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Choice of Investment

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Amazon vs. eBay
Choice of Investment
James Reitnour
Strayer University
ACC 557
Professor Frank Gorbey
September 2, 2013

Amazon vs. eBay Choice of Investment Deciding between two stocks to invest in can be like attempting to predict what number will come up next on a roulette wheel; it is a gamble to say the least. However, by following the first major rule about investing in a company, namely doing your homework, it is possible to make an informed choice between two companies. The choice is down to two internet based behemoths, Amazon and EBay.
A Comparison of the Companies The first company, Amazon, was founded in 1994 by a former Wall Street vice-president looking to capitalize on a report that at the time projected the growth of the web twenty-three fold annually (Funding Universe, 2013). After narrowing down a list of 20 products that could easily be sold online to the most promising five, the product to be sold first was books due to the sheer number in print and the proximity of a major distribution hub nearby. Within four months of the website launch in July 1995, Amazon had become a very popular site. The key to their success was the fact they only stocked a small number of items in their warehouses, while using outside sources to provide the remaining products. This model is still in use to this day. Amazon went public in May of 1997 with an offering of 3,000,000 shares. The money was used to expand the distribution network to a facility in Delaware; with a goal of 95% same day shipping on orders (Funding Universe, 2013), which would provide faster delivery to all customers. Even after this, Amazon continued to focus on growth. Key acquisitions included CDNOW in 2003, MobiPocket and BookSurge in 2005, Audible.com in 2008, Zappos in 2009, Woot.com in 2010 and Avalon Books in 2012. Today, Amazon is quite literally the online stop to

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