Table of Contents: Page
Introduction……………………………………………………………………………………………………3
MissionStatement………………………………………………………………………………………….3
Vision Statement...............................................................................................................4
The Product……………………………………………………………………………………………………4 Consumer Product Classification…………………………………………………..4-5
Target Market…………………………………………………………………………………………………5
Competitive Situation Analysis……………………………………………………………….5-6 Analysis of Competition using Porter’s 5 Forces Model……………..5-7
SWOT Analysis………………………………………………………………………………………………8 Strengths……………………………………………………………………………………………8-9 Weaknesses………………………………………………………………………………………..8-9 Opportunities…………………………………………………………………………………...8-9 Threats………………………………………………………………………………………………8-9
Market Objectives………………………………………………………………………………….. Product Objective……………………………………………………………………………… Price Objective……………………………………………………………………………… Place Objectives………………………………………………………………………. Promotion Objectives……………………………………………………….
Marketing Strategies…………………………………………………………………….. Product Strategies……………………………………………………………. Price Strategies………………………………………………………………… Place Strategies……………………………………………………………………………….. Promotion Strategies……………………………………………………………….
Tactics and Action Plan………………………………………………………………. Product Action Plan…………………………………………………………………. Price Action Plan………………………………………………………………... Place Action Plan……………………………………………………………… Promotion Action Plan……………………………………………………………...
Monitoring Procedures……………………………………………………………………….

Introduction Welcome to our Chop A’lot, Blend A’lot store where one appliance can take the place of two. Ever feel like your kitchen is full of clutter from cooking appliances? Our world seems to revolve around technology. Most appliances change overtime to be more efficient and keep up with the changing market. Well, we here at Company