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Chipolte Case Study

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1. Here is a list of Chipotle Mexico Grill core competencies: o High quality products with the best raw materials o (naturally raised beef, pork and chicken) o Healthy ingredients o Good, clean and friendly environment o Provide customers with a fast-casual dining experience at an affordable price o Fast-service o Serve alcohol

2. The SWOT analysis reveals that Chipotle will be very attractive in the future. They do many things well that will continue to create a profit and benefit the company. Here is the SWOT analysis for Chipotle:
Strengths:
• A well-recognized brand in U.S., U.K., Canada.
• An employee strength of around 30,940
• Use of naturally raised meat and organic ingredients in cooking.
• Strong presence with around 1262 branch locations
• Positive brand image with customer loyalty
• Innovative ways of publicizing and advertising the brand. Green architecture of buildings, use of environment friendly material in construction
• All restaurants are owned by the company and not franchised
• .Online order and delivery
Weakness
• Comparatively high priced menu items due to use of natural and organic ingredient
• Limited choice of menu
• Major presence only in U.S. and Canada
• Availability of specific sourced foods
Opportunity
• Expansion in untapped regions and countries
• Addition of new items to the menu
• Growing trend of health consciousness amongst people
• Commercial products
• Beer

Threats
• .Intense competition from other players
• Volatility in price of raw materials.
• Economic instability
• Rising employee expenses

3. Primary components of Chipotle’s value chain
Inbound Logistics
• Their high quality raw materials add a lot of value to the final product
• They use naturally raised animals for almost all their meat
• Better vegetables than competitors
Service
• They rank among the top in

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