Chocolate café Restaurant

In Bangladesh, the service industry is highly flooded with restaurants, cafes and confectionary. First time we are going to introduce a new chocolate culture in Bangladesh. Where we will provide a unique environment where the customer can get the experienced to taste the world’s famous dessert and chocolates. Here the chocolate lovers are find countries best chocolate items.
Our mission will provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks, and service at a reasonable price. Size: 1050 sq ft. Arrangement For: 30 people. Our total cost of this place is yearly will be approximately up to 130000 tk per month with whole expense and other extra cost.
Our target market consists of young age groups ranging from students to young professionals. Our lounge welcomes mainly students and customers who are seeking a place to just relax and have an exquisite and exceptional chocolate snack in a soothing setting. Their social class ranges from middle class to upper class. Our customers will be discovering a new and unique experience amongst the traditional concepts.
Our café is unique because we will provide to our customer all type of chocolate based items. Like: cakes, chocolate drinks, special handmade chocolate, drinks, all in same place. Our café will Carries over 6-8 item every day and each day we will provide different chocolate. Our interior decoration theme is chocolate. So, it will attract more customers for it is chocolaty environment.
Because our café is for all aged people so we set our price in such a way that everyone can afford it .our price range is :Chocolate item -150-300tk,Beverage - 30-380tk,Cake dependence on size .
Basically for our business we will follow skimming strategy because price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service. In the initial stage we have one showroom. So, we need 1 Manager, 1 Chef, 7 Waiter, 5 Assistant Chefs, and 1 Cashier.
Our strengths are Catchy slogan‐ “Melts in your mouth, not in your hand”, A new idea introduced to the market, Use high‐quality chocolate in all of the chocolate menus & the weakness are new concept, people might not easily grasp it. Not very well known‐ new to the market.
We realize that in case of termination of any member there is a risk of finance that she/he may take her/his equity away which causes the business to suffer. Moreover startup capital may be proved insufficient to cope with adverse situation.