...A new product can take one of several paths to reach the consumer. Distribution options depend on the product, the market, the type of retail establishment, and the manufacturer’s sales skills. Retail trade channel offers its own unique opportunities and challenges and will be determined by our target audience. As our Target consumers are adults who have been concerned with the health aspects, such as calories, fat, dental caries. There are a lot options to reach the target consumers. A list of channel distribution options for CB Company, are as follows: - Health food stores A health food store is a type of grocery store that primarily sells health food, organic foods, local produce, and often-nutritional supplements. Health food stores often offer foods for people with special dietary needs, such as people with allergies and diabetics, and also for vegans, vegetarians, and people living entirely on raw food. For example, Whole Foods Market is listed as a Health Food Store; we know that Health food store sells high quality, natural organic foods to customers. Many items are new products that make it possible for people to eat a wholesome, healthy diet, low in fat, high in fiber. People who have been concerned with the health aspects they shop at health food stores. So company can market in Health food stores because our product feature and ingredient, which are claim, lower calories, high antioxidants, and health benefits are allowed into this channel. It also, helps company...
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...paper 1 You Decide Chocoberry Case Study Idea Generation 1. What techniques will you propose to CB to generate ideas that can be developed into viable concepts? There are three types of idea generation that could help into developing a viable concept: * The evolutionary idea derives from somewhere else, taking something that already exists and improves on it. (1) * Symbiotic: method of idea creation when multiple ideas are combined, using different elements of each to make a whole. (1) * Computer-assisted discovery: uses a computer in order to widen possibilities of research and numeric possibilities. (1) 2. Of the many methods for ideation offered in contemporary literature, which represents the best for CB in this situation, and why? The first and most important will be the evolutionary idea because Chocoberry should market chocolate products with basic health claims for the United States’ retail consumer market. They already make the base and distribute it so it is a great idea to get into that market. After using the evolutionary method I would recommend using the computer-assisted discovery as a method of crowdsourcing that can give ideas that the customer need/wants. These products are being developed by the technical departments as bar goods, such as one ounce or larger molded slabs of chocolate in dark, milk, inclusion-containing (nuts, fruit, etc.) products. 3. Who might be selected to perform the ideation, and why? Why might you not select certain groups...
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...There are many different ways to generate ideas. You can use the problem-based concept generation. Using this format, the idea is generated because a problem exits. Using internal company records, input from technical and marketing teams, and most importantly, customer feedback, the problem is identified, and ideas are generated that may be a solution to the specific problem. Although this is a great way to generate ideas, it is not the ideal format for Chocoberry. Chocoberry’s ‘problem’ is an internal one. They want to expand their market and reach customers, as opposed to dealing with just businesses. For this reason, there is no problem they are trying to fix. They are simply trying to come up with a new idea, so problem-based concept generation is not ideal in this situation. One of the most popular methods for idea generation is brainstorming. There are several different options when brainstorming, which eventually lead to the same end result- a concept for a product. Some of the methods of brainstorming include the traditional brainstorming circle, brainsketching, speedstorming, electronic brainstorming, Phillips 66 groups, and the Delphi method of brainstorming. All methods have pros and cons associated with each. One of the most relevant cons associated with brainstorming is the bazooka effect. The bazooka effect occurs when an idea is presented during brainstorming, and someone else shoots it down without even considering it (142). This can cause the participants...
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...With decades of experience within its company’s walls, Chocoberry looks to move in on a new trend within the market. Research on the forever fan favorite chocolate, has stirred up some significant findings in the evolving health craze ripping through the United States. This major importer of the one of the world’s favorite foods looks to capitalize on a consumer market begging to simply be told, “It is ok for them to eat chocolate…” Thomas Jefferson once said, “The superiority of chocolate, both for health and nourishment, will soon give it the same preference over tea and coffee in America which it has in Spain." Apparently President Jefferson was correct. According to Dirk Taubert from the University Hospital of Cologne, “Eating 1 oz. of dark chocolate daily may decrease your blood pressure, according to a 2007 study published in the "Journal of the American Medical Association.” These finding revealed that roughly 20 percent of the study’s participants who had high blood pressure coming in, left the study with readings in the normal area. (Carson, 2011) Chocoberry looks for answers on how to drive right into this market and using by using these methods, they can reap the benefits on their long success within the industry. Within their research and development department, they must first figure out what is working currently. By doing research on their competition, they can see what products have been able to survive and have success and also see which products failed...
