A new product can take one of several paths to reach the consumer. Distribution options depend on the product, the market, the type of retail establishment, and the manufacturer’s sales skills. Retail trade channel offers its own unique opportunities and challenges and will be determined by our target audience. As our Target consumers are adults who have been concerned with the health aspects, such as calories, fat, dental caries. There are a lot options to reach the target consumers. A list of channel distribution options for CB Company, are as follows:

- Health food stores

A health food store is a type of grocery store that primarily sells health food, organic foods, local produce, and often-nutritional supplements. Health food stores often offer foods for people with special dietary needs, such as people with allergies and diabetics, and also for vegans, vegetarians, and people living entirely on raw food. For example, Whole Foods Market is listed as a Health Food Store; we know that Health food store sells high quality, natural organic foods to customers. Many items are new products that make it possible for people to eat a wholesome, healthy diet, low in fat, high in fiber. People who have been concerned with the health aspects they shop at health food stores. So company can market in Health food stores because our product feature and ingredient, which are claim, lower calories, high antioxidants, and health benefits are allowed into this channel. It also, helps company to meet the need of customer and target group.

- Specialty candy stores,
Specialty retail stores are targeted to categories of people buying specific types of products. Most specialty store retailers they sell on value rather than on price. Customers who shop in specialty stores are less price sensitive, so we can sell in high price because we offer a high premium chocolate with health