real tea leaves. It is not only more aromatic but also healthier...
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...in terms of milk tea brands. Also, this survey aims to discover how many CFAD students drink or even know about the said product. This survey will discover which brand is most popular among CFAD students, and will also distinguish the variation of flavors they look for and how each milk tea brand is different from the other. THESIS STATEMENT: How popular is the drink Milk Tea among College of Fine Arts Students in UST and which brand do they prefer. SIGNIFICANCE OF THE PROBLEM Milk tea is a drink that is designed for young and adults. According to the researchers, this research will give a lot of information about milk tea’s popularity among CFAD students, brand preference, price differences, product attributes, etc. The information in this research can answer questions and help solve problems about milk tea products and consumers. It can answer the questions; “What is the most popular milk tea brand among CFAD students?”, “Does CFAD students really preferred milk tea products by rather than other drinks?”, or “What milk tea product contains more nutrients?” Businessmen also have benefits in knowing what brand of milk tea is the most popular. They will have the idea of what people like and what brand to sell to the end-user or consumer like CFAD students. CFAD students will become curious due to information they will get from this research. When the CFAD students know about milk tea products, they have the power to decide if they will buy milk tea or not. With the...
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...International group and the global leader in the bubble tea industry with over 450 outlets worldwide. Chatime offers more than 80 different flavors of innovated beverages to satisfy different consumers’ taste. R&D capability is our core competency , we continually create new taste in every different season for your new experience and excitement Chatime assist to use the high mountain tea leafs to make high-quality drinks, and also use the state-of-the-art machines to simplify the brewing process and keep the taste stably. Our future vision is to provide high quality and various beverages to the worldwide customers anytime, create fashion in oriental tea culture and make it become part of consumers’ life. Chatime's mission is to introduce and spread the Taiwanese tea drinking fashion to every corner of the world. Company Overview La Kaffa, a multi-branded and multi-unit beverage service company, was founded in 2003. The headquarters is located in Hsinchu, Taiwan. Today, we have owned three major brands, Chatime, ZenQ, and La Kaffa coffee which are located over 510 locations in 15 countries. La Kaffa provides variety choices of teas & coffees, juice, and toppings to satisfied different consumers’ needs. We insist on providing high quality and various oriental teas to worldwide customers. La Kaffa creates fashion in tea culture that becomes a part of every ones’ life. La Kaffa provides variety choices of teas & coffees, juice, and toppings to satisfied...
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...statement is strongly agree, agree, somehow agree, disagree, and strongly disagree. | Strongly Disagree | Disagree | Somehow Agree | Agree | Strongly Agree | Guest of Milk Tea Shop | | | | | | 1. Do you agree that ambiance and designs of milk tea shop connote attraction to experience its service and product offer? | | | | | | 2. Do you agree that the price is affordable for you? | | | | | | 3. Do you agree that the location of milk tea shop is accessible? | | | | | | 4. Do you agree that the packaging of the product helps to promote its brand name to the market? | | | | | | 5. Do you agree that the service of the milk tea shop satisfy you? | | | | | | 6. Do you prefer milk tea rather than other drinks? | | | | | | 7. Do you agree that milk tea gives health benefit? | | | | | | 8. Do you visit the milk tea shop at least twice a week? | | | | | | 9. Do you agree that the milk tea shops sustain its presence in food and beverage market? | | | | | | 10. Do you agree that the milk tea shops are popular in this type of business? | | | | | | | Strongly Disagree | Disagree | Somehow Agree | Agree | Strongly Agree | Management and Employees of Milk Tea Shop | | | | | | 11. Do you agree that the milk tea in Dasmarinas sustain its popularity for 5 and counting years? | | | | | | 12. Do agree that the marketing strategy such as promo and discounts are effective to increase...
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