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...Chocoberry Case Study Idea Generation The techniques that I would propose for CB would be Matrix Analysis (Creative Advantage, 2000), brainstorming (EinsteinDiva, 2010) and whiteboarding (Matimore, 2011). It is important to note that matrix analysis analyzes the situation based on a number of criteria that are then cross evaluated through the matrix, which is basically like a table that it used to represent a set of variables for the top row and another set of variables for the leftmost column. Through the use of the matrix analysis technique, CB could develop new ideas based on the possible combination of variables that are identifiable in the situation of CB. On the other hand, the brainstorming technique involves an in-depth discussion of ideas in a close group, such as the leaders in the case of CB. This discussion would be used to ensure that the different ideas of these leaders would be considered for the decision that would be made in order to make the changes that are needed in the organization so that the company could take advantage of the changes in the market. In contrast, the whiteboarding technique involves the use of a board or a whiteboard. In this technique, the whiteboard would be used to write or paste certain ideas onto the board for a given period of time. These ideas would then later be analyzed in terms of their connections to each other. It is arguable that whiteboarding is considered as the most appropriate for the case of CB, because the company needs...
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...You Decide Chocoberry Case Study Idea Generation 1. What techniques will you propose to CB to generate ideas that can be developed into viable concepts? There are three types of idea generation that could help into developing a viable concept: * The evolutionary idea derives from somewhere else, taking something that already exists and improves on it. (1) * Symbiotic: method of idea creation when multiple ideas are combined, using different elements of each to make a whole. (1) * Computer-assisted discovery: uses a computer in order to widen possibilities of research and numeric possibilities. (1) 2. Of the many methods for ideation offered in contemporary literature, which represents the best for CB in this situation, and why? The first and most important will be the evolutionary idea because Chocoberry should market chocolate products with basic health claims for the United States’ retail consumer market. They already make the base and distribute it so it is a great idea to get into that market. After using the evolutionary method I would recommend using the computer-assisted discovery as a method of crowdsourcing that can give ideas that the customer need/wants. These products are being developed by the technical departments as bar goods, such as one ounce or larger molded slabs of chocolate in dark, milk, inclusion-containing (nuts, fruit, etc.) products. 3. Who might be selected to perform the ideation, and why? Why might you not...
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...The product development team at Chocoberry has the responsibility of drafting a business plan for the option of marketing chocolate products with basic health claims for the United States' retail consumer market. These products are being developed by the technical departments as bar goods, such as one ounce or larger molded slabs of chocolate in dark, milk, inclusion-containing (nuts, fruit, etc.) products You are a consultant who has been engaged by CB to create and evaluate their alternatives and provide a report. The following are some areas your report should address: You should detail at least three possible distribution options for Chocoberry's new venture. Describe and provide flow diagrams for the alternative patterns. This includes the advantages and disadvantages for Chocoberry for the first year of the new chocolate product mix to reach the target markets identified to date. Select and justify the best for Chocoberry at this time using known data. Some thoughts about distributing via the Internet: - chocolate melts in warm weather; many chocolate companies will not ship product during warm weather or will not guarantee the quality of the shipped product unless dry ice is used (which drives up the shipping cost). - and, who is going to buy chocolate on the internet without having tasted it first? Most chocolate companies build a demand for the taste of their product before they build an ecommerce site. - Finally, this case is about identifying your customers...
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...What techniques will you propose to CB to generate ideas that can be developed into viable concepts? “Regularly eating chocolate could cut the risk of heart disease and stroke by about one-third, says researcher Oscar H. Franco, MD, PhD, of the University of Cambridge in the U.K.” With this being said, new ideas to generate revenue would be utilizing CB in ways that would be healthier and options for the consumers. Ways to use the CB could be expanded in different ways. Since you have close relationships with the Q&Q, Neshey, Cadmerry and Hershal you could propose to increase their purchase to produce products such as chocolate wine or mix sweet and salty by telling them to bring back dark chocolate with a twist. You could produce chocolate with bacon, or chocolate covered cereal. These ideas are for the developed consumers that are purchasing your product ongoingly. For prospects, you could introduce the health benefits of chocolate and different ways to put in use besides feeding yourself. “According to Marlies Spinale, director of Tru Spa, "Like many other antioxidants, cocoa polyphenols are thought to offer the skin protection from free-radical damage caused by sun, pollution, stress, alcohol consumption and other factors. I believe that we will hear more about the benefits of chocolate in skin care." I think that producing new products and distributing would be something that would be too much for a team of 10, so by developing new retail packaged products may be a waist...
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