...Running Header: CHOBANI YOGURT Manufacturing - Chobani Yogurt Marketing Model Running Header: CHOBANI YOGURT Chobani yogurt was started in 2005. The company was founded by Hamdi Ulukaya, a Turkish immigrant. He purchased an 80,000 foot factory, partial funded by the small business administration. He then hired five employees who were just laid off from Kraft food. He hired a family friend, from Turkey, as a master yogurt maker. The seven then worked to make the perfect yogurt recipe for 18 months. The first “Greek Yogurt” was launched in 2007. Chobani started selling its yogurt to smaller stores in the New York area. In 2009, Chobani was signed on by BJ’s and Costco to sell their yogurt. The company has been growing every since. Today Chobani yogurt employs over 1,200 employees. Chobani uses the marketing model for selling their yogurt. They use no fancy models. They made up a recipe that consumer like. They went by consistency and taste for their yogurt. The containers are nothing fancy but it’s the product the people is interested in purchasing. The perfect recipe and the perfect 6 ounce size cups is what attract consumers. This year Chobani has come up with Chobani Champions. It is a smaller size and appeals to children. This is another marketing model. The cups are designed to attract the children and the flavors are what the children like. ...
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...to: Professor Kristine S. Suin Date submitted: November 13, 2015 I. Executive Summary Introduction The Frozen Factory is the coolest new addiction in town. It is a frozen yogurt self-servicing retail establishment located in Makati City, Mator Manila, Philippines. The company planned to establish a strong market position in Makati, more specifically at the Greenbelt Shopping Mall, and capture the interest of those yogurt lovers from the middle to higher income marketers in the area. The Company The Frozen Factory is situated in the Philippines which is equally owned and managed by three owners; Ms. Eli Antonio, Ms. Ina Castro, and Ms. Jess Lalu or otherwise known as the AC&L Corporation. The company propose to hire employees, 50% of which could be working students, and a store manager with sufficient background and experience when it comes to running a store. Products and Services The Frozen Factory offers a wide range of yogurt bases along with over 30 fun toppings to try with. The yogurt bases and toppings are guaranteed to be fresh and fruity and what’s interesting is that it is zero-calorie but the flavoring would still capture even the young ones’ taste buds. The Frozen Factory will let the customers to customize their own yogurt mix from the yogurt bases down to its toppings. Financial Regards The Frozen Factory plans to invest 5,000,000 in pesos which is believed to be ample enough to accommodate every cost to be incurred for the...
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...Ben & Jerry’s Case Analysis Facing their first ever net income loss and experiencing a disconnect between company strategy, it is necessary to compare Ben & Jerry’s to Michael Porter’s “Five Forces” model to obtain guidance and a clear perspective on what path their new CEO Robert Holland should take the company. Ben & Jerry’s operational effectiveness was not successful in that they were inefficient in managing operational activities. The high cost of distribution, significant delays in opening a new manufacturing plant with a $6.8 million write-down, producing the large chunk ice cream, and difficulty forecasting demand for ice cream flavors all contributed to the company’s first profit loss in 1994. Porter states that cost advantages arise from performing company activities more efficiently than competitors and Ben & Jerry’s ineffectiveness to do this was causing a decrease in profit and increase in debt. Resolving the company’s costly equipment problems was one of Robert Holland’s top priorities when becoming the new CEO. Another top priority was to focus on Ben & Jerry’s unique activities as a key success factor to gain competitive advantage over their competitors. For example, their corporate strategy to integrate product quality with social responsibility is a key factor in the successful operation of the company. Ben & Jerry’s have used a variety-based positioning strategy to pinpoint a specific customer base who are interested in the environment and are willing...
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...POLITICAL “Penny Thomas an MBA graduate acquired the ownership rights to Marble Slab Creamery franchise located in Ontario, Canada” (Zatsman & Grasby, 2009, p. 1). “NexCen Brands Inc. owned the Marble Slab but played small role in the daily operations of their locations” (p. 2). In an ice cream industry, any changes in regulatory for foods such as diary could force changes in this type of business. But since “assistance is given in terms of financing, real estate and marketing, and because the store is backed up by a large well-established company” (p. 2), her franchise have the ability and privilege of financial risk of any financial disaster being reduced and the consequences of being not as much severe. This acts as a safety net for Thomas’ store, which is helpful and the store can feel more secure. ECONOMICAL When global economic strike, for instance in U.S, it affects the economic outlook and result to people spending less. A recession in United States “raises fear on how the Canadian economy will be affected later with the decline in Canadian exports and commodity prices (Zatsman & Grasby, 2009, p. 3)”, and this could possibly hit the country’s economy. This instability increases concerns for the business, might hurt in the future because if recession does hit, less consumers will be able to afford the “high quality, super-premium” (p. 1) of Marble Slab so sales will decline. Also the business deals with “dairy products, commodity products such as cocoa and sugar...
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...potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the...
