Anyone who has walked a city block (or driven through a suburbia) in recent years knows that Chipotles have been springing up around the county for the last several years. In 1993, the first location opened in a local Dolly Madison ice cream shop. In 1999, they open the first location outside of Colorado, in Minneapolis and Columbus. They opened 67 new stores in the fourth quarter of 2011 and now have over 1430 locations worldwide. One of Chipotle’s strengths that definitely sets them apart from every other restaurant is the burrito. They specialize in the burrito. They don’t just make and serve burritos, they make it the way you want it and they make with whatever ingredients you want in your burrito. There are no other burritos, from any other restaurant that can compare to a chipotle burrito. People want their food the way they want it and that is plan for success because your customer gets what they want and they are willing to pay for it. Another reason Chipotle Mexican Grill has been able to grow exponentially over the past 20 years, is they have gone completely above and beyond any other chain restaurant when it comes to ingredients. In 1999 Steve Ells, the founder of Chipotle Mexican Grill learns how pigs are raised and makes the decision he wants to have naturally raised pigs produce the pork he puts in his burritos. Any other company is looking for the best price on pork and probably could care less how they are raised. Over the years customers have enjoyed having the right pork in their burrito and that is a strength that has made this restaurant very popular. Just when you thought that was enough, in 2002 Steve Ells instituted naturally raised chickens. Now, not only is the pork a finer meat than most restaurants, now the Chicken is top quality. In 2004, Zero trans-fat frying oil was introduced to incorporate a better and healthier choice