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...Drug trafficking is a very important subject to study, since it is the basis for helping us limit or prevent it. Studying it gives us a better understanding of the personal and psychological motives behind drug dealers and smugglers to initiate in the process, of the violent crimes behind these activities, of the drug movement itself, and of the society we live in. Aware of the importance of having knowledge about drug traffic and smugglers, and conscious of the “enormous research potential in studying them,” Patricia A. Adler, the author of “Researching Dealers and Smugglers” and her husband Peter decided to study this subject more in depth. A legitimate motivation the author might have had for researching the subject is the significant boom that this research could have to her professional career, because she would offer a completely new perspective of drug trafficking. While studying and analyzing the drug dealers, Mrs. Adler and her husband took a different approach. She felt that past researchers all did the same mistake: they usually wanted to understand the world of criminals from their own perspective. This means that they usually tried to obtain information in a very systematic and distant way, without taking risks or dealing directly with the people involved. The problem with this is that that way the information obtained is not necessarily correct, and it may be vague and not concrete. Dealers may not feel comfortable enough to reveal such safe and risky information...
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...well as young crowds • Maintain simplicity of menu choices • Maintain upscale status of locations • Hire young motivated people • Provide opportunities of advancement to employees of the company Market and Competitive Analysis The overall market The current level of health awareness in the United States has led to a steady increase in the number of yogurt restaurants in Southern California. This has occurred despite the fact that Southern California already experienced one frozen yogurt boom-and-bust cycle in the 1980s and '90s. With consumers seeking healthy alternatives for frozen dessert, frozen yogurt sales grew 12 percent in 2007 alone1. According to the U.S. Market for Ice Cream and Related Frozen Desserts, the U.S. market for frozen desserts is set to grow by more than $4 billion by 2012, with frozen yogurts attaining the 2 strongest growth. This represents an 18 percent increase over the next five years, from the market's 2007 value of $23.3 billion across retail and foodservice. However, in spite of these promising prospects, the world of frozen yogurt is cutthroat and the growth of one vendor often comes at the expense of another. Customer characteristics Pinkberry and most of its new competitors are upscale frozen dessert restaurants that target young adults as well as health conscious individuals offering a variety of flavors such...
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... Frozen yogurt is hot again, but with a more gourmet tone. Chains, including Pinkberry and Red Mango, are battling in L.A. and looking to expand. The story of Pinkberry’s success is really about the chain's image as a design brand. The fro-yo shops position themselves as coffeehouses, a place to experience frozen yogurt in an inviting atmosphere and linger a while. The frozen yogurt of the 1980s tapped into the fitness craze, a low fat yet still sweet substitute for ice cream. Pinkberry Korean-style yogurt comes in two flavors: plain and green tea. It is rather like Greek yogurt with a hint of lemon. The fresh, tangy, strangely satisfying flavor grows on you. With only two products, minimum staff training, a playfully modern store design and regular customers, Pinkberry franchises seem to be licenses to print money. The snack, with only 25 calories a portion, served with fresh fruit or crunchy toppings like Oreo cookies or Cap’n Crunch. Pinkberry yogurt is one of those American franchise ideas (think soup, coffee, and juice bars) that seem so obvious, you want to kick yourself for not having bought in at the beginning. The growth of the franchise has been explosive, from one Los Angeles store in January 2005 to 16 today, plus three in New York (five more by the end of summer) and, soon, six in London. It has become the new crackberry addiction for celebrities, friends, and loyal customers. The fancy chairs, store décor, and tangy yogurt are enough to...
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...potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the competition. Substitute products: the level of substitution is high in this industry. Customers may choose other frozen products from local supermarkets that could satisfy them...
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...potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the competition. Substitute products: the level of substitution is high in this industry. Customers may choose other frozen products from local supermarkets that could satisfy...
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...Executive Summary Dazzle Berry is a self-service retail yogurt shop with locations on the east coast of Florida, including Daytona Beach, Ormond Beach, Palm Coast, and Flagler Beach. Along with existing investment capital and an personal that are experts in the food and beverage department, the founding members of Dazzle Berry are passionate about making our natural low fat yogurt concept an extreme success on the east coast of Florida beginning with our presence in Ormond Beach, Florida. Ormond Beach, Florida will be the headquarters for Dazzle Berry based on the long time connections the founders have with the community. Dazzle Berry is looking to bring organic low-fat Frozen Yogurt and organic sandwiches to the Ormond Beach market. The company’s initial offerings will be a self-service store where the customer can choose from a large variety of organic low fat flavors and toppings. Which very heavy community marketing we intend to create a loyal customer base that will see Dazzle Berry as a friendly, Frozen Yogurt Shop with outstanding unbeatable quality products. We predict our first year sales will reach approximately $195,000, (1) and will climb to over $250,000 by the end of the second year. These sales figures should be easy attainable. DAZZLE BERRY To up hold high hospitality standards and make customers and family’s feel welcome every time they come; To bring the finest organic low fat frozen yogurt to the market with the best tasting flavors To make changes...
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...Drug trafficking is a very important subject to study, since it is the basis for helping us limit or prevent it. Studying it gives us a better understanding of the personal and psychological motives behind drug dealers and smugglers to initiate in the process, of the violent crimes behind these activities, of the drug movement itself, and of the society we live in. Aware of the importance of having knowledge about drug traffic and smugglers, and conscious of the “enormous research potential in studying them,” Patricia A. Adler, the author of “Researching Dealers and Smugglers” and her husband Peter decided to study this subject more in depth. A legitimate motivation the author might have had for researching the subject is the significant boom that this research could have to her professional career, because she would offer a completely new perspective of drug trafficking. While studying and analyzing the drug dealers, Mrs. Adler and her husband took a different approach. She felt that past researchers all did the same mistake: they usually wanted to understand the world of criminals from their own perspective. This means that they usually tried to obtain information in a very systematic and distant way, without taking risks or dealing directly with the people involved. The problem with this is that that way the information obtained is not necessarily correct, and it may be vague and not concrete. Dealers may not feel comfortable enough to reveal such safe and risky information...
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...(Frozen Yogurt) 2. Early Mover (Pinkberry) 3. Early Mover (Yogurtland) 4. Late Mover (Start Up Independent Frozen Yogurt Stores) 5. Late Mover (Robot Frozen Yogurt Kiosk) Frozen yogurt was first introduced in the 1970’s. While frozen yogurt gained popularity with the help of TCBY, it soon lost its prominence in the 1980’s. With the invention of live probiotic powder based mixes by John Wudel, Pinkberry came in to the frozen yogurt market with it’s tart like flavor in 2005. Starting with one store in California, Pinkberry launched additional stores in California and New York within a year. In 2007, Pinkberry went nationwide to sweep the market showing that Pinkberry is the lion consuming the gazelle, the frozen yogurt market. Following Pinkberry’s move, Yogurtland entered the frozen yogurt market with a different offer in 2006. At a less expensive price point compared to Pinkberry, Yogurtland offered a self serve format. Pinkberry had offered pricing by serving size small, medium, and large. Yogurtland also developed 150 different and customized flavors to differentiate themselves. By 2012, Yogurtland had over 200 locations globally. Following Pinkberry, Yogurtland acted as a hyena in the frozen yogurt market. Watching Pinkberry and Yogurtland’s success, independent frozen yogurt stores emerged in the market. Mom and pop and start-ups quickly flooded the market throughout the nation. These stores were the vultures trying to pick at the remaining frozen yogurt market...
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...OFOEGBU Sales Order Date - 22-JUL-15 FMCL- HO HOME PLOT 721 ADETOKUNBO ADEMOLA , VI LAGOS, , NG Bill To PLOT 721 ADETOKUNBO ADEMOLA , VI LAGOS, , NG PLOT 721 ADETOKUNBO ADEMOLA , VI LAGOS, , NG Ship To rde r Customer Address LPO Number: PRODUCTS Line 1.1 2.1 Product Units Manually applied adjustments PASCUAL FRUIT OF CHERRIES & BERRIES LOW FAT YOGURT (Pack 4 X 125 Gr.) FDPSLF4004 PASCUAL APRICOT & MANGO THICK & CREAMY YOGURT (Pack 4 X 125 Gr.) FDPSTC1003 Manually applied adjustments 4.1 List Price Discount % Net Price Carton 1.00 0 0 0.00 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton 1.00 0 0 0.00 Carton PASCUAL YOGIKIDS STRAWBERRY & BANANA YOGURT (Pack 4 X 125 Gr.) - FDPSYK2002 Qty Carton MALIZIA SPORT ENERGY 150ML - FMMTBS0008 Manually applied adjustments 3.1 Sa les O You ordered the products described below for use in the NG., and not for resale, unless otherwise specified. All fees on this Ordering Document are in Naira. 1.00 0 0 0.00 5.1 6.1 7.1 cou nte d Manually applied adjustments ...
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...Video Case #1 – Chobani: Making Greek Yogurt a Household Name 1. Hamdi Ulukaya identified residents of Long Island, New York first for his first cups of Greek yogurt. The first cups were placed on shelves of a small grocery store in 2007. He focused on the “4Ps” to promote his yogurt. The first P was his product strategy. Ulukaya hired a yogurt master to help him develop Chobani. The product strategy focused on the actual product and packaging that product appropriately. The product undergoes an authentic straining process that removes excess liquid whey, resulting in a thicker, creamier yogurt with 13-18 grams of protein per single-serve cup. Chobani is higher in protein than regular yogurt, made with real fruit and only natural ingredients and preservative free. It does not contain any artificial flavors or sweeteners, but does contain five live and active cultures, including probiotics. As far as packaging, Ulukaya wanted a European style cup with a circular opening exactly 95 millimeters across. This shorter, wider cup is more visible on store shelves. In addition, he chose shrunk-on plastic sleeves with bright colors. Ulukaya’s price strategy involved approaching retailers directly rather than utilizing distributors. Prices were set high enough to recover costs and give reasonable margins to retailers, but not so high that they could be undercut. Ulukaya’s place strategy proved to be an extremely smart move. He worked to get Chobani into the conventional yogurt aisle of traditional...
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